Cycle Union
Cycle Union (New Cycle GmbH) is a German manufacturer of bicycles and e-bikes operating four heritage brands (ebm, vsf, Kreidler, Rabeneick) from a single Oldenburg production site, distributing exclusively through specialist German trade partners (Fachhandelspartner) via a dedicated dealer portal.
- Company typePrivate
- Founded2007
- HeadquartersOldenburg In Holstein, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cycle Union does
Cycle Union, legally New Cycle GmbH, is a German manufacturer of bicycles and e-bikes operating from a single production facility at An der Schmiede 4, 26135 Oldenburg. The company runs a multi-brand portfolio strategy with four established brands — ebm e-bike manufaktur (premium e-mobility), vsf fahrradmanufaktur (premium conventional bicycles), Kreidler (everyday cycling including eMTB), and Rabeneick (minimalist design) — all produced and assembled on modern in-house production lines in Germany. Its core technology centers on integrated German manufacturing from product development to final assembly, supported by an in-house test laboratory whose load-simulation test fields are constructed to exceed European safety standards; products regularly achieve top placements in independent tests such as Stiftung Warentest.
The business model is B2B hardware sales of bicycles and e-bikes, distributed exclusively through a network of specialist trade partners (Fachhandelspartner) in Germany. A dedicated online dealer portal (serviceportal.new-cycle.net) supports ordering, product information access, downloads, and exclusive promotions. End pricing is not publicly disclosed. Customer segments are not segmented by enterprise or SMB tiers; rather, the company positions itself as a reliable long-term supplier to German specialist bicycle retailers, emphasizing partnership, dialogue, and product quality tailored to market needs. Management comprises Zitian Wang (Geschäftsführer) and Claudia Kamer (Geschäftsleitung). The entity is a privately held GmbH registered at Amtsgericht Oldenburg (HRB 219279), with no disclosed parent company, funding history, M&A activity, or ownership structure beyond the named managing directors.
Cycle Union firmographics
Firmographics- Name
- Cycle Union
- Legal name
- New Cycle GmbH
- Website
- https://cycle-union.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cycle Union (New Cycle GmbH) is a German manufacturer of bicycles and e-bikes operating four heritage brands (ebm, vsf, Kreidler, Rabeneick) from a single Oldenburg production site, distributing exclusively through specialist German trade partners (Fachhandelspartner) via a dedicated dealer portal.
- Ownership category
- akta.pro rank
Cycle Union industry classification
Industry- Product category
- Bicycle Manufacturing
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), E-Bike Retail (CRAMAHAE)
Keywords
Where Cycle Union is headquartered
LocationHeadquarters
- HQ city
- Oldenburg In Holstein
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Cycle Union business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Bicycle and E-Bike Sales: The company generates revenue through the manufacture and sale of bicycles and e-bikes under their four brands: ebm e-bike manufaktur, vsf fahrradmanufaktur, Kreidler, and Rabeneick. All products are produced and assembled at their German facility in Oldenburg.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Cycle Union product offering
Product offeringCore offering
Cycle Union (New Cycle GmbH) manufactures bicycles and e-bikes at its Oldenburg, Germany facility under four sub-brands: ebm e-bike manufaktur, vsf fahrradmanufaktur, Kreidler, and Rabeneick. The company produces the full portfolio in-house and sells exclusively to specialist trade partners across Germany.
Product overview
Cycle Union (New Cycle GmbH) is a German bicycle and e-bike manufacturer operating a multi-brand portfolio strategy. The company produces and assembles all bicycles at its Oldenburg, Germany facility, offering four distinct sub-brands: vsf fahrradmanufaktur (premium conventional bicycles), ebm e-bike manufaktur (premium electric bicycles), Kreidler (everyday bicycles and eMTBs), and Rabeneick (minimalist bicycles). The brands are positioned across different market segments from premium conventional bikes to electric mobility solutions, unified by German manufacturing quality, in-house product development, and a proprietary testing laboratory.
Differentiator
Problem solved
Functional benefit
Brands
- ebm e-bike manufaktur: Premium E-Mobilität - Premium E-Mobility brand focusing on electric bicycles
- vsf fahrradmanufaktur
- Kreidler
- Rabeneick
Products and services
- vsf fahrradmanufaktur Sub-brand of Cycle Union (New Cycle GmbH) that manufactures traditional bicycles at the Oldenburg facility, sold to specialist trade partners in Germany.
- ebm e-bike manufaktur Sub-brand of Cycle Union (New Cycle GmbH) that manufactures e-bikes at the Oldenburg facility, sold to specialist trade partners in Germany.
- Kreidler Sub-brand of Cycle Union (New Cycle GmbH) that manufactures bicycles and e-bikes at the Oldenburg facility, sold to specialist trade partners in Germany.
- Rabeneick Sub-brand of Cycle Union (New Cycle GmbH) that manufactures bicycles at the Oldenburg facility, sold to specialist trade partners in Germany.
Quantifiable outcome
- Products regularly achieve top placements in tests by trade magazines and independent testing institutes including Stiftung Warentest
Companies that use Cycle Union
Customer profileSegments1 record
Ideal customer profiles1 record
Cycle Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cycle Union partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Cycle Union competitors and assessment
Company assessmentBroad incumbents
- Accell Group: Dutch bicycle conglomerate operating brands including Haibike, Winora, Batavus, Koga, Lapierre and Babboe. Comparable as a European multi-brand bicycle platform but operates at materially larger scale and broader geographic footprint than Cycle Union.
- Specialized Bicycle Components: US-headquartered premium bicycle and e-bike manufacturer with strong European retail presence. Comparable as a premium brand competing in the same high-end bicycle and e-bike categories that Cycle Union's vsf and ebm brands target.
- Trek Bicycle Corporation: US-headquartered global premium bicycle and e-bike manufacturer with extensive European presence. Comparable through premium positioning, e-bike product lines and broad model coverage, but competes as a global incumbent rather than a niche German specialist.
- Giant Manufacturing: Taiwan-based global bicycle and e-bike manufacturer, the world's largest bicycle producer. Comparable through full-portfolio conventional and electric bicycle offerings but operates at vastly greater scale and global reach than Cycle Union.
Direct peers
- Winora Group: German multi-brand bicycle group operating brands including Winora, Haibike, Sinus and Staiger. Closely comparable to Cycle Union because it uses an identical multi-brand manufacturer strategy, German production, and a dealer-driven sales model across premium and everyday segments.
- Cube Bikes: Family-owned German bicycle and e-bike manufacturer headquartered in Waldershof. Comparable to Cycle Union as a privately held German bike maker with broad model coverage across conventional and electric bicycles sold through European specialist dealers.
- Derby Cycle: German bicycle manufacturer operating Focus, Kalkhoff, Rixe and Univega, now owned by Pon Holdings. Highly comparable to Cycle Union as a German multi-brand bicycle group with a mix of premium and everyday positioning distributed through specialist dealers.
- Gazelle: Royal Dutch Gazelle, Netherlands-based premium bicycle and e-bike manufacturer owned by Pon Holdings. Comparable as a European premium bicycle maker with established heritage branding and dealer distribution, competing with Cycle Union for premium city and e-bike segment share.
- Canyon Bicycles: German premium bicycle manufacturer based in Koblenz. Comparable as a German-made bicycle and e-bike producer, although Canyon differentiates through a direct-to-consumer model rather than Cycle Union's specialist-dealer distribution.
- Riese & Müller: Premium German e-bike manufacturer based in Darmstadt. Comparable as a German-made, premium-positioned e-bike specialist that distributes primarily through specialist trade partners and competes with Cycle Union's ebm e-bike manufaktur brand for the same premium dealer shelf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cycle Union social profiles
Digital presenceCycle Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cycle Union leadership team
Management profileNumber of profiles
Profiles2 records
Cycle Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cycle Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cycle Union
What does Cycle Union do?
Cycle Union (New Cycle GmbH) manufactures bicycles and e-bikes at its Oldenburg, Germany facility under four sub-brands: ebm e-bike manufaktur, vsf fahrradmanufaktur, Kreidler, and Rabeneick. The company produces the full portfolio in-house and sells exclusively to specialist trade partners across Germany.
Is Cycle Union a public or private company?
Cycle Union is a private company. It is classified as unknown and is currently operating.
When was Cycle Union founded?
Cycle Union was founded in 2007. It employs 101 to 250 people.
Where is Cycle Union based?
Cycle Union is headquartered in Oldenburg In Holstein, Germany, in the Europe region.
How does Cycle Union make money?
One revenue line is on record: bicycle and E-Bike Sales.
Who are Cycle Union's main competitors?
Broad incumbents on record are Accell Group, Specialized Bicycle Components, Trek Bicycle Corporation and Giant Manufacturing. Direct peers are Winora Group, Cube Bikes, Derby Cycle, Gazelle, Canyon Bicycles and Riese & Müller.
Does Cycle Union have an API?
No public API is recorded for Cycle Union.
What industry is Cycle Union in?
Cycle Union's product category is Bicycle Manufacturing. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes). Its NAICS code is 336991 and its SIC code is 3751.