94.1 WQKX

What 94.1 WQKX does

94.1 WQKX (branded as 94KX) is a commercial FM radio station operating at 94.1 MHz from Sunbury, Pennsylvania, serving the Susquehanna Valley region. The station broadcasts a classic rock format and is owned and operated by Sunbury Broadcasting Corporation, which also operates neighboring properties including WKOK. The station's content includes local news (sourced via WKOK News), weather, traffic, community event coverage, and on-air personalities such as Tom Morgan, Rob Senter, and Movie Mike.

The station's product surface spans over-the-air FM broadcasting with HD Radio and RDS capability, mobile applications for iOS and Android (with Apple CarPlay support), an Amazon Alexa voice skill, live online streaming via its website, and distribution through third-party platforms iHeartRadio and Audacy. Audience engagement channels include a Text Club (SMS), Email Club (newsletter), and active social media presence on Facebook, Instagram, and X. The technology stack is supported by SoCast as the digital platform provider and AccuWeather for weather data integration.

WQKX generates revenue primarily through advertising sales to local businesses in the Susquehanna Valley, with named advertisers including Blaise Alexander Ford and Central Penn Bank & Trust. Advertising rates are quote-based rather than publicly listed, reflecting a traditional local-radio sales motion. The station also pursues community event sponsorships as a secondary revenue and brand-building channel. The business operates at sub-enterprise scale (11-50 employees per firmographics) within a single regional market.

Name

94.1 WQKX

Legal name

Sunbury Broadcasting Corporation

Website

https://wqkx.net

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

94.1 WQKX is a classic rock FM radio station in Sunbury, Pennsylvania, serving the Susquehanna Valley. Operated by Sunbury Broadcasting Corporation, it broadcasts over the air and via mobile apps, Alexa, and streaming platforms, generating revenue through local advertising sales.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Music Radio Networks (Format-Based) (MPABABAF), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Commercial radio broadcasting
• FM radio station
• Classic rock radio
• Local radio advertising
• Radio streaming services

Headquarters

HQ city

Sunbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: Radio advertising sold to local businesses and national brands. The station features sponsored content segments, on-air mentions, and digital advertising placements including display ads on website and social media. Local advertisers include automotive dealers (Blaise Alexander Ford), banks (Central Penn Bank & Trust), and other regional businesses.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

94.1 WQKX (branded 94KX) is a commercial FM radio station broadcasting a classic rock format at 94.1 MHz in Sunbury, Pennsylvania, owned and operated by Sunbury Broadcasting Corporation. The station delivers local news, weather, sports, community event coverage, and classic rock music entertainment to listeners across the Susquehanna Valley, distributed via over-the-air FM, HD Radio, online streaming, mobile apps, and Amazon Alexa.

Product overview

94.1 WQKX is a classic rock radio station operating under Sunbury Broadcasting Corporation. The station provides broadcast radio via FM/HD Radio and online streaming through its website and mobile apps (iOS and Android). The product portfolio includes the main radio station, HD Radio digital broadcasting, mobile applications, Amazon Alexa voice skill for hands-free listening, and communication services (Text Club and Email Club) for audience engagement. The station's content features on-air personalities and community-focused programming.

Differentiator

Problem solved

Functional benefit

Brands

• 94KX Winternet: A listening option/stream service mentioned on the station website

Products and services

• 94KX Classic Rock Radio Station
• 94KX Listen Live Online Streaming
• 94KX Mobile App
• 94KX Alexa Skill

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sunbury Broadcasting CorporationcoreOthersParent company that owns and operates 94.1 WQKX along with other regional stations including WKOK. Provides corporate infrastructure, sales teams, and operational support.
• Blaise Alexander FordminorGTM or Marketing PartnerLocal automotive dealership advertising on the station. Featured as a sponsor with logo placement on the website.
• Central Penn Bank & TrustminorGTM or Marketing PartnerRegional bank advertising on the station. Featured as a sponsor with digital advertising placements and event sponsorship.
• SoCastcoreTechnology or IntegrationDigital platform provider powering the station's website, streaming infrastructure, and mobile applications.
• iHeartRadiominorChannel Partner/ Reseller/ DistributorThird-party streaming platform distributing 94KX content to a broader national audience.
• AudacyminorChannel Partner/ Reseller/ DistributorThird-party streaming platform distributing 94KX content alongside Audacy's portfolio of radio stations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Saga Communications: Operates FM and AM radio stations across smaller U.S. markets with a focus on local content and community engagement — closely analogous to 94KX's positioning in the Susquehanna Valley.
• Beasley Broadcast Group: Multi-market radio operator focused on mid-sized U.S. markets, with comparable local-content emphasis and similar advertiser-base profile (local SMBs). Useful analog for benchmarking 94KX's small-market economics at scale.
• Alpha Media: Operates a portfolio of local radio stations across small and mid-sized U.S. markets. Comparable audience-development and ad-sales playbook to 94KX's hyper-local community-anchored approach.
• Townsquare Media: Operates a portfolio of local radio stations across small and mid-sized U.S. markets with a comparable focus on hyper-local content and local ad sales. Directly analogous business model to 94KX, just at a multi-station, multi-market scale.

Direct peers

• WKOK: Sister station operated under the same parent (Sunbury Broadcasting Corporation) in the Sunbury/Susquehanna Valley market. Most directly comparable as a local broadcast radio station sharing corporate infrastructure, sales force, and news resources with 94.1 WQKX.

Broad incumbents

• Audacy: Major U.S. radio operator (formerly Entercom/CBS Radio) and operator of the Audacy streaming platform, another 94KX distribution partner. Directly comparable broadcast plus digital model, with competing owned stations that could pressure affiliate economics.
• iHeartMedia: Largest U.S. radio broadcaster and operator of iHeartRadio, one of 94KX's distribution partners. Comparable core business (terrestrial radio plus streaming), but at vastly larger scale and with owned-and-operated content competing for the same digital audience.
• Salem Communications: U.S. radio broadcaster with a heavy news/talk and faith-based format mix. While format-different from 94KX's classic rock, Salem is a relevant comparable for broadcast economics, FCC-regulated operating model, and SMB-driven ad sales in regional markets.
• Cumulus Media: Large multi-market U.S. radio broadcaster with music, news, and talk formats. Comparable broadcast-and-advertising business model to 94KX, scaled across many markets and competing for the same digital listener hours.

Others

• EMF Broadcasting: Largest non-commercial radio broadcaster in the U.S. (K-LOVE / Air1 network). Operates many low-FM-power stations in secondary markets similar in scale to 94KX, providing a comparable benchmark for small-market broadcast operating economics, though with a non-commercial funding model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/94KX
• Facebookfacebook.com/941WQKX
• Instagraminstagram.com/94kx

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 94.1 WQKX