DivorceCare

What DivorceCare does

DivorceCare is a faith-based divorce recovery ministry program operated by The Church Initiative Inc., a 501(c)(3) nonprofit founded in 1993 by Steve Grissom and headquartered in Cary, NC. It delivers a structured 13-week, video-based support group curriculum designed to be hosted by local churches, serving adults navigating separation, divorce, or its aftermath. The program is reported to have helped over one million participants and is currently distributed through more than 16,000 churches worldwide.

The core product is a 13-session video curriculum featuring expert interviews with more than 25 divorce recovery specialists, accompanied by participant workbooks and structured group discussion guides. Supporting digital products include the MyDivorceCare participant portal, the LeaderZone online hub for church facilitators, and an online groups platform that enables hybrid and virtual delivery of the program. Sub-brands extend the offering into adjacent segments: DivorceCare for Kids (DC4K) for children, Surviving the Holidays for seasonal single-session deployment, and the One Day at a Time daily devotional.

Revenue is generated primarily through one-time sales of ministry kits to churches, priced at approximately $365 for the basic kit and up to $625 for the 15-participant bundle, plus ancillary participant book sales. Churches typically charge participants $20-$30 per person, though these fees flow to the local church rather than to DivorceCare. The model relies on trained volunteer leaders at each host church, supported by DivorceCare's free ministry coaching, and there is no disclosed recurring subscription tier for either churches or participants.

Name

DivorceCare

Legal name

The Church Initiative Inc.

Website

https://divorcecare.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DivorceCare, a ministry of The Church Initiative Inc., delivers a 13-week video-based divorce recovery support program distributed through 16,000+ partner churches worldwide, serving adults and children navigating separation and divorce.

Ownership category

akta.pro rank

Product category

Faith-Based Divorce Recovery Support Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Health Services (8000)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Divorce recovery support
• Faith-based counseling
• Church ministry programs
• Video-based curriculum
• Support group resources

Headquarters

HQ city

Wake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ministry Kit Sales: DivorceCare sells ministry kits and bundles to churches that want to host support groups. Kits include video sessions, leader guides, participant guides, Surviving the Holidays materials, and access to online resources.
2. Participant Registration Fees: Most DivorceCare groups charge $20-$30 per participant to cover costs of books, snacks, child care, and other expenses. Churches can also offer scholarships.
3. Participant Book Sales: Participants can order their own participant guides online, which are shipped directly to them. Churches no longer need to front the cost of workbooks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

DivorceCare is a 13-week, video-based divorce recovery support group program sold to churches as Ministry Kits and delivered free of charge to participants at church-hosted small groups. The core offering combines professionally produced video sessions with structured discussion guides, a complementary children's track (DivorceCare for Kids), a Surviving the Holidays seminar, leader training via the LeaderZone portal, and a participant-facing personal recovery site (MyDivorceCare).

Product overview

DivorceCare is a single, unified faith-based program centered on a 13-week video-based support group curriculum for people recovering from separation or divorce. The core DivorceCare program consists of expert-led video sessions, facilitated group discussions, and participant workbooks. Related offerings include: DivorceCare for Kids (DC4K) for children ages 5-12; Surviving the Holidays, a seasonal 2-hour seminar; MyDivorceCare, an online participant portal with bonus content; LeaderZone, an online resource hub for group leaders; and supplementary materials including devotional books and daily encouragement emails. The program is distributed through church partnerships via Ministry Kits in three sizes (Ministry Kit, Ministry Bundle 7, Ministry Bundle 15). Both in-person and online group formats are supported, with churches having access to LeaderZone and MyDivorceCare platforms.

Differentiator

Problem solved

Functional benefit

Brands

• DivorceCare for Kids (DC4K): A 13-week program for children ages 5-12 whose parents are going through separation and divorce, with activities, games, and music designed to help them manage their emotions.
• Surviving the Holidays
• One Day at a Time
• MyDivorceCare

Products and services

• DivorceCare Core 13-Week Program A 13-week, video-based small-group divorce recovery program consisting of professionally produced teaching videos paired with structured discussion guides. Sold to churches as Ministry Kits and delivered free of charge to participants at weekly church-hosted support groups.
• DivorceCare for Kids (DC4K) A children's companion program to DivorceCare designed for kids ages 5–12 experiencing their parents' divorce. Delivered at host churches alongside the adult DivorceCare program so that the whole family can participate simultaneously in age-appropriate, video-based sessions.
• Surviving the Holidays Seminar A stand-alone, single-session seminar and devotional workbook specifically designed to help adults who are separated or divorced cope with the holiday season, typically offered by host churches as a one-time event in November or December.
• DivorceCare Ministry Kits Packaged program kits sold to churches in tiered sizes (single Ministry Kit, Bundle 7, Bundle 15) that contain the leader guides, participant guides, workbooks, and promotional materials required to run a complete DivorceCare small-group cycle. Backed by a money-back guarantee.
• DivorceCare Daily Devotional Book A stand-alone devotional book sold separately to complement the 13-week DivorceCare program, providing daily Scripture-based readings and reflections that align with each week's video session. Targeted at current participants, alumni, and anyone seeking daily encouragement through separation or divorce.

Quantifiable outcome

• Over 1 million people have found comfort and hope through DivorceCare
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Church InitiativecoreStrategic or Co-development PartnerDivorceCare is a ministry of Church Initiative, the parent organization that develops and supports divorce recovery programs including DivorceCare, DivorceCare for Kids (DC4K), and Surviving the Holidays. Church Initiative provides organizational infrastructure, coaching, and resources for the DivorceCare ministry.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Focus on the Family: Large faith-based family-ministry incumbent offering counseling resources, broadcasts, and programs across marriage, parenting, and divorce-related topics. Overlaps thematically with DivorceCare but operates at far greater scale and with much broader scope.
• FamilyLife: Marriage and family ministry within Cru (formerly Campus Crusade for Christ). Operates at much larger scale and covers a broader relationship span (marriage enrichment, parenting, divorce prevention) than DivorceCare, with overlapping content distributed through church partnerships.

Emerging players

• Pure Desire Ministries: Church-based recovery program focused on sexual integrity and addiction recovery. Comparable in its reliance on volunteer-led small groups and church-hosted delivery, but with a narrower topical focus than DivorceCare's broader life-event recovery framing.

Direct peers

• GriefShare: Sibling program under the same Church Initiative Inc. parent organization. Uses an identical 13-week, video-based, volunteer-led church-distributed model but addresses bereavement rather than divorce — making it the closest structural twin to DivorceCare.
• Celebrate Recovery: Flagship church-based 12-step recovery program launched at Saddleback Church. Delivers a video curriculum plus volunteer-led small groups through thousands of partner congregations, directly comparable in operating model though broader in topical scope (hurts, habits, hangups).
• Re:Generation: Church-based recovery curriculum from Watermark Community Church featuring video teaching and volunteer-led small groups in partner churches. Highly comparable in distribution mechanism and participant experience even though it targets a broader set of recovery topics.

Others

• Christian Counseling & Educational Foundation (CCEF): Provides biblical counseling training, materials, and conferences that equip churches and individuals. Adjacent to DivorceCare in the faith-based family support ecosystem, though its primary output is training and curriculum rather than hosted peer-support groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/divorce_care
• Facebookfacebook.com/divorcecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DivorceCare