Members 1st Credit Union

What Members 1st Credit Union does

Members 1st Credit Union is a federally chartered, member-owned financial cooperative founded in 1951 and headquartered in St. Louis, Missouri. It operates two branches (Mattis Office and Festus Office) and serves individuals and small businesses within a defined field-of-membership spanning Franklin, Jefferson, St. Charles, St. Louis City, and St. Louis Counties in Missouri plus Madison and St. Clair Counties in Illinois. Membership requires a one-time $5 share deposit and carries lifetime status.

The institution offers a full retail banking product suite: share savings and checking accounts, money market accounts, certificates of deposit, traditional and Roth IRAs, vehicle loans, real estate loans, personal loans, credit cards, and business loans. Digital channels run on the Financial-Net core/digital banking platform with the Touch Banking branded mobile application, and feature remote deposit capture, card management controls, Zelle person-to-person payments, and Apple Pay/Google Pay tokenized wallet support. Mortgage origination for FHA/VA/USDA government-backed loans is delivered through a referral partnership with First Integrity Mortgage Services rather than held in-house.

Revenue mechanics are those of a standard credit union: net interest income on the lending book (vehicle, real estate, personal, credit card) plus non-interest income from card interchange, deposit fees, and insurance commissions distributed through partner channels including TruStage, Life Help, and Travelers. The credit union extends its distribution through the CO-OP shared branching network and participates in the Federal Home Loan Bank system for liquidity. Capital is member-owned rather than equity-funded, with no public reporting of revenue or asset size in the input data.

Name

Members 1st Credit Union

Legal name

Members 1st Credit Union

Website

https://me1stcu.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Members 1st Credit Union is a federally chartered, member-owned financial cooperative founded in 1951, operating two branches in the St. Louis metro area and serving consumer and small-business members across parts of Missouri and Illinois with deposit, lending, and digital banking products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Deposit accounts
• Mortgage lending
• Credit union services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income from Loans: Primary revenue stream from interest charged on loans including vehicle loans, real estate mortgages, HELOCs, personal loans, student loans, business loans, and recreational vehicle loans. Credit union returns net profits to members as dividends.
2. Service Fees: Fees charged for various services including wire transfers (incoming/outgoing), non CO-OP ATM withdrawals (after 4 free per month), notary services, money orders, cashier's checks, and night depository box
3. Investment Services: Revenue from investment services partnership with Mark Gregor through Midwestern Securities Trading Company (MSTC), offering securities and investment advisory services
4. Insurance Products: Partnership commissions from TruStage insurance products (auto, home, life insurance) and other insurance partners including Life Help Insurance and Travelers Insurance
5. Student Loan Services: Revenue from student loan refinancing and private student loan partnerships through LendKey

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Members 1st Credit Union is a member-owned, not-for-profit financial cooperative that provides deposit accounts (savings, checking, money market, CDs, IRAs, club and business accounts), consumer and business loans (vehicle, real estate, personal, student, recreational, business, and credit cards), and digital banking services (online banking, mobile app, Zelle P2P payments, Apple Pay/Google Pay) to individuals and small businesses in the St. Louis metropolitan area.

Product overview

Members 1st Credit Union operates as a member-owned financial cooperative offering a comprehensive suite of banking products and services. The core product portfolio includes deposit accounts (savings/checking/club/money market/CD/IRA/business) and loan products (vehicle/recreation/credit cards/student/real estate/personal/business). Digital banking services are delivered through online and mobile platforms with features including Zelle® P2P payments, mobile deposit, and digital wallet support (Apple Pay/Google Pay). Ancillary services include investment services through Midwestern Securities, insurance products via TruStage and Travelers partnerships, and student lending through LendKey. The credit union also participates in the CO-OP shared branch network providing nationwide ATM and branch access.

Differentiator

Problem solved

Functional benefit

Products and services

• Savings Accounts (Share Accounts)

Quantifiable outcome

• Savings federally insured to at least $250,000
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability1 record

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• LendKeycoreTechnology or IntegrationPartnership providing private student loans for college students and student loan refinancing for graduates. Offers more competitive rates than traditional banks through online lending platform.
• TruStagecoreChannel Partner/ Reseller/ DistributorInsurance products offered through TruStage including Auto & Home Insurance Program and Life Insurance Policies. Available to members through credit union affinity program.
• Midwestern Securities Trading Company (MSTC)coreStrategic or Co-development PartnerInvestment services partnership through Mark Gregor, on-site financial advisor. Securities, insurance, and investment advisory services offered. Member FINRA/SIPC.
• Enterprise Car SalesminorChannel Partner/ Reseller/ DistributorVehicle sales partner allowing members to purchase vehicles with financing from Members 1st Credit Union. Special coupon available for Enterprise Car Sales purchases.
• First Integrity Mortgage ServicescoreChannel Partner/ Reseller/ DistributorMortgage lending partner offering FHA, VA, USDA and other non-conventional mortgage programs in addition to credit union's conventional first mortgage products.
• Federal Home Loan BankcoreStrategic or Co-development PartnerPartnership providing access to conventional mortgage products for members through Federal Home Loan Bank programs.
• Life Help Insurance (Age 18-50)minorChannel Partner/ Reseller/ DistributorLife insurance products for members aged 18-50 offered through Life Help Insurance partnership.
• Life Help Insurance (Age 50-74)minorChannel Partner/ Reseller/ DistributorLife insurance products for members aged 50-74 offered through Life Help Insurance partnership.
• Travelers InsuranceminorChannel Partner/ Reseller/ DistributorProperty and casualty insurance products offered through Travelers Insurance affinity program for credit union members.
• CO-OP Credit UnioncoreChannel Partner/ Reseller/ DistributorATM and shared branch network partnership providing members access to nearly 30,000 free ATMs and more than 5,300 credit union offices nationwide.
• Early Warning Services (Zelle)coreTechnology or IntegrationZelle peer-to-peer payment integration enabling fast, safe, free money transfers within online and mobile banking Bill Pay system.
• Elan Financial ServicescoreTechnology or IntegrationCredit card services provider offering Visa and Mastercard credit cards with zero fraud liability. Manages credit card banking platform and statements.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Varo Bank: Digital-first challenger bank offering fee-free checking, savings, and consumer lending through a mobile app. Competes for the same digitally-engaged consumer segment that Members 1st targets, but without branch overhead or geographic restrictions.

Direct peers

• Alliant Credit Union: Large U.S. credit union offering a similar full suite of deposit, lending, and digital banking products to members across multiple geographies. Comparable to Members 1st in product breadth and digital-first delivery, though at significantly larger scale.
• Connexus Credit Union: Digital-forward credit union offering nationwide membership with deposit, lending, and investment products. Closely mirrors Members 1st's community cooperative model but with broader geographic reach and stronger digital marketing.
• First Tech Federal Credit Union: Federal credit union offering nationwide membership, full lending suite, and modern digital banking. Shares Members 1st's cooperative structure, NCUA insurance, and product diversification strategy.
• Lake Michigan Credit Union: Mid-size community-focused credit union with comparable product mix including vehicle loans, mortgages, and digital banking. Operates as a member-owned cooperative similar to Members 1st but at a larger asset base.
• Digital Federal Credit Union (DCU): Digital-first member-owned credit union serving members nationwide with deposit, loan, and digital wallet products. Directly comparable to Members 1st's digital banking investments and member-owned value proposition.

Broad incumbents

• Boeing Employees Credit Union (BECU): Large community-chartered credit union offering deposit, lending, and digital banking with member-owned cooperative structure. Comparable in mission and product breadth to Members 1st, though operating at substantially greater scale.
• Pentagon Federal Credit Union (PenFed): Major federal credit union offering nationwide membership and a full product suite including mortgages, auto loans, and credit cards. Represents the scaled end of the same community-credit-union model that Members 1st operates in.

Regional players

• Scott Credit Union: Illinois-based credit union serving the Metro East/St. Louis region with overlapping geographic footprint in Madison and St. Clair counties. A direct local competitor for Members 1st's Illinois-side membership eligibility.
• First Mid Credit Union: Community financial institution serving the St. Louis/Missouri metro with deposit and lending products. A regional competitor for the same geographic membership base that Members 1st serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/me1stcu
• Facebookfacebook.com/Me1stCU
• LinkedInlinkedin.com/company/me1stcu
• Instagraminstagram.com/me1stcu
• Pinterestpinterest.com/81ee49c56f0f287662691b8c4ecff6

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Members 1st Credit Union