Dutton
- Company typePrivate
- Founded1911
- HeadquartersRichmond, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Dutton firmographics
Firmographics- Name
- Dutton
- Legal name
- Albert Automotive Holdings Pty Ltd
- Website
- https://duttongroup.com.au
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Dutton is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Dutton business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Vehicle Sales - Retail: Dutton One retails pre-owned prestige and luxury vehicles through 18 dealership locations across five states and territories in Australia. Revenue is generated through one-time transaction-based vehicle sales to end consumers.
- Vehicle Wholesale: Dutton Wholesale trades between 1,500-1,800 vehicles per month, supplying pre-owned, prestige and luxury vehicles to the largest dealer network in Australia. Revenue is generated through bulk vehicle sales to dealers at wholesale pricing.
- Vehicle Procurement Services: Dutton Procurement manages vehicle acquisition for insurance providers and fleet companies, working with a network of dealers around Australia to deliver tailored procurement solutions. Revenue is derived from service fees and procurement margins.
- Car Selling Platform: Sell Your Car Fast provides an online platform with nationwide assessors for individuals selling their vehicles. The service charges a fee for the assessment and transaction facilitation.
- Financial Services: Dutton Financial Services provides automotive finance options through access to over 30 lenders. Revenue is generated through broker fees and interest margins from arranged financing.
- Motorsport Events (Targa Australia): Targa Australia operates tarmac rally events in Tasmania, Victoria, and Queensland, including both competitive races and touring events. Revenue is generated through event entry fees and participant registrations.
- Motorsport Restoration and Preparation: Dutton Motorsport provides complete restoration and preparation of modern and vintage race cars, including in-house engine and gearbox rebuilding. Revenue is generated through service fees for vehicle preparation, restoration, and race support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard vehicle sales pricing |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels7 records
Dutton product offering
Product offeringCore offering
Dutton Group is Australia's largest national wholesaler of pre-owned, prestige, and luxury vehicles. It operates an integrated automotive platform spanning wholesale supply (1,500–1,800 vehicles per month), 18 retail prestige dealerships (Dutton One), 6 multi-budget used car locations (Auto Mega Warehouse), fleet and insurance procurement, online car-buying and car-selling platforms (Buy Your Car Fast, Sell Your Car Fast), automotive finance brokerage, classic car sales, race car restoration, and tarmac rally events.
Product overview
Dutton Group operates as an integrated automotive retail and wholesale platform consisting of multiple distinct brands. The core business includes Dutton Garage (luxury showroom and headquarters), Dutton One (pre-owned prestige dealership network with 18 locations), and Dutton Wholesale (Australia's largest vehicle wholesaler trading 1,500-1,800 vehicles monthly). Supporting services include Dutton Financial Services (financing with access to 30+ lenders), Dutton Procurement (fleet acquisition), Sell Your Car Fast and Buy Your Car Fast (car buying/selling platforms), Auto Mega Warehouse (multi-location used car sales), Classic Throttle Shop (classic vehicles), and Targa Australia (motorsport events). Dutton Motorsport provides race car restoration while Dutton Advantage handles fleet vehicle disposal. The company traces its heritage to 1911 when Albert Octavius Dutton began building horse-drawn carriages, and is currently owned by Sojitz Corporation.
Differentiator
Problem solved
Functional benefit
Brands
- Dutton Advantage: Fleet vehicle disposal program that purchases fleet vehicles directly and places them into a retail environment to yield the best return, with no administration fees, buyer/seller premiums, vehicle preparation costs, auction uncertainty or freight costs.
- Buy Your Car Fast
- Dutton Motorsport
Products and services
- Dutton Garage Flagship luxury car showroom in Melbourne offering prestige, sporting, and vintage vehicles to collectors and enthusiasts; also serves as Dutton Group headquarters.
- Dutton One Retail network of 18 dealerships across five Australian states/territories selling pre-owned prestige vehicles directly to consumers.
- Dutton Wholesale National wholesale distribution of pre-owned general, prestige, and luxury vehicles to the Australian dealer network at high volume.
- Dutton Procurement Vehicle acquisition service for insurance providers and fleet companies, delivering procurement solutions through a national dealer network.
- Dutton Financial Services Automotive finance and insurance brokerage providing tailored finance options through access to more than 30 lenders.
- Sell Your Car Fast Online platform for individuals to sell vehicles quickly using nationwide assessors and expert second-hand car specialists.
- Auto Mega Warehouse Multi-location used car dealership with 6 sites across Victoria, South Australia, and Queensland offering vehicles for all budgets and no-deposit finance.
- Classic Throttle Shop Australasia's largest classic car showroom in Sydney Harbour specialising in European marques (Ferrari, Porsche, Aston Martin, Jaguar, Mercedes-Benz) and rare Australian, American, and Japanese classics, plus secure vehicle storage.
- Targa Australia Tarmac rally events operator in Tasmania, Victoria, and Queensland, offering competitive races and touring-format closed-road driving experiences.
- Dutton Motorsport Complete restoration and preparation of modern and vintage race cars, including in-house engine and gearbox rebuilding, staffed by former Formula One mechanics.
- Dutton Advantage Fleet vehicle disposal service that purchases fleet vehicles directly and places them in retail channels, eliminating administration fees and auction uncertainty.
- Buy Your Car Fast Virtual dealership service assisting consumers to buy brand-new cars quickly and transparently without haggling.
Quantifiable outcome
- Dutton Wholesale trades between 1,500-1,800 vehicles per month
- +3 more outcomes
Companies that use Dutton
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles7 records
Dutton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dutton partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Essendon Football ClubcoreDutton One has an ongoing partnership with the Essendon Football Club for promotional activities. This includes the 2026 AFL Authorised Grand Final Promotion (prize includes 2 tickets to 2026 Toyota AFL Grand Final including airfares, accommodation and game transfers valued at over $2,500), and the Junior Mascot Experience Giveaway (prize pool of approximately AUD $1,000). The partnership provides marketing exposure through AFL match-day experiences and promotional activations.
- Karl Fender (Architect)minorAcclaimed architect Karl Fender designed the modern interior of Dutton Garage's flagship showroom, balancing contemporary design within an existing 1860 bluestone heritage building. The unique showroom setting is a key element of Dutton Garage's brand identity and customer experience.
- Approved Finance Lenders (30+)minorDutton Financial Services has access to over 30 lenders to provide competitive automotive finance options. These lending partners enable the group to offer tailored finance solutions across its retail and wholesale operations.
- Various Insurance ProvidersminorDutton Procurement works with some of the top insurance providers in Australia to manage vehicle acquisition. Insurance providers dispose of accident-damaged or total-loss vehicles through Dutton's procurement division, which manages the entire buying process.
- Various Fleet CompaniesminorDutton Procurement delivers tailored vehicle procurement solutions for fleet companies across Australia. Fleet companies use Dutton's network of dealers to efficiently manage vehicle fleet turnover and acquisitions.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Dutton competitors and assessment
Company assessmentBroad incumbents
- Bapcor Limited: Leading Australian and New Zealand automotive aftermarket parts and accessories distributor operating Burson Auto Parts and trade-focused automotive distribution. Comparable to Dutton's automotive wholesale and retail distribution model within Australia/NZ, though focused on parts rather than whole vehicles.
- Lithia Motors: One of the largest US-based automotive dealership groups with extensive new and used vehicle operations plus digital channels (Driveway). Comparable scale and multi-channel retail/wholesale model to Dutton Group, particularly relevant for benchmarking omnichannel automotive retail strategy and used vehicle inventory management.
- Cox Automotive: Global automotive services company operating Manheim auctions, Autotrader, Kelley Blue Book, and Dealertrack. Comparable to Dutton in providing wholesale vehicle distribution and digital marketplaces to dealer networks. The Manheim auction business directly parallels Dutton Wholesale's role as a wholesale supplier to dealer networks.
- Manheim: The world's largest used vehicle auction company, operating wholesale vehicle marketplaces across multiple geographies as part of Cox Automotive. Directly comparable to Dutton Wholesale's role as a wholesale channel connecting vehicle supply with dealer demand, though at significantly greater international scale.
- AutoNation: One of the largest automotive retailers in the United States, operating new and used vehicle dealerships across multiple brands. Comparable to Dutton Group as a large multi-brand automotive retailer with similar geographic concentration strategy, though with broader new vehicle franchise exposure and US scale.
Direct peers
- Pendragon: UK-based automotive retailer operating franchised dealerships and used vehicle operations including the CarStore brand. Recently subject to a take-private deal; comparable to Dutton One in operating a multi-brand used vehicle retail business within a single geographic market (UK vs Australia), with similar challenges around dealer consolidation.
- Eagers Automotive: Australia's largest automotive retailer (ASX: APE), operating new car dealerships across all major Australian brands. Directly comparable to Dutton One and Auto Mega Warehouse as a large-scale Australian vehicle retail platform, with similar geographic concentration and customer overlap in the used and new vehicle market across Australia and New Zealand.
- Auto1 Group: Europe's leading digital used car platform, operating a pan-European wholesale auction business (Auto1.com) similar to Dutton Wholesale. Highly comparable business model of technology-enabled used vehicle wholesale across multiple markets, with similar customer base of professional dealers buying at scale.
- CarMax: The largest used car retailer in the United States, operating both physical stores and online sales. Highly comparable business model to Dutton One's used vehicle focus, including fixed-price no-haggle approach, multi-brand inventory, and integrated finance offerings. Provides a relevant international benchmark for Dutton's retail model.
Emerging players
- Carsales.com: Australia's leading online automotive marketplace connecting buyers and sellers of new and used vehicles. Competes with Dutton's Sell Your Car Fast and Buy Your Car Fast digital platforms for online car buyer/seller mindshare, and represents a structural disintermediation risk to Dutton's physical dealership model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Dutton social profiles
Digital presenceDutton compliance and trust
Trust signalCompliance3 records
Dutton financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dutton leadership team
Management profileNumber of profiles
Profiles5 records
Dutton subsidiaries and ownership
Company hierarchySubsidiaries9 records
Dutton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dutton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dutton
What does Dutton do?
Dutton Group is Australia's largest national wholesaler of pre-owned, prestige, and luxury vehicles. It operates an integrated automotive platform spanning wholesale supply (1,500–1,800 vehicles per month), 18 retail prestige dealerships (Dutton One), 6 multi-budget used car locations (Auto Mega Warehouse), fleet and insurance procurement, online car-buying and car-selling platforms (Buy Your Car Fast, Sell Your Car Fast), automotive finance brokerage, classic car sales, race car restoration, and tarmac rally events.
Is Dutton a public or private company?
Dutton is a private company. It is classified as corporate owned and is currently operating.
When was Dutton founded?
Dutton was founded in 1911. It employs 101 to 250 people.
Where is Dutton based?
Dutton is headquartered in Richmond, Australia, in the Oceania region.
How does Dutton make money?
Seven revenue lines are on record. Vehicle Sales - Retail is the primary driver. The others are vehicle Wholesale, vehicle Procurement Services, car Selling Platform, financial Services, motorsport Events (Targa Australia) and motorsport Restoration and Preparation.
Who are Dutton's main competitors?
Broad incumbents on record are Bapcor Limited, Lithia Motors, Cox Automotive, Manheim and AutoNation. Direct peers are Pendragon, Eagers Automotive, Auto1 Group and CarMax. Carsales.com is listed as an emerging player.
Does Dutton have an API?
No public API is recorded for Dutton.