Creative Events

What Creative Events does

Creative Events is a French B2B event creation agency (atelier de création événementielle) headquartered in Boulogne-Billancourt, operating for over 25 years since its founding in 1998. The firm delivers bespoke live and digital event programs through four integrated service divisions: Event (in-person activations, roadshows, conventions, product launches, galas), Digital (webcast, live streaming, e-learning, 360° social campaigns), Production (show staging, scenography, artistic direction, photo/video), and Voyage (incentive travel, learning expeditions, press trips, seminars). Its core technology is non-proprietary — Creative Events is a creative services firm rather than a software company, relying instead on a multidisciplinary in-house team of artistic directors, strategic planners, scenographers, technical directors, and project managers supplemented by an external network of partners and named artistic collaborators (David LaChapelle, Bob Wilson, Hilton McConnico).

The agency's commercial model is purely project-based professional services: revenue is generated through custom-quoted fees for each engagement with no standardized rate card or self-serve channel. GTM is direct enterprise field sales via pitches, RFPs, and referrals, with named contacts (Directrice des Opérations Géraldine Gandais, DAF Aurélie Hénon) handling project and administrative inquiries respectively. Customer segments are concentrated in automotive (Renault group, BMW, Honda, Dacia, Opel, Kymco, Acer, Motrio), luxury and fashion (Galeries Lafayette, Swarovski, Tom Ford, Jaeger-LeCoultre, Lacoste, Fédération Française du Prêt-à-Porter), cosmetics (Estée Lauder, MAC, Clarins, SVR, My Blend, ISDIN, La Rosée), telecommunications (SFR Business, SFR Distribution), and institutional/non-profit (Fondation Arthritis). Geographic delivery spans at least 12 countries across Europe, North/Central America, the Middle East, Africa, and Asia despite the single French headquarters.

The business is founder-led (Co-founder Olivier Souabe) and privately held with no disclosed investors, M&A activity, or funding rounds. Operational credentials include ISO 20121 certification for responsible event management, an APST-registered travel agency license, and entertainment entrepreneur licenses (categories 2 and 3). The firm reports 11-50 employees with no disclosed revenue.

Name

Creative Events

Legal name

Creative Events

Website

https://creativeconcept.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Events is a French B2B event creation agency operating for 25+ years from Boulogne-Billancourt, delivering bespoke live, digital, and incentive-travel programs for enterprise clients across automotive, luxury, cosmetics, and institutional sectors via four integrated service divisions.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Event Design, Decor & Styling (HSACAAAB)

Keywords

• Event management services
• Live event production
• Digital event production
• Incentive travel programs
• Show production scenography

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Production Services: Project-based fees for designing and producing live and digital events including conventions, seminars, product launches, galas, roadshows, and team-building activities. Revenue earned through comprehensive project management from brief to delivery.
2. Digital Content Production: Webcast, live streaming, video production, and e-learning content creation services.
3. Travel & Incentive Programs: Incentive trips, reward travel, seminars abroad, learning expeditions, and business tourism services.
4. Show Production & Distribution: Stage shows, theatrical productions, performances, and artistic direction for events and venues.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Creative Events is a French B2B event creation agency that designs and produces bespoke live and digital events for enterprise clients. The agency operates four service divisions (Event, Digital, Production, Voyage) covering the full lifecycle from strategic conception and creative direction to scenography, show production, digital streaming, content creation, and incentive travel logistics. Services are delivered as custom projects across automotive, luxury, cosmetics, fashion, telecommunications, and institutional sectors.

Product overview

Creative Events is an event creation agency operating for over 25 years, organized into four distinct service divisions: Event (in-person event management including activations, roadshows, conventions, and galas), Digital (live streaming, webcast, content production, and e-learning), Production (show staging, scenography, and multimedia production), and Voyage (incentive travel, business trips, and seminars). The company specializes in bespoke 360° event solutions combining live and digital formats, primarily serving B2B clients in automotive, luxury, cosmetics, and institutional sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Division Services Live event creation and management services for B2B clients, covering PR and influencer activation, brand activation, roadshows, product launches, product trials, conventions, congresses, press conferences, press launches, training, meetings, teambuilding, pop-up stores, trade show stands, space design and fit-out, soirees, galas, ceremonies, celebrations, and award ceremonies.
• Digital Division Services Digital event production services including webcast, live streaming, content production, e-learning, training programs, and 360° social media campaigns for B2B clients seeking hybrid and digital event formats.
• Production Division Services Show production and staging services including staging and direction, spectacle production and distribution, scenography, public events, engineering, fashion shows, artistic conception and direction, and photo/video shooting for B2B clients.
• Voyage Division Services Business travel and incentive services for B2B clients, including incentive trips, rewards programs, learning expeditions, business tourism, press trips, and seminars abroad, supported by an APST-registered travel agency license.

Named customers33 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• LÉVÉNEMENTminorOthersProfessional association membership providing industry networking, best practices, and credibility within the French events industry.
• APST (Association Professionnelle de Solidarité du Tourisme)minorOthersTravel agency license registered with APST, providing financial protection for customers booking travel services. Required for operating as a travel incentive company.
• Various Artistic CollaboratorscoreStrategic or Co-development PartnerCollaborative relationships with artists including David LaChapelle, Bob Wilson, and Hilton McConnico for creative direction and artistic installations on client projects such as Galeries Lafayette events.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MKG (agency): French experiential marketing agency serving luxury, beauty and lifestyle brands with brand experiences, pop-ups and content production. Closely comparable given shared Paris HQ, luxury/cosmetics vertical focus, and integrated creative + production + digital capabilities.
• Publicis Live: Publicis Groupe's dedicated experiential and event marketing arm serving automotive, luxury and consumer brands. Closest direct competitor to Creative Events given shared Paris base, premium-brand client base, and full event+travel production model.
• Havas Events: Havas' global experiential marketing network delivering brand experiences, live events and integrated campaigns. Highly comparable to Creative Events in B2B event communication and creative production, with overlap in luxury and consumer brand client rosters.
• Jack Morton Worldwide: Global brand experience agency producing live, digital and hybrid events for major brands including automotive and luxury. Highly comparable service offering and client vertical overlap, with larger international footprint.
• George P. Johnson Experience Marketing: Large global experiential agency known for integrated event programs, brand activations and content production. Comparable to Creative Events across the Event/Digital/Production service triad with similar B2B enterprise client focus.
• Sparks: Global brand experience agency producing immersive brand activations, pop-ups and live events for enterprise clients. Directly comparable to Creative Events' pop-up, activation, and scenography work for cosmetics, luxury and fashion clients.
• MCI Group: Global association and event management agency running corporate events, congresses, incentives and digital experiences for enterprise clients. Directly comparable to Creative Events in B2B event production, incentive travel, and integrated live+digital delivery, but at significantly larger scale.
• Octagon: IPG-owned experiential marketing agency with deep automotive OEM and sports sponsorship activation expertise. Comparable to Creative Events specifically in automotive client work (Renault, BMW, Honda tier), incentive programs, and event production services.

Broad incumbents

• GL Events: Major French-listed event industry operator providing venue management, exhibition organization and event services globally. Comparable because it serves overlapping B2B corporate event needs, though with broader scope including venue ownership versus Creative Events' pure-agency model.
• Wasserman: Global sports, music and entertainment marketing agency with event and experiential capabilities. Adjacent comparable given overlap in live event production, talent collaborations, and luxury/automotive brand work, though broader scope than Creative Events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Events