Count On Us

What Count On Us does

Count On Us Education Ltd. is a UK-based educational consulting firm headquartered in Irvine, Ayrshire, Scotland, founded in 2012 by Chris McKenna, a teacher with 12+ years of classroom experience. The company provides maths and numeracy services to Scottish primary schools, secondary schools, and parents/carers through four distinct revenue lines: CLPL (Continuing Professional Learning) training sessions priced £250-£750, in-school classroom visits priced £250-£550, parental workshops priced £175, and physical product sales of the proprietary Numeracy BluePrints whiteboard (A3 double-sided dry-erase) priced £8-£200.

The core technology asset is the Numeracy BluePrints whiteboard, a tactile A3 dry-erase tool that has been adopted in 16,000+ units across UK schools since its August 2018 launch. Around this product the firm has built an adjacent digital curriculum (Numeracy BluePrint Course), an 8-session home-learning video series produced under the National Parent Forum of Scotland partnership, and a library of free downloadable practice resources (Count Down Challenges, Number Pyramid Challenges) used as lead-generation tools.

The business model is a hybrid of low-touch physical goods (whiteboards and consumables sold via a Shopify e-commerce storefront) and high-touch professional services (CLPL training, classroom visits, workshops) delivered primarily by the founder. Go-to-market is direct-to-school via named Scottish local authority and independent primary and secondary schools, supplemented by a parent-facing channel through the NPFOS 'Learning Together' programme. The company is a private limited company with 51-100 employees.

Name

Count On Us

Legal name

Count On Us Education Ltd.

Website

https://countonus.org.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Count On Us Education Ltd. is a Scottish educational consultancy founded in 2012 that delivers maths training, classroom visits, and parental workshops to UK primary and secondary schools, anchored by its proprietary Numeracy BluePrints whiteboard product with 16,000+ units deployed.

Ownership category

akta.pro rank

Product category

Maths and Numeracy Education Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD)

akta.pro secondary industries

Early Numeracy & Math Readiness Tools (EDACANAB), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

Keywords

• Numeracy training services
• Maths coaching
• CLPL teacher training
• Visual learning aids
• Maths education consulting

Headquarters

HQ city

Irvine

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. CLPL Training Sessions: Continuing Professional Learning (CLPL) sessions for teachers on numeracy pedagogy, visual learning, bar modelling, building resilient learners, and developing creative thinkers. Sessions range from 1 hour to full day training. Sold directly to schools and educational institutions.
2. Numeracy BluePrints Product Sales: Physical learning aid boards sold in packs of 25 (£200) or individually (£15). Also available in bulk quantities (10-400 units at £8 per unit). Revenue from direct online sales through Shopify store.
3. Classroom Visits: Direct classroom engagement where Chris works with pupils modelling teaching strategies using Numeracy BluePrints. Offered as Morning/Afternoon (£250), Half Day (£400), or Whole Day (£550) packages.
4. Parental Workshops: Hour-long workshops for parents to help them support their children's numeracy development at home. Priced at £175 per session.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Count On Us Education Ltd. provides maths and numeracy training, CLPL (Continuing Professional Learning) sessions, and consultancy work to schools across the UK. The company designs and sells the Numeracy BluePrints, a physical A3 double-sided math whiteboard learning aid, and delivers in-person classroom visits and teacher training sessions focused on visual-concrete-abstract learning strategies to develop strong number sense in children aged 4-12.

Product overview

Count On Us Education Ltd. offers a suite of numeracy education products and services. The core offering includes the Numeracy BluePrints (a physical learning whiteboard, launched August 2018) and the associated Numeracy BluePrint Course (an online structured curriculum). Supporting resources include free downloadable Count Down Challenges and Number Pyramid Challenges. Services include CLPL (teacher professional development) training sessions, in-person Classroom Visits with pupils and staff, and the Learning Together parental workshop series (developed with National Parent Forum). The company also provides enhanced tuition programmes for students needing additional math support. All offerings emphasize visual learning, concrete-to-abstract pedagogy, and conceptual understanding over algorithms.

Differentiator

Problem solved

Functional benefit

Brands

• Numeracy BluePrints: A hands-on learning aid designed by Chris McKenna that provides visual-concrete-abstract learning tools for learners aged 4-12. Includes 100 Square, Big Grid, ten 10 Frames, empty number line, vertical number line on a write-on whiteboard.

Products and services

• Numeracy BluePrints A hands-on A3 double-sided math whiteboard designed for learners aged 4-12 that ties visual-concrete-abstract learning together. Includes 100 Square, Big Grid, ten 10 Frames, empty number line, vertical number line, and white space. Sold in packs of 25 for £200, individually for £15, or in bulk (10-400 units at £8 per unit).
• CLPL Training Sessions Teacher professional development (CLPL/CPD) sessions on numeracy pedagogy, visual learning, bar modelling, building resilient learners, and developing creative thinkers. Sessions range from 1 hour to full day training and are sold directly to schools and educational institutions.
• Classroom Visits Direct in-classroom support where Chris McKenna models teaching strategies and activities using Numeracy BluePrints. Available as Morning/Afternoon (£250), Half Day (£400), or Whole Day (£550) packages for pupil workshops.
• Numeracy BluePrint Course A structured online numeracy curriculum organized by age groups (Infants 4-6 years, Juniors 6-9 years, Seniors 8-12 years, Secondary Stage 1 and 2). Includes guided lessons, downloadable activity decks, and video tutorials covering topics from basic counting through algebra.
• Learning Together Eight-session online parental workshop series developed in partnership with National Parent Forum. Covers early number development, addition/subtraction, multiplication/division, fractions/decimals/percentages, algebra, and bar modelling. Includes slides, task sheets, and YouTube videos.
• Tuition Programmes Enhanced tuition programmes for students requiring additional support in mathematics and numeracy. Focuses on developing persistence through a growth mindset, with motivating and fun activities designed for lasting impact.
• Parental Workshops Hour-long workshops for parents to help them support their children's numeracy development at home. Priced at £175 per session.

Quantifiable outcome

• Over 16,000 Numeracy BluePrints learning aids in use across UK schools

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• National Parent ForumcoreStrategic or Co-development Partner · 5 June 2020Partnership with National Parent Forum (NPFOS) to deliver the Learning Together programme. Eight online sessions were delivered covering topics from Early Number Development through to Algebra and Bar Modelling, with slides, tasks, and YouTube videos made available for parents. Sessions were hosted in June 2020 with content on Addition, Subtraction, Multiplication, Division, Fractions, Decimals, Percentages, and Problem Solving.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MathsWatch: MathsWatch provides online maths learning videos and practice for UK secondary schools, with teacher dashboards and CPD. It overlaps with Count On Us's secondary school numeracy intervention and visual learning focus.
• White Rose Maths: White Rose Maths provides primary numeracy schemes of work, teacher CPD and classroom resources widely adopted across UK schools. It competes with Count On Us for primary school numeracy budgets and CLPL training slots.
• Third Space Learning: Third Space Learning provides 1-to-1 online maths tutoring and intervention programmes to UK primary schools, often funded by pupil premium. It is a direct competitor for school numeracy intervention budgets alongside Count On Us's classroom visits and tuition services.
• MyMaths: MyMaths is a UK primary and secondary online maths resource with interactive lessons, homework and assessment. It competes for school subscription budgets alongside Count On Us's physical learning aids and teacher training.
• Numicon (Oxford University Press): Numicon is the most direct peer: a publisher of concrete-pictorial-abstract numeracy resources for primary schools with a similar visual/concrete learning aid approach and teacher training programme. Count On Us's Numeracy BluePrints targets the same classroom use case of building number sense via manipulatives.

Broad incumbents

• Twinkl:
• Explore Learning: Explore Learning runs UK maths and English tuition centres and in-school tutoring programmes for primary-aged children. It is a broader incumbent offering numeracy and literacy intervention services comparable to Count On Us's tuition and parental workshop offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/countonused
• YouTubeyoutube.com/channel/PLOYfhw7VpEowOhE9fh7EdC6jHG_Tegiai
• Facebookfacebook.com/CountOnUsEd
• Instagraminstagram.com/count_on_us_ed
• LinkedInlinkedin.com/company/count-on-us-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Count On Us