What Zero One Airsoft does

Zero One Airsoft Ltd. is a privately-held UK-based airsoft retailer and distributor operating as 'The Airsoft Superstore' from Poole, with a claimed operating history dating to 1990 and self-described status as the oldest airsoft company in the UK and most of Europe. The company serves airsoft enthusiasts and, secondarily, other airsoft retailers, offering a comprehensive catalog of 1,214+ products spanning airsoft guns (AEGs, GBB pistols and rifles, shotguns, sniper rifles, grenade launchers), ammunition (precision 6mm BBs in standard, bio, and tracer variants), propellants (green gas, red gas, CO2 capsules), batteries and smart chargers, tactical equipment, gun accessories, internal upgrade parts, clothing, and collector/rare edition guns from more than 100 manufacturers including Tokyo Marui, ICS, VFC, APS, and WE.

The business runs on a custom in-house osC e-commerce engine supporting worldwide shipping, multiple payment methods (Visa, Mastercard, PayPal, bank transfer, cheque) processed via SagePay, and account-based features including reviews, back-in-stock notifications, and a UK price-beat guarantee. Alongside third-party distribution, Zero One vertically owns three sub-brands: Zero One Blitz (TUV-certified precision BBs with 0.01mm tolerance and bio variants), Zero One Tesla (LiPo, Li-Ion, and NiMH batteries plus smart chargers), and Zero One ProGas (CO2 capsules and propulsion products), with Official UK Distributor status for each. The company is a founding member of UKARA (UK Airsoft Retailers Association) and performs age-verification checks for realistic imitation firearm sales, and it organizes the annual National Airsoft Festival (NAF) scheduled for 28-30 August 2026.

Go-to-market is direct-to-consumer e-commerce with worldwide shipping from a single UK base, complemented by event-driven community engagement through NAF and a service-referral partnership with Ground Zero Airsoft. Pricing follows a unit-based model across the catalog with sale items routinely discounted 10-88%, and customer segments span casual skirmishers to hardcore collectors. The company is privately held with no disclosed external investors, operates with 11-50 employees, and reports no revenue publicly.

Name

Zero One Airsoft

Legal name

Zero One Airsoft Ltd.

Website

https://zerooneairsoft.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Zero One Airsoft Ltd. is a privately-held UK-based airsoft retailer and distributor operating 'The Airsoft Superstore' from Poole, serving hobbyist enthusiasts and other retailers with 1,214+ products from 100+ manufacturers alongside its own Blitz, Tesla, and ProGas sub-brands, with worldwide shipping and NAF festival involvement.

Ownership category

akta.pro rank

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Online retail of airsoft guns, accessories, tactical equipment, BBs, gas, batteries, clothing and related products. Transaction-based model with one-time purchase pricing for individual products. Includes own-brand products (Zero One, Zero One Blitz, Zero One Tesla, Zero One ProGas) alongside third-party brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Zero One Airsoft is a UK-based airsoft retailer and distributor operating "The Airsoft Superstore" online storefront. The company sells airsoft guns, ammunition, propellants, batteries, tactical gear, accessories, upgrade parts, and clothing from over 100 manufacturers, alongside its own house brands (Zero One Blitz BBs, Zero One Tesla batteries, Zero One ProGas CO2). It ships worldwide from the UK and offers a price-beat guarantee, UKARA age-verification compliance, and rare/collectible airsoft items.

Product overview

Zero One Airsoft is a UK-based airsoft retailer and distributor operating The Airsoft Superstore (zerooneairsoft.com). The company offers a comprehensive portfolio spanning airsoft guns (AEGs, GBB pistols, GBB rifles, shotguns, sniper rifles, grenade launchers), ammunition (BBs in multiple weights including bio and tracer variants), propellants (gas and CO2), power systems (batteries and chargers), tactical equipment (eyewear, holsters, radios, night vision, pyrotechnics), gun accessories (scopes, rails, suppressors, magazines), internal upgrade parts, clothing, and speedloaders. The company carries its own sub-brands including Zero One Blitz (precision BBs), Zero One Tesla (batteries and chargers), and Zero One ProGas (CO2 and gas products), alongside distributing products from major manufacturers such as Tokyo Marui, VFC, ICS, APS, WE, and many others. The company also sells National Airsoft Festival merchandise and rare/collectible airsoft items.

Differentiator

Problem solved

Functional benefit

Brands

• Zero One Blitz: Premium airsoft BB brand featuring standard and biodegradable BBs with strict quality control, TUV certified, and EN71-3 compliant. Positioned as the cheapest pro BB in the UK.
• Zero One Tesla
• Zero One ProGas

Products and services

• Zero One Blitz BBs Premium airsoft BBs in 0.20g-0.48g weights, including standard, bio biodegradable, and tracer glow variants. TUV Rheinland certified with strict 0.01mm tolerance and polished finish. For airsoft players seeking reliable, high-precision ammunition.
• Zero One Tesla Batteries and Chargers Range of airsoft batteries (LiPo, Li-Ion, NiMH) in 7.4v-14.8v configurations and stick, nunchuck, crane, and triplet form factors, plus smart chargers with balance charging and HPA engine compatibility. For airsoft players needing power systems for AEGs and other electric setups.
• Zero One ProGas CO2 and Gas Products CO2 capsules and propulsion products for gas blowback airsoft guns, including 12g and 88g threaded CO2 capsules and lubrication capsules. For airsoft players using gas-powered guns.
• Airsoft BBs and Ammunition Precision 6mm airsoft BBs in weights from 0.20g to 0.48g across standard, bio biodegradable, and glow tracer variants from multiple manufacturers. For airsoft players of all levels.
• AEG Electric Airsoft Rifles Electric-powered automatic airsoft rifles using AEG technology, including models from Tokyo Marui, ICS, and APS. For airsoft players seeking automatic electric rifles.
• GBB Gas Blowback Pistols Gas-powered blowback airsoft pistols from manufacturers including Tokyo Marui, VFC, WE, and Action Army. For players seeking realistic gas-powered sidearms.
• GBB Gas Blowback Rifles Gas-powered blowback airsoft rifles from Tokyo Marui, VFC, WE, and Armorer Works. For players seeking realistic gas-powered long guns.
• Airsoft Shotguns Spring, gas, and CO2-powered airsoft shotguns including Tokyo Marui SGR-12 and M870 models. For players seeking shotgun-style airsoft guns.
• Sniper Rifles Spring-powered precision airsoft sniper rifles including Tokyo Marui VSR-10 Pro Sniper. For players seeking long-range or designated marksman roles.
• Grenade Launchers Underbarrel and standalone grenade launchers for airsoft guns, including Ares models, for use with airsoft pyrotechnic grenades. For players seeking indirect-fire airsoft weapons.
• Gas and CO2 Propellants Green gas, red gas, CO2 capsules (12g and 88g), and propellants from Abbey, Nimrod Tactical, and Zero One ProGas. For owners of gas-powered airsoft guns.
• Gun Accessories Scopes, sights, rails, magazines, suppressors, weapon lights, tracers, and other airsoft gun accessories from Zero One and third-party manufacturers. For airsoft players customizing their guns.
• Tactical Equipment Tactical gear including eyewear, holsters, MOLLE pouches, vests, radio headsets, night vision, and pyrotechnics (smoke grenades, thunder Bs). For airsoft players needing load-bearing and protective equipment.
• Upgrades and Parts Internal upgrade parts including gears, springs, motors, cylinders, and air nozzles for AEG, GBB, and bolt-action airsoft guns. For hobbyists and technicians who tune or repair airsoft guns.
• Airsoft Clothing Tactical clothing including boonie hats, face coverings, gloves, trousers, and tactical apparel in various camouflage patterns. For airsoft players needing field-appropriate apparel.
• Speedloaders BB speedloaders and loading tools for rapid magazine filling, including Zero One and Odin Innovations brands. For airsoft players who need to refill magazines quickly.
• Collector and Rare Edition Guns Rare and collectible airsoft guns for enthusiasts, including limited Tokyo Marui editions and historically significant replicas developed with real-steel measurements. For collectors and dedicated airsoft enthusiasts.
• National Airsoft Festival (NAF) Merchandise Branded merchandise and collectibles for the annual National Airsoft Festival (NAF) including patches, tumblers, and festival supplies. For airsoft festival attendees and NAF community members.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor, core and major.

• Ground Zero AirsoftminorOthersRecommended external partner for upgrades, repairs, and custom airsoft work. Also connected to their retail operations for shop availability of items at Ground Zero game events.
• UKARAcoreStrategic or Co-development PartnerZero One is a founding member of the UKARA (UK Airsoft Retailers Association) organization. They perform UKARA database checks on realistic gun purchases and guarantee to add verified UKARA registrations within 24 hours of receipt.
• SagePaycoreTechnology or IntegrationPayment processing partner handling all card transactions. Zero One passes the entire card charging process to SagePay and does not handle or see sensitive card details. Company is approved by card schemes for 3D Secure (Verified by Visa and MasterCard SecureCode).
• Zero One BlitzcoreOEM/ Whitelabel/ Licensing PartnerZero One is the Official UK Distributor of Zero One Blitz BB products. Zero One develops and manufactures the Blitz BB series with TUV certification and strict quality control.
• Zero One TeslacoreOEM/ Whitelabel/ Licensing PartnerZero One is the Official UK Distributor of Zero One Tesla battery and charger products. Zero One develops and manufactures the Tesla battery line including LiPo, Li-Ion, and NiMH products.
• Zero One ProGascoreOEM/ Whitelabel/ Licensing PartnerZero One is the Official UK Distributor of Zero One ProGas CO2 and propulsion products for airsoft.
• National Airsoft Festival (NAF)majorStrategic or Co-development PartnerZero One is a major sponsor and retailer at the annual National Airsoft Festival event (28-30 August 2026). They sell exclusive NAF merchandise and branded products. The festival appears to be closely associated with Ground Zero airsoft site.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RedWolf Airsoft: Hong Kong-based global airsoft retailer with extensive manufacturer relationships, exclusive limited editions, and worldwide shipping — directly comparable to Zero One's international DTC airsoft e-commerce model.
• Airsoft GI: US-based airsoft e-commerce retailer offering airsoft guns, gear, parts, and upgrades from a wide range of brands; comparable in product breadth and DTC online model, though serving primarily North American customers.
• Patrol Base: One of the largest UK airsoft e-commerce specialists, offering a similarly broad catalogue of airsoft guns, BBs, tactical gear, and accessories with UKARA-compliant age verification. Directly competes with Zero One on price, range, and UK-wide shipping.
• Evike.com: One of the largest North American airsoft retailers with a comprehensive product catalogue, exclusive house brands, and event sponsorship — closely mirrors Zero One's model of combining broad third-party distribution with own-brand SKUs.
• Land of Airsoft (LOA): UK-based airsoft specialist retailer offering AEGs, gas guns, BBs, and tactical equipment online — a direct competitor to Zero One within the UK hobby-retail segment.
• BOL Airsoft: UK-focused airsoft retailer with online sales and event presence, comparable in product mix and target customer to Zero One, including UKARA-compliant RIF sales.

Emerging players

• Umarex: German manufacturer and distributor of airguns, airsoft, and replicas (including licensed brands such as Beretta, HK, Glock) — overlaps with Zero One on product type and category, particularly in EU markets, while serving both wholesale and consumer channels.
• Specna Arms: Polish airsoft gun manufacturer with growing direct-to-consumer distribution across Europe; comparable as both a supplier brand carried by Zero One and as a competitor increasingly capturing end-customer demand.
• Tokyo Marui: Japan-based original equipment manufacturer of airsoft guns and a core brand carried by Zero One. Relevant as a partial competitor through its own Japanese online store and brand-direct initiatives, while remaining a key supplier for Zero One.

Others

• Ground Zero Airsoft: UK airsoft game-site operator and event organiser partnered with Zero One for retail, repairs, and upgrades; comparable as a UK airsoft ecosystem partner rather than a direct retail competitor.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZeroOneAirsoft
• Xx.com/ZeroOneAirsoft

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero One Airsoft