Project Happy Hearts

What Project Happy Hearts does

Project Happy Hearts is a U.S. nonprofit organization (Tax ID 81-3294683) founded and operated by Heidi Burns Hilton, who was born with congenital heart disease and underwent multiple heart procedures beginning in 2014. The organization was relaunched in April 2019 on the founder's five-year heart anniversary with a mission centered on heart health education, prevention, detection, and giving back to those affected by heart disease.

Its core offering is a non-invasive 30-second EKG heart screening service using a 6-lead device, delivered as on-site events at companies, universities, schools, and community organizations across the United States. The screening stack is hardware-based with immediate results returned to the participant and does not involve disclosed software platforms, APIs, or AI/ML components. Complementary programs include the Happy Hikers Club and monthly Project Happy Hikes, Project Happy Hour ambassador-hosted fundraisers, and an educational blog covering prevention, nutrition, exercise, and congenital heart disease. The organization also sells the Happy Humans activewear collection, with proceeds directed to its cardiovascular-care mission.

The business model is nonprofit, funded primarily through one-time and monthly donations processed via Donorbox, supplemented by e-commerce revenue from Happy Humans activewear merchandise. Marketing is driven by content (blog, newsletter), organic social media (Instagram, Twitter, Facebook), community events, and earned media coverage. Operations are lean, with a six-person team consisting of the founder/Chief Happiness Officer, a COO, a CCO, and three interns. No institutional funding, enterprise contracts, partnerships, sponsorships, or revenue figures are publicly disclosed.

Name

Project Happy Hearts

Legal name

Project Happy Hearts

Website

https://projecthappyhearts.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Happy Hearts is a U.S. nonprofit providing 30-second EKG heart screenings, community programs, and education to prevent heart disease, funded by donations and Happy Humans activewear merchandise sales.

Ownership category

akta.pro rank

Product category

Nonprofit Health Foundation (Cardiovascular Disease Prevention)

NAICS

Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Rare Disease & Special Needs Support Organizations (BPAGACAM)

akta.pro secondary industries

Party Favors, Gifts & Custom Merchandise (HSACACAM), Community Foundations (BPAGAKAB)

Keywords

• Heart health education
• Cardiac screening services
• Nonprofit health foundation
• Community fundraising events
• Activewear merchandise

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: The organization accepts one-time and monthly donations to support their mission of making cardiovascular care accessible.
2. Merchandise Sales: Happy Humans activewear collection where all proceeds directly support the mission to make cardiovascular care accessible for all.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Project Happy Hearts is a nonprofit foundation that provides community-based heart health programs, including 30-second non-invasive EKG heart screenings using a 6-lead device, heart health education through blog content and events, and community engagement programs (Project Happy Hikes and Project Happy Hour). The organization also sells Happy Humans activewear merchandise, with all proceeds supporting the mission to make cardiovascular care accessible.

Product overview

Project Happy Hearts is a nonprofit foundation offering a portfolio of heart health programs and services. The core offerings include EKG heart screenings provided to communities nationwide, comprehensive education programs delivered through blog content and events, and community-building initiatives including Project Happy Hikes (monthly hiking events) and Project Happy Hour (fundraiser events). The organization also sells the Happy Humans activewear collection, with all proceeds supporting the mission. The programs are connected through the organization's mission to shift medical focus from treating heart disease to preventing it through education, prevention, detection, and giving back.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Humans: Activewear collection where all proceeds directly support the mission to make cardiovascular care accessible for all.
• Project Happy Hikes
• Project Happy Hour

Products and services

• Heart Screenings EKG heart screening events using a 6-lead device, providing non-invasive 30-second tests to check the rhythmic behavior of heart chambers and detect if the heart is enlarged, overworked, or not functioning properly. Results are immediately sent to the test recipient. Provided to communities across the United States.
• Heart Health Education Programs Heart health educational content delivered through blog posts, resources, and events covering physical health, mental health, prevention, and congenital heart disease awareness.
• Happy Humans Activewear Collection Activewear collection where all proceeds directly support the mission to make cardiovascular care accessible for all. Includes items like the Happy Hikers Club Tee.
• Project Happy Hikes Monthly hiking events that combine physical activity with fundraising for heart health. Includes the Happy Hikers Club community group for hiking enthusiasts.
• Project Happy Hour Hosted fundraiser events where participants organize happy hour gatherings to support heart health causes, with provided templates, swag kits, and support.

Quantifiable outcome

• 200,000 American deaths from heart disease could be prevented annually
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• AliveCor: A consumer health technology company producing KardiaMobile, a personal EKG device that enables at-home heart rhythm screening in 30 seconds. Comparable on the underlying 6-lead/portable EKG screening technology layer that Project Happy Hearts deploys at events, though AliveCor is a for-profit device vendor rather than a screening service.
• Withings: A consumer health device maker offering connected heart-rate monitors, blood pressure monitors, and smartwatches with ECG functionality. Adjacent in enabling consumer-facing heart health monitoring and screening, complementing rather than directly competing with Project Happy Hearts' event-based screening model.

Direct peers

• Children's Heart Foundation: A nonprofit focused specifically on congenital heart disease research funding and family support. Directly comparable target population (congenital heart disease patients and families) and similar donation-based nonprofit model.
• Mended Hearts: A nonprofit peer-support organization for heart disease patients, families, and caregivers, focused on emotional support and education. Closely comparable to Project Happy Hearts' congenital heart disease community support pillar and community-driven engagement model.
• Heart Brothers Foundation: A nonprofit supporting heart failure patients and families through community programs, education, and patient advocacy. Comparable nonprofit structure, community-driven engagement, and patient-family support focus.
• Heart Valve Voice US: A nonprofit patient advocacy organization focused on heart valve disease awareness, detection, and treatment access. Comparable mission of awareness and detection for a specific heart condition, with a similar small-team nonprofit operating model.
• Hypertrophic Cardiomyopathy Association: A nonprofit providing support, education, and advocacy for patients with hypertrophic cardiomyopathy. Directly comparable mission of supporting individuals affected by specific heart conditions through community, education, and awareness.
• Women's Heart Alliance: A nonprofit coalition focused on heart disease awareness, prevention, and research with a specific population focus. Comparable nonprofit advocacy and awareness-driven mission, though focused on women rather than general population.

Regional players

• British Heart Foundation: The UK's largest heart research and awareness charity, funding research, running campaigns, and providing patient support. Comparable mission and program structure, but serves the UK rather than the US and operates at much larger scale.

Broad incumbents

• American Heart Association: The largest US heart health nonprofit, funding research, running awareness campaigns, and advocating for cardiovascular health policy. Directly comparable mission (heart disease prevention and awareness) but operates at massive national scale with research grants and lobbying capacity that Project Happy Hearts does not have.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/project_hh
• Instagraminstagram.com/project_happyhearts

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Happy Hearts