What 3C Ventures does

3C Ventures (3CV) is a premium media advisory and investment firm founded in September 2024 by Advertising Hall of Fame inductee Michael E. Kassan. The firm serves Fortune 500 companies, major brands, advertisers, publishers, technology companies, sports properties, and private equity firms across the advertising, media, marketing, entertainment, sports, and technology sectors. It operates through three integrated service pillars: Consulting, Convening, and Co-investing, with headquarters in Los Angeles (1875 Century Park East, Suite 1200) and an additional office in New York.

The Consulting pillar delivers strategic advisory and implementation across marketing transformation, agency optimization, commercial development, private equity and M&A diligence, talent advisory, MarTech/AdTech product advisory, go-to-market strategy, market visibility, and voice-of-customer research. The Convene pillar (a sub-brand) provides full-service event execution spanning private gatherings and flagship activations, including venue/vendor sourcing, brand design, audience development, programming content, and sponsorship services. The Co-investing pillar aligns capital and conviction with businesses alongside strategic advisory and diligence for buyers and sellers. 3CV is not a technology product company; it is a services-based advisory firm. Its proprietary intellectual property consists of original research (e.g., "The Platform Illusion" white paper on agency platform narratives), the "Good Company with Michael Kassan" podcast, and curated industry programming sessions.

The firm operates on a professional services revenue model with custom-quoted enterprise engagements. Approximately 35% of revenue is derived from seven-figure transformation projects for Fortune 500 clients, indicating premium pricing for enterprise engagements. Distribution is exclusively direct enterprise field sales targeting C-suite and VP-level executives through relationship-based business development, conference presence at CES, Cannes Lions, and Possible, and referral networks. As of December 2025, the firm had scaled to 55 employees and generated over $50 million in revenue across its first 15 months of operation, more than doubling initial projections.

Name

3C Ventures

Legal name

3C Ventures

Website

https://3cventures.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

3C Ventures is a media advisory and investment firm founded in 2024 by Advertising Hall of Fame inductee Michael E. Kassan, providing strategic consulting, event convening, and co-investing services to Fortune 500 enterprises in advertising, media, marketing, sports, and technology.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Innovation & Technology Scouting Units (with investment mandate) (FSANAHAI)

akta.pro secondary industry

Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF)

Keywords

• Strategic advisory services
• Media consulting
• Event management
• M&A diligence
• Marketing transformation

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Advisory and Consulting: Comprehensive consultancy services providing premium strategic advisory and implementation solutions. Approximately 35% of revenue comes from seven-figure transformation projects for Fortune 500 clients. Revenue generated over $50M in first 15 months (September 2024 to December 2025).
2. Event Creation and Convening: High-end event execution including private gatherings, flagship activations, and sponsorship services. Full service event solutions from concept to post-event evaluation.
3. Co-investing and Investment Advisory: Strategic advisory and diligence for buyers and sellers, including PE + M&A diligence services. Aligning with businesses through capital and conviction.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

3C Ventures is a media advisory and investment firm that operates through three integrated pillars: Consulting, Convening, and Co-investing. It delivers premium strategic advisory and implementation solutions to leaders in advertising, media, marketing, entertainment, sports, and technology, including marketing transformation, agency optimization, commercial development, PE/M&A diligence, talent advisory, MarTech/AdTech product advisory, and high-end event execution.

Product overview

3C Ventures is a media advisory and investment firm offering three integrated service pillars—Consulting, Convene (events), and Co-investing—alongside thought leadership products. The platform provides strategic advisory and implementation across marketing transformation, agency optimization, commercial development, event execution, and investment diligence, supported by original research and a flagship podcast. The consulting, convening, and co-investing pillars operate as the core service offerings, while the white paper and podcast serve as client engagement and thought leadership vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Convene: The events division of 3C Ventures that delivers turnkey event solutions from private gatherings to large-scale activations
• Good Company with Michael Kassan

Products and services

• Consulting

Quantifiable outcome

• Over $50M revenue in first 15 months (Sept 2024 - Dec 2025), doubling initial projections
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• CognitivcoreStrategic or Co-development Partner · 3 March 2026Michael Kassan joined Cognitiv as the company's first independent board member. Cognitiv is an AI infrastructure company for marketing and advertising, co-founded by CEO Jeremy Fain and Chief Science Officer Dr. Aaron Andalman, both named to ADWEEK's AI Power 50 list. Cognitiv saw 388% growth in its ContextGPT product and 67% growth in new clients in 2025.
• MediaoceancoreStrategic or Co-development Partner · 18 December 2025Michael Kassan, 3CV Founder and CEO, appointed to Mediaocean Board of Directors as Vice Chairman. 3CV orchestrated parallel investments in Mediaocean from ad agency holding companies WPP, Omnicom, and IPG in late 2024, positioning these firms as both customers and business partners. The appointment supports Mediaocean's strategic growth during shifts toward AI-powered systems in advertising.
• The Trade DeskminorGTM or Marketing PartnerMichael Kassan of 3CV moderated conversation with The Trade Desk CEO Jeff Green at Possible 2026 conference. Discussion focused on agency relationships and industry dynamics, highlighting the strain on companies positioned between advertisers and publishers.
• SalesforceminorGTM or Marketing PartnerHeadline sponsor of Possible 2026 conference, owned by Hyve Group. 3CV listed as headline sponsor alongside Salesforce, Pinterest, and Google.
• PinterestminorGTM or Marketing PartnerHeadline sponsor of Possible 2026 conference, owned by Hyve Group. 3CV listed as headline sponsor alongside Salesforce, Pinterest, and Google.
• GoogleminorGTM or Marketing PartnerHeadline sponsor of Possible 2026 conference, owned by Hyve Group. 3CV listed as headline sponsor alongside Salesforce, Pinterest, and Google.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Kepler Group: Data-driven marketing and media consultancy that combines MarTech, programmatic, and agency advisory services for enterprise advertisers — overlapping with 3CV's AdTech/MarTech product advisory and agency optimization offerings.
• PMG: Independent, employee-owned media and marketing agency that has expanded into strategic advisory and digital transformation services. A growing competitor for mid-market and large-advertiser transformation mandates adjacent to 3CV's sweet spot.

Direct peers

• MediaLink: Media/advertising strategic advisory firm founded and run by Michael Kassan prior to 3C Ventures, offering the closest historical analogue in services (consulting, convening, dealmaking for Fortune 500 advertisers, agencies, and tech platforms). Acquired by Dentsu in 2021.
• R3: Global marketing transformation consultancy advising brands, agencies, and tech providers on operating model redesign, agency optimization, and MarTech transformation — directly overlapping with 3CV's Marketing Transformation and Agency Optimization pillars.

Broad incumbents

• McKinsey & Company: Global management consultancy with a sizable marketing and sales practice serving Fortune 500 CMOs on transformation. A natural competitive substitute for 3CV's strategy-and-implementation engagements at the largest enterprise clients.
• Omnicom Media Group: Omnicom's media-services division and another 3CV customer through the Mediaocean co-investment. Competes with 3CV in advisory and convening for advertiser/agency clients while also being a parallel investor in 3CV-orchestrated opportunities.
• Accenture Song: Accenture's creative and customer-experience transformation practice. Competes for the same enterprise marketing transformation, MarTech implementation, and customer journey strategy mandates that anchor 3CV's consulting revenue.
• GroupM: WPP's media investment arm and the world's largest media buyer. As a 3CV customer (WPP) and a creator of in-house strategic advisory capabilities, GroupM is a broad incumbent competing for many of the same enterprise transformation and agency-ecosystem engagements.
• Bain & Company: Top-tier strategy consultancy whose Customer Strategy & Marketing practice addresses the same CMO agenda (transformation, operating model, MarTech) as 3CV, with comparable premium pricing and enterprise relationships.
• Dentsu: Global advertising holding company that acquired MediaLink (3C's direct predecessor). Dentsu's creative, media, and CXM capabilities overlap with 3CV's enterprise consulting scope and represent the most integrated incumbent alternative to a 3CV engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3cventures-us
• Instagraminstagram.com/3cventures
• Facebookfacebook.com/3cVentures

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3C Ventures