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Potero

Full company profile

uuid002u6w1

Namestring
Potero
Legal namestring
Potero AS
Websiteurl
potero.no
Company typeenum
Private
Founded yearint
2014
Descriptiontext

Potero AS is a small Norwegian private company founded in 2014 and headquartered in Oslo. Its only documented commercial product is a single Norwegian-language self-help book, "Oppmerksomhets-ledelse" (Attention Leadership), which addresses coping, meaning, and mindful presence for general individual consumers. Distribution is direct-to-consumer via a minimalist carrd.co landing page, with purchases and inquiries handled through email and a Norwegian phone number; the company also maintains a LinkedIn presence and a Notion-hosted informational page. No pricing, unit volumes, customer logos, software product, SaaS offering, or consulting/training delivery is described in the source material.

The firm has also held Microsoft Cloud Partner status for 10 years, indicating a standing relationship with Microsoft's partner ecosystem that could support cloud or IT services. However, no cloud, IT, consulting, or training services revenue, customer references, certifications beyond the partnership, or Microsoft-aligned product functionality are documented, and no software, API, integration, or AI capabilities are described. Ownership, investor, board, and management-team information is absent from the inputs.

Short descriptiontext

Potero AS is a small Oslo-based Norwegian company that publishes and sells direct-to-consumer a single Norwegian-language self-help book, "Oppmerksomhets-ledelse," on attention management, coping, and meaning, and has held Microsoft Cloud Partner status for ten years.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersOslo, Norway
HQ citystring
Oslo
HQ countrystring
Norway
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
self-help book publishing, personal development books, mindfulness publishing, attention management literature, IT consulting services
Industry1 code
1Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales)
CodeMPAJAJAEPrimaryYes
NAICS code1 code
  • Management Consulting Services54161
SIC code1 code
  • Books: Publishing Or Publishing & Printing2731
Product category
Self-Help Publishing
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Book Sales
TypeOne Time License
Description

Potero AS publishes and sells a Norwegian-language self-help book titled 'Oppmerksomhets-ledelse' (Attention Management) - a book about coping, meaning, and being present. Revenue is generated through one-time book purchases made directly through their website.

potero.carrd.co
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Potero AS publishes and sells a Norwegian-language self-help book titled "Oppmerksomhets-ledelse" (Attention Management/Leadership) focused on coping, meaning, and mindful human presence. The company also self-describes as a supplier of IT solutions and consulting/training services, and holds a 10-year Microsoft Cloud Partner relationship. Its primary evidenced commercial activity is direct-to-consumer book sales through its own website.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Potero AS offers a single product — the book "Oppmerksomhets-ledelse" (Attention Leadership), a self-help/guidebook focused on coping, meaning, and mindful human presence. The company was founded in 2014 and has been a Microsoft Cloud Partner for 10 years, though no software product or SaaS offering is described in the available source material.

Product and service1 record
1Oppmerksomhets-ledelse
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Microsoft
Strategic tierCoreTypeTechnology or Integration
Description

Potero AS has been a Microsoft Cloud Partner for 10 years, indicating a longstanding relationship in cloud technology solutions. This partnership suggests the company leverages Microsoft cloud infrastructure for their operations and potentially integrates with Microsoft services.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1TietoEVRY
TypeBroad incumbent
Description

Nordic digital services and IT consulting company. Comparable to Potero's stated IT consulting business, particularly in the Nordic market where both operate.

2Bouvet ASA
TypeDirect peer
Description

Norwegian IT consulting and services firm listed on Oslo Børs. Comparable to Potero's stated IT solutions, consulting, and training services, particularly within the Norwegian market and Microsoft ecosystem.

3Accenture
TypeBroad incumbent
Description

Global IT consulting and services firm with Nordic operations. Comparable to Potero's IT solutions/consulting business model, though operating at vastly larger scale.

4Sopra Steria
TypeBroad incumbent
Description

European IT services and consulting firm with strong Nordic presence. Comparable to Potero's stated IT solutions/consulting activities, though at vastly larger scale.

5Knowit AB
TypeDirect peer
Description

Nordic IT and digital consulting firm with Norwegian operations. Comparable to Potero's stated IT solutions and consulting services business model.

6Gyldendal Norsk Forlag
TypeBroad incumbent
Description

Largest Norwegian publisher with broad catalog including self-help and personal development titles. Comparable as a Norwegian book publisher, though operating at substantially larger scale than Potero.

7Kagge Forlag
TypeDirect peer
Description

Norwegian publishing house known for personal development, philosophy, and adventure books. Directly comparable to Potero's Norwegian-language self-help/personal development book publishing activity.

8Itera ASA
TypeDirect peer
Description

Nordic IT consultancy providing technology consulting and digital services. Comparable to Potero's firmographic description of IT solutions and consulting/training offerings.

9H. Aschehoug & Co
TypeBroad incumbent
Description

Long-established Norwegian publisher of general trade and non-fiction. Comparable to Potero as a Norwegian non-fiction/self-help publisher, though at much greater scale.

10Cappelen Damm
TypeBroad incumbent
Description

Major Norwegian publisher covering general trade and non-fiction including self-help. Comparable to Potero's book publishing activity, but with established distribution and broad back catalog.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Potero

Self-Help Publishingpotero.no

Potero AS is a small Oslo-based Norwegian company that publishes and sells direct-to-consumer a single Norwegian-language self-help book, "Oppmerksomhets-ledelse," on attention management, coping, and meaning, and has held Microsoft Cloud Partner status for ten years.

What Potero does

Potero AS is a small Norwegian private company founded in 2014 and headquartered in Oslo. Its only documented commercial product is a single Norwegian-language self-help book, "Oppmerksomhets-ledelse" (Attention Leadership), which addresses coping, meaning, and mindful presence for general individual consumers. Distribution is direct-to-consumer via a minimalist carrd.co landing page, with purchases and inquiries handled through email and a Norwegian phone number; the company also maintains a LinkedIn presence and a Notion-hosted informational page. No pricing, unit volumes, customer logos, software product, SaaS offering, or consulting/training delivery is described in the source material.

The firm has also held Microsoft Cloud Partner status for 10 years, indicating a standing relationship with Microsoft's partner ecosystem that could support cloud or IT services. However, no cloud, IT, consulting, or training services revenue, customer references, certifications beyond the partnership, or Microsoft-aligned product functionality are documented, and no software, API, integration, or AI capabilities are described. Ownership, investor, board, and management-team information is absent from the inputs.

Potero firmographics

Firmographics
Name
Potero
Legal name
Potero AS
Website
https://potero.no
Company type
Private
Founded year
2014
Operating status
Operating
Headcount range
1–10 employees
Short description
Potero AS is a small Oslo-based Norwegian company that publishes and sells direct-to-consumer a single Norwegian-language self-help book, "Oppmerksomhets-ledelse," on attention management, coping, and meaning, and has held Microsoft Cloud Partner status for ten years.
Ownership category
akta.pro rank

Potero industry classification

Industry
Product category
Self-Help Publishing
NAICS
Management Consulting Services (54161)
SIC
Books: Publishing Or Publishing & Printing (2731)
akta.pro primary industry
Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)

Keywords

  • Self-help book publishing
  • Personal development books
  • Mindfulness publishing
  • Attention management literature
  • IT consulting services

Where Potero is headquartered

Location

Headquarters

HQ city
Oslo
HQ country
Norway
HQ region
Europe

Markets served

Potero business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Book Sales: Potero AS publishes and sells a Norwegian-language self-help book titled 'Oppmerksomhets-ledelse' (Attention Management) - a book about coping, meaning, and being present. Revenue is generated through one-time book purchases made directly through their website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Potero product offering

Product offering

Core offering

Potero AS publishes and sells a Norwegian-language self-help book titled "Oppmerksomhets-ledelse" (Attention Management/Leadership) focused on coping, meaning, and mindful human presence. The company also self-describes as a supplier of IT solutions and consulting/training services, and holds a 10-year Microsoft Cloud Partner relationship. Its primary evidenced commercial activity is direct-to-consumer book sales through its own website.

Product overview

Potero AS offers a single product — the book "Oppmerksomhets-ledelse" (Attention Leadership), a self-help/guidebook focused on coping, meaning, and mindful human presence. The company was founded in 2014 and has been a Microsoft Cloud Partner for 10 years, though no software product or SaaS offering is described in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

  • Oppmerksomhets-ledelse

Companies that use Potero

Customer profile

Segments1 record

Ideal customer profiles1 record

Potero technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Potero partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • MicrosoftcoreTechnology or IntegrationPotero AS has been a Microsoft Cloud Partner for 10 years, indicating a longstanding relationship in cloud technology solutions. This partnership suggests the company leverages Microsoft cloud infrastructure for their operations and potentially integrates with Microsoft services.

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Potero competitors and assessment

Company assessment

Broad incumbents

  • TietoEVRY: Nordic digital services and IT consulting company. Comparable to Potero's stated IT consulting business, particularly in the Nordic market where both operate.
  • Accenture: Global IT consulting and services firm with Nordic operations. Comparable to Potero's IT solutions/consulting business model, though operating at vastly larger scale.
  • Sopra Steria: European IT services and consulting firm with strong Nordic presence. Comparable to Potero's stated IT solutions/consulting activities, though at vastly larger scale.
  • Gyldendal Norsk Forlag: Largest Norwegian publisher with broad catalog including self-help and personal development titles. Comparable as a Norwegian book publisher, though operating at substantially larger scale than Potero.
  • H. Aschehoug & Co: Long-established Norwegian publisher of general trade and non-fiction. Comparable to Potero as a Norwegian non-fiction/self-help publisher, though at much greater scale.
  • Cappelen Damm: Major Norwegian publisher covering general trade and non-fiction including self-help. Comparable to Potero's book publishing activity, but with established distribution and broad back catalog.

Direct peers

  • Bouvet ASA: Norwegian IT consulting and services firm listed on Oslo Børs. Comparable to Potero's stated IT solutions, consulting, and training services, particularly within the Norwegian market and Microsoft ecosystem.
  • Knowit AB: Nordic IT and digital consulting firm with Norwegian operations. Comparable to Potero's stated IT solutions and consulting services business model.
  • Kagge Forlag: Norwegian publishing house known for personal development, philosophy, and adventure books. Directly comparable to Potero's Norwegian-language self-help/personal development book publishing activity.
  • Itera ASA: Nordic IT consultancy providing technology consulting and digital services. Comparable to Potero's firmographic description of IT solutions and consulting/training offerings.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Potero social profiles

Digital presence

Potero financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Potero leadership team

Management profile

Number of profiles

Potero funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Potero M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potero

What does Potero do?

Potero AS publishes and sells a Norwegian-language self-help book titled "Oppmerksomhets-ledelse" (Attention Management/Leadership) focused on coping, meaning, and mindful human presence. The company also self-describes as a supplier of IT solutions and consulting/training services, and holds a 10-year Microsoft Cloud Partner relationship. Its primary evidenced commercial activity is direct-to-consumer book sales through its own website.

Is Potero a public or private company?

Potero is a private company. It is classified as unknown and is currently operating.

When was Potero founded?

Potero was founded in 2014. It employs 1 to 10 people.

Where is Potero based?

Potero is headquartered in Oslo, Norway, in the Europe region.

How does Potero make money?

One revenue line is on record: book Sales.

Who are Potero's main competitors?

Broad incumbents on record are TietoEVRY, Accenture, Sopra Steria, Gyldendal Norsk Forlag, H. Aschehoug & Co and Cappelen Damm. Direct peers are Bouvet ASA, Knowit AB, Kagge Forlag and Itera ASA.

Does Potero have an API?

No public API is recorded for Potero.

What industry is Potero in?

Potero's product category is Self-Help Publishing. Its primary akta.pro industry code is MPAJAJAE, Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales). Its NAICS code is 54161 and its SIC code is 2731.

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