Jaipur INC
Jaipur Living is a US-based handmade rug producer founded in 1978 that designs, manufactures, and distributes artisan-made rugs and home décor to interior designers, retailers, hospitality buyers, and residential consumers through DTC e-commerce, a B2B trade program, showrooms, and trade markets.
- Company typePrivate
- Founded1978
- HeadquartersNorcross, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Jaipur INC does
Jaipur Living (legal entity Jaipur Living, Inc.) is a US-based home furnishings company founded in 1978 that designs, produces, and distributes handmade rugs and complementary décor accessories. It operates as the world's largest handmade rug producer, sourcing from a production network of approximately 40,000 artisans across more than 600 Indian villages via its India-based counterpart Jaipur Rugs. The product portfolio spans hand-knotted, hand-tufted, and handwoven rugs in wool, cotton, jute, sisal, silk, PET yarn, viscose, and recycled sari silk, alongside sub-brand lines such as Natural Fiber Rugs, Undyed Wool Rugs, Sari Silk Rugs, Little Looms, and Jaipur Living Contract for hospitality and commercial spaces.
The business runs a multi-channel go-to-market: direct-to-consumer e-commerce on jaipurliving.com, a B2B trade program with exclusive pricing and no order minimums for certified interior designers and retailers, an appointment-based Jaipur Living Studio showroom at its Acworth, GA headquarters, and recurring presence at High Point Market. Operating geographies span the USA, Canada, and India. Revenue mechanics combine one-time purchases of standard products, custom made-to-order rugs with a $500 minimum and 50% non-refundable deposit, a modified-rugs alteration service, and a trade wholesale program billed on recurring trade account relationships. A Minimum Advertised Price policy governs US and Canadian resellers.
The technology stack includes a Microsoft ERP backbone for manufacturing visibility, a Vimaan StorTrack digital twin warehouse solution (reported 100% inventory accuracy improvement and 40% faster cycle counting), and an AI Sales Order Assistant built on Microsoft Copilot Studio and integrated with Microsoft Teams in partnership with Sunrise Technologies. Jaipur Living is privately held with 251–500 employees, is headquartered at 1800 Cherokee Parkway, Acworth, GA, was previously known as Jaipur Rugs, and holds the Nest Seal of Ethical Handcraft as one of only 12 companies worldwide. The company has no disclosed external funding, no public listing, and no identified parent company.
Jaipur INC firmographics
Firmographics- Name
- Jaipur INC
- Legal name
- Jaipur Living, Inc.
- Website
- https://jaipurliving.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Jaipur Living is a US-based handmade rug producer founded in 1978 that designs, manufactures, and distributes artisan-made rugs and home décor to interior designers, retailers, hospitality buyers, and residential consumers through DTC e-commerce, a B2B trade program, showrooms, and trade markets.
- Ownership category
- akta.pro rank
Jaipur INC industry classification
Industry- Product category
- Handmade Rugs
- NAICS
- Carpet and Rug Mills (314110), Textile Furnishings Mills (3141)
- SIC
- Carpets & Rugs (2273), Miscellaneous Fabricated Textile Products (2390)
- akta.pro primary industry
- Area Rug Manufacturing (IMAOAJAC)
- akta.pro secondary industries
- Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC), Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)
Keywords
Where Jaipur INC is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Jaipur INC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Rugs and Home Decor Sales: Core revenue from selling handmade rugs, accessories, and home decor products through direct e-commerce and trade accounts. Products include area rugs, runners, indoor/outdoor rugs, and decorative items.
- Custom Made-to-Order Rugs: Custom ordering options for select products with minimum order value of $500, requiring 50% non-refundable deposit. Production timelines vary based on size, construction, and shipping method.
- Trade/Wholesale Program: B2B trade program offering exclusive pricing, dedicated customer success team, complimentary swatches, and no order minimums for certified interior designers and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Products |
| Unit Pricing | Multi-year contract | Custom Made-to-Order Rugs |
| Unit Pricing | Monthly | Trade Partner Program |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Jaipur INC product offering
Product offeringCore offering
Jaipur Living is the world's largest handmade rug producer, manufacturing and selling artisan-crafted rugs and home décor through a direct-to-consumer e-commerce platform and a B2B trade program. The company operates a network of 40,000 artisans across 600+ Indian villages producing hand-knotted, hand-tufted, and handwoven rugs in wool, cotton, jute, sisal, silk, PET, and viscose, complemented by pillows, poufs, throws, and contract-grade commercial rugs.
Product overview
Jaipur Living operates as a B2B/B2C e-commerce platform for handmade rugs and home décor, functioning as the world's largest handmade rug producer with operations spanning 600+ Indian villages and 40,000+ artisans. The core product line centers on handcrafted rugs with various construction methods (hand-knotted, hand-tufted, handwoven) available in natural fibers (wool, cotton, jute, sisal, silk) and synthetic materials (PET yarn, polyester, polypropylene, viscose). The portfolio includes sub-brand collections such as Natural Fiber Rugs, Undyed Wool Rugs, and Sari Silk Rugs, plus collaborative lines like the European-Style Collections with House Sprucing. Supplementary offerings encompass Décor Accessories (pillows, poufs, throws), a Trade Program for wholesale partners, Contract Rugs for commercial/hospitality spaces, and Custom Order/Modified Rugs programs for bespoke requirements. The platform provides B2B features including quoting, company user management, and quick ordering through their Magento-based e-commerce infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Jaipur Living Contract: Contract rugs designed for hospitality and commercial spaces
- JR Foundation
- Little Looms
- Jaipur Rugs
Products and services
- Handmade Rugs Handcrafted rug collections including hand-knotted, hand-tufted, and handwoven constructions in wool, cotton, jute, sisal, silk, PET yarn, and viscose, sold to residential consumers and trade professionals. Includes sub-collections such as Natural Fiber Rugs, Undyed Wool Rugs, and Sari Silk Rugs.
- Décor Accessories Home décor items including pillows, poufs, and throws that complement the rug collections, sold to residential and trade customers.
- Trade Program Wholesale partner program offering exclusive trade-only pricing, dedicated customer success team, complimentary swatches, no order minimums, and 1:1 account support for certified interior designers and retailers.
- Contract Rugs Commercial rug solutions under the Jaipur Living Contract sub-brand designed for hospitality and other commercial spaces with demanding durability requirements.
- European-Style Rug Collections Collaborative rug line with House Sprucing featuring six rugs across two handmade collections made from 100% PET material, inspired by European design aesthetics.
- Custom Order Program Made-to-order rug program with minimum $500 order value, 50% non-refundable deposit, custom sizing up to ±3 inches variation, and final sale terms for bespoke rug requirements.
- Modified Rugs Program Alteration services for existing rug designs including size and shape modifications, with full payment required at order placement and ±3 inch size tolerance.
Quantifiable outcome
- 100% improvement in inventory accuracy after implementing Vimaan's StorTrack digital twin solution
- +2 more outcomes
Companies that use Jaipur INC
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Jaipur INC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jaipur INC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Sunrise TechnologiescoreSunrise Technologies launched an AI Sales Order Assistant for Jaipur Living using Microsoft Copilot Studio to improve customer service efficiency by helping representatives quickly find answers within Microsoft Teams.
- House SprucingflagshipDallas-based home decor company House Sprucing partnered with Jaipur Living to launch a new line of European-style rug collections featuring six rugs across two handmade collections made from 100% PET material, inspired by European design aesthetics.
- MicrosoftcoreJaipur Living utilizes Microsoft ecosystem including Microsoft ERP for manufacturing visibility and Microsoft Copilot Studio for AI-powered Sales Order Assistant integrated with Microsoft Teams.
- Vimaan (StorTrack Digital Twin)coreJaipur Living implemented Vimaan's StorTrack digital twin solution for warehouse operations, achieving 100% improvement in inventory accuracy and 40% faster cycle counting.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Jaipur INC competitors and assessment
Company assessmentDirect peers
- Safavieh: Safavieh is a vertically integrated manufacturer and retailer of rugs, furniture, and home decor with strong trade and DTC distribution. Its handmade rug assortment, designer collaborations, and trade program make it a close comparable to Jaipur Living's core offering.
- Dash & Albert (Annie Selke): Dash & Albert is an Annie Selke brand offering indoor/outdoor rugs, runners, and home textiles through DTC, trade, and wholesale channels. It shares Jaipur Living's trade-program model, designer focus, and breadth of natural-fiber and cotton rug offerings.
- Surya: Surya designs and distributes area rugs, rugs, and home accessories (including pillows and poufs) through trade showrooms and a designer-facing B2B program. Its broad product portfolio across handmade and machine-made rugs and home decor accessories directly overlaps with Jaipur Living's assortment.
- Loloi Rugs: Loloi is a leading designer and distributor of hand-knotted, hand-tufted, and power-loomed rugs sold primarily through the interior design trade and major retailers. It directly competes with Jaipur Living in handmade and handcrafted rugs targeting designers and home decor consumers in the US.
- Rugs USA: Rugs USA is a large online-first rug retailer offering area rugs across handmade and machine-made constructions at broad price points. It competes directly with Jaipur Living's DTC channel on assortment, promotions, and direct-to-consumer delivery.
Broad incumbents
- West Elm (Williams-Sonoma): West Elm is a national home furnishings retailer selling rugs, furniture, and decor under its own brand and designer collaborations. Its rug assortment overlaps Jaipur Living's modern, design-forward styles, and it competes for the same designer/consumer wallet.
- Crate & Barrel: Crate & Barrel operates a national retail and DTC business offering rugs alongside broader home furnishings and decor. Its owned-brand and partnered rug lines compete for the same premium home consumer as Jaipur Living's DTC channel.
- Mohawk Industries: Mohawk Industries is one of the world's largest flooring manufacturers, producing broadloom carpet, rugs, and other floor coverings across residential and commercial segments. It defines the broader competitive backdrop for rug manufacturers including handmade specialists like Jaipur Living.
- Anthropologie (URBN): Anthropologie offers a curated assortment of rugs, pillows, and home decor across DTC and store channels, often featuring artisan or globally inspired designs. It is a relevant adjacent competitor for Jaipur Living's lifestyle-driven, design-conscious customers.
- Pottery Barn (Williams-Sonoma): Pottery Barn sells indoor and outdoor rugs, often sourced from artisan and fair-trade supply chains, alongside broader home furnishings. Its positioning around craftsmanship and design-led assortments overlaps with Jaipur Living's brand narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jaipur INC social profiles
Digital presenceJaipur INC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jaipur INC leadership team
Management profileNumber of profiles
Profiles7 records
Jaipur INC subsidiaries and ownership
Company hierarchySubsidiaries1 record
Jaipur INC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jaipur INC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jaipur INC
What does Jaipur INC do?
Jaipur Living is the world's largest handmade rug producer, manufacturing and selling artisan-crafted rugs and home décor through a direct-to-consumer e-commerce platform and a B2B trade program. The company operates a network of 40,000 artisans across 600+ Indian villages producing hand-knotted, hand-tufted, and handwoven rugs in wool, cotton, jute, sisal, silk, PET, and viscose, complemented by pillows, poufs, throws, and contract-grade commercial rugs.
Is Jaipur INC a public or private company?
Jaipur INC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jaipur INC founded?
Jaipur INC was founded in 1978. It employs 251 to 500 people.
Where is Jaipur INC based?
Jaipur INC is headquartered in Norcross, United States, in the North America region.
How does Jaipur INC make money?
Three revenue lines are on record. Rugs and Home Decor Sales are the primary driver. The others are custom Made-to-Order Rugs and trade/Wholesale Program.
Who are Jaipur INC's main competitors?
Direct peers on record are Safavieh, Dash & Albert (Annie Selke), Surya, Loloi Rugs and Rugs USA. Broad incumbents are West Elm (Williams-Sonoma), Crate & Barrel, Mohawk Industries, Anthropologie (URBN) and Pottery Barn (Williams-Sonoma).
Does Jaipur INC have an API?
No public API is recorded for Jaipur INC.
What industry is Jaipur INC in?
Jaipur INC's product category is Handmade Rugs. Its primary akta.pro industry code is IMAOAJAC, Area Rug Manufacturing, with a secondary code of CRAIALAC, Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats). Its NAICS code is 314110 and its SIC code is 2273.