First Pay
First Pay is a Toronto-based, private merchant services company founded in 2013 that provides mobile payments and point-of-sale solutions. With 11-50 employees, the firm serves merchants in the Canadian payments market, though no public operating details are currently disclosed.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What First Pay does
First Pay is a Toronto, Canada-based merchant services company founded in 2013 that provides mobile payments and point-of-sale solutions to merchants. Per its firmographic profile, the firm operates as a private, for-profit business with 11-50 employees and a primary web presence at firstpay.ca, serving the Canadian payments market. The short description characterizes the company as offering mobile payments and POS services, suggesting it functions as a payments intermediary or reseller for small and mid-sized merchants in Canada.
Beyond these firmographic anchors, very little additional detail is available. The firm's public website was inaccessible during research, displaying only a bot verification/loading page, which prevented verification of product specifics, pricing, integrations, or merchant-facing features. No funding rounds, no disclosed investors, no acquisitions or partnerships, no patents or trademarks, no named certifications, no management team bios, and no customer logos are present in the input data. The firm has no public API, no SDK, no mobile application presence, and no operational social media footprint documented.
The combination of a non-functioning public website and absence of any corroborating third-party signals (news, partnerships, regulatory filings) suggests either a very small operating footprint or a relatively dormant commercial posture. Without disclosed revenue, customer count, transaction volume, or headcount trend, the company's current scale, competitive position within the Canadian merchant-services landscape, and strategic trajectory cannot be reliably triangulated.
First Pay firmographics
Firmographics- Name
- First Pay
- Website
- https://firstpay.ca
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- First Pay is a Toronto-based, private merchant services company founded in 2013 that provides mobile payments and point-of-sale solutions. With 11-50 employees, the firm serves merchants in the Canadian payments market, though no public operating details are currently disclosed.
- Ownership category
- akta.pro rank
First Pay industry classification
Industry- Product category
- Merchant Payment Services
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF)
Keywords
Where First Pay is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
First Pay business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
First Pay product offering
Product offeringCore offering
First Pay is a merchant service company that provides mobile payments and point of sale (POS) services to businesses. The company enables merchants to accept electronic payments through mobile and POS-based solutions. Limited further detail is available because the company's website (firstpay.ca) returned only a bot verification/loading page at the time of data collection.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Payments Mobile payment acceptance solution for merchants enabling them to process electronic payments via mobile devices. Targeted at business merchants.
- Point of Sale (POS) Services Point of sale service offering for merchants enabling in-person electronic payment acceptance. Targeted at business merchants.
Companies that use First Pay
Customer profileIdeal customer profiles1 record
First Pay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
First Pay competitors and assessment
Company assessmentBroad incumbents
- SumUp: SumUp provides mobile card readers and POS solutions to small merchants across Europe and North America, overlapping with First Pay's mobile-payments offering.
- Clover (Fiserv): Clover is Fiserv's SMB-focused POS and payments platform offering hardware, software, and merchant services. It competes in the same integrated POS-payments category as First Pay.
- Square (Block): Square offers mobile card readers, POS software, and integrated payments to SMBs across North America. It competes with First Pay in the in-person acceptance and POS category, though at vastly greater scale.
- Stripe Terminal: Stripe Terminal provides developer-first in-person payment hardware and software APIs. It overlaps with First Pay's POS and mobile-acceptance offering, particularly with platform- and ISV-led merchants.
- PayPal Here / Zettle: PayPal's Zettle product offers mobile in-person payment acceptance for SMBs worldwide. It competes with First Pay in mobile card-present acceptance.
Direct peers
- Toast: Toast is a restaurant-specialized POS and payments platform serving SMBs with integrated hardware and software. It is a comparable vertical POS/payments competitor targeting similar merchant segments.
- Lightspeed Commerce: Lightspeed is a Canadian-headquartered commerce platform providing cloud POS and integrated payments to retail and hospitality SMBs. Direct geographic and product overlap makes it a key peer for First Pay.
- Moneris: Moneris is Canada's largest domestic payment processor, offering card-present, mobile, and POS solutions to merchants across the country. It is the most directly comparable competitor to First Pay given shared geography and merchant-services focus.
Emerging players
- Helcim: Helcim is a Canadian merchant-services and POS provider offering transparent pricing and integrated payments to SMBs, with direct overlap to First Pay's value proposition.
- Cobalt Payments: Cobalt Payments is a Canadian-focused payment processor offering merchant services and POS support to SMBs, making it a regionally relevant emerging competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
First Pay social profiles
Digital presenceFirst Pay financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Pay leadership team
Management profileNumber of profiles
First Pay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Pay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Pay
What does First Pay do?
First Pay is a merchant service company that provides mobile payments and point of sale (POS) services to businesses. The company enables merchants to accept electronic payments through mobile and POS-based solutions. Limited further detail is available because the company's website (firstpay.ca) returned only a bot verification/loading page at the time of data collection.
When was First Pay founded?
First Pay was founded in 2013. It employs 11 to 50 people.
Where is First Pay based?
First Pay is headquartered in Toronto, Canada, in the North America region.
Who are First Pay's main competitors?
Broad incumbents on record are SumUp, Clover (Fiserv), Square (Block), Stripe Terminal and PayPal Here / Zettle. Direct peers are Toast, Lightspeed Commerce and Moneris. Emerging players are Helcim and Cobalt Payments.
Does First Pay have an API?
No public API is recorded for First Pay.
What industry is First Pay in?
First Pay's product category is Merchant Payment Services. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms).