KOBE
MAWARTOTO (operated as KOBE) is an Indonesian online gambling aggregator founded in 2015 that consolidates toto togel, multi-provider slot, and live casino games on a single web platform for Indonesian consumer bettors via a transactional take-rate model.
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What KOBE does
MAWARTOTO, operated under the corporate entity recorded as KOBE, is an Indonesian online gaming aggregator platform established in 2015 that serves Indonesian-speaking adult consumers with three core product verticals: Toto Togel (online lottery covering Hong Kong Pools, Sydney, Macau Toto, Macau 5D, 24D Spin, and 24D markets), Slot Games, and Live Casino (including Baccarat, Dragon Tiger, Billiard, 3D Shio, Monopoly, 24D, Roulette, and Poker Dice). The platform functions as a multi-provider content aggregator, integrating games from at least ten third-party providers including Pragmatic Play, PG Soft, IDN Slot, Habanero, Microgaming, TopTrendGaming, GMw, No Limit City, PlayStar, and IDN E-Lottery, with electronic lottery delivery via IDN E-Lottery.
The technology stack is a web-based platform accessible on desktop and mobile, with self-service registration, integrated deposit/withdrawal payment processing, and account management. There is no native mobile application, no public API, and no documented proprietary AI/ML capability. The business model is purely transactional, taking commission/take rate on gaming transactions (lottery bets, casino wagers, slot plays); there is no subscription, license, or tiered pricing. Pricing is set at very low minimums (5,000 IDR / ~$0.35 USD deposit, 25,000 IDR / ~$1.75 USD withdrawal), positioning the platform for high-volume, small-ticket consumer play.
Distribution is entirely digital-direct via the company website, with no physical retail presence and no enterprise sales motion. Customer acquisition relies on organic social channels (WhatsApp, Instagram, Facebook, Telegram) and a referral/affiliate program using tracked links (e.g., asiap.me), supplemented by engagement-driving promotions such as the LOMBA TURNOVER tournament and a public BUKTI PEMBAYARAN (proof of payout) page. The operator is headquartered per firmographics in Seattle with 1-10 employees, serves exclusively the Indonesian market, has no disclosed funding rounds, no parent company, no subsidiaries, and no disclosed institutional investors, and has not filed any regulatory actions or certifications in the source data.
KOBE firmographics
Firmographics- Name
- KOBE
- Website
- https://kobestartup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MAWARTOTO (operated as KOBE) is an Indonesian online gambling aggregator founded in 2015 that consolidates toto togel, multi-provider slot, and live casino games on a single web platform for Indonesian consumer bettors via a transactional take-rate model.
- Ownership category
- akta.pro rank
KOBE industry classification
Industry- Product category
- Online Gambling
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)
Keywords
Where KOBE is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
KOBE business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Gaming Transaction Fees: Platform takes a commission/take rate on gaming transactions including lottery bets, casino wagers, and slot game plays
- Lottery Betting: Revenue from lottery/togel betting across multiple international markets with varying odds and prize structures
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No formal tiered pricing structure - transactional model |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
KOBE product offering
Product offeringCore offering
KOBE (operating as MAWARTOTO) runs an online gambling platform serving Indonesian consumers with three core offerings: Toto Togel (online lottery across HK, Sydney, Macau, 24D markets), Slot Games (aggregated from multiple providers such as Pragmatic Play, PG Soft, IDN Slot, Habanero, Microgaming, and others), and Live Casino games (Baccarat, Roulette, Dragon Tiger, Poker Dice, etc.). Players register online, deposit funds (minimum 5,000 IDR), and place bets, with revenue earned on a commission/take-rate basis on transactions.
Product overview
MAWARTOTO (as described in source data) operates as an online gaming platform offering three main product categories: Toto Togel (online lottery), Slot Games (from multiple providers), and Live Casino games. The platform is positioned as an aggregator offering various gambling game types from multiple content providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Toto Togel
- Slot Games
- Live Casino
Companies that use KOBE
Customer profileSegments1 record
Ideal customer profiles1 record
KOBE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KOBE partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Pragmatic PlaycoreMajor slot game provider integrated into the Mawartoto platform offering slot games to Indonesian users
- PG SoftcoreMobile-focused slot game provider providing gaming content to the platform
- IDN SlotcoreSlot gaming provider integrated into the platform
- IDN E-LotterycoreElectronic lottery system provider integrated for lottery game offerings
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
KOBE competitors and assessment
Company assessmentBroad incumbents
- Bet365: Global online gambling incumbent offering sportsbook, casino, slots, and poker products on a single integrated platform. Comparable to Mawartoto in offering a single-aggregator experience across multiple gambling verticals, though at vastly different scale and regulatory standing.
- Dafabet: Major Asian online gambling operator offering casino, slots, and sports betting with multi-provider game aggregation. Comparable to Mawartoto in product breadth and Asia-focused target market.
- 888 Holdings (888casino): Global, publicly listed online gambling operator with casino, poker, and slots across multiple regulated markets. Comparable to Mawartoto in operating an aggregator-style platform across multiple game categories.
- SBOBET: One of the largest Asian-headquartered online betting and casino platforms, offering sportsbook, live casino, and slot aggregation across Southeast Asia — directly comparable to Mawartoto's integrated multi-vertical online gambling model.
Regional players
- CMD368: Asian-market online gambling operator with sportsbook, live casino, and slot offerings. Comparable to Mawartoto in serving Asian (including Indonesian-affiliated) online gaming consumers with aggregated content.
- W88: Asian online gambling platform offering sportsbook, casino, slots, and lottery products with heavy Southeast Asian marketing presence. Comparable to Mawartoto in vertical breadth and aggregator-style offering.
- M88 / Mansion88: Asia-focused online casino and sportsbook operator with multi-provider game aggregation and Indonesian customer acquisition. Comparable in product model and regional targeting, though typically larger and more established.
- BK8: Southeast-Asian online gambling platform with sportsbook, casino, and slots from multiple providers. Comparable in product mix and regional consumer focus, with a heavier marketing footprint than Mawartoto.
Others
- Pragmatic Play: Major upstream game studio/content provider whose slots and live casino products are integrated into Mawartoto. Comparable as a critical supplier in the same value chain rather than a direct competitor.
Emerging players
- IDN Poker / IDN Sport: Indonesian-rooted online poker and gaming network with extensive agent/affiliate distribution across Indonesia. Comparable to Mawartoto in Indonesian customer base and agent-driven acquisition model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
KOBE social profiles
Digital presenceKOBE financial estimates
Financial estimateRevenue estimate
Valuation estimate
KOBE leadership team
Management profileNumber of profiles
Profiles1 record
KOBE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KOBE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KOBE
What does KOBE do?
KOBE (operating as MAWARTOTO) runs an online gambling platform serving Indonesian consumers with three core offerings: Toto Togel (online lottery across HK, Sydney, Macau, 24D markets), Slot Games (aggregated from multiple providers such as Pragmatic Play, PG Soft, IDN Slot, Habanero, Microgaming, and others), and Live Casino games (Baccarat, Roulette, Dragon Tiger, Poker Dice, etc.). Players register online, deposit funds (minimum 5,000 IDR), and place bets, with revenue earned on a commission/take-rate basis on transactions.
Is KOBE a public or private company?
KOBE is a private company. It is classified as unknown and is currently operating.
When was KOBE founded?
KOBE was founded in 2015. It employs 1 to 10 people.
Where is KOBE based?
KOBE is headquartered in Seattle, United States, in the North America region.
How does KOBE make money?
Two revenue lines are on record. Gaming Transaction Fees are the primary driver. The others are lottery Betting.
Who are KOBE's main competitors?
Broad incumbents on record are Bet365, Dafabet, 888 Holdings (888casino) and SBOBET. Regional players are CMD368, W88, M88 / Mansion88 and BK8. Pragmatic Play is listed as an others. IDN Poker / IDN Sport is listed as an emerging player.
Does KOBE have an API?
No public API is recorded for KOBE.
What industry is KOBE in?
KOBE's product category is Online Gambling. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer). Its NAICS code is 7132 and its SIC code is 7900.