MGA
MGA, a brand of Spanish manufacturer SG Group, designs and sells portable gasoline and inverter generators (800W–7000W) for individual consumers and professional/contractor users. Distribution runs via a multilingual direct website and a recruited distributor/reseller network across Spain, France, and English-speaking markets.
- Company typePrivate
- Founded2008
- HeadquartersCalahorra, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What MGA does
MGA is a Spanish manufacturer of portable electric generators, sold under the MGA brand by its parent SG Group (Stock Garden Group S.L.), a privately held company founded in 2008 and headquartered in Calahorra, La Rioja, Spain. Operations run from a single site exceeding 6,000 square meters that houses finished-goods and spare-parts warehouses, assembly lines, workshops, soundproof testing rooms, load simulators, and laboratories, plus 400+ square meters of offices across three floors. The portfolio spans nine SKUs across two lines: gasoline generators from 800W to 7,000W (MG1000, MG2800, MG3300E, MG4500E, MG7000E RC) using MGA-branded EURO V engines, and inverter generators from 1,000W to 3,200W (MG1000i, MG2000i, MG3000i, MG3000i RC) producing stable power for sensitive electronics.
MGA differentiates on build quality rather than price: products incorporate all-copper winding alternators, electronic voltage regulation, ECO Drive Mode that adjusts engine RPM to load, automatic oil shutdown, wireless remote start on RC variants (range up to 50 meters), and digital panels with working-hour counters for preventive maintenance. The parent holds ISO 9001 quality management certification, which is prominently displayed as a trust signal.
The business model is hardware sales of one-off generator units and spare parts/accessories, distributed through the company's own multilingual e-commerce site (Spanish, English, French) and through recruited regional distributors and resellers. Pricing is not publicly disclosed; customers contact the company or distributors for quotes. End customers split between individual consumers (residential backup, camping, outdoor recreation) and professional/contractor users (worksites, agriculture, industrial applications). The company is privately held with no disclosed external investment.
MGA firmographics
Firmographics- Name
- MGA
- Legal name
- Stock Garden Group S.L.
- Website
- https://mga-spain.es
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MGA, a brand of Spanish manufacturer SG Group, designs and sells portable gasoline and inverter generators (800W–7000W) for individual consumers and professional/contractor users. Distribution runs via a multilingual direct website and a recruited distributor/reseller network across Spain, France, and English-speaking markets.
- Ownership category
- akta.pro rank
MGA industry classification
Industry- Product category
- Portable Power Generators
- NAICS
- Motor and Generator Manufacturing (335312)
- SIC
- Motors & Generators (3621)
- akta.pro primary industry
- Reciprocating Engine Generator Sets (Diesel/Gas/HFO) (IMAHAFAC)
- akta.pro secondary industries
- Backup & Resilience Power Systems (Standby Generators, Critical Facilities) (EUACALAG), Temporary Power, Mobile Generation & Microgrid Support (EUAEAIAI)
Keywords
Where MGA is headquartered
LocationHeadquarters
- HQ city
- Calahorra
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
MGA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Generator Sales: One-time hardware sales of portable electric generators, both gasoline and inverter models. The company sells directly and through distributors.
- Spare Parts and Accessories: Sale of spare parts and accessories through their warehouses of finished products and spare parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer warranty - 2 years |
| One time/ perpetual license | Pay-as-you-go | Business warranty - 1 year |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MGA product offering
Product offeringCore offering
MGA designs, manufactures, and sells portable electric generators under two product lines: gasoline generators (800W to 7000W) and inverter generators (1000W to 3200W). The products are sold directly to end users through the company's own website and through a network of regional distributors across European markets. SG Group manufactures all products in Calahorra, La Rioja, Spain, with ISO 9001 certified quality management.
Product overview
MGA is a brand of portable electric generators manufactured by SG Group, a Spanish company founded in 2008 with headquarters in Calahorra, La Rioja. The product portfolio consists of two main product lines: (1) Gasoline Generators ranging from 800W to 7000W, including MG1000, MG2800, MG3300E, MG4500E, and MG7000E RC models; and (2) Inverter Generators ranging from 1000W to 3200W, including MG1000i, MG2000i, MG3000i, and MG3000i RC models. The gasoline generators use professional-grade MGA engines meeting EURO V standards, while the inverter generators produce high-quality stable power suitable for sensitive electronic devices. Both product lines are distributed through a network of dealers across Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- MG7000E RC 7000W Gasoline Generator Professional-grade gasoline generator with 7000W maximum output, featuring MGA272CC EURO V engine, wireless remote control startup up to 50 meters, electric and manual start options, and 21L high-capacity fuel tank. Targeted at professional contractors and high-demand users.
- MG4500E 4500W Gasoline Generator Gasoline-powered portable generator with 4500W capacity, equipped with MGA420CC EURO V engine, 13L fuel tank, and dual 16A outlets (IP44).
- MG3300E 3300W Gasoline Generator Portable gasoline generator with 3300W power output, featuring MGA224CC EURO V engine and electric start capability.
- MG2800 2800W Gasoline Generator Gasoline generator with 2800W capacity, featuring MGA208CC EURO V engine and manual rope start.
- MG1000 800W Gasoline Generator Compact portable gasoline generator with 800W power output, featuring high-quality all-copper winding alternator and automatic oil shutdown protection.
- MG3000i RC 3200W Inverter Generator Remote-controlled inverter generator with 3200W output, featuring MG OHV engine, wireless remote control up to 50 meters, ECO drive mode for fuel efficiency, and digital panel with working hours indicator.
- MG3000i 3200W Inverter Generator Inverter generator producing 3200W of clean, stable power suitable for sensitive electronic equipment, featuring low noise levels and electronic transistor ignition.
- MG2000i 2000W Inverter Generator Lightweight and portable inverter generator with 2000W capacity and only 20kg weight, featuring internal digital time counter for maintenance scheduling.
- MG1000i 1000W Inverter Generator Compact inverter generator with 1000W output and 14kg weight, designed for portability and single-person transportation.
- Spare Parts and Accessories Sale of spare parts and accessories for MGA generators through the company's spare parts warehouse at the La Rioja headquarters. Supports both consumer and distributor after-sales needs.
Quantifiable outcome
- Generators range from 800W to 7000W, covering a wide power spectrum for diverse applications
Companies that use MGA
Customer profileSegments3 records
Ideal customer profiles3 records
MGA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MGA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SG Group (Stock Garden Group S.L.)coreSG Group is the parent company and sole manufacturer of MGA generators. The company was founded in 2008 and is headquartered in Calahorra, La Rioja, Spain. MGA is a brand under SG Group, which specializes in manufacturing portable electric generators and machinery powered by heat engines. CIF: B26426643.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
MGA competitors and assessment
Company assessmentBroad incumbents
- Briggs & Stratton: Briggs & Stratton is a long-established engine and portable generator manufacturer with significant OEM and retail presence in Europe. Comparable products, though typically distributed through larger retailers and OEMs than MGA's direct-to-consumer model.
- Generac: Generac is a leading global manufacturer of power generation equipment, with a substantial portable generator lineup in addition to its standby/home backup franchise. Directly comparable product category with much broader scale and channel reach.
- Honda Power Equipment: Honda's power equipment division is a global incumbent in portable generators, with a wide gasoline and inverter range and dominant brand recognition. Directly comparable to MGA in product category and target use cases, but vastly larger scale, dealer footprint, and R&D budget.
- Yamaha Power Products: Yamaha produces a full line of portable gasoline and inverter generators sold through established dealer networks in Europe. Overlaps with MGA in both gasoline (EF series) and inverter (EFi series) segments for consumer and professional use.
Direct peers
- Kipor: Kipor is a Chinese manufacturer of portable gasoline and inverter generators sold internationally under its own brand and via OEM/private label. Comparable product range and price-point positioning, particularly in the inverter segment.
- Einhell: Einhell is a European manufacturer of power tools and outdoor equipment that includes a portable generator and inverter line. Comparable mid-market European positioning and DIY/prosumer customer base.
- Hyundai Power Products: Hyundai Power Products offers portable gasoline and inverter generators across the same power range as MGA, leveraging a known brand to compete in the European mid-market. Comparable product breadth and customer profile.
- Anova (Maquinaria Agrícola Anova): Anova is a Spanish manufacturer and distributor of outdoor power equipment including portable generators, with overlapping dealer networks in Spain and Portugal. Closest geographic and channel comparable to MGA in the Iberian market.
- Pramac: Pramac is an Italian-headquartered manufacturer of generators and power equipment with strong European distribution. Highly comparable to MGA in product category, professional/consumer segment mix, and European go-to-market orientation.
- Champion Power Equipment: Champion produces portable and inverter generators in the 800W-12kW range sold through retail and dealer channels. Closely comparable in product specification, customer segments, and channel model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MGA social profiles
Digital presenceMGA compliance and trust
Trust signalCompliance1 record
MGA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MGA leadership team
Management profileNumber of profiles
MGA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MGA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MGA
What does MGA do?
MGA designs, manufactures, and sells portable electric generators under two product lines: gasoline generators (800W to 7000W) and inverter generators (1000W to 3200W). The products are sold directly to end users through the company's own website and through a network of regional distributors across European markets. SG Group manufactures all products in Calahorra, La Rioja, Spain, with ISO 9001 certified quality management.
Is MGA a public or private company?
MGA is a private company. It is classified as corporate owned and is currently operating.
When was MGA founded?
MGA was founded in 2008. It employs 1 to 10 people.
Where is MGA based?
MGA is headquartered in Calahorra, Spain, in the Europe region.
How does MGA make money?
Two revenue lines are on record. Generator Sales are the primary driver. The others are spare Parts and Accessories.
Who are MGA's main competitors?
Broad incumbents on record are Briggs & Stratton, Generac, Honda Power Equipment and Yamaha Power Products. Direct peers are Kipor, Einhell, Hyundai Power Products, Anova (Maquinaria Agrícola Anova), Pramac and Champion Power Equipment.
Does MGA have an API?
No public API is recorded for MGA.
What industry is MGA in?
MGA's product category is Portable Power Generators. Its primary akta.pro industry code is IMAHAFAC, Reciprocating Engine Generator Sets (Diesel/Gas/HFO), with a secondary code of EUACALAG, Backup & Resilience Power Systems (Standby Generators, Critical Facilities). Its NAICS code is 335312 and its SIC code is 3621.