Canyon Runner

What Canyon Runner does

Canyon Runner (legal entity CRMR Technology, Inc., Delaware; operating affiliates Canyon Runner Consulting LLC and Spindrift & Company Enterprises LLC) operates a subscription-based offshore fishing intelligence platform branded CRMap, serving serious recreational offshore anglers along the US Eastern Seaboard from Maine to Florida. The platform aggregates real-time GPS tracking of member and pro-staff vessels, satellite-derived sea-surface temperature and chlorophyll overlays, AIS vessel positions, weather and current mapping, and historical trip logs into a single mobile and browser-accessible interface. A 30+ vessel pro-staff network files daily reports that supply the platform's core intel feed, supplementing third-party data from NOAA, Navionics, and buoy networks.

Underlying infrastructure includes a proprietary CR Box hardware device bundled into the premium Concierge tier, which integrates with a boat's NMEA 2000 network and Starlink for high-precision, hands-free tracking, plus optional Garmin inReach integration for offshore GPS where cellular is unavailable. The software stack supports single-account Google, Apple, and GitHub OAuth login. AI-generated daily fishing and weather reports, delivered as a synthesis of the aggregated structured data, are available to CRMap Plus and Concierge members.

The business model is multi-tier subscription, billed annually: CRMap at $39.99/month, CR Education at $39.99/month, CRMap Plus at $79.99/month, and Concierge on a contact-for-pricing basis that includes personalized pre-trip intel, in-trip live support, pro-staff coaching, and the CR Box hardware at no incremental cost. A 2-week free trial is offered via the website and mobile app stores (iOS and Android). Distribution is direct-to-consumer digital only, with no resellers or marketplace presence, supplemented by a community-led acquisition motion anchored on testimonials, a private members-only forum (800+ active users), live Zoom strategy calls, dockside seminars, and an annual in-person seminar. Scale indicators include 1,300+ members, a 97% renewal rate, 110+ tournament wins by members since 2012, and over $10M in combined member tournament winnings. The company is privately held with no disclosed external funding rounds and operates with 101-250 employees.

Name

Canyon Runner

Legal name

CRMR Technology, Inc.

Website

https://canyonrunner.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Canyon Runner operates CRMap, a subscription offshore fishing intelligence platform serving serious recreational and tournament anglers along the US Eastern Seaboard. It combines real-time pro-staff fleet tracking, satellite oceanographic overlays, weather data, and expert coaching into mobile and browser-accessible tiers.

Ownership category

akta.pro rank

Product category

Offshore Fishing Intelligence Software

NAICS

Other Marine Fishing (114119), Navigational Services to Shipping (488330), Other Support Activities for Water Transportation (488390)

SIC

Fishing, Hunting And Trapping (900), Water Transportation (4400)

akta.pro primary industry

Fishing & Angling Charters / Guides (THAAALAD)

Keywords

• Fishing intelligence software
• Marine fleet tracking
• Offshore fishing coaching
• Vessel telemetry hardware
• Satellite oceanographic data

Headquarters

HQ city

Point Pleasant Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CRMap Subscription (Software-as-a-Service): Recurring monthly subscription for access to the CRMap platform including real-time fleet tracking, water temperature/chlorophyll overlays, lightning alerts, weather forecasts, AIS overlay, satellite overlays, and historical trip tracking. Billed annually at $39.99/month.
2. CR Education Subscription: Recurring subscription providing access to strategy calls, live seminars, technology sessions, and daily fishing intel reports during the season. Sold as a standalone membership or bundled into CRMap Plus and Concierge tiers. Billed annually.
3. CRMap Plus Subscription: Recurring monthly subscription combining all CRMap and CR Education features, plus access to CR Forums and daily AI-generated fishing and weather reports. Billed annually at $79.99/month.
4. Concierge Membership: Premium tier offering personalized pre-trip intelligence, in-trip live support via text/call/email, personal pro-staff coaching, and the CR Box hardware included. Sold on a custom contact-for-pricing basis, billed annually.
5. CR Box Hardware (bundled with Concierge): Proprietary hardware device sold as a bundled component of the Concierge membership. The CR Box is included at no extra cost with Concierge and has no separate upkeep or subscription fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Canyon Runner operates the CRMap subscription platform, an offshore fishing intelligence service that combines real-time GPS fleet tracking of member and pro-staff boats, satellite oceanographic overlays (sea-surface temperature, chlorophyll, salinity, altimetry), AIS vessel tracking, weather/current/wind mapping, lightning alerts, and AI-generated fishing reports, accessible via iOS/Android apps and web browser. The company also provides structured offshore fishing coaching (strategy calls, seminars, live in-trip support) and the proprietary CR Box hardware that integrates with NMEA 2000 networks and Starlink for hands-free, high-precision vessel tracking on member boats.

Product overview

Canyon Runner operates as a modular platform-plus-services architecture built around the CRMap intelligence platform as its core product. CRMap provides real-time fleet tracking, satellite water intel (temperature, chlorophyll, salinity), weather overlays, AIS vessel tracking, and multiple chart options accessible via mobile app, browser, or proprietary CR Box hardware. The product tiers include CRMap (core mapping), CR Education (education/seminars), CRMap Plus (combined with AI reports), and Concierge (premium with coaching and CR Box). The Coaching ecosystem adds expert guidance through pre-trip planning, live offshore support, and post-trip debriefs. The proprietary CR Box hardware integrates with NMEA networks and Starlink for satellite connectivity. The Virtual Captain (VC) system underpins the telematics, monitoring, and data transmission infrastructure. The company serves serious offshore fishermen with a 96%+ renewal rate and over 100 tournament wins.

Differentiator

Problem solved

Functional benefit

Brands

• CRMap: Canyon Runner's advanced mapping and intelligence platform for real-time fleet tracking, water temperature, weather, and fishing intel for offshore anglers.
• CRBox
• Virtual Captain (VC)

Quantifiable outcome

• 97% annual renewal rate
• +7 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature10 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FishTrack: FishTrack provides oceanographic data including sea surface temperature, chlorophyll, and weather forecasts specifically targeted at offshore fishermen. It is the closest direct competitor to CRMap's satellite intel overlay features, serving the same offshore angler customer base with similar subscription pricing.
• Salt Strong: Salt Strong is a subscription-based fishing education and coaching platform targeting recreational anglers with strategy content, courses, and a community. While more focused on inshore/surf fishing, its business model and customer development approach closely mirror Canyon Runner's CR Education and coaching tiers.

Broad incumbents

• Lowrance (Navico): Lowrance, owned by Navico, produces marine electronics including fishfinders, chartplotters, and sonar widely used by offshore anglers. Its C-MAP chart and broader marine ecosystem overlaps with CRMap's charting features and represents a potential competitive bundling threat.
• C-MAP (Navico): C-MAP provides marine charts and navigation data embedded in major electronics brands. It overlaps with CRMap's chart overlay features (Navionics, NOAA, Relief/Bathy) and represents an alternative for the navigational backbone of any offshore fishing platform.
• Garmin Marine: Garmin dominates marine electronics with chartplotters, fishfinders, AIS, and the Navionics chart ecosystem used by virtually all serious offshore anglers. CRMap integrates with Garmin inReach, positioning Garmin as both partner and the dominant competitive threat if it chose to bundle similar community intel features.
• Navionics (Garmin): Navionics, now owned by Garmin, is the dominant marine chart and navigation app with millions of boaters worldwide. While it offers charts and some weather data, it lacks Canyon Runner's pro-staff fleet tracking and community intel features, but its massive installed base makes it the primary alternative for casual and serious offshore anglers.
• Raymarine (FLIR): Raymarine provides marine electronics including chartplotters, radar, AIS, and sonar for offshore vessels. It is part of FLIR Systems and competes broadly in marine navigation hardware, representing a potential platform competitor for fleet tracking and integrated navigation intelligence.

Others

• Sport Fishing Magazine (Recreational Boating & Fishing Foundation): Sport Fishing Magazine is a long-running media brand covering offshore recreational fishing with editorial content and educational resources. It serves the same serious offshore angler demographic and represents both a media peer and a potential content/audience partnership channel for Canyon Runner.
• Fishing Online (Huk, Grundens, etc. community): While not direct tech competitors, the broader recreational fishing apparel and tackle ecosystem (Huk, Grundens, Pelagic) shares the same offshore angler customer base. Canyon Runner's pro-staff captains are often sponsored by these brands, making them adjacent ecosystem participants and potential partnership channels.

Emerging players

• onX Fish: onX Fish is an emerging mobile mapping and fishing intelligence app from onX Maps, offering depth charts, fishing data, and offline maps. While it currently focuses more on inland lakes, its brand strength and app distribution model position it as a potential future competitor in offshore intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@canyonrunner9081/featured
• Facebookfacebook.com/canyonrunner
• LinkedInlinkedin.com/company/canyon-runner-sportfishing
• Instagraminstagram.com/canyon_runner
• TikToktiktok.com/@canyon.runner
• Xx.com/canyon_runner

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canyon Runner