Aqua Life

What Aqua Life does

Aqua Life Swim Academy is a privately held Canadian swim school offering personalized aquatic instruction across Ontario, Nova Scotia, and New Brunswick. Founded in 2016 by competitive swimmer Stephanie Rainey and currently owned by Dimitrie Comanescu (CEO) and Corina Oaches (Director of Operations), the company serves customers through multiple program lines including kids lessons (ages 4 months to 14, from parent-and-tot through pre-competitive), adult lessons, intensive accelerated programs, swim camps, specialized adult programs, leadership and lifeguard certification courses, lane swim memberships, and backyard in-home instruction plus lifeguarding services.

The business operates a hybrid facility model combining a company-owned private swim facility at 265 Centrum Blvd in Orleans with an asset-light partner model hosting lessons at hotel pools (Best Western, Brookstreet Hotel) and other private pools through its Host Lessons program. Its platform layer consists of the Jackrabbit Class web registration system integrated with proprietary iOS and Android mobile apps used for enrollment management, absence reporting, makeup class booking, and parent communication. The company also offers the Power Swimr adaptive flotation tool for anxious learners.

Aqua Life generates revenue primarily through monthly recurring subscriptions for ongoing weekly lessons ($99-$240+HST per student per month depending on class ratio), supplemented by per-week intensive programs, summer camp fees, drop-in and unlimited lane swim memberships, hourly backyard lesson fees ($85/hour) and lifeguarding services ($75/hour), one-time leadership certification fees (e.g., National Lifeguard Recertification at $115), and referral credits. Go-to-market is direct-to-consumer via website, mobile apps, phone, email, and an omnichannel marketing footprint spanning Facebook, Instagram, LinkedIn, YouTube, blog, and email newsletter.

Name

Aqua Life

Legal name

The Aqua Life Swim Academy

Website

https://theaqualife.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Aqua Life Swim Academy is a privately held Canadian swim school offering personalized aquatic instruction for children and adults across Ontario, Nova Scotia, and New Brunswick through subscription-based lessons, camps, and backyard services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kanata

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Weekly Swim Lessons: Perpetual monthly enrollment with automatic recurring payments. Tuition billed monthly on the 20th, charged automatically for the following month's lessons. Pricing varies by lesson type (private, semi-private, low ratio group) and location.
2. Intensive Swim Programs: Accelerated week-long programs with daily 30-minute sessions. Available in summer (July/August), spring (March Break), and winter (6-day format). Enrollment is per week with flat per-week pricing.
3. Swim Camps: Structured camp programming at 265 Centrum Blvd, Orleans location. Weekly sessions throughout July and August for ages 7-14, with daily swim lessons and skill-based activities.
4. Lane Swim: Drop-in lane swimming at $5 + HST per session, and unlimited monthly membership at $50 + HST. First-come, first-served with advance booking required.
5. Backyard Services: Private swim lessons at $85/hour + HST and lifeguarding services at $75/hour at client home pools. Minimum 2-hour booking for lifeguarding, with maximum 2-hour lessons in 30-minute increments.
6. Leadership Courses: Aquatic leadership programs including National Lifeguard Recertification at $115 per course. Held at Orleans pool location, providing certifications for lifeguarding and swim instruction careers.
7. Referral Credits: Referral program offering $25 in lesson credits for each friend or family member who signs up using a referral code. Current enrollees are eligible to participate.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Aqua Life Swim Academy provides personalized swimming instruction for children (ages 4 months to 14 years) and adults across multiple Canadian provinces, delivered through weekly recurring private, semi-private, and low-ratio group lessons. The company complements core lessons with intensive week-long accelerated programs, summer swim camps, lifeguarding services for events and backyard pools, aquatic leadership and National Lifeguard certification courses, and lane swim access at its Orleans facility.

Product overview

Aqua Life Swim Academy is a swim school offering personalized swimming lessons for kids and adults across Ontario and Nova Scotia. The portfolio includes Kids Lessons (with progressive levels from Aqua Babies through Power Swim II for ages 1-14), Adult Lessons (beginner to coaching), Intensive Lessons (summer/spring/winter accelerated programs), Swim Camps (Orleans summer camps ages 7-14), Specialized Adult Swim Lessons (twice-weekly Adult 1/Adult 2 programs), Leadership Courses (lifeguard certification), Lane Swim (fitness lap swimming), Backyard Swim Lessons (in-home private instruction), and Lifeguarding Services (event/household pool coverage). The company operates in a core program model with private, semi-private, low-ratio group, and specialized big-group class formats, available at multiple locations across New Brunswick, Ontario, and Nova Scotia.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Lessons

Quantifiable outcome

• Children can progress from fearful beginners to confident swimmers within weeks of intensive programming
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• United States Swim School Association (USSSA)coreStrategic or Co-development PartnerProud member of USSSA, an organization dedicated to promoting excellence in swim school instruction and water safety. Membership demonstrates commitment to industry standards and best practices in swim education.
• National Drowning Prevention Alliance (NDPA)coreStrategic or Co-development PartnerProud member of NDPA, an organization focused on drowning prevention through education, advocacy, and awareness. Alignment with mission to reduce drowning through quality swim instruction.
• Canadian Swim School AlliancecoreStrategic or Co-development PartnerProud member of Canadian Swim School Alliance representing quality swim instruction providers across Canada. Association supports best practices and industry standards for Canadian swim schools.
• One Tree PlantedminorOthersEnvironmental partnership for reforestation. Aqua Life has partnered with One Tree Planted to plant 90 trees in December, offsetting carbon footprint and contributing to healthier ecosystems.
• Hotel and Pool Facility PartnerscoreChannel Partner/ Reseller/ DistributorPartnerships with hotels and private pool facilities to host swim lessons. Includes Best Western and Brookstreet Hotel locations. The Host Lessons program allows pool owners to offset pool maintenance costs by providing pool space for swimming instruction.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCh2x_jIZVV4exdqt_AlETaQ
• Facebookfacebook.com/TheAquaLifeSwimAcademy/?fref=ts
• LinkedInlinkedin.com/company/the-aqua-life-swim-academy
• Instagraminstagram.com/aqualifeacademy
• Xx.com/AquaLifeSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Life