Kinsen Hellas

Name

Kinsen Hellas

Legal name

KINSEN HELLAS MONOΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΙΑ

Website

https://kinsen.gr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Vehicle Rental and Leasing Services

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

akta.pro secondary industries

Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE), Premium & Luxury Vehicle Leasing (TLABAAAF), Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE), Motorcoach (Intercity) Bus Leasing/Rental (TLABADAA)

Keywords

• Vehicle rental services
• Long-term vehicle leasing
• Corporate fleet leasing
• Motorcycle leasing
• Mobility solutions

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Vehicle Rental (Short-term): Short-term vehicle rentals from 1 day to 12 months through Europcar network covering 35+ stations in Greece; includes car rental, van rental; revenue from daily/weekly/monthly rental fees
2. Vehicle Leasing (Long-term): Long-term leasing solutions for passenger vehicles, light commercial vehicles, motorcycles, trucks over 3.5t, buses, and construction machinery; terms from 12 months to 5 years; includes maintenance, insurance, roadside assistance
3. EuropcarFlex Flexible Leasing: Monthly car rental for 1-18 months combining leasing benefits with flexibility; alternative to traditional leasing

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kinsen Hellas delivers integrated mobility services in Greece, Austria, and Hungary, spanning short-term vehicle rentals (1 day to 12 months) through the Europcar franchise network and long-term leasing (12 months to 5 years) for passenger cars, light commercial vehicles, motorcycles, trucks above 3.5 tonnes, buses, and construction machinery. All-inclusive leasing packages bundle maintenance, insurance, tires, and 24-hour roadside assistance under brands including Europcar Lease, Europcar Flex, Saracakis Leasing, and Kinsen Lease.

Product overview

Kinsen Hellas is a mobility solutions provider offering a multi-brand, multi-service portfolio structured around strategic partnerships with Europcar Mobility Group and the Saracakis Group of Companies. The core offering consists of five interconnected service lines: Europcar Rent a Car (short-term rental), Europcar Lease (passenger and light commercial vehicle leasing), Europcar Flex (flexible 1-18 month rentals), Saracakis Leasing (motorcycle leasing), and Kinsen Lease (trucks and construction machinery leasing). The company operates the Europcar brand franchise in Greece and also controls GoldCar Hellas (low-cost rental) and Megadrive Autovermietung (Austrian rental operations). Services span from low-cost to premium tiers, from 1-day rentals to 5-year leases, and cover vehicles from motorcycles to 3.5t+ trucks and construction equipment. All leasing services include bundled maintenance, insurance, road assistance, and tire replacement packages.

Differentiator

Problem solved

Functional benefit

Brands

• Europcar Rent a Car: Premium car rental services through corporate branches and franchise stations across Greece
• Europcar Lease
• Europcar Flex
• Saracakis Leasing
• GoldCar

Products and services

• Europcar Rent a Car Short-term vehicle rental service under the Europcar brand for individual consumers, business travellers, and corporate accounts. Offers passenger cars, vans, an eco-friendly fleet, and corporate rental programmes across 35+ service stations in Greece.
• Europcar Lease Long-term leasing for passenger cars and light commercial vehicles up to 3.5 tonnes, addressing corporate fleets, freelancers, and individuals. Bundles full maintenance, repair, tire replacement every 40,000 km, vehicle replacement, full insurance, and 24-hour road assistance across 31+ stations.
• Europcar Flex Flexible monthly car rental for companies and individuals with lease terms from 1 to 18 months, combining the benefits of a traditional leasing package with total flexibility. Includes maintenance and repair coverage.
• Saracakis Leasing (Motorcycle) Long-term motorcycle leasing for individuals, freelancers, and businesses through the strategic cooperation between Kinsen Hellas and the Saracakis Group of Companies. Includes full maintenance, repair, and tire replacement every 15,000 km in authorised workshops.
• Kinsen Lease (Trucks >3.5t & Construction Machinery) Long-term leasing for trucks above 3.5 tonnes, construction machinery, and buses with more than 9 seats. Provides complete mobility solutions for transport, commercial, construction, and public-sector use cases with maintenance in authorised workshops.
• GoldCar Hellas Low-cost car rental brand operated by Kinsen Hellas as Master Franchisee of Europcar Mobility Group, covering the low-cost tier of the car hire spectrum in Greece.
• Megadrive Autovermietung / Buchbinder (Austria) Vehicle rental services in Austria and Hungary operated by Kinsen Hellas under the Buchbinder brand through 7 locations including airports and urban centres with a fleet of approximately 900 vehicles.

Quantifiable outcome

• Fixed monthly costs with all-inclusive packages
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Megadrive AutovermietungcoreOthers · 1 July 2025Austrian car rental company acquired in 2025; operates 7 locations across Austria including Vienna, Innsbruck, Salzburg, Graz, Linz airports; fleet of approximately 900 vehicles; operates under Buchbinder brand
• Europcar Mobility GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Strategic franchise partnership where Kinsen operates Europcar brand in Greece; includes rights to Europcar, GoldCar, Keddy, and FOX brands; Europcar is the leading European vehicle rental provider and global mobility solutions provider
• Saracakis Group of CompaniescoreStrategic or Co-development PartnerStrategic cooperation for motorcycle and vehicle leasing through Saracakis Leasing brand; Saracakis is a leading business group in Southeast Europe

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Europcar Mobility Group: Global mobility group; Kinsen is its master franchisee in Greece and operates acquired Europcar subsidiaries (GoldCar Hellas, Megadrive). Direct parent/franchisor relationship makes it the closest strategic comparison for franchise-model unit economics.
• Sixt SE: One of Europe's largest integrated rental and leasing operators with multi-brand, multi-country presence (including Greece); closely mirrors Kinsen's premium-plus-subscription positioning and corporate fleet focus.
• Enterprise Rent-A-Car: World's largest rental car company with growing European operations and an established corporate leasing arm; competes with Kinsen for multinational corporate accounts in Athens and across Europe.
• Avis Budget Group: Global car rental leader with both short-term rental and corporate fleet leasing offerings; comparable in breadth of vehicle categories, customer segments, and reliance on brand/franchise network.
• Hertz Global Holdings: Global rental brand with European presence; comparable scope of rental/leasing services and brand-led operating model. Operates through franchisees similar to Europcar.

Direct peers

• ALD Automotive: Major European full-service vehicle leasing and fleet management company (subsidiary of Société Générale); direct comparable for Kinsen's corporate fleet leasing and integrated mobility offerings.
• Athens-based Autotechnica Rent a Car (Hertz licensee): Greek franchise partner of Hertz, operating short and long-term rentals; heads-on competitor in the same Greek market for both corporate fleet and individual customers.
• Goldcar (parent brand): Low-cost rental specialist now wholly owned by Europcar Mobility Group; Kinsen acquired the Greek and Austrian/Hungarian master franchise rights, making the Goldcar business model directly comparable to one of Kinsen's core sub-brands.
• LeasePlan Corporation: Pan-European B2B vehicle leasing and fleet management player; directly comparable for Kinsen's truck, LCV, and corporate fleet leasing business lines and bundled service model.
• Buchbinder Rent-a-Car: German-headquartered value-segment car rental brand now operating in Austria under Kinsen (Megadrive rebranded to Buchbinder post-acquisition); comparable fleet size and value-tier positioning.

Market position

Strengths5 records

Weaknesses7 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KinsenGR
• LinkedInlinkedin.com/company/kinsen
• Instagraminstagram.com/kinsen_hellas

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinsen Hellas