Cycle Union

What Cycle Union does

Cycle Union, legally New Cycle GmbH, is a German manufacturer of bicycles and e-bikes operating from a single production facility at An der Schmiede 4, 26135 Oldenburg. The company runs a multi-brand portfolio strategy with four established brands — ebm e-bike manufaktur (premium e-mobility), vsf fahrradmanufaktur (premium conventional bicycles), Kreidler (everyday cycling including eMTB), and Rabeneick (minimalist design) — all produced and assembled on modern in-house production lines in Germany. Its core technology centers on integrated German manufacturing from product development to final assembly, supported by an in-house test laboratory whose load-simulation test fields are constructed to exceed European safety standards; products regularly achieve top placements in independent tests such as Stiftung Warentest.

The business model is B2B hardware sales of bicycles and e-bikes, distributed exclusively through a network of specialist trade partners (Fachhandelspartner) in Germany. A dedicated online dealer portal (serviceportal.new-cycle.net) supports ordering, product information access, downloads, and exclusive promotions. End pricing is not publicly disclosed. Customer segments are not segmented by enterprise or SMB tiers; rather, the company positions itself as a reliable long-term supplier to German specialist bicycle retailers, emphasizing partnership, dialogue, and product quality tailored to market needs. Management comprises Zitian Wang (Geschäftsführer) and Claudia Kamer (Geschäftsleitung). The entity is a privately held GmbH registered at Amtsgericht Oldenburg (HRB 219279), with no disclosed parent company, funding history, M&A activity, or ownership structure beyond the named managing directors.

Name

Cycle Union

Legal name

New Cycle GmbH

Website

https://cycle-union.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Cycle Union (New Cycle GmbH) is a German manufacturer of bicycles and e-bikes operating four heritage brands (ebm, vsf, Kreidler, Rabeneick) from a single Oldenburg production site, distributing exclusively through specialist German trade partners (Fachhandelspartner) via a dedicated dealer portal.

Ownership category

akta.pro rank

Product category

Bicycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro industry

PRIMARYIMACAOAA

E-bikes & E-cargo Bikes Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Micromobility & Light Electric Mobility Manufacturing (E-bikes/E-scooters/NEVs)

SECONDARYCRAMAHAA

Bicycle Retail (New Bikes)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAE

E-Bike Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

• Bicycle manufacturing
• E-bike production
• Bike brand portfolio
• Specialist bicycle dealer
• Bicycle OEM supplier

Headquarters

HQ city

Oldenburg In Holstein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bicycle and E-Bike Sales: The company generates revenue through the manufacture and sale of bicycles and e-bikes under their four brands: ebm e-bike manufaktur, vsf fahrradmanufaktur, Kreidler, and Rabeneick. All products are produced and assembled at their German facility in Oldenburg.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cycle Union (New Cycle GmbH) manufactures bicycles and e-bikes at its Oldenburg, Germany facility under four sub-brands: ebm e-bike manufaktur, vsf fahrradmanufaktur, Kreidler, and Rabeneick. The company produces the full portfolio in-house and sells exclusively to specialist trade partners across Germany.

Product overview

Cycle Union (New Cycle GmbH) is a German bicycle and e-bike manufacturer operating a multi-brand portfolio strategy. The company produces and assembles all bicycles at its Oldenburg, Germany facility, offering four distinct sub-brands: vsf fahrradmanufaktur (premium conventional bicycles), ebm e-bike manufaktur (premium electric bicycles), Kreidler (everyday bicycles and eMTBs), and Rabeneick (minimalist bicycles). The brands are positioned across different market segments from premium conventional bikes to electric mobility solutions, unified by German manufacturing quality, in-house product development, and a proprietary testing laboratory.

Differentiator

Problem solved

Functional benefit

Brands

• ebm e-bike manufaktur: Premium E-Mobilität - Premium E-Mobility brand focusing on electric bicycles
• vsf fahrradmanufaktur
• Kreidler
• Rabeneick

Products and services

• vsf fahrradmanufaktur Sub-brand of Cycle Union (New Cycle GmbH) that manufactures traditional bicycles at the Oldenburg facility, sold to specialist trade partners in Germany.
• ebm e-bike manufaktur Sub-brand of Cycle Union (New Cycle GmbH) that manufactures e-bikes at the Oldenburg facility, sold to specialist trade partners in Germany.
• Kreidler Sub-brand of Cycle Union (New Cycle GmbH) that manufactures bicycles and e-bikes at the Oldenburg facility, sold to specialist trade partners in Germany.
• Rabeneick Sub-brand of Cycle Union (New Cycle GmbH) that manufactures bicycles at the Oldenburg facility, sold to specialist trade partners in Germany.

Quantifiable outcome

• Products regularly achieve top placements in tests by trade magazines and independent testing institutes including Stiftung Warentest

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Accell Group: Dutch bicycle conglomerate operating brands including Haibike, Winora, Batavus, Koga, Lapierre and Babboe. Comparable as a European multi-brand bicycle platform but operates at materially larger scale and broader geographic footprint than Cycle Union.
• Specialized Bicycle Components: US-headquartered premium bicycle and e-bike manufacturer with strong European retail presence. Comparable as a premium brand competing in the same high-end bicycle and e-bike categories that Cycle Union's vsf and ebm brands target.
• Trek Bicycle Corporation: US-headquartered global premium bicycle and e-bike manufacturer with extensive European presence. Comparable through premium positioning, e-bike product lines and broad model coverage, but competes as a global incumbent rather than a niche German specialist.
• Giant Manufacturing: Taiwan-based global bicycle and e-bike manufacturer, the world's largest bicycle producer. Comparable through full-portfolio conventional and electric bicycle offerings but operates at vastly greater scale and global reach than Cycle Union.

Direct peers

• Winora Group: German multi-brand bicycle group operating brands including Winora, Haibike, Sinus and Staiger. Closely comparable to Cycle Union because it uses an identical multi-brand manufacturer strategy, German production, and a dealer-driven sales model across premium and everyday segments.
• Cube Bikes: Family-owned German bicycle and e-bike manufacturer headquartered in Waldershof. Comparable to Cycle Union as a privately held German bike maker with broad model coverage across conventional and electric bicycles sold through European specialist dealers.
• Derby Cycle: German bicycle manufacturer operating Focus, Kalkhoff, Rixe and Univega, now owned by Pon Holdings. Highly comparable to Cycle Union as a German multi-brand bicycle group with a mix of premium and everyday positioning distributed through specialist dealers.
• Gazelle: Royal Dutch Gazelle, Netherlands-based premium bicycle and e-bike manufacturer owned by Pon Holdings. Comparable as a European premium bicycle maker with established heritage branding and dealer distribution, competing with Cycle Union for premium city and e-bike segment share.
• Canyon Bicycles: German premium bicycle manufacturer based in Koblenz. Comparable as a German-made bicycle and e-bike producer, although Canyon differentiates through a direct-to-consumer model rather than Cycle Union's specialist-dealer distribution.
• Riese & Müller: Premium German e-bike manufacturer based in Darmstadt. Comparable as a German-made, premium-positioned e-bike specialist that distributes primarily through specialist trade partners and competes with Cycle Union's ebm e-bike manufaktur brand for the same premium dealer shelf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cycleuniongmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycle Union