Paddling Magazine
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Paddling Magazine firmographics
Firmographics- Name
- Paddling Magazine
- Legal name
- Paddling Magazine
- Website
- https://paddlingmag.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Paddling Magazine industry classification
Industry- Product category
- Outdoor Paddlesports Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industries
- Blogging & Website Publishing Platforms (MPACAIAB), Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where Paddling Magazine is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Paddling Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions sold directly to paddlesports enthusiasts. Subscriptions include ongoing issues delivered to subscribers and provide access to digital archives and latest digital editions.
- Advertising: The magazine carries advertising content from paddlesports brands and outdoor gear companies, generating advertising revenue from its audience of active paddlesports participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Paddling Magazine product offering
Product offeringCore offering
Paddling Magazine is a paddlesports publication that produces editorial content covering kayaking, canoeing, paddleboarding, and rafting. The publication sells print and digital magazine subscriptions, generates revenue from advertising, and distributes content through its website, newsletter, video channels, and social media. It serves as a comprehensive resource for paddlesports enthusiasts, providing gear reviews, buying guides, skill tutorials, trip planning, and industry news.
Product overview
Paddling Magazine is a comprehensive paddlesports publication offering a unified content platform that includes buyer guides, gear reviews, skills tutorials, trip planning resources, news coverage, videos, and editorial columns. The publication also provides a magazine subscription service (print and digital) and digital archives. The content portfolio spans kayaking, canoeing, paddleboarding, and rafting activities, serving both recreational and professional paddlesports enthusiasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Paddling Magazine
- Magazine Subscription Service
- Paddling Magazine TV
Companies that use Paddling Magazine
Customer profileSegments1 record
Ideal customer profiles2 records
Paddling Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paddling Magazine partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Outdoor OdysseysminorPaddling Magazine created content in partnership with Outdoor Odysseys for Washington San Juan Islands digital detox destination content, featuring kayak tours and outdoor adventure experiences.
- Columbus, GeorgiaminorPaddling Magazine produced destination content in partnership with Columbus, Georgia tourism board highlighting the area's whitewater kayaking opportunities and paddlesports offerings.
- Douro Kayak ExpeditionsminorPaddling Magazine partnered with Douro Kayak Expeditions for webinar content showcasing Portugal kayak expedition experiences, creating joint marketing content for paddlesports audiences.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Paddling Magazine competitors and assessment
Company assessmentDirect peers
- Canoe & Kayak Magazine: Canoe & Kayak Magazine is a paddlesports publication covering kayaking and canoeing with gear reviews, technique, and destination content. It is the closest direct competitor to Paddling Magazine, targeting the same enthusiast audience with similar editorial categories.
- Adventure Kayak: Adventure Kayak (formerly a print magazine) was a dedicated kayaking publication whose former editor now writes for Paddling Magazine. It represents the prior competing title that Paddling Magazine effectively absorbed in the kayaking editorial space.
- SUP Magazine: SUP Magazine focuses on stand-up paddleboarding with gear reviews, technique tutorials, and event coverage. It overlaps with a key discipline within Paddling Magazine's content mix and competes for the same paddleboard consumer audience.
- Adventure Journal: Adventure Journal is an independent adventure sports online magazine covering surf, paddle, ski, and outdoor culture. It shares editorial depth and audience overlap with Paddling Magazine and operates as an online-first niche competitor.
Broad incumbents
- Outside Magazine: Outside is a large, established outdoor-active-lifestyle publication covering multiple sports including paddling. It competes for the same advertiser dollars and reader attention but at a much broader category scope.
- Men's Journal: Men's Journal is a mainstream active-lifestyle and adventure publication that periodically covers paddlesports gear and destinations. It competes for advertising share from the same outdoor brands but at a much larger scale and broader audience.
- Backpacker Magazine: Backpacker is an established outdoor adventure publication covering hiking and backcountry travel with overlapping audience demographics. It competes in the broader outdoor enthusiast segment where Paddling Magazine also operates.
Regional players
- Blue Ridge Outdoors: Blue Ridge Outdoors is a regional outdoor magazine covering the Appalachian region with paddling, hiking, and biking content. It targets a subset of the same outdoor enthusiast readership as Paddling Magazine but with a geographic focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Paddling Magazine social profiles
Digital presencePaddling Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paddling Magazine leadership team
Management profileNumber of profiles
Profiles4 records
Paddling Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paddling Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paddling Magazine
What does Paddling Magazine do?
Paddling Magazine is a paddlesports publication that produces editorial content covering kayaking, canoeing, paddleboarding, and rafting. The publication sells print and digital magazine subscriptions, generates revenue from advertising, and distributes content through its website, newsletter, video channels, and social media. It serves as a comprehensive resource for paddlesports enthusiasts, providing gear reviews, buying guides, skill tutorials, trip planning, and industry news.
Is Paddling Magazine a public or private company?
Paddling Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Paddling Magazine founded?
Paddling Magazine was founded in -1. It employs 11 to 50 people.
Where is Paddling Magazine based?
Paddling Magazine is headquartered in Toronto, Canada, in the North America region.
How does Paddling Magazine make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising.
Who are Paddling Magazine's main competitors?
Direct peers on record are Canoe & Kayak Magazine, Adventure Kayak, SUP Magazine and Adventure Journal. Broad incumbents are Outside Magazine, Men's Journal and Backpacker Magazine. Blue Ridge Outdoors is listed as a regional player.
Does Paddling Magazine have an API?
No public API is recorded for Paddling Magazine.
What industry is Paddling Magazine in?
Paddling Magazine's product category is Outdoor Paddlesports Publishing. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPACAIAB, Blogging & Website Publishing Platforms. Its NAICS code is 5131 and its SIC code is 2721.