Iris Bright Optometry

What Iris Bright Optometry does

Iris Bright Optometry is a private, physician-owned optometry practice founded in 2018, operating two clinical locations in Southern California: one inside LensCrafters at Irvine Center Drive in Irvine (Orange County) and one at Parkway Plaza in El Cajon (San Diego County). The practice is led by Managing Optometrist Dr. Kuei-Yu "Clara" Chang, O.D., supported by three associate optometrists (Dr. Vickie Bui, Dr. Luke Lin, and Dr. Mei "Millie" Liu, FAAO), and serves a general consumer patient base spanning children through seniors, with a stated clinical focus on dry eye disease and pediatric myopia management.

The service portfolio is anchored in comprehensive and contact lens eye exams, eye disease evaluation, LASIK consultation and co-management, and same-day urgent eye care, and is differentiated by a specialty stack of in-office dry eye therapies — Forma-I radiofrequency, Lumecca-I IPL, TearCare, NuLids, ZEST, and amniotic membrane procedures — and a pediatric myopia control program using MiSight 1-day contact lenses, Ortho-K, and atropine eye drops. Diagnostic technology includes the Clarifye digital eye exam (exclusive to LensCrafters partners), Optomap ultra-widefield retinal imaging, Optovue AngioVue OCT angiography, and a Mediworks slit lamp with integrated meibography.

The business operates a direct-to-consumer, in-person care model with appointments scheduled through the LensCrafters portal or by direct phone/text, walk-ins accepted during business hours, and same-day urgent care availability. Revenue is generated from professional services (exams, dry eye and myopia treatment courses, medical eye exams), hardware sales (prescription eyewear and contact lenses through LensCrafters), and referral-based LASIK co-management with NVISION Eye Centers. The practice accepts vision and medical insurance, HSA/FSA for eligible treatments, and offers a discount to AAA members, with no publicly disclosed pricing. Marketing is conducted through a content-rich website, an active Instagram presence, video testimonials, a dry eye assessment quiz, and a structured patient referral program.

Name

Iris Bright Optometry

Legal name

Iris Bright Optometry

Website

https://irisbright.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Iris Bright Optometry is a private optometry practice operating two Southern California locations (Irvine and El Cajon), offering comprehensive eye exams, advanced dry eye treatments, pediatric myopia management, and specialty contact lens services to individual consumer patients.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Contact Lens Specialty & Myopia Control (HLAKAKAK), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

Keywords

• Optometry services
• Dry eye treatment
• Myopia management
• Comprehensive eye exams
• Contact lens fittings

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Eye Care Services and Exams: Revenue generated from comprehensive eye exams, contact lens exams, medical eye exams, and urgent eye care services. Services are provided at two retail locations inside LensCrafters, with pricing ranging from standard exam fees to specialized consultations.
2. Vision Correction Products: Revenue from prescription eyeglasses, contact lenses (daily, monthly, toric, multifocal, color, specialty lenses including Ortho-K and scleral lenses), and related optical products through LensCrafters partnership.
3. Dry Eye Treatment Services: Specialized in-office treatments including Forma-I radiofrequency therapy, Lumecca-I IPL therapy, TearCare thermal treatment, ZEST eyelid cleaning, NuLids Pro treatment, and amniotic membrane procedures. These advanced treatments represent a differentiated revenue stream with higher per-visit value.
4. Myopia Management: Specialized pediatric myopia control services including Ortho-K lens fitting, MiSight contact lens services, and atropine eye drop therapy for progressive myopia management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Iris Bright Optometry is a dual-location optometry practice that provides comprehensive eye exams, contact lens fittings, ocular disease evaluation, LASIK consultation and co-management, urgent eye care, advanced dry eye treatments (Forma-I, Lumecca-I, TearCare, NuLIDS, ZEST), and pediatric myopia management (Ortho-K, MiSight, atropine). The practice operates inside LensCrafters retail locations and dispenses prescription eyeglasses and contact lenses.

Product overview

Iris Bright Optometry operates as a dual-location optometry practice offering a comprehensive range of eye care services centered around dry eye treatment and myopia management. The core service portfolio includes comprehensive eye exams, contact lens services, eye disease evaluation, LASIK consultation, and urgent eye care. The practice specializes in advanced dry eye treatments including Forma-I (radiofrequency), Lumecca-I (IPL), TearCare, NuLIDS, and ZEST. For myopia control, they offer Ortho-K, MiSight daily disposable contacts, and atropine eye drops. The practice employs advanced diagnostic technology including Clarifye digital eye exams, Optomap retinal imaging, Optovue AngioVue OCTA, and Mediworks Firefly slit lamps with meibography capabilities. The two California locations in Irvine and El Cajon operate within LensCrafters retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Vision Eye Exams Comprehensive vision examinations including evaluation of eye function and health, digital eye exams using Clarifye technology, and personalized preventive care counseling for patients of all ages.
• Contact Lens Exam Contact lens fitting and evaluation services including assessment of corneal health, tear film stability, and trial fitting for daily, toric, multifocal, color, RGP, scleral, and Ortho-K lenses.
• Eye Disease Evaluation Medical eye examinations and treatment for conditions including age-related macular degeneration (AMD), cataracts, diabetic retinopathy, glaucoma, dry eye, keratoconus, and other ocular diseases.
• LASIK Consultation and Co-Management Pre-operative consultation and co-management services for LASIK and other refractive surgeries, including referral to NVISION Eye Centers for the surgical procedure and all post-operative care under the NVISION Lifetime Commitment.
• Urgent Eye Care Same-day emergency eye care services for eye trauma, foreign materials, sudden vision loss, infections, and urgent eye conditions; walk-ins welcome during business hours.
• Forma-I Dry Eye Treatment (InMode) FDA-approved drug-free treatment using bipolar radiofrequency thermal technology to improve meibomian gland function and provide lasting dry eye relief.
• Lumecca-I Dry Eye Treatment (InMode) Intense pulsed light (IPL) treatment that delivers up to 3X more energy in the 500-600 nm range to reduce inflammation, treat dry eye disease, and improve skin tone.
• TearCare Dry Eye Treatment Blink-assisted device providing adjustable heat therapy to eyelids to liquify and remove blockages associated with meibomian gland dysfunction (MGD) for dry eye relief, with effects lasting 6 months to 1 year.
• NuLids Dry Eye Treatment In-office eyelid cleaning and exfoliation treatment using an oscillating tip device to clean meibomian glands, lid margins, and lash margins for dry eye relief.
• ZEST (Zocular Eyelid System Technology) Dry Eye Treatment Zocular Eyelid System Technology - a gentle in-office treatment for cleaning and restoring eyelid health to relieve dry eye symptoms, including blepharitis and demodex.
• Ortho-K (Orthokeratology) Myopia Control Orthokeratology treatment using specialized gas-permeable contact lenses worn overnight to gently reshape the cornea for clear daytime vision without glasses or contacts.
• MiSight Myopia Control Contact Lenses FDA-approved soft daily disposable contact lenses for children ages 8-12 that effectively slow myopia progression by up to 59% while correcting nearsightedness.
• Atropine Eye Drop Myopia Therapy Prescription eye drops used to control myopia progression in children by reducing eye strain and preventing the eye from focusing too closely.

Quantifiable outcome

• 59% reduction in myopia progression in children ages 8-12 using MiSight contact lenses
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LensCrafterscoreStrategic or Co-development PartnerIris Bright Optometry operates inside LensCrafters retail locations, providing exclusive access to Clarifye digital eye exam technology and large inventory of contact lens trials. This partnership provides built-in customer traffic, access to optical products, and technology benefits exclusive to LensCrafters partners.
• NVISION Eye Centers (Dr. Thomas Tooma)coreStrategic or Co-development PartnerReferral partnership for LASIK and refractive surgery. Iris Bright Optometry provides pre-surgery consultations and all post-operative care. Patients receive complimentary surgeon consultation. Practice maintains NVISION Lifetime Commitment guarantee eligibility through follow-up care.
• InModecoreTechnology or IntegrationProvider of Forma-I radiofrequency and Lumecca-I IPL devices used for advanced dry eye treatments. InMode Envision platform enables RF thermal technology and IPL therapy for meibomian gland dysfunction and ocular rosacea.
• Optos (Optomap)coreTechnology or IntegrationProvider of Optomap ultra-widefield retinal imaging technology that captures 200-degree retinal images without dilation.
• Optovue (AngioVue OCTA)coreTechnology or IntegrationProvider of Optical Coherence Tomography Angiography (OCTA) technology for non-invasive visualization of retinal blood vessels without contrast dye injection.
• Sight Sciences (TearCare)coreTechnology or IntegrationProvider of TearCare blink-assisted thermal treatment system for meibomian gland dysfunction, used for in-office dry eye treatment.
• CooperVision (MiSight)coreTechnology or IntegrationProvider of FDA-approved MiSight daily disposable contact lenses for myopia control in children ages 8-12.
• AAA (American Automobile Association)minorGTM or Marketing PartnerAAA members receive discounted rates on comprehensive eye exams at Iris Bright Optometry.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pearle Vision: Established national optical chain with in-store optometrists offering exams, eyewear, and contact lens services. Comparable in retail-anchored optometry delivery and broad consumer positioning.
• America's Best Contacts & Eyeglasses: Large value-oriented optical retail chain offering eye exams, contact lenses, and eyeglasses. Comparable in retail-based optometry delivery and accessibility-focused positioning, though with less emphasis on specialty dry eye or myopia management.
• LensCrafters: National optical retailer and the host retail brand for Iris Bright's two locations. Operates doctor-of-optometry networks inside its stores and competes broadly in the same patient population for exams, eyewear, and contact lenses.
• Target Optical: Retail-based optical brand operating optometry offices inside Target stores, structurally analogous to Iris Bright's LensCrafters-tenant model with comparable service mix and customer acquisition channel.

Direct peers

• Visionworks: National optical retail chain operating in-store optometry practices. Closely comparable to Iris Bright's LensCrafters-tenant model of offering professional eye exams inside a high-traffic optical retail environment.
• NVISION Eye Centers: Iris Bright's formal LASIK and refractive surgery referral partner. Both operate in the California eye-care market with overlapping services in refractive surgery consultation, co-management, and ocular disease management, with shared patient flow between optometric workup and surgical care.
• Acuity Eye Group: Large Southern California optometry and ophthalmology group with multiple locations. Directly comparable to Iris Bright in California geography, multi-location optical retail co-location model, and integrated dry eye/disease management services.
• Pacific Eye Institute: California-based multi-specialty eye care group offering optometry, ophthalmology, LASIK, and ocular disease management. Overlaps with Iris Bright in Southern California and in the refractive surgery co-management and dry eye treatment categories.
• MyEyeDr. Large multi-state optometry practice network offering comprehensive eye exams, contact lens services, and dry eye treatment. Comparable to Iris Bright as a doctor-led, multi-location optometric group emphasizing clinical services beyond basic refraction.

Emerging players

• Warby Parker: DTC-native eyewear retailer that has expanded into in-store eye exams and contact lens services. Comparable to Iris Bright in the consumer-facing optical retail and exam delivery layer, though primarily focused on eyewear rather than specialty dry eye or myopia management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/irisbrightoptometry
• Facebookfacebook.com/irisbrightoptometry
• LinkedInlinkedin.com/company/irisbrightoptometry

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iris Bright Optometry