Salt Strong
Salt Strong is a Winter Haven, Florida-based online saltwater fishing club that sells the Insider Club subscription to U.S. recreational inshore anglers, bundling AI-powered fish-spot prediction software, video courses, a private community, and tackle discounts.
- Company typePrivate
- Founded2014
- HeadquartersWinter Haven, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Salt Strong does
Salt Strong, LLC is a privately held, founder-operated online saltwater fishing club headquartered in Winter Haven, Florida. Founded in December 2014 by brothers Joe Simonds (President and Chief Entertainment Maverick) and Luke Simonds (Co-Founder and Chief Fishing Addict) after leaving six-figure corporate careers, the company targets recreational inshore saltwater anglers in the United States who pursue redfish, speckled trout, snook, flounder, and similar species. Its primary product is the Insider Club subscription, marketed at roughly $12.97 per month or on an annual basis with a 365-day satisfaction guarantee; membership is described as encompassing 60,000+ Insider Members, although the share that is actively paying is not disclosed.
The technical centerpiece is Smart Fishing Spots Software, which the company markets as combining artificial intelligence with human intelligence to predict where inshore fish will be every 15 minutes, integrated with Smart Tides and Trend Analyzer tools and delivered via dedicated iOS and Android mobile applications. Around this core, Salt Strong has built a content platform of 4,480+ tutorials, 40+ Mastery Courses (priced individually from $1 to $197), free Mini Courses, and downloadable books (Inshore Fishing Manifesto, Speckled Trout Blueprint, Live Bait Mastery) distributed via a SamCart storefront. Tackle and merchandise are sold through the sister site FishStrong.com with member-only discounts of 20%+ across major brands (Zman, Rapala, Mirrolure, Gulp, Savage Gear, Owner, Gamakatsu, Mustad). The company also runs the Tackle Tester Program, which ships free tackle to Insider members in exchange for written feedback, generating a continuous stream of authentic reviews.
Salt Strong's go-to-market is product-led and community-led: free content on YouTube (150M+ views), Facebook, Instagram, podcast, a 387+ article blog, and email newsletter drives awareness; the private Insider community and the Fishing Tribe Facebook group convert awareness into recurring subscription revenue and unlock course access, weekly reports, and tackle discounts. Ancillary revenue streams include one-time course purchases, book sales, and e-commerce merchandise. The company is bootstrapped with no disclosed venture or private-equity funding, operates with a lean ~9-person named team, and explicitly serves and supports U.S. customers only.
Salt Strong firmographics
Firmographics- Name
- Salt Strong
- Legal name
- Salt Strong, LLC
- Website
- https://saltstrong.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Salt Strong is a Winter Haven, Florida-based online saltwater fishing club that sells the Insider Club subscription to U.S. recreational inshore anglers, bundling AI-powered fish-spot prediction software, video courses, a private community, and tackle discounts.
- Ownership category
- akta.pro rank
Salt Strong industry classification
Industry- Product category
- Online Fishing Education and Membership
- NAICS
- Software Publishers (5132)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)
- akta.pro secondary industry
- Fishing & Angling Charters / Guides (THAAALAD)
Keywords
Where Salt Strong is headquartered
LocationHeadquarters
- HQ city
- Winter Haven
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salt Strong business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Supply Chain, Others
Revenue model
- Insider Club Subscription: Monthly and annual subscription membership providing access to weekly fishing reports, spot dissections, insider community, tackle discounts, and exclusive courses. Annual plans include 365-day 100% satisfaction guarantee; monthly plans include 30-day guarantee.
- Online Fishing Courses: One-time purchase courses ranging from $1 to $197, with lifetime access. Mastery courses include Redfish Mastery ($197), Live Bait Mastery ($97), Underwater World ($47), and 40+ other specialized courses. Free to VIP and Life Members.
- Tackle and Merchandise Sales: Direct e-commerce sales of proprietary tackle and apparel through FishStrong.com, with 20%+ member discounts on tackle and apparel (excluding reels). Free shipping on orders over $50.
- Tackle Tester Program: Monthly tackle testing program where members receive free tackle in exchange for feedback, with only shipping charges required. Drives engagement and authentic product reviews.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Insider Club Annual Membership |
| Subscription | Monthly | Insider Club Monthly Membership |
| One time/ perpetual license | Pay-as-you-go | Mastery Courses (Individual Purchase) |
| Transaction based/ take rate | Pay-as-you-go | Tackle Discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Salt Strong product offering
Product offeringCore offering
Salt Strong operates an online saltwater fishing community and education platform that sells an Insider Club membership bundling proprietary location-based fishing software (Smart Fishing Spots), structured video-based fishing courses, and curated tackle products. The core offering targets recreational saltwater anglers seeking expert instruction, location intelligence, and recommended gear in a single subscription.
Product overview
Salt Strong is an online saltwater fishing club offering a membership-based platform centered around the Insider Club subscription, which provides weekly fishing reports, spot dissections, local intel, tackle discounts, and access to Mastery Courses. The core proprietary product is Smart Fishing Spots Software, which uses AI to predict fish locations. Additional offerings include 40+ specialized Mastery Courses (individual purchases averaging $47-$197), Mini Courses (under 30 minutes), and books (Inshore Fishing Manifesto, Speckled Trout Blueprint, Live Bait Mastery Book). Members also access a private community forum and receive year-round tackle discounts of 20%+ on brands including Zman, Rapala, Mirrolure, Gulp, Savage Gear, Owner, Gamakatsu, and Mustad.
Differentiator
Problem solved
Functional benefit
Brands
- FishStrong.com: The company's online tackle store offering fishing gear and equipment
- Smart Fishing Spots
- Insider Club
Products and services
- Insider Club Membership Recurring subscription membership granting recreational saltwater anglers access to the Smart Fishing Spots software, members-only video courses, and community resources.
- Smart Fishing Spots Proprietary location-based software that provides saltwater anglers with GPS-tagged fishing spots, seasonal patterns, and technique guidance for specific regions and species.
- Online Saltwater Fishing Courses Structured video-based instructional courses teaching saltwater fishing techniques, gear selection, and strategy; available for individual purchase and via membership.
- Curated Saltwater Tackle Curated tackle and gear products selected by Salt Strong for saltwater anglers, sold directly via the company's online store.
Quantifiable outcome
- Members have saved $2.3 million total on tackle purchases
- +2 more outcomes
Companies that use Salt Strong
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Salt Strong technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Salt Strong partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered parent and core.
- Crecera BrandsparentCrecera Brands is identified as the parent company/holding company that drives Sportsman's Guide, Salt Strong, The Golfers World, Play Baseball and Play. Salt Strong appears to operate as a brand under this parent company.
- Tackle Brand Partners (Zman, Rapala, Mirrolure, Gulp, Savage Gear, Owner, Gamakatsu, Mustad)corePartnership with major fishing tackle brands to provide exclusive group discounts for Insider Club members. Brands include Zman, Rapala, Mirrolure, Gulp!, Savage Gear, Owner, Gamakatsu, and Mustad. Members receive 20%+ discounts on these name-brand products through FishStrong.com.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Salt Strong competitors and assessment
Company assessmentBroad incumbents
- Bass Pro Shops: Bass Pro Shops is a dominant North American outdoor retailer with extensive fishing education content, branded gear, and a large customer base. It competes with Salt Strong on tackle sales and free educational content, though primarily through physical retail.
- Cabela's (Bass Pro): Cabela's is a leading outdoor retailer owned by Bass Pro, with a strong fishing content and gear business. Comparable to Salt Strong in targeting the recreational angler with tackle, education, and community resources at scale.
- Navionics (Garmin): Navionics, owned by Garmin, provides marine charts, sonar charts, and boating/fishing navigation data. It is a broad incumbent offering predictive/visual mapping tools that overlap with Salt Strong's Smart Fishing Spots and Smart Tides functionality.
- Take Me Fishing (RBFF): Take Me Fishing is the Recreational Boating & Fishing Foundation's consumer-facing platform for recruiting new anglers. It overlaps with Salt Strong's educational and community engagement mission at a non-commercial, industry-funded level.
Direct peers
- Fishbrain: Fishbrain is the largest social fishing app globally, combining catch-logging, community, and predictive fishing forecasts. It directly competes with Salt Strong on the mobile, community-driven fishing intelligence category.
- FishingBooker: FishingBooker is a marketplace for booking fishing charters and guides globally. It overlaps with Salt Strong on serving the recreational saltwater angler journey — discovering where to fish and who to fish with — though FishingBooker is transactional, not subscription-based.
- Fishidy: Fishidy offers interactive fishing maps, catch-logging, and a community platform for anglers. It is a direct comparable in the catch-tracking + map-based fishing intelligence category.
Emerging players
- BassForecast: BassForecast uses weather, solunar, and historical data to score bass fishing conditions and predict bite windows. It is an emerging player applying AI/analytics to fishing predictions but is limited to freshwater bass, contrasting with Salt Strong's saltwater inshore focus.
- Onside Fishing: Onside Fishing is an emerging fishing app focused on weather-driven catch predictions and community intel. It is comparable to Salt Strong's Smart Fishing Spots in combining data with community-driven fishing insights but at an earlier stage of development.
- ANGLR (by Garmin): ANGLR is a fishing tracker and trip-logging app with a community component. It overlaps with Salt Strong's community + data-tracking value proposition but lacks the depth of educational content and coaching Salt Strong provides.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Salt Strong social profiles
Digital presenceSalt Strong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salt Strong leadership team
Management profileNumber of profiles
Profiles2 records
Salt Strong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salt Strong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salt Strong
What does Salt Strong do?
Salt Strong operates an online saltwater fishing community and education platform that sells an Insider Club membership bundling proprietary location-based fishing software (Smart Fishing Spots), structured video-based fishing courses, and curated tackle products. The core offering targets recreational saltwater anglers seeking expert instruction, location intelligence, and recommended gear in a single subscription.
Is Salt Strong a public or private company?
Salt Strong is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salt Strong founded?
Salt Strong was founded in 2014. It employs 11 to 50 people.
Where is Salt Strong based?
Salt Strong is headquartered in Winter Haven, United States, in the North America region.
How does Salt Strong make money?
Four revenue lines are on record. Insider Club Subscription is the primary driver. The others are online Fishing Courses, tackle and Merchandise Sales and tackle Tester Program.
Who are Salt Strong's main competitors?
Broad incumbents on record are Bass Pro Shops, Cabela's (Bass Pro), Navionics (Garmin) and Take Me Fishing (RBFF). Direct peers are Fishbrain, FishingBooker and Fishidy. Emerging players are BassForecast, Onside Fishing and ANGLR (by Garmin).
Does Salt Strong have an API?
No public API is recorded for Salt Strong.
What industry is Salt Strong in?
Salt Strong's product category is Online Fishing Education and Membership. Its primary akta.pro industry code is CRAMALAC, Saltwater & Offshore Fishing Specialty Retail, with a secondary code of THAAALAD, Fishing & Angling Charters / Guides. Its NAICS code is 5132 and its SIC code is 7997.