Reproad
Reproad AG is a Swiss specialty engineering firm providing road milling, shot blasting, and floor grinding services to government authorities, major contractors, and industrial clients across Switzerland and France, operating a large specialized equipment fleet.
- Company typePrivate
- Founded1978
- HeadquartersBremgarten, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Reproad does
Reproad AG is a Swiss specialty engineering services company that provides road surface preparation and rehabilitation, founded in 1978 in Bremgarten under the name Fräsdienst Schweiz by Dominique Lötscher. The company operates a specialized fleet of cold milling machines, shot blasting (grenaillage) equipment, and floor grinding machines, ranging from compact 350mm units up to the W2200, a 60-tonne, 1000-horsepower rock milling machine capable of removing up to 38cm in a single pass. Its proprietary technology stack includes 3D milling control, ultrasonic Sonic-Ski and multiplex ultrasonic leveling systems, laser 2D reference systems, steep-slope milling up to 35 degrees, and dust-free indoor milling with VCS vacuum cutting.
The business is organized into regional operating entities (Reproad AG, Reproad Ost AG VIA, Reproad Ost AG SOL, Reproad Ouest SA, Remora AG) across Switzerland plus France Rabotage, the French subsidiary acquired in 1988, and La Fresa Erich Elkuch GmbH, acquired in 2015 in the Rhine Valley. Reproad holds Swiss milling market leadership since the 1990s and serves federal and cantonal road authorities (including ASTRA), Swiss Federal Railways (SBB), Geneva Airport, ARMASUISSE, and major contractors such as WALO, MARTI, COLAS Suisse, and IMPLENIA Suisse.
Reproad generates revenue through project-based B2B contracts for milling, shot blasting, and grinding services, with pricing quoted per project rather than disclosed publicly. The go-to-motion is direct enterprise field sales with no channel partner or reseller model, supported by ISO 9001:2015 quality certification and a Safety Charter. Geographic operations cover Switzerland and France, with no disclosed external funding, retained founder ownership, and over 100 employees.
Reproad firmographics
Firmographics- Name
- Reproad
- Legal name
- Reproad AG
- Website
- https://reproad.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reproad AG is a Swiss specialty engineering firm providing road milling, shot blasting, and floor grinding services to government authorities, major contractors, and industrial clients across Switzerland and France, operating a large specialized equipment fleet.
- Ownership category
- akta.pro rank
Where Reproad is headquartered
LocationHeadquarters
- HQ city
- Bremgarten
- HQ country
- Switzerland
- HQ region
- Europe
Offices8 records
Markets served
Reproad business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Road Milling Services: Cold milling services for road surfaces including layer removal, reprofiling, marking removal, groove milling, cutting, steep slope milling, rock milling, and indoor milling. Revenue generated through project-based contracts with construction companies and road authorities.
- Shot Blasting (Grenaillage) Services: Shot blasting services for concrete and asphalt surfaces to remove cement laitance, impurities, and prepare substrates for new coatings. Uses closed-circuit shot and aspiration system.
- Grinding/Polishing Services: Floor grinding and polishing services for industrial floors, concrete, and asphalt surfaces. Includes diamond grinding tools for visual improvement and surface preparation. Work widths from 240 to 800mm with daily outputs of 20 to 1200 m2.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Reproad product offering
Product offeringCore offering
Reproad provides cold milling, shot blasting (grenaillage), and floor grinding/polishing services for road surfaces, industrial floors, and special environments, delivered directly with its own specialized equipment fleet and trained operators. The company removes and reprofiles asphalt and concrete layers, prepares substrates for new coatings, removes road markings, mills steep slopes and rock, and performs dust-controlled indoor work across Switzerland and France.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- W2200 rock milling machine can remove up to 38cm depth in single pass
- +4 more outcomes
Companies that use Reproad
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Reproad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Reproad partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights4 records
Reproad competitors and assessment
Company assessmentDirect peers
- Eiffage Route: French road infrastructure arm of Eiffage, with significant presence in milling, asphalt, and surface rehabilitation. Comparable as a peer providing road-surface preparation services across Europe and directly competing for cross-border tenders near Switzerland.
- Eurovia (VINCI): VINCI's road construction and infrastructure subsidiary operating across Europe. A direct competitor in road milling, surface preparation, and rehabilitation services, with overlapping institutional/governmental client base.
- COLAS: Global road construction and maintenance group (Bouygues subsidiary). Directly comparable because COLAS both contracts milling services from firms like Reproad in Switzerland (COLAS Suisse) and runs its own milling/road-rehabilitation operations across Europe.
- Implenia: Swiss-based construction and real-estate services group. Both a major customer (Lausanne Metro and infrastructure work) and a competitor with capacity to self-perform milling and surface rehabilitation, operating in the same Swiss market as Reproad.
Broad incumbents
- Strabag: European construction services leader with extensive road and infrastructure work. Comparable as a regional incumbent operating milling and surface rehabilitation services at scale across multiple European countries, and as a potential cross-border competitor or acquirer.
- BOMAG (FAYAT Group): Compaction and milling equipment manufacturer within the FAYAT group. Relevant peer for road surface preparation technology and shared customer base in road/infrastructure rehabilitation markets across Europe.
- Wirtgen Group: German manufacturer of cold milling machines, pavers, and crushers (now part of John Deere). Directly comparable because Wirtgen both produces the milling equipment Reproad operates and runs its own contracting arm; a leader in the same road-rehabilitation technology stack that Reproad deploys as a service provider.
- Astec Industries: US-listed manufacturer of road-building and infrastructure equipment including milling machines and asphalt plants. Comparable as an equipment counterpart serving road contractors engaged in milling, paving, and surface rehabilitation.
- Caterpillar: Global heavy-equipment OEM with a significant road-construction equipment portfolio including cold planers/milling machines. Comparable through shared equipment platforms and overlapping end-customers (road contractors and government authorities) in road surface preparation.
- Dynapac (FAYAT Group): Manufacturer of milling machines, pavers, and compaction equipment under FAYAT. Comparable as both an equipment provider to road-services firms like Reproad and a direct competitor for premium milling technology and aftermarket service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reproad social profiles
Digital presenceReproad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reproad leadership team
Management profileNumber of profiles
Profiles13 records
Reproad subsidiaries and ownership
Company hierarchySubsidiaries5 records
Reproad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reproad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reproad
What does Reproad do?
Reproad provides cold milling, shot blasting (grenaillage), and floor grinding/polishing services for road surfaces, industrial floors, and special environments, delivered directly with its own specialized equipment fleet and trained operators. The company removes and reprofiles asphalt and concrete layers, prepares substrates for new coatings, removes road markings, mills steep slopes and rock, and performs dust-controlled indoor work across Switzerland and France.
Is Reproad a public or private company?
Reproad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reproad founded?
Reproad was founded in 1978. It employs 51 to 100 people.
Where is Reproad based?
Reproad is headquartered in Bremgarten, Switzerland, in the Europe region.
How does Reproad make money?
Three revenue lines are on record. Road Milling Services are the primary driver. The others are shot Blasting (Grenaillage) Services and grinding/Polishing Services.
Who are Reproad's main competitors?
Direct peers on record are Eiffage Route, Eurovia (VINCI), COLAS and Implenia. Broad incumbents are Strabag, BOMAG (FAYAT Group), Wirtgen Group, Astec Industries, Caterpillar and Dynapac (FAYAT Group).
Does Reproad have an API?
No public API is recorded for Reproad.