Diener Law
Diener Law is a privately held US immigration law firm founded in 2004, operating 17 offices across North Carolina, California, Texas, and Arizona to deliver immigration, personal injury, and workers' compensation legal services primarily to Latino immigrant consumers via direct, bilingual engagement.
- Company typePrivate
- Founded2004
- HeadquartersDurham, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Diener Law does
Diener Law is a privately held US immigration law firm founded in 2004 by attorney Richard 'Bert' Diener and headquartered in Durham, North Carolina. The firm delivers legal services across three practice areas: immigration law (its dominant offering, covering family-based petitions, adjustment of status, asylum, naturalization, U-visas, DACA, deportation defense, green cards, and work authorization), personal injury (vehicle and public-place accidents), and workers' compensation in North Carolina. Its stated purpose is to serve immigrant populations — particularly Latino clients — with accessible legal representation, supported by free initial consultations, bilingual English/Spanish operations via the dienerabogados.com domain, and a published book used as a client acquisition tool.
The firm has scaled from a North Carolina origin to 17 physical offices across four states: 7 in North Carolina (Greenville, Durham, Raleigh, Greensboro, Wilmington, Charlotte, Mount Olive), 3 in California (Santa Ana, Lynwood, Fontana), 3 in Texas (Dallas, South Houston, West Houston), and 1 in Arizona (Phoenix). Distribution is direct-to-consumer through in-person offices, a 24/7 toll-free intake line, online inquiry forms, a local SEO footprint with city-specific landing pages per office, and active social media on Facebook, YouTube, and Instagram. The firm claims to have assisted more than 105,000 immigrants cumulatively and initiates more than 270 new immigration matters per month based on October 2025 disclosures.
Diener Law's business model is professional services revenue from attorney fees on individual immigration and personal injury matters. Pricing is quote-based and not publicly disclosed; there are no enterprise contracts, recurring SaaS, or subscription products. The firm is entirely founder-owned and bootstrapped, with no disclosed institutional capital, parent company, subsidiaries, or M&A activity. Geographic expansion has been the dominant strategic lever, and the firm has no proprietary technology platform, software products, APIs, or AI/ML capabilities referenced in any source material.
Diener Law firmographics
Firmographics- Name
- Diener Law
- Legal name
- Diener Law
- Website
- https://dienerlaw.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diener Law is a privately held US immigration law firm founded in 2004, operating 17 offices across North Carolina, California, Texas, and Arizona to deliver immigration, personal injury, and workers' compensation legal services primarily to Latino immigrant consumers via direct, bilingual engagement.
- Ownership category
- akta.pro rank
Diener Law industry classification
Industry- Product category
- Immigration Legal Services
- NAICS
- Offices of Lawyers (54111)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Immigration Law (BPAHAAAL)
- akta.pro secondary industry
- Employment & Labor Law (BPAHAAAD)
Keywords
Where Diener Law is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Diener Law business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Legal Services - Immigration Law: Diener Law generates revenue by providing legal services to immigrants seeking to obtain or adjust legal status in the United States. Services include family-based immigration petitions, adjustment of status, asylum applications, U-visa petitions, naturalization, DACA, green card applications, and deportation defense. The firm also handles personal injury and workers' compensation cases in North Carolina. Revenue is derived from attorney fees for professional legal services.
- Legal Services - Personal Injury and Workers' Compensation: The firm handles personal injury cases (vehicle accidents, public place accidents) and workers' compensation claims for injured workers in North Carolina. Clients are served across multiple North Carolina office locations, with intake via phone and online forms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free Consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Diener Law product offering
Product offeringCore offering
Diener Law provides full-service immigration legal representation to individuals and families in the United States, covering family-based petitions, asylum, DACA, green cards, citizenship/naturalization, adjustment of status, deportation defense, U-visas, work authorization, and visa sponsorship. The firm also offers personal injury and workers' compensation legal services in North Carolina. Services are delivered through 17 physical office locations in NC, CA, TX, and AZ, supported by 24/7 phone intake, free initial consultations, and bilingual English/Spanish support.
Product overview
Diener Law is a full-service, mid-size, non-traditional law firm operating in Eastern North Carolina and California. Founded in 2004, the firm offers three core legal service lines: Immigration Legal Services (handling family-based petitions, asylum, DACA, green cards, citizenship, adjustment of status, deportation defense, U-visas, work authorization, and visa sponsorship), Personal Injury Legal Services (vehicle accidents, public place accidents), and Workers Compensation Legal Services (work-related injuries in North Carolina). The firm also offers a free educational resource - 'The Truth About Immigrants & The Law' book by Attorney Bert Diener - as a client acquisition and education tool. The Immigration Practice dominates the firm's portfolio, spanning services from initial visa applications through naturalization.
Differentiator
Problem solved
Functional benefit
Products and services
- Immigration Legal Services
Quantifiable outcome
- Nearly 50,000 immigrants helped with immigration problems across California and North Carolina
- +3 more outcomes
Companies that use Diener Law
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Diener Law technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Diener Law partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Diener Law competitors and assessment
Company assessmentEmerging players
- Boundless: Tech-enabled immigration services platform offering guided DIY and assisted filing for green cards, citizenship, and family petitions. Comparable in serving individual immigrants on the same case types, but uses a software-first delivery model versus Diener Law's traditional law firm model.
Broad incumbents
- Fisher Phillips: National labor and employment law firm with immigration capabilities for employers and individuals. Comparable in employment-adjacent legal work, but serves a primarily employer client base versus Diener Law's consumer focus.
- Berry Appleman & Leiden (BAL): Major US immigration law firm serving corporate and individual clients across a wide range of visa categories. Comparable in core immigration practice to Diener Law, but operates at significantly larger scale with a corporate-anchored client mix.
- Ogletree Deakins: Large national labor and employment law firm with a substantial immigration practice. Comparable in employment-related immigration and workers' compensation adjacent work, but operates at much larger scale and primarily corporate.
- Fragomen: Global immigration law firm with broad corporate and individual immigration practices. While significantly larger and more corporate-focused than Diener Law, it competes for immigration case flow and serves as a clear incumbent in the same immigration legal services category.
Direct peers
- Jacobo & Associates: California-based immigration law firm serving the Latino immigrant community with bilingual services. Directly comparable to Diener Law in target demographic, bilingual service model, and immigration practice focus.
- Spar & Bernstein: Long-standing New York-based immigration law firm handling family-based petitions, asylum, deportation defense, and naturalization. Highly comparable to Diener Law in practice breadth and consumer-oriented immigration services model.
- Davis & Associates: Mid-size US immigration law firm serving individuals and families across multiple states with a similar direct-to-consumer GTM. Directly comparable to Diener Law in practice mix, target segment, and multi-office consumer immigration model.
- Kuck Baxter: Georgia-based immigration law firm focused on family-based immigration, deportation defense, and naturalization. Comparable to Diener Law in regional, consumer-facing immigration practice with multi-attorney team.
- Shapiro & Fishman: Florida-based immigration law firm with multiple office locations serving family-based, employment, and deportation defense matters. Comparable regional multi-office consumer immigration model to Diener Law.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Diener Law social profiles
Digital presenceDiener Law financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diener Law leadership team
Management profileNumber of profiles
Profiles1 record
Diener Law funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diener Law M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diener Law
What does Diener Law do?
Diener Law provides full-service immigration legal representation to individuals and families in the United States, covering family-based petitions, asylum, DACA, green cards, citizenship/naturalization, adjustment of status, deportation defense, U-visas, work authorization, and visa sponsorship. The firm also offers personal injury and workers' compensation legal services in North Carolina. Services are delivered through 17 physical office locations in NC, CA, TX, and AZ, supported by 24/7 phone intake, free initial consultations, and bilingual English/Spanish support.
Is Diener Law a public or private company?
Diener Law is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diener Law founded?
Diener Law was founded in 2004. It employs 11 to 50 people.
Where is Diener Law based?
Diener Law is headquartered in Durham, United States, in the North America region.
How does Diener Law make money?
Two revenue lines are on record. Legal Services - Immigration Law is the primary driver. The others are legal Services - Personal Injury and Workers' Compensation.
Who are Diener Law's main competitors?
Boundless is listed as an emerging player. Broad incumbents are Fisher Phillips, Berry Appleman & Leiden (BAL), Ogletree Deakins and Fragomen. Direct peers are Jacobo & Associates, Spar & Bernstein, Davis & Associates, Kuck Baxter and Shapiro & Fishman.
Does Diener Law have an API?
No public API is recorded for Diener Law.
What industry is Diener Law in?
Diener Law's product category is Immigration Legal Services. Its primary akta.pro industry code is BPAHAAAL, Immigration Law, with a secondary code of BPAHAAAD, Employment & Labor Law. Its NAICS code is 54111 and its SIC code is 8111.