ShellyPalmer Strategic Advisors
- Company typePrivate
- Founded1998
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
ShellyPalmer Strategic Advisors firmographics
Firmographics- Name
- ShellyPalmer Strategic Advisors
- Legal name
- SLP Productions, Inc.
- Website
- https://shellypalmer.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
ShellyPalmer Strategic Advisors industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Strategy Advisory (BPAHADAA)
- akta.pro secondary industry
- Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
Keywords
Where ShellyPalmer Strategic Advisors is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShellyPalmer Strategic Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Strategic Consulting: Consulting fees from The Palmer Group helping Fortune 500 companies with technology, media and marketing strategy. Engagements include AI transformation projects, digital transformation assessments, and ongoing strategic counsel.
- Speaking Engagements: Keynote speaking fees for technology and media conferences including CES, ANA, IAB, 4A's, NAB, Cannes Lions, SXSW, and major trade events. Also guest lectures at MIT Media Lab, NYU Stern, Cornell SC Johnson College of Business, Columbia University CITI, and other academic institutions.
- Course Revenue (Free Course): Generative AI for Execs is a free online course. Primary value is lead generation for consulting services.
- Book Royalties: Amazon #1 Bestseller 'Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance' and other published books generate ongoing royalty income.
- Music Production Licensing: Syndicated news music libraries and custom original music for television and radio available for sync and performance licensing in designated DMAs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ShellyPalmer Strategic Advisors product offering
Product offeringCore offering
ShellyPalmer Strategic Advisors operates The Palmer Group, a boutique consulting practice that provides strategic counsel to Fortune 500 companies on AI transformation, digital transformation, technology, media, and marketing strategy. The firm also offers paid keynote speaking engagements, a Digital Transformation Center of Excellence with Evaluation, Education, and Events pillars, and licensed music production services for television and radio. A free online course (Generative AI for Execs) and a daily newsletter (Think About This) support lead generation for the consulting practice.
Product overview
ShellyPalmer Strategic Advisors operates as a consulting and advisory firm, not a traditional software product company. The core offering is The Palmer Group consulting practice providing AI transformation strategy services to Fortune 500 companies. Key products include Generative AI Advisory Services, the Digital Transformation Center of Excellence (offering Evaluation, Education, and Events), and the free online course 'Generative AI for Execs'. Additional offerings encompass speaking/keynote services, a daily newsletter (Think About This), and industry-specific AI implementation case studies. The company also provides music production services through Shelly Palmer's creative work. The portfolio functions as a service-based advisory model rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Generative AI for Execs: A free online course created by Shelly Palmer covering generative AI for executives.
Products and services
- Generative AI Advisory Services Strategic consulting engagements helping Fortune 500 executives with AI transformation strategy, autonomous agents implementation, and emerging technology roadmaps; sold as custom multi-year advisory engagements.
- Digital Transformation Center of Excellence Three-pillar engagement offering covering Evaluation (benchmarking, audits, readiness assessments), Education (digital literacy training, data-driven decision-making courses), and Events (workshops, forums, trade show experiences) for organizations undertaking digital transformation.
- Speaking & Keynotes Paid AI keynote speaker services for conferences and corporate events, covering AI transformation, generative AI, future of work, and technology trends; booked through conference organizers and speaking bureaus.
- The Palmer Group Consulting Practice Overarching consulting practice helping Fortune 500 companies with technology, media, and marketing strategy and solutions; the parent advisory engagement umbrella under which AI transformation, digital transformation, and AI implementation case studies are delivered.
- Music Production Licensing Syndicated news music libraries and custom original music composition for television and radio, available for sync and performance licensing in designated DMAs; revenue stream tied to Shelly Palmer's composer/producer background.
Quantifiable outcome
- 14% increase in click-through rates for global financial institution using AI copywriting
- +4 more outcomes
Companies that use ShellyPalmer Strategic Advisors
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles2 records
ShellyPalmer Strategic Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature2 records
ShellyPalmer Strategic Advisors partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- 3C VenturescoreCo-presenter of the Shelly Palmer Innovation Series Breakfast at CES 2026. 3C Ventures CEO Michael Kassan co-moderated panels featuring industry leaders from Coca-Cola, Unilever, iHeartMedia, Publicis Sports, Kargo, and Liquid Death.
- ANA (Association of National Advertisers)coreCo-presenter of the Shelly Palmer Innovation Series Breakfast at CES 2026. The ANA represents major national advertisers and is a key industry organization in the marketing and advertising space.
- CES (Consumer Electronics Show)coreOfficial partner of CES 2026. The Palmer Group is an official partner of CES, the world's most influential technology event.
- Syracuse University S.I. Newhouse School of Public CommunicationscoreShelly Palmer serves as Professor of Advanced Media in Residence. Academic position providing credibility and access to emerging talent and research.
- 1-800-Flowers.com, Inc. (NASDAQ: FLWS)minorShelly Palmer serves on the Board of Directors of 1-800-Flowers.com, Inc. Corporate board position providing strategic perspective.
Scale indicators4 records
Expansion highlights5 records
ShellyPalmer Strategic Advisors competitors and assessment
Company assessmentDirect peers
- Prophet: Brand and marketing-focused strategy consultancy that helps CMOs drive growth, digital, and customer experience transformation. Most comparable peer on the marketing-strategy-and-AI angle where ShellyPalmer's FMCG, QSR, and retail case studies sit.
- Thoughtworks: Global technology consultancy that blends strategy, design, and engineering for enterprise digital and AI transformation programs. Comparable buyer, comparable AI/digital focus, but with global delivery and productized proprietary IP (e.g., MLOps platforms).
- Globant: Digital transformation and AI services firm that helps global brands reinvent marketing, media, and customer experiences. Direct overlap with ShellyPalmer's digital/AI marketing case studies (QSR, FMCG, retail) but operating at significantly greater scale with a product/services hybrid model.
- Slalom: US-based boutique management and technology consulting firm (~4,000+ consultants) focused on strategy, technology, and AI transformation for Fortune 500 clients. Closest comparable in size segment and delivery model to ShellyPalmer, with a regional- rather than personal-brand-led GTM.
- West Monroe Partners: US boutique management and technology consultancy (~2,000 consultants) specializing in digital transformation, data/AI, and M&A advisory for Fortune 500 and PE-backed clients. Most direct headcount and service-mix comparable to ShellyPalmer.
Broad incumbents
- Accenture: Global professional services firm (formerly Big 4-adjacent) with a large AI/Generative AI practice and Accenture Song for marketing transformation. Sells end-to-end AI advisory plus implementation to the same Fortune 500 buyer as ShellyPalmer.
- Bain & Company: Major strategy consultancy with dedicated AI, customer experience, and digital practices serving Fortune 500 clients. Directly comparable buyer profile (CMO, CTO, CEO) and project type (strategy-led transformation) as ShellyPalmer.
- Deloitte Consulting: Big 4 advisory firm with large AI transformation, marketing transformation, and customer strategy practices. Targets the same Fortune 500 executives as ShellyPalmer and increasingly bundles AI strategy with implementation at enterprise scale.
- McKinsey & Company: Global strategy consulting leader with a dedicated AI arm (QuantumBlack) that sells Fortune 500 AI transformation advisory at massive scale. Overlaps directly with ShellyPalmer's AI strategy offering but operates with thousands of consultants, proprietary tools, and a global delivery footprint.
- Boston Consulting Group (BCG): Top-tier strategy consultancy whose BCG X and GAMMA units deliver AI, analytics, and technology-build services to Fortune 500 clients. Competes for the same enterprise AI strategy and transformation mandates as ShellyPalmer but with a much larger bench and global presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ShellyPalmer Strategic Advisors social profiles
Digital presenceShellyPalmer Strategic Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShellyPalmer Strategic Advisors leadership team
Management profileNumber of profiles
Profiles1 record
ShellyPalmer Strategic Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShellyPalmer Strategic Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShellyPalmer Strategic Advisors
What does ShellyPalmer Strategic Advisors do?
ShellyPalmer Strategic Advisors operates The Palmer Group, a boutique consulting practice that provides strategic counsel to Fortune 500 companies on AI transformation, digital transformation, technology, media, and marketing strategy. The firm also offers paid keynote speaking engagements, a Digital Transformation Center of Excellence with Evaluation, Education, and Events pillars, and licensed music production services for television and radio. A free online course (Generative AI for Execs) and a daily newsletter (Think About This) support lead generation for the consulting practice.
Is ShellyPalmer Strategic Advisors a public or private company?
ShellyPalmer Strategic Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShellyPalmer Strategic Advisors founded?
ShellyPalmer Strategic Advisors was founded in 1998. It employs 101 to 250 people.
Where is ShellyPalmer Strategic Advisors based?
ShellyPalmer Strategic Advisors is headquartered in New York, United States, in the North America region.
How does ShellyPalmer Strategic Advisors make money?
Five revenue lines are on record. Strategic Consulting is the primary driver. The others are speaking Engagements, course Revenue (Free Course), book Royalties and music Production Licensing.
Who are ShellyPalmer Strategic Advisors's main competitors?
Direct peers on record are Prophet, Thoughtworks, Globant, Slalom and West Monroe Partners. Broad incumbents are Accenture, Bain & Company, Deloitte Consulting, McKinsey & Company and Boston Consulting Group (BCG).
Does ShellyPalmer Strategic Advisors have an API?
No public API is recorded for ShellyPalmer Strategic Advisors.
What industry is ShellyPalmer Strategic Advisors in?
ShellyPalmer Strategic Advisors's product category is Management Consulting. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory, with a secondary code of BPAHAOAG, Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs). Its NAICS code is 54161 and its SIC code is 8742.