What The School Trip Group does

The School Trip Group Ltd is a UK-based, founder-led ticket agency and booking intermediary for school educational trips. Operating as a private limited company registered in England and Wales (company number 13753373) from London, the company runs a web-based platform (theschooltrip.co.uk) that aggregates inventory from theatres, museums, theme parks, activity centres, and cultural attractions and routes bookings from UK schools through to those venues. The platform supports self-serve browsing and filtering by category (West End Theatre, Pantomime, Activity Centre, Residential, Overseas, London, Primary, Secondary) alongside an account management system, enquiry forms, and a tiered School Trip Rewards loyalty program (Bronze 0.5%, Silver 0.75%, Gold 1% cashback, 100 points per booking). It also operates a free Teacher Club membership with exclusive preview events.

The company does not produce, promote, host, or control events; it sells tickets on behalf of event organisers and earns revenue via booking fees, handling fees, and commissions agreed with those organisers. No booking fees are charged to school groups, and per-student pricing is set per venue — examples range from £8 at Aerospace Bristol to £25-£29.50 at Disney's The Lion King. The stated value proposition is trip-planning convenience, transparent group pricing, free curriculum-linked resources, and free adult-ticket ratios (typically one free adult per 10 students). Customer base is described as 10,000+ teachers across UK primary, secondary, further education, and home-educator segments, with the company holding a 5.0-star Google rating across 100+ reviews. The technology stack is not disclosed and is best characterised as a standard content-managed booking marketplace; no API, mobile app, or proprietary technology is documented.

Strategically, The School Trip Group is positioning itself as a curated, community-led UK school-trip marketplace rather than a general ticket reseller. Key partners include the Royal Shakespeare Company, Disney's The Lion King, Wicked, MAMMA MIA!, Matilda The Musical, Harry Potter and the Cursed Child, CABARET, Witness for the Prosecution, the British Library, Aerospace Bristol, Rock Up climbing centres, Paultons Theme Park, and the Science and Industry Museum Manchester. The School Trip is also a member of the Society of Ticket Agents and Retailers (STAR), which provides consumer protection and dispute resolution. The company is founder-owned and operated by Tom Sanderson, with no institutional investors or parent entity disclosed.

Name

The School Trip Group

Legal name

The School Trip Group Ltd

Website

https://theschooltrip.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The School Trip Group is a London-based ticket agency and curated booking marketplace that helps UK schools plan and book educational trips to theatres, museums, theme parks, and attractions, generating revenue via supplier-side commissions and fees across primary, secondary, and further education segments.

Ownership category

akta.pro rank

Product category

Educational Travel Booking

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

School Group & Curriculum-Led Trips (THAKAGAB), Student & Youth Educational Tours (THAKAGAA), Tour/Activities/Attractions Reservation Systems (THALADAG)

Keywords

• School trip booking
• Educational travel agency
• Group ticketing platform
• Theatre ticket agency
• School trip marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Ticket Sales (Agency Model): The School Trip acts as a ticket agency selling tickets on behalf of Event Organisers. They do not produce, promote, host or control events. The company earns revenue by facilitating school group bookings for theatres, attractions, and venues across the UK. They charge booking fees and handling fees as agreed with Event Organisers, and may also earn commissions on transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The School Trip Group operates a UK-focused digital booking platform that acts as a ticket agency, helping schools find, plan, and book educational trips to theatres, museums, attractions, theme parks, and activity centres. The platform curates trips by category (West End Theatre, Pantomime, Activity Centre, Residential, London, Primary, Secondary), provides a tiered rewards programme with cashback on bookings, coordinates communication between schools and venues/attractions, and offers free teacher preview events and downloadable educational resources.

Product overview

The School Trip Group operates a unified booking platform that helps UK schools plan and book educational trips. The core product is The School Trip Platform, which integrates a product catalog (School Trip Ideas), a loyalty program (School Trip Rewards with Bronze/Silver/Gold tiers), and a teacher membership community (Teacher Club). Teachers can browse trips, manage bookings, earn rewards, and access exclusive events through the platform. The company acts as a ticket agency, selling tickets on behalf of event organisers including theatres, museums, and attractions across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• The School Trip Platform A web-based school trip booking platform that connects UK schools with theatres, museums, attractions, and venues. The platform enables teachers to browse, filter, and book educational trips with features including an account management system, enquiry forms, and a rewards program.
• School Trip Rewards A tiered loyalty and cashback programme for UK schools with Bronze, Silver, and Gold tiers. Schools earn points (100 points per booked trip) and cashback (0.5%-1% based on tier) on trips booked through the platform, redeemable against future bookings, along with exclusive offers and event priority access.
• Teacher Club A free membership programme providing teachers with exclusive invitations to preview shows, exhibitions, and attractions, personal trip planning advice, and access to the School Trip Rewards scheme.

Quantifiable outcome

• Trusted by over 10,000 teachers across the UK
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core.

• Aerospace BristolcoreStrategic or Co-development PartnerAerospace Bristol is featured as a key attraction partner offering school trips with interactive exhibits and curriculum-linked workshops. The partnership provides educational experiences in aviation history with hands-on activities suitable for Key Stages 1-4.
• Royal Shakespeare Company (RSC)coreStrategic or Co-development PartnerRSC is a flagship partner offering school trips to productions including My Neighbour Totoro (6 Olivier Awards), Matilda The Musical, A Midsummer Night's Dream, As You Like It, Julius Caesar, and more. Includes workshops and free teaching resources.
• Disney's The Lion King (West End)coreStrategic or Co-development PartnerDisney's The Lion King at the Lyceum Theatre is offered as a premium school trip with 350+ costumes, 232 puppets, and curriculum-linked resources. Booking until December 2027.
• British LibrarycoreStrategic or Co-development PartnerThe British Library is partnered with The School Trip to offer educational visits and resources for school groups.
• Wicked (Apollo Victoria Theatre)coreStrategic or Co-development PartnerWicked at Apollo Victoria Theatre offers school trips with free downloadable lesson plans, Anti-Bullying and Diversity resources, and post-show Q&A options. Booking until August 2027.
• MATILDA The Musical (Cambridge Theatre)coreStrategic or Co-development PartnerRSC's Matilda The Musical offering school trips with free planning guides, education workshops, and character education videos. Booking until September 2027.
• National Museums LiverpoolcoreStrategic or Co-development PartnerNational Museums Liverpool offers educational school trips and workshops across their museum portfolio in Liverpool.
• Harry Potter and the Cursed ChildcoreStrategic or Co-development PartnerThe West End production offers school trip opportunities with educational resources and resources for studying the play.
• MAMMA MIA! (Novello Theatre)coreStrategic or Co-development PartnerMAMMA MIA! offers school trips exploring themes of identity, family, and friendship with ABBA's iconic music. Over 26 years in London's West End.
• W (The Devil Wears Prada)coreStrategic or Co-development PartnerThe Devil Wears Prada at Dominion Theatre featuring original music by Elton John and over 300 bespoke costumes. Booking until February 2027.
• CABARET (Kit Kat Club)coreStrategic or Co-development PartnerCABARET at the Playhouse Theatre offers school trips with three education packs and immersive pre-show entertainment. Winner of 7 Olivier Awards.
• Witness for the Prosecution (London County Hall)coreStrategic or Co-development PartnerAgatha Christie's Witness for the Prosecution offers school trips with free KS3-5 education packs featuring four lesson plans. Booking until April 2027.
• Rock Up (Nationwide Climbing Centres)coreStrategic or Co-development PartnerRock Up operates multiple indoor climbing centres across the UK (Walton on Thames, Rushden Lakes, Manchester, Meadowhall, Watford, Lakeside) offering PE-focused school trips with curriculum-aligned activities.
• Paultons Theme ParkcoreStrategic or Co-development PartnerPaultons Theme Park in Hampshire offers school trips with themed workshops (Rollercoaster Forces, Ride Programming, Biology sessions) across Key Stages 1-4. Student tickets from £11.75.
• Science and Industry Museum ManchestercoreStrategic or Co-development PartnerScience and Industry Museum offers school trips with curriculum-inspired workshops, interactive galleries, and live science shows. SEND-friendly sessions available.
• Starlight Express (UK Tour)coreStrategic or Co-development PartnerAndrew Lloyd Webber's Starlight Express touring UK theatres (Leicester, Liverpool, Glasgow, Sunderland, Birmingham, Southampton) from May 2027 with school rates.
• NEON (Ramses and The Pharaohs' Gold)coreStrategic or Co-development PartnerNEON exhibition at Battersea Power Station offers school trips to see the Coffin of Ramses II and over 180 ancient Egyptian artefacts. Includes classroom resources.
• Society of Ticket Agents and Retailers (STAR)coreChannel Partner/ Reseller/ DistributorThe School Trip is a member of STAR, using their dispute resolution service. This membership provides credibility and consumer protection for school bookings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Viator (TripAdvisor Experiences): Worldwide tours, attractions and experiences booking platform. Comparable as an incumbent ticketing marketplace for UK attractions and West End shows, even though it does not focus on school groups.
• GetYourGuide: Global activities and experiences marketplace with a large UK inventory of attractions, tours, and tickets. Comparable in mechanism (aggregated ticket/activity marketplace) even though it serves the general consumer rather than schools specifically.

Emerging players

• TodayTix: Mobile-first theatre ticketing app with London West End inventory. Comparable because it operates in the same transactional ticket lane for the same West End productions that anchor The School Trip's catalogue, even if its customer is the general public.
• Headout: Aggregator for theatre, attractions, and city experiences with growing UK presence. Comparable as a curated ticketing partner for the same West End shows and attractions that The School Trip books, but serving the general consumer.

Direct peers

• The School Travel Company: Specialist in UK and European school trips for primary and secondary schools. Directly comparable because it sells the same kind of structured educational experiences to UK teachers via similar channels.
• Equity School Travel (Educational Trips & Travel): UK specialist school tour company offering curriculum-linked residential and day trips. Comparable because it targets the same school audience with a similar value proposition of convenience and curriculum alignment.
• NGT (Next Generation Travel): UK school and youth group tour operator with broad curriculum-linked offerings. Comparable to The School Trip because it sells group experiences into UK schools with a similar "stress-free for teachers" value proposition.
• Halsbury Travel: UK specialist school trip operator covering day, residential, and overseas trips. Directly comparable as it competes for the same teacher-driven group bookings and the same school trip allocation cycle.
• WST Travel (WST formerly known as European Study Tours): UK educational tour operator that organizes school trips (UK and overseas) for primary and secondary schools. Highly comparable because it targets the same customer (UK teachers), bundles transport + accommodation + attractions, and competes for the same annual school trip budget pool.
• Voyagers School Travel: Family-run UK specialist in school trips (UK, European and ski). Comparable due to identical target market, package-based bookings, and reliance on the same UK teacher decision-maker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theschooltripco
• Facebookfacebook.com/theschooltrip
• Instagraminstagram.com/theschooltrip

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The School Trip Group