Fatima Bint Mubarak Ladies Sports Academy

What Fatima Bint Mubarak Ladies Sports Academy does

Fatima Bint Mubarak Ladies Sports Academy (FBMA) is a non-profit sports academy headquartered in Abu Dhabi, United Arab Emirates, operating under the patronage of H.H. Sheikha Fatima Bint Mubarak (Mother of the Nation) and the directives of Sheikha Fatima Bint Hazza bin Zayed Al Nahyan, Chairwoman of the Board of Directors. Founded as an organization in 2010 (with its Education and Research Department established in July 2015), FBMA delivers women's sports development through a portfolio of training programs (basketball, volleyball, football, jiu-jitsu, karate, kickboxing, equestrian, chess, cycling, running, padel, bowling), international tournaments and championships (FBMA International Show Jumping Cup, International Blitz Chess Tournament, Ramadan Tournaments, Ladies Run, Cycling Sportive, and the inaugural International Bowling Tournament for Ladies in 2026), and education and certification programs (First Aid certification with National Ambulance, Group Fitness Training Certification, a Bachelor's degree pathway with UAE University, and a Diploma in Women's Development and Empowerment in Sports launching September 2026). It also administers the annual Fatima Bint Mubarak Women Sports Awards, with a AED 1.8 million prize fund, and an e-services portal for registration, sponsorship, tenders, and careers.

The Academy operates on a freemium distribution model: nearly all programs, seminars, and events are offered free of charge to participants, with funding derived from government appropriation under royal patronage, corporate sponsorship of events, and registration fees for facility access. Go-to-market is event-driven and community-led, leveraging official channels (fbma.ae, Instagram @ADFBMA, Facebook, YouTube, email newsletters), digital programming (Zoom, Instagram Live), and a partner venue network spanning Al Forsan International Sports Resort, Yas Marina Circuit, Abu Dhabi Ladies Club, Al Ain Ladies Club, UAE University, and various schools. Strategic endorsements and collaborations with Abu Dhabi Sports Council, the General Authority of Sports, the Department of Health, Abu Dhabi Education Council, HIBOU Alliance, and Daman reinforce program delivery. Customer segments served include Emirati women and girls (primary), children and youth, women leaders in sport and health, PE teachers, People of Determination, and families.

Name

Fatima Bint Mubarak Ladies Sports Academy

Legal name

Fatima Bint Mubarak Ladies Sports Academy

Website

https://fbma.ae

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Fatima Bint Mubarak Ladies Sports Academy (FBMA) is a non-profit women's sports academy in Abu Dhabi, UAE, operating under royal patronage. It provides sports training, international tournaments, and accredited education programs for women and girls across the UAE and GCC.

Ownership category

akta.pro rank

Product category

Women's Sports Academy Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industry

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN)

Keywords

• Women's sports training
• Sports tournament organization
• Sports education certification
• Youth sports development
• Elite athlete programs

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sponsorship Revenue: Corporate sponsorships for events and programs including the FBMA International Show Jumping Cup and various championships.
2. Sports Facilities and Services: Registration and access fees for sports facilities, training programs, and bowling center operations.
3. Event Management Services: Organizing and hosting international sporting events including prize money tournaments.
4. Education and Certification Programs: Certified programs in sports training, first aid, and group fitness certification, as well as educational forums and seminars.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fatima Bint Mubarak Ladies Sports Academy (FBMA) is a non-profit women's sports academy that delivers sports training, international tournaments, education and certification programs, and youth development programs in the UAE. Core offerings include sports training in basketball, volleyball, football, martial arts, chess, equestrian, cycling, running, and bowling, alongside certified courses (First Aid, Group Fitness), the Elite Athletes Program, Summer Camp for Girls, and the annual Fatima Bint Mubarak Women Sports Awards.

Product overview

Fatima Bint Mubarak Ladies Sports Academy offers a comprehensive portfolio of sports, educational, and community programs focused on empowering women in sports across the UAE. The academy operates as a unified organization combining sports training (Basketball, Volleyball, Football, Jiu-Jitsu, Karate, Kickboxing, Chess, Cycling, Bowling, Show Jumping), major tournaments (FBMA International Show Jumping Cup, Ramadan Chess Tournament, Ladies Run, Cycling Sportive, Bowling Tournament), youth development (Summer Camp for Girls, Elite Athletes Program), and accredited education/certification programs (First Aid Certification, Group Fitness Training Certification). The academy also organizes the prestigious annual Fatima Bint Mubarak Women Sports Award with AED 1.8 million in prize money, and provides access to sports facilities including padel courts, football fields, running tracks, and a bowling center. Key strategic partnerships with Abu Dhabi Sports Council, Abu Dhabi Chess Club, and National Ambulance support program delivery.

Differentiator

Problem solved

Functional benefit

Brands

• FBMA Summer Camp: Annual summer camp program for girls to discover sporting talents
• FBMA Ladies Run
• FBMA International Show Jumping Cup
• Fatima Bint Mubarak Academy International Blitz Chess Tournament for Ladies
• FBMA Ramadan Blitz Chess Tournament
• FBMA Ramadan Tournament for Ladies
• FBMA Cycling Sportive for Ladies
• Fatima Bint Mubarak Women Sports Awards

Products and services

• Sports Training Program Comprehensive sports training in Basketball, Volleyball, Football, and martial arts including Jiu-Jitsu, Karate, and Kickboxing, delivered under qualified coaches for women and girls in the UAE.
• FBMA Summer Camp for Girls Annual summer camp program for girls to discover and nurture sporting talents through multiple sports activities and training sessions.
• FBMA International Show Jumping Cup International equestrian show jumping competition held annually at Al Forsan Equestrian Center with riders from around the world, accompanied by family-friendly equestrian activities.
• FBMA Ramadan Blitz Chess Tournament Annual chess tournament held during Ramadan, featuring blitz format competitions for ladies with participants from various nationalities and age groups.
• FBMA Ladies Run Running event organized exclusively for ladies to promote women's participation in athletics and a healthy lifestyle.
• FBMA Cycling Sportive for Ladies

Quantifiable outcome

• 160+ players from various nationalities participated in the 8th International Blitz Chess Tournament
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Abu Dhabi Sports CouncilcoreStrategic or Co-development PartnerEndorsing partner and key strategic collaborator. Abu Dhabi Sports Council supports FBMA events including the International Blitz Chess Tournament, Open Masters Games, and Ramadan tournaments. Provides technical and organizational support for sports programs.
• Abu Dhabi Chess Club & Mind GamescoreStrategic or Co-development PartnerCollaborative partner for organizing the annual International Blitz Chess Tournament for Ladies. Provides chess expertise and organizational support for the tournament held at FBMA headquarters.
• Abu Dhabi Ladies ClubcoreStrategic or Co-development PartnerAffiliated organization under the leadership of Sheikha Fatima Bint Hazza bin Zayed Al Nahyan. Co-organizes events and provides venue access for programs.
• Al Ain Ladies ClubcoreStrategic or Co-development PartnerAffiliated organization extending FBMA programs to Al Ain region. Part of the unified ladies sports club network under Sheikha Fatima Bint Hazza's leadership.
• Danat Al Emarat HospitalminorStrategic or Co-development PartnerHealthcare partner collaborating on health and wellness workshops. Organized 'Your Journey to Healthy Eating' awareness workshop focusing on healthy lifestyle adoption.
• National Ambulance (UAE)coreStrategic or Co-development PartnerCollaborates with FBMA to deliver the First Aid Certification Program for coaches. National Ambulance provides professional emergency care training for sports coaches.
• Abu Dhabi Education Council (ADEC)coreStrategic or Co-development PartnerPartnership for Physical Education Teachers Forums and school sports development programs. Collaborated on PE Teacher Forums from 2015 onwards.
• Department of Health (DoH)coreStrategic or Co-development PartnerPartners with FBMA for the Healthy Living Seminar Series. Provides health professionals as speakers for educational programs on obesity, healthy eating, and lifestyle.
• DamancoreStrategic or Co-development PartnerHealth insurance partner collaborating on nutrition and healthy lifestyle seminars. Sponsored Food Planning for Better Physical Performance seminar and Smart Grocery Shopping workshop.
• Al Mubarakah FoundationcoreStrategic or Co-development PartnerCollaboration on International Women's Day celebrations and community engagement initiatives. Jointly organizes events promoting women's empowerment through sports.
• Abu Dhabi International Marine Sports ClubminorStrategic or Co-development PartnerCollaboration for Women in Fishing panel discussion at Abu Dhabi International Boat Show. Promotes women's participation in marine sports.
• Fast Marine BoatsminorStrategic or Co-development PartnerPartner representing Axopar Boats and Brabus Marine. Souad Cherifi, founder, participates as panelist in Women in Fishing events.
• UAE Football AssociationcoreStrategic or Co-development PartnerPartnership for football training programs and PE Teachers Guide to Grassroots Football workshop. Provides certification for football umpires and coaches.
• Health Authority Abu Dhabi (HAAD)minorStrategic or Co-development PartnerFormer regulatory partner for health-focused programs. Previously collaborated on grassroots football workshops and health seminars.
• HIBOU AlliancecoreStrategic or Co-development PartnerStrategic partner for the FBMA Elite Athletes Program. Delivers world-class educational curriculum for developing elite Emirati athletes.
• MARTIN'S ImagesminorStrategic or Co-development PartnerCollaboration for sport photography workshops. Martin Dokoupil, former Reuters reporter, leads professional photography workshops at equestrian events.
• New York University Abu Dhabi (NYUAD)minorStrategic or Co-development PartnerCollaboration for wellness seminars including 'Treat Yourself - Changing the Way we Nurture our Body and Soul' workshop. NYUAD faculty contribute to educational programming.
• Noon ConsultancyminorStrategic or Co-development PartnerCooperates with FBMA on sport journalism workshops, specifically the Equestrian Journalism workshop series conducted during the International Show Jumping Cup.
• Abu Dhabi Cycling ClubminorStrategic or Co-development PartnerCollaboration for International Women's Day cycling events and programs promoting cycling among women in Abu Dhabi.
• General Authority of Sports (UAE)coreStrategic or Co-development PartnerGovernment partnership for Women's Sports Forum and national sports development initiatives. Collaborates on virtual forums during COVID-19 pandemic.
• United Arab Emirates University (UAEU)coreStrategic or Co-development PartnerPartnership for Bachelor's degree program in Education in Health and Physical Education. FBMA supports training and development of first PE teachers in the UAE. Graduated first batch of 11 students in 2021.
• Abu Dhabi International Boat Show (ADIBS)minorStrategic or Co-development PartnerCollaboration for Women in Fishing panel discussion at ADNEC Marina. Platform for promoting women's marine sports participation.
• Al Forsan International Sports ResortminorStrategic or Co-development PartnerVenue partner for PE Teachers Forums, sports workshops, and elite athlete programs in Abu Dhabi.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Others

• Les Mills International: Global provider of group fitness programming and instructor certifications. Relevant as an indirect peer because FBMA offers its own Group Fitness Training Certification and group classes; Les Mills represents the international benchmark and a potential curriculum partner or substitute.
• Women's Sports Foundation: Global non-profit advancing women's sports participation and leadership through programs, research, and advocacy. Thematically aligned with FBMA's mission of empowering women through sport and education, though operating internationally rather than as a facility-based academy.
• Abu Dhabi Sports Council: Government regulator and strategic endorsing partner of FBMA. Not a direct competitor but allocates funding and policy direction for women's sports in Abu Dhabi; highly relevant ecosystem participant whose priorities directly affect FBMA's mandate and resourcing.

Direct peers

• Al Ain Ladies Club: Sister organization to Abu Dhabi Ladies Club, also chaired by Sheikha Fatima Bint Hazza. Operates the same female-only sports and wellness club model in Al Ain, frequently co-hosting FBMA programs; essentially an extension of the same ladies sports ecosystem.
• Abu Dhabi Ladies Club: Affiliated women's-only sports, recreation and lifestyle club under Sheikha Fatima Bint Hazza's leadership. Directly comparable because it offers female-only athletic facilities, classes, and events in Abu Dhabi alongside FBMA, often co-organizing programs and sharing venue infrastructure.

Broad incumbents

• Aspire Academy: Qatar's flagship multi-sport elite training and education academy. Comparable as a state-backed, multi-discipline sports academy with structured athlete development, but much larger scale and male-focused; relevant benchmark for FBMA's Elite Athletes Program and academy model.
• Saudi Sports for All Federation: Saudi government-backed federation promoting mass participation in sports, including dedicated women's programs. Comparable as a state-driven women's sports development entity in a neighboring GCC market, with overlapping ambitions in community-level sports participation.

Regional players

• Dubai Ladies Club: Female-only recreation, fitness, and sports club in Dubai providing gym, classes, and family programming. Same target demographic and women-only positioning as FBMA, but based in Dubai rather than Abu Dhabi.
• Sharjah Ladies Club: UAE women's sports, fitness, and recreation club operated by the Sharjah Ladies Club Br. Comparable offering of female-only facilities, classes, and events in a different emirate; not directly competing for participants but pursues the same government-backed women-only model.

Emerging players

• KAFAA Sports and Athletic Excellence Center: UAE-based multi-sport training academy offering coaching, performance programs, and youth development. Comparable niche as a UAE domestic sports academy with structured coaching; an emerging alternative that competes for the same female participant pool in some sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ADFBMA
• Facebookfacebook.com/ADFBMA
• YouTubeyoutube.com/@fbma
• Xx.com/adfbma
• LinkedInlinkedin.com/company/fbmalsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fatima Bint Mubarak Ladies Sports Academy