Brothaus Schießer

What Brothaus Schießer does

Bäckerei Schießer GmbH, operating commercially as Brothaus Schießer, is a family-owned traditional German bakery headquartered at Robert-Bosch-Straße 14 in Hofheim-Wallau, Germany. The company was founded in 1953 and has been continuously operated under the Schießer family name for over 70 years, currently led by managing director Stephan Schießer. Its core business is the daily production and retail sale of fresh bread, rolls and pastries through a network of 10 physical outlets in the Wiesbaden, Hofheim, Königstein and Hochheim region of Hesse.

The operating model combines four company-owned "Brothaus" flagship stores with six in-store bakery counters hosted inside REWE and NAHKAUF supermarkets. Production is conventional German bakery craft (daily fresh baking, no proprietary technology platform disclosed); there are no e-commerce, delivery, subscription or B2B wholesale channels identified. Marketing is minimal — limited to physical storefront visibility, the company's website (brothaus-schiesser.de) and word-of-mouth within its local catchment. Selected branches operate Sunday morning hours as a differentiator versus traditional bakery closing patterns.

Revenue mechanics are one-time in-person retail transactions at the counter; no pricing, SKU or revenue figures are publicly disclosed. Headcount is in the 11–50 range, indicating a lean multi-site operation. The legal entity is a German private limited company (GmbH), HRB 28645, registered at Amtsgericht Frankfurt am Main, with no external shareholders or private equity involvement identified in the source materials.

Name

Brothaus Schießer

Legal name

Bäckerei Schießer GmbH

Website

https://brothaus-schiesser.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Brothaus Schießer (Bäckerei Schießer GmbH) is a family-owned German bakery founded in 1953, operating 10 retail outlets across the Wiesbaden, Hofheim, Königstein and Hochheim region through its Brothaus stores and REWE/NAHKAUF supermarket counters, selling fresh bread and pastries directly to local consumers.

Ownership category

akta.pro rank

Product category

Artisan Bakery Retail

NAICS

Retail Bakeries (311811)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industry

In-Store / Supermarket Bakeries (THAFAFAE)

Keywords

• Fresh bakery products
• Traditional german breads
• Artisan bread baking
• In-store bakery retail
• Daily fresh rolls

Headquarters

HQ city

Hofheim Am Taunus

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Retail Bakery Sales: Revenue generated through direct retail sales of freshly baked bread, pastries, and bakery products to consumers at 10 physical locations. Sales are primarily in-person, one-time transactions with no subscription or recurring revenue components identified.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Bäckerei Schießer GmbH is a traditional German family bakery that produces and sells freshly baked bread, rolls, cakes, and pastries daily. The company operates 10 retail points across the Wiesbaden, Hofheim, Königstein, and Hochheim regions, including four company-owned "Brothaus" flagship storefronts and six in-store bakery counters embedded within partner REWE and NAHKAUF supermarkets.

Product overview

Brothaus Schießer (Bäckerei Schießer GmbH) is a traditional German bakery operating as a family business since 1953, with 10 retail locations across the Wiesbaden, Hofheim, Königstein, and Hochheim regions. The company operates two types of branches: company-owned "Brothaus" locations (standalone stores in Wallau, Königstein, and Hochheim) and partnership stores embedded within REWE and NAHKAUF supermarket chains. All branches offer freshly baked goods daily. No specific product names, SKUs, or individual bakery items are named in the available source material — the company positions itself primarily as a neighborhood bakery with a multi-location retail footprint rather than offering named product lines or sub-brands.

Differentiator

Problem solved

Functional benefit

Brands

• Brothaus: Company-owned bakery store format operating at multiple locations (Wallau, Königstein, Hochheim)

Products and services

• Daily Fresh Bakery Products

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• REWE GroupcoreChannel Partner/ Reseller/ DistributorREWE Group is a major German retail cooperative and supermarket chain. Brothaus Schießer operates in-store bakery counters within 5 REWE supermarket locations (Marxheim, Delkenheim, Breckenheim, Raunheim, and Wallau), providing fresh baked goods to REWE customers as part of their grocery shopping experience.
• NAHKAUFminorChannel Partner/ Reseller/ DistributorNAHKAUF is a regional supermarket brand in Germany. Brothaus Schießer operates an in-store bakery counter within the NAHKAUF location in Liederbach, providing fresh baked goods to supermarket shoppers.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Kamps Backstube: Established German bakery chain with hundreds of retail locations and in-store supermarket counters; broader scale and reach than Brothaus Schießer but operates the same combination of standalone stores and embedded counters selling daily fresh bakery goods.
• Junge Die Bäckerei. Larger regional German bakery chain (Northern Germany focus) operating multi-location retail stores with daily fresh production; broader in geographic scope and headcount than Brothaus Schießer but highly comparable in core product and channel model.
• Ihle: Large traditional German bakery chain operating retail stores and in-store counters across multiple federal states; broader geographic reach than Brothaus Schießer but operates the same family-heritage/daily-fresh-bake model.

Direct peers

• Dat Backhus: German in-store bakery specialist operating fresh-bake counters within supermarket chains, directly comparable to Brothaus Schießer's REWE/NAHKAUF embedded counter model and daily fresh production.
• Bäckerei Görtz: Regional German family bakery chain with multi-location retail stores and in-supermarket counters in the Rhine-Main/Hesse region, directly comparable in operating model, location mix, and daily fresh-bake focus to Brothaus Schießer.
• Bäckerei Schäfer: Family-run traditional German bakery operating multiple retail storefronts with daily fresh production, directly comparable in scale, heritage positioning, and direct-to-consumer retail model.
• Bäckerei Brinker: Family-owned German bakery chain operating multiple retail locations with daily fresh production and supermarket in-store counters, directly comparable in operating model and family-business heritage.

Regional players

• Bäckerei Treiber: Traditional German regional bakery operating multi-location retail stores with daily fresh production; comparable in format and product focus though serving a different regional geography.

Others

• REWE Group: Channel partner and host retailer whose supermarkets contain 5 of Brothaus Schießer's 10 in-store bakery counters; a critical partnership counterparty rather than a direct competitor, but materially comparable in the broader German food retail landscape.
• EDEKA: Major German supermarket cooperative that hosts in-store bakery counters operated by third-party bakers; relevant as an adjacent channel-partner archetype and potential expansion vector for embedded fresh-bake operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brothaus.schiesser

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brothaus Schießer