Bradford Insulation
Bradford Insulation is an Australian building materials brand (est. 1934) and division of CSR Pty Ltd that manufactures and distributes glasswool insulation, ventilation systems, and NCC-compliance accessories to homeowners, trade professionals, and architects across Australia via stockists and certified installers.
- Company typePrivate
- Founded1934
- HeadquartersIngleburn, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bradford Insulation does
Bradford Insulation is an Australian building materials brand established in 1934, operating as the insulation and ventilation division of CSR Pty Ltd, a private diversified building products conglomerate. The company manufactures and distributes insulation and ventilation products for residential and commercial buildings, with a product portfolio centered on glasswool insulation batts (including the proprietary Comfort Touch Technology line for reduced itch and rigidity), reflective foil insulation, roof and wall insulation solutions, and power-driven ventilation systems under the AiroMatic Continuous Flow brand. Bradford also produces installation accessories such as the Bradford Perimeter Spacer for NCC compliance and holds three Environmental Product Declarations (EPDs) covering insulation manufactured across Australia.
The business operates a B2B2C distribution model, selling exclusively through a network of stockists, building material wholesalers, and certified installers across Australia; Bradford does not sell directly to end consumers but uses its website, content marketing, and a 'Find a stockist or installer' locator to drive demand to its channel partners. Its go-to-market targets three primary personas — homeowners undertaking DIY projects, trade professionals (builders, installers, contractors) handling volume installations, and architects/designers specifying products for compliance and sustainability — supported by technical resources, pack calculators, case studies, and the CSR Connect customer engagement platform.
Bradford monetizes through hardware sales of insulation and ventilation products, with no publicly disclosed pricing and per-stockist, quote-based commercial terms. The brand's competitive positioning rests on 90+ years of Australian heritage, Sensitive Choice approval from the National Asthma Council Australia, NCC-aligned product design, and integration into CSR's broader building products ecosystem alongside sister brands Gyprock, Hebel, Cemintel, AFS, Monier, and PGH. Revenue figures are not publicly disclosed, the company operates exclusively within Australia, and no external funding, M&A, or leadership changes are evident in the source material.
Bradford Insulation firmographics
Firmographics- Name
- Bradford Insulation
- Legal name
- CSR Pty Ltd
- Website
- https://bradfordinsulation.com.au
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bradford Insulation is an Australian building materials brand (est. 1934) and division of CSR Pty Ltd that manufactures and distributes glasswool insulation, ventilation systems, and NCC-compliance accessories to homeowners, trade professionals, and architects across Australia via stockists and certified installers.
- Ownership category
- akta.pro rank
Bradford Insulation industry classification
Industry- Product category
- Building Insulation Materials
- NAICS
- Mineral Wool Manufacturing (327993), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Fiberglass Insulation (IMADAGAA)
- akta.pro secondary industries
- Reflective Insulation & Radiant Barriers (IMADAGAF), Roof Insulation & Cover Boards (IMADAFAN)
Keywords
Where Bradford Insulation is headquartered
LocationHeadquarters
- HQ city
- Ingleburn
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Bradford Insulation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Insulation Products Sales: Sale of insulation materials including glasswool batts, reflective foil insulation, and related accessories to trade professionals, builders, and homeowners. Products are sold through distribution channel partners (stockists) and directly to trade professionals.
- Ventilation Products Sales: Sale of roof ventilation systems including AiroMatic power-driven ventilation units and related accessories for residential applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products available through stockists and installers with quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bradford Insulation product offering
Product offeringCore offering
Bradford manufactures and supplies insulation and ventilation products for Australian residential and commercial buildings. Core offerings include glasswool insulation batts (including Gold Comfort Touch variants), reflective foil insulation, the AiroMatic power-driven roof ventilation system, and the Bradford Perimeter Spacer. Products are distributed through a network of Australian stockists, certified installers, and trade professionals for use in new construction and retrofit projects.
Product overview
Bradford Insulation is a building materials brand under CSR, offering a portfolio of insulation and ventilation products for Australian residential and commercial buildings. The product range centers on glasswool insulation batts (including the Comfort Touch Technology line for reduced itch and rigidity), roof and wall insulation solutions, power-driven ventilation systems (AiroMatic Continuous Flow), and accessories like the Perimeter Spacer for NCC compliance. The company provides Environmental Product Declarations for their insulation products manufactured across Australia, supporting sustainable building practices.
Differentiator
Problem solved
Functional benefit
Brands
- Comfort Touch: Glasswool insulation technology with reduced itch and rigid batts for improved handling and installation comfort.
- AiroMatic
- Bradford Perimeter Spacer
Quantifiable outcome
- Compliant with NCC (National Construction Code) requirements
- +1 more outcomes
Companies that use Bradford Insulation
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Bradford Insulation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bradford Insulation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CSR Building ProductscoreBradford is a brand within CSR Building Products, a leading Australian building materials company. CSR Bradford represents the insulation and ventilation division, benefiting from CSR's broader distribution network, brand equity, and operational infrastructure across Australia.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Bradford Insulation competitors and assessment
Company assessmentBroad incumbents
- Boral: Major Australian building materials and construction products supplier; competes in adjacent building-envelope categories and shares trade-channel customer overlap with Bradford.
- James Hardie: Large Australian-listed building products company focused on fibre-cement cladding and building solutions; competes broadly with CSR's portfolio and overlaps with Bradford in the building-envelope specification channel.
- Johns Manville: US-based manufacturer of insulation, roofing systems, and engineered products with global distribution; competes with Bradford in fiberglass insulation and commercial building-envelope markets.
- Saint-Gobain (Isover): Global building materials conglomerate whose Isover brand produces glasswool and mineral wool insulation, competing with Bradford in Australia and globally.
Direct peers
- ROCKWOOL: International stone-wool insulation producer selling into Australia, competing on thermal, acoustic, and fire-rated insulation against Bradford's glasswool offerings.
- Foilboard Insulation: Australian manufacturer of reflective foil insulation panels, directly overlapping with Bradford's reflective foil line and competing on NCC-compliant thermal performance.
- Kingspan Insulation: Global insulation and building envelope manufacturer with Australian distribution, overlapping with Bradford across rigid board and batt insulation categories.
- Autex Insulation: Australasian manufacturer of polyester and acoustic insulation products, competing with Bradford in residential and commercial thermal/acoustic insulation.
- Fletcher Insulation: Australian-focused insulation manufacturer (part of Fletcher Building) producing glasswool and rigid insulation products directly competitive with Bradford's portfolio.
- Knauf Insulation: Global glasswool and mineral wool insulation manufacturer with established Australian operations, directly competing with Bradford across residential and commercial insulation SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Bradford Insulation social profiles
Digital presenceBradford Insulation compliance and trust
Trust signalCompliance2 records
Bradford Insulation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bradford Insulation leadership team
Management profileNumber of profiles
Profiles1 record
Bradford Insulation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bradford Insulation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bradford Insulation
What does Bradford Insulation do?
Bradford manufactures and supplies insulation and ventilation products for Australian residential and commercial buildings. Core offerings include glasswool insulation batts (including Gold Comfort Touch variants), reflective foil insulation, the AiroMatic power-driven roof ventilation system, and the Bradford Perimeter Spacer. Products are distributed through a network of Australian stockists, certified installers, and trade professionals for use in new construction and retrofit projects.
Is Bradford Insulation a public or private company?
Bradford Insulation is a private company. It is classified as corporate owned and is currently operating.
When was Bradford Insulation founded?
Bradford Insulation was founded in 1934. It employs 101 to 250 people.
Where is Bradford Insulation based?
Bradford Insulation is headquartered in Ingleburn, Australia, in the Oceania region.
How does Bradford Insulation make money?
Two revenue lines are on record. Insulation Products Sales are the primary driver. The others are ventilation Products Sales.
Who are Bradford Insulation's main competitors?
Broad incumbents on record are Boral, James Hardie, Johns Manville and Saint-Gobain (Isover). Direct peers are ROCKWOOL, Foilboard Insulation, Kingspan Insulation, Autex Insulation, Fletcher Insulation and Knauf Insulation.
Does Bradford Insulation have an API?
No public API is recorded for Bradford Insulation.
What industry is Bradford Insulation in?
Bradford Insulation's product category is Building Insulation Materials. Its primary akta.pro industry code is IMADAGAA, Fiberglass Insulation, with a secondary code of IMADAGAF, Reflective Insulation & Radiant Barriers. Its NAICS code is 327993 and its SIC code is 3585.