Bomag

What Bomag does

BOMAG GmbH is a German construction machinery manufacturer founded in 1957 in Boppard, specializing in compaction technology and the broader road construction equipment value chain. The company produces asphalt rollers, single drum rollers and soil compactors, cold planers (milling machines), pavers and feeders, recyclers/stabilizers, refuse compactors, light compaction equipment, and asphalt distributors. Since 2004, BOMAG has operated as a wholly-owned subsidiary of France's FAYAT Group, sitting within FAYAT's Road Equipment division alongside Secmair and Dulevo. The company manufactures in Germany (300,000 m² Boppard headquarters with a unique R&D center), the United States (Ridgeway, South Carolina, since 2015), and China (Fengxian, Shanghai, since 2002). Its product technology is anchored in intelligent compaction systems — ASPHALT MANAGER (automatic force adjustment by material thickness and temperature), ECONOMIZER, TERRAMETER — supported by a growing e-PERFORMANCE zero-emissions battery-electric line, ROBOMAG autonomous roller development, the myCOCKPIT human-machine interface, TanGO tangential oscillation, and safety systems such as EMERGENCY BRAKE ASSIST and ION Dust Shield.

The business operates a hybrid go-to-market model: a global authorized dealer network for sales, service, and parts; direct regional subsidiaries in approximately 10-15 major markets; and digital channels including the myBOMAG customer portal and parts webshop. Revenue is generated through heavy equipment sales (the largest stream), spare parts, professional service and training, telematics/fleet management subscriptions, and emerging digital products (BOMAP Connect, BOMAP Pave, Asphalt PRO). Customer segments span road construction contractors, earthworks companies, municipalities, and government infrastructure agencies, with products deployed in over 80 countries. Pricing is quote-based through dealers and not publicly disclosed; no anchor enterprise contracts or recurring SaaS ARR figures are published.

Strategic posture in 2024-2026 emphasizes three vectors: electrification (e-PERFORMANCE line expansion with multiple launches at bauma 2025 and through 2026), digital ecosystem leadership (BOMAP Pave as the first manufacturer-independent paving-to-compaction platform), and selective geographic expansion (Spain subsidiary founded August 2024, Iraq channel deepened November 2025, Colorado dealer partnership announced May 2026). The company operates in a global asphalt and concrete equipment market projected at $18.91 billion by 2034, competing against Caterpillar, Wirtgen Group, Volvo CE, and other diversified OEMs, and is positioned among the leading players in road milling machines with an estimated 45-50% combined market share for the top cohort. Leadership transitioned in July 2024 to Dr Ingo Ettischer (previously COO since July 2023), who has signaled a strategic focus on the electromobility transition.

Name

Bomag

Legal name

BOMAG GmbH

Website

https://bomag.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BOMAG is a German construction machinery manufacturer and the world market leader in compaction technology, producing rollers, pavers, cold planers, recyclers, and refuse compactors for road construction contractors, earthworks companies, municipalities, and government infrastructure agencies across more than 80 countries. A wholly-owned subsidiary of France's FAYAT Group since 2004.

Ownership category

akta.pro rank

Headquarters

HQ city

Boppard

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heavy Equipment Sales: Sale of compaction, paving, milling, and roadbuilding machinery including asphalt rollers, single drum rollers, cold planers, pavers, recyclers/stabilizers, refuse compactors, and light equipment.
2. Spare Parts: Genuine BOMAG spare parts sold through dealer network, parts webshop (parts.bomag.com), and myBOMAG customer portal.
3. Service & Support: Customer service, product & application consulting, extended warranties, and training services.
4. Fleet Management (Telematics): BOMAG Telematics service for fleet management with location tracking, usage monitoring, and service scheduling.
5. Digital Products/Software: BOMAP app, BOMAP Connect, and Asphalt PRO cloud-based solutions for compaction documentation and site management.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

BOMAG manufactures and sells compaction, milling, paving, and road construction machinery — including asphalt rollers, single drum rollers and soil compactors, cold planers, pavers and feeders, recyclers/stabilizers, refuse compactors, light equipment, and asphalt distributors — complemented by digital solutions (BOMAP Connect, BOMAP Pave, Asphalt PRO, Telematics) for compaction documentation, fleet management, and site planning. The company also offers genuine spare parts, customer service, application consulting, training, and extended warranties through a global dealer network and direct subsidiaries.

Product overview

BOMAG is a construction machinery manufacturer specializing in compaction technology and asphalt construction equipment. The company offers a comprehensive portfolio organized into two main pillars: heavy machinery (asphalt rollers, single drum rollers, cold planers, pavers, recyclers/stabilizers, refuse compactors, light equipment, and asphalt distributors) and digital products/technologies (BOMAP Connect, BOMAP Pave, Asphalt PRO, Fleet Management). Key technology features include ASPHALT MANAGER for intelligent compaction control, e-PERFORMANCE for zero-emissions battery-electric equipment, myCOCKPIT for intuitive 3-way machine operation, TanGO tangential oscillation, VARIOCONTROL, ION Dust Shield, EMERGENCY BRAKE ASSIST, ECONOMIZER, and TERRAMETER. The company also provides ROBOMAG autonomous roller technology. BOMAG products are complemented by customer services including training, spare parts, and application consulting. Founded in 1957, BOMAG is headquartered in Boppard, Germany, and operates as a subsidiary of FAYAT Group.

Differentiator

Problem solved

Functional benefit

Brands

• BOMAP: Smart compaction control app for monitoring and documenting asphalt road paving process
• BOMAP Pave
• e-PERFORMANCE
• ROBOMAG
• myCOCKPIT
• ECONOMIZER
• ASPHALT MANAGER
• BOMAG TELEMATICS
• TERRAMETER

Products and services

• Asphalt Rollers Ride-on tandem, pneumatic, and single drum rollers for asphalt compaction, including intelligent vibration control, ASPHALT MANAGER technology, and e-PERFORMANCE electric models for zero-emissions operation. Sold to road construction contractors and municipalities.
• Single Drum Rollers and Soil Compactors Single drum rollers and soil compactors from 11 to 26 tonnes with state-of-the-art engine technology and intelligent power control, available in smooth and padfoot drum designs. Sold to earthworks contractors and road builders.
• Cold Planers Cold milling machines including BM 2200/65 and BM 1200/35-2 models with cutting widths up to 86.6 inches and depths up to 13 inches, featuring BMS 15 EVO exchange holder system and ION Dust Shield. Used by road construction contractors for milling and surface removal.
• Pavers and Feeders Asphalt pavers including BF 200 mini paver, CR 820 Series 8-ft and CR 1030 highway class 10-ft pavers, with paving widths reaching up to 30 feet for mainline paving. Sold to paving contractors for highway and road projects.
• Light Equipment Compaction equipment including vibratory tampers (BT 30, BT 60 e), single direction plates (BP series, BPR e), reversible plates, and light tandem rollers. Includes the e-PERFORMANCE battery-powered portfolio for zero-emissions operation in confined or indoor spaces. Sold to contractors and rental customers.
• Recyclers and Stabilizers Recycler and stabilizer machines including RS 250-2, RS 500, and RS 650-2 models for cold recycling, soil stabilization, and ground improvement with side-shift facility for milling up to road edges. Used by infrastructure and road contractors.
• Refuse Compactors Fifth-generation refuse compactors with higher efficiency, low operating costs, hydrostatic travel system, and ECOMODE/ECOSTOP for reduced fuel consumption. Sold to waste management operators and municipalities.
• Asphalt Distributors Equipment for asphalt distribution applications in road construction. Sold to road construction contractors.
• BOMAP Connect Cloud-based smart compaction app displaying compaction progress on the operator's smartphone or tablet, providing networked control and documentation of all compaction machines regardless of brand. Reduces roller passes by up to 30%, cutting costs and CO2 emissions. Sold to road construction and earthworks contractors as a subscription digital product.
• BOMAP Pave Extension of BOMAP offering end-to-end control of the entire paving process from asphalt delivery to optimal compaction. First manufacturer-independent system connecting pavers and rollers via open ecosystem. Sold to paving contractors.
• Asphalt PRO Cloud-based site planning and management technology for intelligent planning, optimization, and digital documentation of the entire paving process in real time, including mix requirements, asphalt plant communication, and delivery logistics. Sold to paving contractors and project owners.
• BOMAG Telematics / Fleet Management Always-on fleet management service providing tracking of machine locations, usage patterns, and service scheduling, with remote diagnostics and fleet optimization. Sold as a subscription service to contractors and fleet operators.
• BS 10-2 Binder Spreader Binder spreader for uniform application of powder-shaped binders like cement, lime, and fly ash in soil stabilization and cold recycling. Sold to earthworks and recycling contractors.
• BPA Series Attachment Compactors (BPA 100 and BPA 300) Hydraulically driven attachment compactors that transform an excavator into a versatile compaction tool. Sold as accessories to construction contractors.
• Customer Service and Support Worldwide customer service including fast machine recovery, spare parts service, product and application consulting, and extended warranties for BOMAG equipment owners.
• Training and Apps Theoretical and practical training for machine operators, plus apps and software for construction site management and documentation.
• Genuine Parts and Options Original spare parts, options, and kits for machine maintenance and customization, sold through the BOMAG dealer network, parts webshop, and myBOMAG portal.

Quantifiable outcome

• Up to 30% reduction in roller passes
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core, regional and flagship.

• Faris MachinerycoreChannel Partner/ Reseller/ Distributor · 27 May 2026Faris Machinery, a heavy equipment dealer serving Colorado for over 73 years, was appointed as authorized dealer for BOMAG Americas. Gains access to full range of compaction, paving, milling, and landfill equipment. Both companies plan to invest in joint training, product support, and market development initiatives throughout 2026 and beyond.
• VARA MachineryregionalChannel Partner/ Reseller/ Distributor · 5 November 2025VARA Machinery opened new headquarters in Erbil, Iraq, with attendance from government authorities and industry executives. Event highlighted increasing confidence in Iraq's restoration and modernization efforts, with executives from Bobcat, Develon, and Bomag.
• Technical University of KaiserslauterncoreStrategic or Co-development PartnerBOMAG cooperated with Technical University of Kaiserslautern to develop ROBOMAG, the fully autonomous tandem roller technology study presented at bauma 2018.
• FAYAT GroupflagshipStrategic or Co-development PartnerFrench parent company FAYAT acquired BOMAG in 2004. FAYAT was number 1 in Europe and number 3 worldwide for asphalt plants and number 3 in Europe for road maintenance equipment. BOMAG represents the compaction specialist in FAYAT's road construction portfolio alongside Secmair and Dulevo.

Scale indicators9 records

Recent moves10 records

Expansion highlights8 records

Direct peers

• Hamm (Wirtgen Group): Hamm is the roller and compactor specialist within Wirtgen Group, now owned by John Deere. It is BOMAG's closest direct competitor in asphalt and soil compaction rollers globally, overlapping on product line, customers (road contractors), and dealer model.
• Ammann Group: Swiss family-owned manufacturer of asphalt and concrete mixing plants, road construction machinery (rollers, pavers), and light compaction equipment. Ammann competes head-to-head with BOMAG in rollers and light compaction across Europe, Asia, and the Americas.
• Sakai Heavy Industries: Japan-based specialist in vibratory rollers, soil compactors, and asphalt pavers. Sakai competes directly with BOMAG in road construction compaction globally, with strong presence in Asia and a focused product portfolio similar to BOMAG's specialist positioning.
• Dynapac: Specialist manufacturer of rollers, pavers, and milling machines (formerly Atlas Copco road construction equipment). Dynapac is a direct competitor to BOMAG in soil/asphalt compaction and paving, with overlapping global dealer footprint and similar product strategy.

Broad incumbents

• Caterpillar: Largest construction and mining equipment OEM globally, offering soil compactors, asphalt compactors, pavers, and milling machines as part of a much broader portfolio. Caterpillar overlaps with BOMAG in compaction but as one category among dozens, leveraging scale and dealer reach BOMAG cannot match.
• Volvo Construction Equipment: Volvo CE offers a wide range of compaction equipment (soil and asphalt rollers, pavers) alongside its core excavator and wheel loader lines. Direct overlap with BOMAG on compaction, but Volvo CE's broader fleet and dealer financing give it scale advantages in fleet-buyer accounts.
• Komatsu: Japanese global construction equipment leader with soil compactors and intelligent compaction offerings (KOMTRAX telematics). Competes with BOMAG in soil compaction, particularly across Asia-Pacific and increasingly in Europe and the Americas.
• CASE Construction Equipment: CNH Industrial brand offering soil compactors, asphalt rollers, and skid steers/loaders. Overlaps with BOMAG in compaction equipment, particularly in North America and Europe, with broader portfolio reach but less specialization in compaction than BOMAG.

Emerging players

• SANY: One of China's largest construction equipment manufacturers, expanding aggressively in rollers, pavers, and milling machines globally. SANY competes with BOMAG primarily on price-sensitive deals and in emerging markets where BOMAG is still building distribution.
• XCMG: World's largest construction machinery manufacturer by volume, with a growing rollers and road-building equipment portfolio. XCMG is a meaningful competitor in cost-driven segments and is expanding into higher-spec compaction where BOMAG plays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/bomag
• Facebookfacebook.com/BOMAG
• LinkedInlinkedin.com/company/bomag
• Instagraminstagram.com/bomag_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bomag