BrandMoxie

What BrandMoxie does

BrandMoxie is a privately held marketing, communications, and digital agency operating as "The UnAgency" out of Abu Dhabi, UAE with a secondary office in Seattle, USA. Founded in 2004 and employing between 11–50 staff, the firm serves government entities and large enterprises primarily in the UAE/MENA region, with selected US-based clients. Its service portfolio spans strategic branding and rebranding, crisis and change management communications, stakeholder engagement, thought leadership, event management, PR/media relations, digital communication strategy, and corporate culture development.

The company augments its core communications offering with three adjacent lines: "Dynamic Business Solutions" (turnkey café creation, merchandising, and art gallery community spaces), "Digital Solutions" (resold VR/AR, chatbot and voicebot development, e-commerce, CMS, and delivery apps), and "Management Solutions" / Software Consulting (HIMS, SMS, HRMS, SharePoint, and SAP). Notably, the firm does not own proprietary technology; it leverages standard platforms (WordPress for its own site, third-party tools for chatbot/voicebot/VR-AR delivery) and monetizes them through professional services fees on top.

Revenue is generated through project-based engagements and retainer contracts with corporate and government clients. Pricing is not publicly disclosed and is custom-quoted per scope. The go-to-market is sales-led, executed via direct business development, referrals, and portfolio-driven outreach, with no product distribution or self-serve channels. There are no disclosed funding rounds, investors, or revenue figures in the source data.

Name

BrandMoxie

Legal name

BrandMoxie

Website

https://brandmoxie.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

BrandMoxie is a UAE-based marketing, branding, and communications agency serving government entities and large enterprises with strategy, digital marketing, PR, and corporate culture services, alongside resold digital and software solutions.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Services (8741)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Brand Guidelines, Governance & Brand Management (BPAFAEAF), Consumer & Lifestyle PR (MPAAADAB), Paid Social Advertising Management (MPAAACAC), Sponsorship Activation & Experiential Marketing (THAHAGAC), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Marketing agency services
• Branding and strategy
• Digital marketing consultancy
• Public relations services
• Experiential event management

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Integrated Advertising Services: Traditional advertising services including branding, image-building, campaign activations, and custom event execution. Revenue generated through project-based engagements and retainer arrangements with corporate and government clients.
2. Digital Marketing Services: Full-service digital marketing including SEO, social media optimization, pay-per-click campaigns, website development, and email marketing. Revenue generated through ongoing retainer contracts and project fees.
3. Consulting and Advisory Services: Strategic consulting covering interculturalism, corporate culture, innovation, intrapreneurship, international stakeholder relations, CSR, change management, and thought leadership. Revenue generated through consulting fees and advisory retainers.
4. Dynamic Business Solutions: Turnkey cafe creation, merchandising solutions, and art gallery community services. Revenue generated through project-based fees for complete solution delivery.
5. Partner Technology Solutions: Reselling and implementing partner-provided solutions including VR/AR development, chatbot development, voicebot development, e-commerce solutions, CMS websites, and mobile app development. Revenue through service fees on top of partner technology.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

BrandMoxie is a marketing and digital agency that provides integrated branding, strategy, digital and social media marketing, PR, events, and consulting services to enterprise and government clients. It combines traditional advertising with digital marketing, dynamic business solutions (turnkey café creation, merchandising, art gallery), and partner-implemented digital solutions (VR/AR, chatbots, e-commerce, CMS apps) delivered through project-based and retainer engagements.

Product overview

BrandMoxie is an 'Unagency' marketing and business solutions firm operating as a single integrated service portfolio rather than a modular software platform. The offering encompasses core marketing and communication services (Strategic Branding, Crisis Communication, Turnaround Management, Performance Upgrade, Community Building, Corporate Culture, Stakeholder Engagement, Change Management Communication, Digital Communication Strategy, Thought Leadership, Event Management, Internal Communication, Media Relations, CSR Programs, Market Analysis, Influencer Programs, Reputation Management, and Training), Dynamic Business Solutions (Turnkey Café Creation, Merchandising Solutions, and Art Cafe Community Gallery), Digital Solutions (VR/AR Development, Chatbot Development, Voicebot Development, E-Commerce Solutions, CMS Websites & Portals, and Food/Grocery Delivery Apps), Management Solutions (Doctor's Appointment Management App, HIMS, School Management System, and HRMS), and Software Consulting (Microsoft SharePoint, SAP, and Project Management Systems). Advisory/Consulting services address interculturalism, innovation, international stakeholder relations, and corporate social responsibility. The company does not offer a software product with user-facing integrations; rather, it delivers project-based and retainer consulting engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Branding and Rebranding Brand strategy development that reflects client vision and values, including brand story crafting and visual identity design to resonate with target audiences. Delivered to enterprise and government clients.
• Crisis Communication Rapid-response strategies that help organizations navigate crises with transparency, including media management, stakeholder communication, communication risk register development, and spokesperson training.
• Turnaround Management Strategic interventions to stabilize operations, reestablish market confidence, and create actionable roadmaps including financial restructuring, rebranding, and operational optimization.
• Performance Upgrade Assessment of existing systems and implementation of tailored solutions to optimize organizational performance, including leadership coaching, team alignment, and workflow improvements.
• Community Building Design and execution of programs that engage stakeholders, enhance loyalty, and build meaningful relationships through social impact campaigns and customer engagement strategies.
• Corporate Culture Creation Development of strong, purpose-driven corporate cultures through leadership workshops, employee engagement programs, and customized culture assessments.
• Stakeholder Engagement Identification and prioritization of stakeholders with engagement strategies aligned to their interests, including public consultations, town halls, and relationship management programs.
• Change Management Communication Guidance through mergers, leadership changes, or major shifts with clear messaging strategies to reduce resistance and foster stakeholder acceptance.
• Digital Communication Strategy Maximization of online presence through social media campaigns and digital PR, building cohesive online identity and driving engagement.
• Thought Leadership Development Crafting and promoting thought leadership initiatives including keynote speeches, content strategies, and media appearances to establish industry authority.
• Event Management and PR Organization of impactful events from product launches to corporate summits with targeted media outreach to amplify visibility.
• Internal Communication Strategy Development of communication frameworks to keep employees informed, engaged, and aligned with organizational goals through newsletters, intranet content, and leadership updates.
• Media Relations and Training Press release crafting, story pitching, and media partnership building, plus executive training in media handling for confident messaging.
• Social Responsibility and Sustainability Programs Design of CSR initiatives aligned with company values and sustainable development goals to enhance brand reputation and community impact.
• Competitive Market Analysis Analysis of market trends, competitor strategies, and consumer behavior to inform decision-making and maintain competitive positioning.
• Influencer and Ambassador Programs Identification and collaboration with influencers and brand ambassadors to create authentic campaigns that resonate with target audiences.
• Reputation Management Strategies to monitor, maintain, and enhance brand reputation through online reviews and public perception audits.
• Customized Workshops and Training Tailored workshops on topics including effective communication, brand storytelling, and crisis management.
• Turnkey Café Creation Complete café creation from vision to operational success covering concept/design, branding, operational strategy, vendor sourcing, interior design, staff training, and marketing.
• Merchandising Solutions Brand elevation through custom merchandise including product design, range development, sourcing and manufacturing, in-store display strategy, e-commerce integration, marketing, and inventory management.
• Art Cafe Community Gallery Turnkey art gallery solutions creating multi-functional spaces blending art, culture, and community through concept development, art curation, custom creation, exhibition design, multi-use space integration, activation planning, marketing, and partnership building.
• Advisory and Consulting Services Expert advisory covering interculturalism and corporate culture, innovation and intrapreneurship, international stakeholder relations, and corporate social responsibility.

Named customers37 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Tempo MagazineminorGTM or Marketing PartnerMedia and content partnership with Tempo Magazine (feelyourtempo.com). BrandMoxie leverages this partnership for content distribution, thought leadership amplification, and cross-promotional marketing opportunities in the lifestyle and cultural space.
• Entrepreneurship MarketminorStrategic or Co-development PartnerPartnership with Entrepreneurship Market (tamakkan.org) supporting entrepreneurial ecosystem development. Aligns with BrandMoxie's focus on empowering entrepreneurship and innovation through their services and community building initiatives.
• Smovies FilmsminorGTM or Marketing PartnerPartnership with Smovies Films for video content creation, multimedia production, and visual storytelling capabilities. Complements BrandMoxie's experiential marketing and brand storytelling services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hill+Knowlton Strategies (MENA): Global communications and public affairs consultancy with Middle East operations serving government, energy and corporate clients on PR, stakeholder engagement and crisis communications — directly overlaps BrandMoxie's PR and advisory stack.
• TBWA\Raad: UAE-headquartered creative agency within the TBWA network, serving regional brands and government-linked clients with integrated campaigns — closely comparable geographic and client overlap with BrandMoxie.
• FP7 McCann (McCann Worldgroup MEA): Long-established creative and integrated marketing agency in the MENA region serving government and major enterprise clients across multiple sectors — directly comparable to BrandMoxie's UAE-anchored, multi-vertical positioning.
• Leo Burnett MEA: Global network agency with deep Middle East operations serving enterprise and government clients across branding, digital and integrated communications — directly competitive with BrandMoxie's full-service model.
• Havas Middle East: Global communications group with established Middle East operations spanning creative, media, digital and PR — overlaps with BrandMoxie's integrated service stack and regional enterprise/government clientele.
• Impact BBDO: Leading creative agency in the MENA region, part of the BBDO/Omnicom network, serving brands and government entities across the Gulf — directly comparable regional integrated-marketing positioning.
• Grey Middle East: Network creative and integrated marketing agency operating across the Middle East, serving consumer and corporate brands with end-to-end campaign capabilities — comparable in scope and regional focus.
• VML (formerly Wunderman Thompson) MEA: Global agency with significant Middle East presence combining brand experience, commerce and technology delivery — competes with BrandMoxie's integrated strategy-through-execution offering.
• Memac Ogilvy (Ogilvy Middle East): Major MENA agency network offering advertising, PR, digital and consulting services to multinational and regional clients — directly comparable in scope, client profile and delivery model.

Regional players

• Red Communications (Dubai): UAE-based boutique communications and PR agency serving regional and multinational clients across corporate, consumer and technology sectors — comparable boutique scale and Gulf-focused positioning to BrandMoxie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brandmoxie
• LinkedInlinkedin.com/company/brandmoxie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrandMoxie