Insurance Market

What Insurance Market does

Insurance Market (operating under the DBA 'Insurance Advisers New Zealand') is a privately held insurance advisory firm registered in New Zealand as Insurance Market Corporate. The firm functions as an insurance broker/intermediary, connecting customers seeking personal and business insurance coverage with what it describes as 'New Zealand's most extensive panel' of insurance providers. Its service portfolio spans eight core product categories: life insurance, health and medical insurance, critical illness and trauma cover, total and permanent disability, mortgage repayment insurance, income protection, business expense cover, and group insurance.

The business model is affiliate/referral-based, earning commissions from insurance providers on policies placed through its advisers. Distribution is conducted entirely on a sales-led, direct-consultation basis: customers find advisers through the company's website (insurancemarket.co.nz), phone (+64211177566), or contact forms. The company operates as a single-country, domestic-only advisory with no disclosed technology infrastructure, APIs, AI features, or proprietary platform capabilities. Marketing is restricted to the firm's own website (content and blog), direct phone, and email inquiries.

Insurance Market serves two customer segments: individual consumers seeking personal protection (life, health, disability, income, mortgage) as its primary audience, and business owners and corporate clients seeking group schemes and business continuity protection as a secondary segment. No revenue figures, headcount, funding rounds, awards, regulatory actions, patents, leadership details, or certifications are disclosed in available sources.

Name

Insurance Market

Legal name

Insurance Market Corporate

Website

https://insurance-market.co.nz

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Insurance Market is a New Zealand-based insurance advisory firm connecting individual consumers and businesses seeking personal and group coverage with what it describes as the country's most extensive panel of insurance providers, earning commissions on placed policies.

Ownership category

akta.pro rank

Product category

Insurance Advisory and Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance advisory services
• Insurance brokerage
• Personal insurance coverage
• Group insurance schemes
• Insurance adviser panel

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Advisory Services: Insurance Market operates as an insurance adviser/broker, earning revenue through commissions paid by insurance providers on policies placed through their platform. The company connects customers seeking coverage with insurance products from their panel of leading New Zealand insurers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Insurance Market operates as an insurance adviser and broker connecting New Zealand customers with a broad panel of leading insurance providers. Advisers deliver personalized consultation and recommend coverage across eight insurance categories: life, health and medical, critical illness and trauma, total and permanent disability, mortgage repayment, income protection, business expense, and group insurance. The firm earns commissions from insurers on policies placed through its advisory service.

Product overview

Insurance Market is an insurance advisory service that offers a platform connecting customers with New Zealand's most extensive panel of insurance providers. The portfolio consists of eight distinct insurance products: Life Insurance, Health & Medical Insurance, Critical Illness & Trauma Cover, Total & Permanent Disability, Mortgage Repayment Insurance, Income Protection, Business Expense Cover, and Group Insurance. These products are designed to work together as a comprehensive protection solution, allowing customers to obtain tailored coverage options across multiple insurance categories through a single advisory relationship.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Provides financial protection to beneficiaries upon the policyholder's death, offering peace of mind and financial security for families. Marketed to New Zealand individuals and families seeking protection of dependents.
• Health & Medical Insurance
• Critical Illness & Trauma Cover
• Total & Permanent Disability
• Mortgage Repayment Insurance
• Income Protection
• Business Expense Cover
• Group Insurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Panel of New Zealand's Leading Insurance ProviderscoreOthersInsurance Market has established relationships with what they describe as New Zealand's most extensive panel of insurance providers. This panel includes major insurers offering life insurance, health and medical insurance, critical illness and trauma cover, disability insurance, mortgage protection, income protection, business expense cover, and group insurance products. The breadth of this panel allows advisers to shop across multiple carriers to find optimal coverage solutions for individual customer needs.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Aon New Zealand: Aon is a global insurance brokerage and risk advisory firm with a sizeable New Zealand practice serving commercial and personal lines. Comparable in brokerage model and NZ presence, but operates at much greater scale across the wider corporate risk and benefits market.
• Marsh New Zealand: Marsh is a global insurance broker and risk adviser with a New Zealand office focused largely on commercial and specialty lines. Comparable as a multi-carrier broker in NZ, but with a broader enterprise and specialty book and not retail-personal-line focused.

Others

• Asteron Life: Asteron Life is a New Zealand life insurance carrier owned by Suncorp. Comparable as an upstream product provider on Insurance Market's insurer panel — relevant for understanding commission economics and competitive dynamics.
• AIA New Zealand: AIA New Zealand is a direct life and health insurance carrier in NZ. Comparable as a provider of the same underlying insurance products (life, health, income protection) that Insurance Market distributes, and is likely one of the carriers on its panel.

Direct peers

• Insurance & Savings Group (ISG): Insurance & Savings Group is a New Zealand insurance advisory firm offering life, health, and general insurance advice through adviser relationships. Comparable in commission-based personal-lines advisory model and NZ-only operating geography.
• NZbrokers: NZbrokers is a New Zealand broker network grouping independent insurance advisers across the country. Comparable as a NZ-based advisory/brokerage entity distributing multi-carrier insurance products to consumers and small businesses.
• LifeDirect: LifeDirect is a New Zealand insurance broker/adviser connecting customers with life, health, and income protection cover from multiple NZ insurers. Highly comparable to Insurance Market in product mix (life and health-led), channel (online lead capture plus adviser follow-up), and NZ-only geography.
• MiQ Insurance: MiQ is a New Zealand insurance comparison platform operating across personal lines. Comparable as a domestic NZ multi-carrier broker with a digital lead funnel and commission revenue model.
• InsureMe: InsureMe is a NZ insurance comparison and advisory service that helps consumers compare policies across multiple insurers. Closely comparable in commission-based brokerage model, NZ-only footprint, and multi-line product offering spanning life and health.

Emerging players

• Cove Insurance: Cove Insurance is a New Zealand online insurance provider offering digital-first policies including life and health cover. Comparable in targeting NZ consumers with insurance products, but with a carrier-style model rather than the multi-carrier advisory model of Insurance Market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/insurance-market-nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Market