Trans Media

What Trans Media does

Trans Media (Транс Медіа) is a privately held Ukrainian out-of-home (OOH) and retail media advertising operator headquartered in Kyiv, in business since 2003. The company runs a vertically integrated advertising-production group comprising the Trans Media agency and its design studio / printing subsidiary 5 колір (5 kolir). Its core business is the ownership and operation of proprietary advertising networks across transit and retail environments, including Kyiv Metro (3 lines, 52 stations, advertising on 680 of 753 passenger cars), the country's two main railway stations, suburban commuter electric trains, the Kyiv City Express ring railway, and digital screen networks inside Ukrainian pharmacy chains (434 pharmacies, 814 screens) and supermarket chains (Silpo, Fora, Novus, Auchan, Prostor). Technology-differentiated products include dual-sided 17-inch Full HD digital "video stopper" screens mounted directly on retail shelves, in-train 24-inch digital screens with station-synchronized navigation ads, and pharmacy checkout tablets with remote content management.

Revenue is generated through two streams: (1) advertising placement fees on owned media inventory (metro car stickers at UAH 95,000-510,000 per placement per month, video screens at UAH 45,000+ per month, pharmacy CPM at ~1 EUR per 1,000 impressions, suburban train CPM from UAH 20 per 1,000 contacts); and (2) full-cycle advertising production services (signage, lightboxes, dimensional lettering, vehicle branding, POS materials, and offset printing) delivered through the in-house 5 колір facility. Go-to-market is enterprise field sales targeting national and international brands (Lenovo, Huawei, Honda, Lexus, Peugeot, Nescafe, Syngenta, Knauf, BEKO, Auchan) and pharmaceutical advertisers (Trahisan, Sinobssin, Dismenorm, Influcid), with many client relationships exceeding 10 years. The company is currently expanding its pharmacy and supermarket digital screen footprint beyond Kyiv into Kharkiv and Dnipro, and has begun raising placement prices by 10-20% in 2026.

Name

Trans Media

Legal name

ТОВ "Транс Медіа" (Товариство з обмеженою відповідальністю "Транс Медіа")

Website

https://transmedia.com.ua

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Trans Media (Транс Медіа) is a Ukrainian out-of-home and retail media advertising operator running proprietary transit and digital screen networks across Kyiv Metro, pharmacies, supermarkets, and railway stations, serving enterprise FMCG, retail, pharmaceutical, and consumer electronics advertisers with media placement and in-house production services.

Ownership category

akta.pro rank

Product category

Out-of-home advertising services

NAICS

Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (54183)

akta.pro primary industry

Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit) (BPAFALAC)

Keywords

• Out-of-home advertising
• Transit advertising
• Retail media advertising
• Digital out-of-home
• Advertising production services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising placement fees: Fees charged for размещенняя рекламы across owned/operated media networks including metro, rail, retail pharmacy and supermarket digital screens. Revenue is earned through advertising space rental on the company's media inventory.
2. Advertising production services: Full-cycle production of advertising materials including signage, lightboxes, volume letters, POS materials, vehicle branding, store decorations, and polygraphic printing. Revenue generated from manufacturing and installation of custom advertising constructions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Trans Media is a Ukrainian advertising agency and media operator that sells out-of-home and retail media advertising space across Kyiv Metro (train cars and stations), railway stations, suburban commuter trains, pharmacy checkout tablet networks (434+ pharmacies), and supermarket digital shelf screens, plus outdoor billboards and LED screens. The group also provides full-cycle advertising production services and offset printing through its in-house subsidiary 5 колір, handling design, manufacturing, installation, and campaign monitoring with photo reports.

Product overview

Trans Media (Транс Медіа) is a Ukrainian retail media and out-of-home (OOH) advertising group operating since 2003, consisting of the advertising agency Trans Media and the design/production studio 5 kolir. The core offering spans multiple advertising channels: metro advertising in Kyiv (train cars and stations), railway station and commuter train advertising, digital retail media in pharmacy and supermarket networks, outdoor billboards and LED screens, and full-cycle advertising production including printing. The digital retail media products — pharmacy tablet advertising (over 400 pharmacies, 3M+ monthly buyers) and supermarket video stopper screens — represent the company's technology-differentiated offerings, featuring remote content management and personalized ad targeting via CRM/DMP systems. Traditional OOH products (metro car formats, platform walls, backlit panels, station branding, train branding) complement the portfolio alongside physical production and printing services.

Differentiator

Problem solved

Functional benefit

Brands

• 5 колір: Design studio and production company with its own printing press and advertising production capabilities. Part of the Транс Медіа advertising-production group.

Products and services

• Pharmacy Tablet Advertising (Реклама на планшетах в аптеках) Digital retail media network featuring large tablets (15.6" or 17", Full HD) installed at pharmacy checkouts across Ukraine, broadcasting video ads to over 3 million buyers monthly across 400+ pharmacies. Ads display in 5-minute rotation blocks with personalized targeting via CRM/DMP integration and synchronization with receipts and recommendations. CPM approximately 1 EUR per 1,000 impressions.
• Supermarket Video Stoppers (Відеостопери в супермаркетах) Dual-sided 17" Full HD digital screens installed directly on supermarket shelves as a brand's own media channel at point-of-sale. Features sound, anti-vandal housing, remote content management, nationwide scaling, and full exclusivity of ad airtime to the brand. Deployed in chains including Silpo, Fora, Novus, Auchan, and Prostor.
• Kyiv Metro Advertising (Реклама в метро Києва) Comprehensive out-of-home advertising across Kyiv's 3-line, 52-station, 70-km metro system serving over 1 million daily passengers and 232 million+ annually. Formats include posters, backlit panels, platform screens, full train branding, escalator placements, and track wall banners across 680 of 753 inventory passenger cars.
• Metro Car Video Screens (Рекламні екрани у вагонах метро) In-train video advertising on 4x 24" Full HD monitors per car, playing 10-30 second ad spots every 15 minutes, with 100% passenger coverage. Also includes station-bound navigation ads (1740x470 px, 12 sec) synchronized with station announcements.
• Metro Platform/Track Wall Advertising (Реклама на колійних стінах станцій метро) Large-format banners (up to 3x2m, 6 sqm) on platform track walls opposite waiting passengers. One of the most impactful and memorable metro ad formats with 1-3 minutes of dwell time during train waits. Pricing from 4,500 to 14,000 UAH/month per banner (2025).
• Metro Backlit Panels (Беклайти в метро) Illuminated backlit advertising panels at metro stations. The largest light-format ad panels in the metro (3x2m or 5x2m), placed at entrances, near escalators, and on platforms, standing out against lower ambient lighting. Pricing 3,600-17,000 UAH/month per light panel (2025).
• Metro Info Kiosks and Hanging Platform Screens (Інфостійки та підвісні екрани) Vertical ~65" digital info kiosks and 49" suspended displays at metro platform centers, displaying Full HD or 4K video ads in 5-minute cycles (06:00-23:00), with 2-12 synchronized screens per station. Pricing from 4,650 to 10,000 UAH/month per placement.
• Metro Station & Train Branding (Брендування станцій і вагонів метро) Full or partial branding of metro stations, inter-station corridors, and metro trains including exterior and interior surfaces. Includes complete train wrapping (5 cars), partial car branding, full station takeover with wall, floor, and column coverage, and option to paint carriages in brand colors.
• Railway Station Advertising (Реклама на вокзалах) Advertising at Kyiv's Central and Southern railway stations — Ukraine's largest transport hub processing 100,000+ daily passengers and 3 million monthly. Formats include banners, partial wall/column branding, and non-standard floor, wall, and column branding.
• Commuter Train Advertising (Реклама в електричках) Advertising in suburban commuter electric trains serving 3+ million monthly passengers with 30-minute to 2-hour ride durations enabling extended ad contact. Formats include stickers/posters on walls/windows/doors, full car exterior branding, and seat covers. CPM starts from 20 UAH. Also covers Kyiv City Express (12 trains, 15 stations, 50.8 km, 15-min intervals) with interior placards and full interior branding.
• Outdoor Billboards (Брандмауери) Large-format outdoor advertising banners (up to 2,000 sqm) on building facades across Kyiv. Includes corner billboards and premium locations such as the 840 sqm installation at Petrivka IT trade district for BEKO (June 2021).
• LED Screens (LED Екрани) Dynamic LED video screen advertising in high-traffic outdoor locations across Kyiv, offering 24/7 visibility with customizable content playback.
• Printing Services (Поліграфія) Offset printing services including advertising materials, corporate identity items (folders, business cards, letterheads, invitations), POS materials (shelf talkers, wobblers, stoppers, dispensers), and wall/desk/pocket calendars. Provided through the 5 колір design studio and production company.
• Advertising Production (Рекламне виробництво) Full-cycle advertising production including signs, lightboxes, dimensional lettering, vehicle wrapping, POS displays, store interior branding, accessibility labeling for people with disabilities, UV printing on various materials, and dynamic LED systems/media facades. Production clients include Lenovo, Huawei, Peugeot, Honda, Lexus, Nescafe, Knauf, Syngenta, SportMaster, and PocketBook.

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clear Channel Outdoor: Global outdoor and transit advertising company with airport, metro, and roadside billboard inventory across multiple geographies. Comparable as a multi-format OOH operator with similar advertiser overlap, but at much greater scale.
• JCDecaux: Global leader in street furniture and transit advertising with operations across Europe, including Ukraine. Comparable as a transit-advertising operator serving mass urban audiences through metro, bus, and rail formats, but at vastly larger scale and with broader geographic reach.
• Posterscope (dentsu): Global OOH media planning and buying agency. Comparable as a media-buying-led competitor that helps advertisers plan and purchase transit and outdoor campaigns — overlapping with Trans Media's agency-side service offering, though operating at global scale.

Direct peers

• RIA Media (РІА-Медіа): Ukrainian outdoor advertising operator with transit and city-format inventory. Direct peer with similar audience-reach proposition and competing for the same local and international brand clients in Ukraine.
• Magnet Outdoor Ukraine: Ukrainian outdoor advertising company operating billboards, transit, and city-format advertising. Direct peer competing for the same Ukrainian brand-advertiser dollars with overlapping metro and street-level inventory.
• BigBoard Ukraine: Ukrainian outdoor advertising operator focused on large-format billboards and transit-adjacent formats. Direct peer operating in the same Ukrainian OOH market, competing for the same brand budgets and inventory relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trans Media