The Rug Republic
The Rug Republic is an Indian manufacturer and D2C retailer of handmade rugs and coordinated home accessories, selling via Shopify e-commerce and a B2B sourcing portal to consumers, interior designers, and hospitality buyers in India and Europe.
- Company typePrivate
- Founded2014
- HeadquartersDelhi, India
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Rug Republic does
The Rug Republic (legal entity: Sharda Exports) is an Indian manufacturer and direct-to-consumer retailer of handmade rugs and coordinated home accessories, founded in 2014 and headquartered in New Delhi with manufacturing operations in Meerut, Uttar Pradesh. The company offers a curated catalog of more than 1,265 products spanning rugs, wall decor, poufs, cushions, stools, benches, lighting, and bath rugs, organized into 13+ named collections such as Dream Denims, Killer Kelims, Pure Performance, Handsomely Hand Knotted, and Recycled Leather Elevated. Products are produced using traditional artisan techniques including hand knotting, hand tufting, table tufting, flat weave (pitloom), punja kelim, jacquard weaving, and circular knitting, with materials including wool, cotton, denim, jute, hemp, leather, viscose, and recycled inputs such as PET and recycled leather.
The company operates a dual-channel go-to-market: a Shopify-powered direct-to-consumer e-commerce storefront at therugrepublic.in selling to individual consumers across India and select international markets, and a dedicated B2B sourcing portal at trrb2b.com serving interior designers, hospitality buyers, and retailers. Pricing is presented in Indian Rupees on a unit basis, ranging from approximately ₹2,900 for cushions to ₹94,900 for premium hand-knotted rugs, with free shipping included; there is no subscription model. Customer acquisition relies on organic social channels (Instagram, Pinterest, Twitter, YouTube), email newsletters, and a content marketing layer around rug care and maintenance guides.
The Rug Republic positions itself around handmade craftsmanship and sustainability, with engineered use of recycled and natural materials as a stated differentiator. The company is founder-led (Aditya Gupta, Founder & CEO), privately held with no disclosed institutional funding, and operates with 251-500 employees. Operational evidence indicates engagement with European export markets, including compliance with EU General Product Safety Regulation and REACH frameworks, alongside optional sustainability certifications (GOTS, OEKO-TEX, Fair Trade) increasingly demanded by European buyers.
The Rug Republic firmographics
Firmographics- Name
- The Rug Republic
- Legal name
- Sharda Exports
- Website
- https://therugrepublic.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Rug Republic is an Indian manufacturer and D2C retailer of handmade rugs and coordinated home accessories, selling via Shopify e-commerce and a B2B sourcing portal to consumers, interior designers, and hospitality buyers in India and Europe.
- Ownership category
- akta.pro rank
The Rug Republic industry classification
Industry- Product category
- Handmade Rugs and Home Decor
- NAICS
- Carpet and Rug Mills (314110), Home Furnishings Retailers (44912), Other Furniture Related Product Manufacturing (3379), Household Furniture (except Wood and Upholstered) Manufacturing (337126), Furniture and Home Furnishings Retailers (4491)
- SIC
- Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)
- akta.pro primary industry
- Area Rug Manufacturing (IMAOAJAC)
- akta.pro secondary industries
- Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC), Carpet & Area Rug Flooring Retail (CRAIAGAE), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where The Rug Republic is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
The Rug Republic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Revenue generated from selling handmade rugs and home accessories directly to consumers through their e-commerce platform. Products include rugs, wall decor, poufs, cushions, stools, benches, and lighting. Pricing ranges from approximately ₹2,900 to ₹94,900 per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product pricing - no tiered plans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Rug Republic product offering
Product offeringCore offering
The Rug Republic designs, manufactures, and sells handmade rugs and complementary home accessories (wall decor, poufs, cushions, stools, benches, lighting, bath rugs) using traditional artisan weaving techniques and a mix of natural and recycled materials. It sells direct to consumers worldwide through its Shopify e-commerce site and to wholesale/interior design buyers through a dedicated B2B sourcing portal.
Product overview
The Rug Republic is an Indian manufacturer and retailer of handmade rugs and home accessories, offering a diverse portfolio of handcrafted products across multiple categories including rugs, wall decor, poufs, cushions, stools, benches, lighting, and bath rugs. The company operates on a Shopify e-commerce platform and provides B2B sourcing capabilities through a dedicated portal. Their products span various materials (wool, cotton, denim, viscose, jute, leather, PET) and construction techniques (hand-knotted, hand-tufted, table-tufted, flat weave, circular knitting). The product line is organized into named collections/sub-brands including Dream Denims, Joy with Jute, Killer Kelims, Pure Performance, Handsomely Hand Knotted, Global Citizen, Terrific Textures, Value Tufted, Flat Weave, Spectacular Shapes, and Recycled Leather Elevated, each targeting different aesthetic preferences and price points.
Differentiator
Problem solved
Functional benefit
Brands
- TRR B2B: Business-to-business sourcing platform for wholesale buyers
Products and services
- Handmade Rugs Handcrafted area rugs offered in multiple materials (wool, cotton, denim, viscose, jute, leather, PET) and weaving techniques (hand-knotted, hand-tufted, table-tufted, flat weave, circular knitting) for residential and commercial interior use.
- Wall Decor Handwoven wall hangings and wall art pieces crafted from wool, jute, cotton, and MDF in various sizes and color combinations for interior decoration.
- Poufs and Ottomans Handcrafted floor poufs and ottomans in wool, cotton, PET, and recycled fabrics, available via hand-woven pitloom, hand-tufted, and circular knitting constructions for living spaces.
- Pillows and Cushions Decorative throw pillows and cushions in sizes such as 45x45 cm, made from wool, jute, cotton chenille, and PET, designed to coordinate with rug collections.
- Stools Handcrafted bar stools and ottomans in multiple heights, made from wool, cotton, and jute using hand-woven, pitloom, and hand-knitted constructions.
- Benches Handmade benches in standard dimensions of 120x40x50 cm, crafted from wool, cotton rag, and jute, used as functional seating in home interiors.
- Artisanal Lighting Handcrafted table lamps and lighting fixtures made from natural materials including wool and jute, available in various sizes and natural color palettes.
- Bath Rugs Handcrafted bathroom rugs and mats primarily made from cotton and cotton chenille, using table-tufted construction in sizes including 50x80 cm.
- B2B Sourcing Portal Dedicated business-to-business sourcing platform at trrb2b.com for bulk and wholesale buyers, including interior designers, hospitality businesses, and retailers.
Companies that use The Rug Republic
Customer profileSegments3 records
Ideal customer profiles2 records
The Rug Republic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Rug Republic partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
The Rug Republic competitors and assessment
Company assessmentDirect peers
- Rugs USA: Large US D2C rug retailer offering area rugs across many constructions and price tiers. Comparable to TRR as an online-first area rug destination with deep SKU breadth and free-shipping positioning.
- Loloi Rugs: US-based rug brand offering a broad catalog across price points, including hand-knotted, hand-tufted, and power-loomed constructions. Comparable to TRR on multi-technique assortment, breadth of collections, and wholesale/D2C distribution.
- Jaipur Living: US-based rug and home accessories brand with strong sourcing ties to India, selling handmade and hand-loomed rugs through D2C and wholesale. Comparable on India-sourced artisan rugs, broad SKU catalog, and trade/hospitality channel presence.
- Armadillo & Co: Australia-based handmade rug brand producing Fair Trade certified, artisan-woven rugs from natural fibers. Comparable to TRR on handmade craftsmanship, natural/recycled materials, ethical positioning, and curated D2C collection model.
- Jaipur Rugs: India-based manufacturer and retailer of handmade rugs sold both B2B and direct to consumers globally. Most directly comparable peer given shared Indian artisanal manufacturing base, handmade positioning, sustainability focus, and dual D2C/wholesale channels.
Broad incumbents
- Anthropologie (Urban Outfitters): Lifestyle retailer carrying curated rugs, cushions, poufs, and home accessories with a bohemian/contemporary aesthetic closely aligned to TRR's positioning. Comparable on aesthetic overlap, soft home category breadth, and mid-premium price ladder.
- Pottery Barn (Williams-Sonoma): National home furnishings chain with deep rug assortment across natural and synthetic fibers and complementary décor categories (cushions, lighting, wall décor). Comparable as a broad incumbent overlapping with TRR across multiple soft home product lines.
- West Elm (Williams-Sonoma): Large US home furnishings retailer with a substantial rug assortment spanning handmade, hand-loomed, and machine-made constructions, plus complementary soft home accessories. Comparable as a broad incumbent competing for the same design-conscious home décor customer.
- Wayfair: Large online home goods marketplace with an extensive rugs-and-accessories category. Comparable to TRR as the dominant mass-market e-commerce destination competing for the same online rug shopper on assortment depth and price.
Emerging players
- Etsy (Handmade category): Global marketplace aggregating handmade and vintage home goods, including a significant rugs and home textiles seller base. Comparable to TRR as an aggregator competing for the handmade-home-decor buyer seeking artisanal, custom, and customizable rugs.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Rug Republic social profiles
Digital presenceThe Rug Republic financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rug Republic leadership team
Management profileNumber of profiles
Profiles1 record
The Rug Republic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rug Republic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rug Republic
What does The Rug Republic do?
The Rug Republic designs, manufactures, and sells handmade rugs and complementary home accessories (wall decor, poufs, cushions, stools, benches, lighting, bath rugs) using traditional artisan weaving techniques and a mix of natural and recycled materials. It sells direct to consumers worldwide through its Shopify e-commerce site and to wholesale/interior design buyers through a dedicated B2B sourcing portal.
Is The Rug Republic a public or private company?
The Rug Republic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Rug Republic founded?
The Rug Republic was founded in 2014. It employs 251 to 500 people.
Where is The Rug Republic based?
The Rug Republic is headquartered in Delhi, India, in the Asia region.
How does The Rug Republic make money?
One revenue line is on record: direct Product Sales.
Who are The Rug Republic's main competitors?
Direct peers on record are Rugs USA, Loloi Rugs, Jaipur Living, Armadillo & Co and Jaipur Rugs. Broad incumbents are Anthropologie (Urban Outfitters), Pottery Barn (Williams-Sonoma), West Elm (Williams-Sonoma) and Wayfair. Etsy (Handmade category) is listed as an emerging player.
Does The Rug Republic have an API?
No public API is recorded for The Rug Republic.
What industry is The Rug Republic in?
The Rug Republic's product category is Handmade Rugs and Home Decor. Its primary akta.pro industry code is IMAOAJAC, Area Rug Manufacturing, with a secondary code of CRAIALAC, Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats). Its NAICS code is 314110 and its SIC code is 2273.