La Dea
- Company typePrivate
- Founded2015
- HeadquartersBrugge, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
La Dea firmographics
Firmographics- Name
- La Dea
- Legal name
- LA DEA
- Website
- https://ladea.be
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
La Dea industry classification
Industry- Product category
- Professional Nail and Lash Beauty Supplies
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Esthetics / Skincare (EDAOALAE)
Keywords
Where La Dea is headquartered
LocationHeadquarters
- HQ city
- Brugge
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
La Dea business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce sales of professional nail and lash products to salon technicians and artists. Revenue generated through one-time product purchases including nail prep, primers, base/builder gels, top coats, lash extensions, promade fans, chrome powders, nail art accessories, and tool kits. Training services offered as additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual nail products |
| Unit Pricing | Pay-as-you-go | Lash products and extensions |
| Unit Pricing | Pay-as-you-go | Nail art and accessories |
| Unit Pricing | Pay-as-you-go | Professional kits and bundles |
| Unit Pricing | Pay-as-you-go | Professional training programs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
La Dea product offering
Product offeringCore offering
La Dea is a Belgian beauty brand that designs, brands, and sells professional nail gel systems (prep, primer, base, builder gels, top coat, tip glue), lash extension products (classic lashes, promade fans, UV lash glue, UV lash light), and nail art accessories directly to licensed nail technicians and lash artists through its Shopify e-commerce store. The company also offers professional training programs in gel nails, BIAB, and lash extensions, pairing paid education with product sales for salon professionals in Belgium.
Product overview
LA DEA is a Belgian beauty brand specializing in professional nail and lash products for salon professionals. The company offers a comprehensive product portfolio across three main categories: NAIL PRODUCTS (nail prep, primer, base bond, base builder gels, builder gels, top coat, and tip glue organized under the 'Goddess' line naming convention), NAIL ART (rhinestones, charms, chrome powders, foils, brushes, and decorative accessories), and LASH PRODUCTS (classic lashes, flat ellipse lashes, promade lash fans in 3D/6D/14D variants, lash primer, UV lash glue, and UV lash light). The product lines are designed for professional use in salons and include educational training programs. Products are primarily sold through their Shopify-powered e-commerce platform (ladea.be) to beauty professionals in Belgium. The brand positions itself around the 'goddess' aesthetic with elegant, feminine product names and premium positioning.
Differentiator
Problem solved
Functional benefit
Products and services
- Nail Collection (Prep, Primer, Base Bond, Top Coat, Tip Glue) Complete nail preparation, base, and finishing product line including Nail Prep (EUR 10.99), Nail Primer (EUR 10.99), Base Bond (flexible base under gel/builder products), Top Coat (no-wipe, scratch-resistant, non-yellowing), and Tip Glue (fast-drying, ultra-strong adhesive for tip application). Designed for professional nail technicians performing gel, BIAB, acrylic, and gel polish services.
- Base Builder Gels (GODDESS line) Self-leveling base builder gels combining base and builder functions in one product. Available in six GODDESS-named shades (Lunar Silk, Baby Bloom, Natural Muse, Petal Mist, Warm Embrace, Shimmer Veil) from EUR 18.99, designed for nail stylists performing overlays, short extensions, and bridal/clean-girl manicures.
- Builder Gels (GODDESS line) Pot-format builder gels designed for nail stylists who want control and perfection during extensions, corrections, and extreme shapes. Available in six GODDESS-named shades (Muted Rose, Soft Ballet, Porcelain Veil, Blush Cloud, Cotton Rose, Soft Sand) from EUR 29.99, marketed for bridal looks, babyboomers, french manicures, and standalone nude finishes.
- Nail Art Collection (Rhinestones, Charms, Chrome Powders, Foils, Brushes) Decorative nail art accessories including rhinestones in various colors, themed charms (fruits, stars, crosses, butterflies, flowers, chain strass), 18-color chrome powders (Emerald Glaze, Champagne Mirror, Amethyst Chrome, etc.) including Fairy Chrome Box and Chrome Box Holographic, lace and metallic foils, and professional oval/straight applicator brushes (Penselen) for precise gel application. Priced EUR 2.99 to EUR 21.99 for individual accessories.
- Classic Lashes One-by-one lash extensions (EUR 17.99) developed for lash artists seeking tight sets, ultimate control, and a refined finish. Ultra-light, perfectly balanced in weight for professional classic lash extension applications.
- Flat Ellipse Lashes Flat lashes with a unique flat base providing extra adhesion and optically fuller effect without extra weight. Marketed as up to 40% lighter than classic lashes, designed for lash artists seeking fuller-looking sets with reduced lash weight burden.
- Easy Fanning Lashes Volume lashes featuring a smart base that allows lashes to fan out automatically, creating professional, symmetrical results effortlessly. Designed for lash artists seeking faster volume application with consistent symmetry.
- Promade Lashes 3D Pre-made fans (EUR 24.99) with 3D (0.10 thickness) designed for lash artists who want fast, consistent, professional volume with a natural appearance, suitable for subtle volume sets.
- Promade Lashes 6D Pre-made fans (EUR 25.99) with 6D (0.07 thickness) for perfectly balanced volume suitable for both daily and glam lash extension sets.
- Promade Lashes 14D Pre-made fans (EUR 26.99) with 14D (0.03 thickness) for ultra-light mega volume lash sets without burdening natural lashes.
- Lash Primer Lash primer (EUR 16.99) that cleans and prepares natural lashes optimally for better adhesion and longer retention of lash extensions.
- Lash UV Glue UV-curing lash adhesive offering immediate fixation, maximum control, and exceptional retention without the disadvantages of traditional lash glue. Cures independently of humidity and temperature and is more resistant to skin oils than traditional adhesives.
- UV Lash Light White UV light (EUR 199.99) designed for lash artists and salons, providing quick and even curing of UV adhesives for perfect lash extension results.
- Kits and Bundles (AURA, ELEVATION, THE 444, DIVINE, EMPRESS) Limited edition curated bundles for nail and lash stylists offering 15%+ savings versus individual product purchases. Includes THE 444 KIT (EUR 444.00), AURA NAIL KIT (EUR 159.99), ELEVATION NAIL KIT (EUR 219.99), DIVINE LASH KIT (EUR 164.99), and EMPRESS LASH KIT (EUR 255.99).
- Professional Training Programs Hands-on professional training programs led by stylists with more than ten years of practical beauty experience, including Natural Nail/BIAB Training (EUR 349.00), Lash Extension Training (EUR 599.00), and Gel Basic Training (EUR 699.00). Programs focus on quality, salon experience, and profitability for aspiring and experienced stylists.
Quantifiable outcome
- Products described as reducing lifting significantly and improving durability of nail sets
- +1 more outcomes
Companies that use La Dea
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
La Dea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Dea partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify powers LA DEA's e-commerce platform, enabling online store functionality including product listings, shopping cart, checkout, payment processing, and order management. The website explicitly states 'Powered by Shopify' in the footer.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
La Dea competitors and assessment
Company assessmentBroad incumbents
- Beautylish: Online beauty retailer specializing in professional-grade cosmetics, skincare, and tools. Comparable DTC distribution model to LA DEA's Shopify storefront, though with broader category coverage.
- OPI: Global leader in professional nail products with extensive gel, lacquer, and treatment lines sold through salons. A broad incumbent operating at much larger scale than LA DEA.
- CND (Creative Nail Design): Established professional nail brand offering Shellac, Brisa, and other gel systems to salons worldwide. Competes with LA DEA in the professional gel nail category.
- Gelish: Established global gel polish brand with broad salon distribution and professional product lines. A larger incumbent competing in the same professional nail gel category as LA DEA.
Direct peers
- Young Nails: US professional nail supply brand offering gel systems, builder products, and training for salon technicians. Comparable to LA DEA in product mix and professional education focus.
- Lashify: US DTC lash extension brand selling DIY lash systems and accessories directly to consumers and professionals. Comparable to LA DEA in lash product category and direct-to-buyer model.
- Aprés Nail: US-based professional gel nail brand offering builder gels, extensions, and nail art products to salon professionals. Directly comparable to LA DEA's nail product line and professional customer base.
- Nouveau Lashes: UK-based professional lash extension brand offering lashes, adhesives, and training to lash artists. Directly comparable to LA DEA's lash collection and training programs.
- Paris Lash Academy: International lash training and product supplier combining education with lash extension products. Closely aligned with LA DEA's training-plus-product business model.
- Kokoist: Japanese-origin professional gel nail brand selling base builders, builder gels, and accessories to nail technicians. Directly comparable to LA DEA's 'Goddess' builder gel portfolio and premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
La Dea social profiles
Digital presenceLa Dea financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Dea leadership team
Management profileNumber of profiles
La Dea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Dea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Dea
What does La Dea do?
La Dea is a Belgian beauty brand that designs, brands, and sells professional nail gel systems (prep, primer, base, builder gels, top coat, tip glue), lash extension products (classic lashes, promade fans, UV lash glue, UV lash light), and nail art accessories directly to licensed nail technicians and lash artists through its Shopify e-commerce store. The company also offers professional training programs in gel nails, BIAB, and lash extensions, pairing paid education with product sales for salon professionals in Belgium.
Is La Dea a public or private company?
La Dea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Dea founded?
La Dea was founded in 2015. It employs 11 to 50 people.
Where is La Dea based?
La Dea is headquartered in Brugge, Belgium, in the Europe region.
How does La Dea make money?
One revenue line is on record: product Sales.
Who are La Dea's main competitors?
Broad incumbents on record are Beautylish, OPI, CND (Creative Nail Design) and Gelish. Direct peers are Young Nails, Lashify, Aprés Nail, Nouveau Lashes, Paris Lash Academy and Kokoist.
Does La Dea have an API?
No public API is recorded for La Dea.
What industry is La Dea in?
La Dea's product category is Professional Nail and Lash Beauty Supplies. Its primary akta.pro industry code is EDAOALAE, Esthetics / Skincare. Its NAICS code is 456120 and its SIC code is 2840.