Imaginal

What Imaginal does

Imaginal is a small, founder-led experiential marketing and event production agency operating from the San Francisco Bay Area / Sonoma, California region, with a stated 20+ year track record of producing purpose-driven events, brand activations, corporate retreats, and boutique festivals. The company serves values-driven businesses, venture capital firms, and mission-driven organizations across the natural products, cannabis, beverage, sports, and sustainability sectors, with named enterprise clients including NFX (producing the SOLSTICE leadership retreat for 150+ founders), NBA (Green Week arena activations), Flow Kana, Dr. Bronner's, Lagunitas, Klean Kanteen, Clif Bar, Organic Valley, and Willie Nelson. Its offer is organized around three interconnected service pillars — Impact Marketing & Communications, Events & Experiential Marketing, and Company Culture Campaigns — supported by specialized lines in event design and production, corporate retreats, unique venue and glamping village creation, lighting design, and virtual/hybrid/Web 3.0 production. A signature differentiator is a "systems theory" methodology that frames brand campaigns as living ecosystems in which shared values drive cohesive strategy across marketing, live events, and internal culture. Imaginal does not operate a proprietary technology platform; service delivery is powered by a small core team augmented by a curated global network of freelance collaborators built over two decades, with production capabilities including end-to-end glamping village construction (e.g., 80-tent setups for SOLSTICE), sustainable and off-grid operations, and large-scale event execution referencing 200+ prior events. Revenue is generated through custom, project-based professional services engagements priced on scope, duration, venue requirements, production complexity, and staffing needs, with go-to-market primarily via consultative direct sales to enterprise clients, supplemented by event-driven marketing (using its own produced events as showcase vehicles) and direct outreach to SMB and individual clients for smaller celebrations. The company is privately held, founder-controlled, with no disclosed external funding or institutional ownership.

Name

Imaginal

Legal name

Imaginal

Website

https://imaginalthis.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Imaginal is a founder-led San Francisco Bay Area experiential marketing and event production agency that designs and executes turn-key corporate retreats, brand activations, and leadership summits for values-driven businesses, VC firms, and mission-driven consumer brands.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAGAA

Brand Activations & Experiential Campaign Design

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYMPAAAAAO

Activation/Experiential Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAGAA

Event Strategy & Experience Design

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYMPAGAHAD

Product Launches & Brand Activations (Experiential Marketing)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

Keywords

• Event production services
• Experiential marketing agency
• Corporate retreat planning
• Brand strategy consulting
• Leadership retreat design

Headquarters

HQ city

Sonoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Design & Production Services: Full-service event production for corporate retreats, conferences, celebrations, brand launches, and experiential marketing programs. Services span from concept development through execution, including design, creative, production, and operations management.
2. Strategy & Consulting Services: Brand strategy, impact strategy, and business consulting services focused on helping companies integrate values into their business ecosystem, marketing campaigns, and company culture.
3. Leadership Retreat Development: Custom-designed retreats for companies, teams, or networks including venue selection, program design, production, staffing, vendor management, and full operations support.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Imaginal provides full-service event design and production alongside brand strategy and consulting services, helping businesses align operations with values and create purpose-driven experiences. Its core offering spans concept, design, creative, production, and operations for multi-day conferences, brand launches, experiential marketing programs, and corporate leadership retreats. Supporting offerings include unique venue sourcing, glamping village builds, lighting design, and virtual/hybrid event production.

Product overview

Imaginal is an experiential marketing and event production agency offering a unified suite of services centered around purpose-driven brand experiences. The core offerings consist of three interconnected service pillars: Impact Marketing & Communications (brands defined by values), Events & Experiential Marketing (turn-key event production), and Company Culture Campaigns (internal culture alignment). Supporting these are specialized service offerings including Event Design & Production, Corporate Retreats & Offsites, Unique Venues & Glamping Villages, Lighting Design, and Virtual/Hybrid/Web 3.0 Production. The flagship product is the SOLSTICE Retreat, an annual leadership retreat developed in partnership with NFX. The company operates a systems-thinking approach, connecting brand marketing, live events, and company culture into an integrated ecosystem designed to transform business while creating positive societal impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Design & Production Full-service turn-key event production for multi-day conferences, brand launches, experiential marketing programs, and political campaigns, covering concept, design, creative, production, and operations from start to finish.
• Corporate Retreats & Offsites All-inclusive corporate retreats and team offsites blending personal growth, leadership training, and community connection, including venue selection, staffing, vendor relations, and full production management.
• Leadership Retreats Bespoke, plug-and-play leadership retreat experiences individually crafted for companies, venture firms, and founder communities, including venue design, content strategy, and full operations management.
• SOLSTICE Retreat Flagship annual leadership retreat produced in partnership with NFX for 150+ founders and high-powered operators, featuring 80 glamping tents, 4 workshop stages, farm-to-table dining, sauna and wellness programming, and outdoor leadership experiences on the Northern California coast.
• Unique Venues & Glamping Villages Venue discovery and transformation services that convert blank-canvas outdoor sites into turn-key event environments, including glamping villages, tents, kitchens, power systems, bathrooms/showers, stages, lounges, lighting, and utilities.
• Lighting Design, Installation & Rental Specialized lighting design, installation, and rental for indoor, outdoor, tent, landscape, up-lighting, walkways, buildings, and stages to set tone and enhance event atmosphere.
• Virtual, Hybrid & Web 3.0 Production Digital event production services for virtual and hybrid formats alongside Web 3.0 experiences, enabling audiences to engage across physical and digital environments.
• Impact Marketing & Communications Integrated marketing and communications strategy that uses authenticity and values to define a brand, helping businesses communicate purpose to inspire lasting connections with employees, customers, and the wider business culture.
• Company Culture Campaigns Programs that align company culture with core values while prioritizing employee well-being, creating a robust culture that serves as a competitive advantage and cornerstone of brand identity.

Quantifiable outcome

• 80.4% of organizers identify in-person events as their organization's most impactful marketing channel
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mirum Agency: Global digital and creative experience agency offering brand experience, content, and event production services. Comparable in combining creative strategy with event execution, though operating across a broader digital and traditional mix.
• MAS Event Design: Event design and production firm delivering turn-key corporate events, brand activations, and immersive experiences. Comparable in service mix (event design, production, content strategy) and client profile to Imaginal's experiential offerings.
• Sparks: Global event experience agency (a Cheil company) specializing in brand experiences, live events, and digital activations for major consumer brands. Direct peer in the event production and experiential marketing category, though at significantly larger scale.
• Tool of North America: Boutique creative production company with capabilities in branded content, live experiences, and event production for major brands. Similar size and creative-first positioning to Imaginal, with a comparable mix of content strategy and live event delivery.
• MKG: Boutique experiential marketing and brand experience agency offering event design, production, and integrated campaign work for purpose-driven and enterprise clients. Closely comparable to Imaginal in scope, services, and target segments, with a similarly values-anchored positioning.
• G7 Entertainment: Event production and experiential agency producing brand activations, corporate events, and immersive experiences for enterprise clients. Comparable in the turn-key event production and brand activation category, with overlap in the values-driven client segment.

Broad incumbents

• Octagon: Global sports and experiential marketing agency (part of IPG) providing brand experiences, events, and sponsorship activation services. Comparable in the brand experience and live event category, with a particular overlap on sports properties like Imaginal's NBA Green Week work.
• GMR Marketing: Experiential marketing agency delivering live events, brand experiences, and sponsorship activations for major consumer and sports brands. Comparable in delivering high-production experiential programs but at significantly larger scale and broader geographic reach than Imaginal.
• Jack Morton Worldwide: Global brand experience agency within the IPG network offering experiential marketing, events, digital, and content services. Overlaps with Imaginal on the live events and experiential activations business, but operates at a much broader portfolio and global scale.
• George P. Johnson Experience Marketing: One of the largest experience marketing agencies globally, focused on live events, brand activations, and trade shows. A scaled incumbent whose corporate event and brand activation offerings compete with Imaginal's production and strategy services for the same enterprise budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imaginalThis
• LinkedInlinkedin.com/company/imaginalthis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaginal