Park Family Eye Care

What Park Family Eye Care does

Park Family Eye Care is a privately held, single-location optometry practice founded in 1977 in North Aurora, Illinois, serving the Fox Valley suburbs of greater Chicago. The practice is staffed by three optometrists — founder Dr. Bill Park (49 years in practice, 2023 Illinois Optometrist of the Year), his daughter Dr. Lena Park (pediatric and InfantSEE specialist), and Dr. Jeffrey Harris (specialty contact lens fitting) — plus an ABO-certified optician manager Suzi Cabage and supporting staff.

The practice operates a vertically integrated eye care model spanning professional services and retail optical. Clinical offerings include comprehensive well-vision exams, diabetic eye examinations, pediatric and infant (InfantSEE) assessments, medical eye disease management (glaucoma, macular degeneration, dry eye, infections), and specialty contact lens fittings including Ortho-K, scleral, multifocal, and rigid gas permeable lenses. A four-modality myopia management program combines overnight Ortho-K, daytime soft myopia-control contacts (MiSight), Essilor Stellest spectacle lenses, and low-dose atropine. Diagnostic instrumentation is best-in-class and continuously refreshed: Zeiss Clarus 500 ultrawide fundus photography (4th generation in 5 years), Topcon Maestro 2 OCT, Octopus 900Pro automated perimetry, Medmont Meridia Pro topographer (Nov 2023), Topcon CV 5000 digital refraction (2021), I-Care tonometer, Digital Pachymetry, and Frequency Doubling Technology visual field. Optical retail includes over 1,000 designer frames (Ray-Ban, Coco Song, Burberry, Polo, Tory Burch, Versace, Calvin Klein, Nike, Prodesign Denmark) and premium lens products (Varilux XR AI-designed progressives, Transitions Generation S, XPERIO UV polarized sun lenses, Crizal Sapphire HR, Eyezen). Adjacent revenue comes from LASIK/SMILE co-management with TLC Laser Eye Centers and Aurora Eye Clinic referrals, TEARCARE dry eye thermal procedures, kindergarten and driver's license vision exams.

The business model is a community- and referral-led private practice. Patient acquisition is driven primarily by word-of-mouth and multi-generational family referrals rather than advertising; the practice explicitly states it "no longer advertise[s] in the phone book." New patient scheduling is available 24/7 via Adit software, and contact lens re-orders are fulfilled through a wewillship.com e-commerce storefront with home shipping. Revenue is paid on a transaction basis from a mix of individual self-pay, vision insurance reimbursements (VSP, EyeMed), and medical insurance (Medicare, BCBS PPO, Aetna, Humana, Cigna, Tricare). Over five decades, the practice has absorbed the patient bases of five retired local practitioners, consolidating regional optometry demand onto a single footprint that now serves customers across Aurora, Naperville, Geneva, St. Charles, Elgin, Batavia, Oswego, and broader Fox Valley.

Name

Park Family Eye Care

Legal name

Park Family Eye Care

Website

https://parkfamilyeyecare.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Park Family Eye Care is a privately held, single-location optometry practice in North Aurora, Illinois, founded in 1977. It serves Fox Valley families with comprehensive eye exams, myopia management, dry eye treatment, diagnostic imaging, and an optical dispensary of 1,000+ designer frames.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

Keywords

• Comprehensive eye exams
• Optical retail services
• Myopia management treatment
• Contact lens fittings
• Diagnostic eye imaging

Headquarters

HQ city

North Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Comprehensive Eye Examinations: Routine and medical eye exams including wellvision exams, diabetic examinations, pediatric exams, and infant exams. Accepts many major medical plans for eye conditions.
2. Optical Products (Eyeglasses and Frames): Sale of frames and lenses with over 1000 high fashion brand name frames. Includes specialty lenses for high prescriptions, Transitions photochromic lenses, and premium anti-reflective coatings.
3. Contact Lens Sales and Fittings: Contact lens sales with fitting services including specialty lenses for astigmatism, multifocal, Ortho-K overnight lenses, and scleral lenses. Online ordering available through their website.
4. Specialty Services: Myopia management (overnight lenses, daytime soft lenses, spectacle lenses, prescription drops), LASIK co-management with TLC, TearCare thermal procedure, driver license vision exams.
5. Diagnostic Testing: Advanced diagnostic imaging and testing including OCT scans, ultrawide fundus photography, visual field analysis, and corneal topography. OCT Wellness Screening available for additional fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Park Family Eye Care is a private optometry practice that provides comprehensive eye examinations, medical eye disease management, specialty contact lens fittings, and an in-house optical dispensary with over 1,000 designer frames and premium lens products. The practice also offers pediatric eye care (including InfantSEE assessments), myopia management programs, LASIK/SMILE co-management, dry eye treatment, and driver license vision exams, supported by advanced diagnostic imaging instruments.

Product overview

Park Family Eye Care is a private optometry practice offering a comprehensive, vertically integrated eye care portfolio spanning clinical services, diagnostic instrumentation, optical products (eyeglasses and contact lenses), and myopia management treatments. The practice was established in 1977 in North Aurora, IL, and is led by three optometrists: Dr. Bill Park (founder, 49+ years), Dr. Lena Park (pediatric specialist), and Dr. Jeffrey Harris (specialty contact lens fitting). Core offerings include well-vision and diabetic eye examinations, eye disease treatment (glaucoma, dry eye, infections), LASIK/SMILE co-management with TLC Laser Eye Centers, kindergarten and InfantSEE assessments, and driver's license vision exams. The optical department stocks over 1,000 frames across designer brands (Coco Song, Tory Burch, Versace, Burberry, Polo, Ray-Ban, Calvin Klein, Nike, Brooks Brothers, Vera Bradley, Nautica, Ralph Lauren, Marchon NYC, Prodesign Denmark, and more) and offers premium lens products including Essilor Stellest (FDA-authorized myopia control spectacle lens), Varilux XR AI-designed progressive lenses, Transitions photochromic lenses (Generation S, Vantage polarized), XPERIO UV polarized sun lenses, Crizal Sapphire HR coatings, Eyezen single vision digital lenses, and specialty high-index materials (Trivex, drill-mounted lenses). Contact lens portfolio includes MiSight 1 Day (myopia control), ACUVUE OASYS MAX 1-Day (blue-light filtering multifocal toric), TOTAL30 Multifocal and TOTAL30 Monthly, Biofinity XR and Biofinity Energys, DAILIES TOTAL1, PRECISION1, PRECISION7, MyDay, and Ortho-K overnight lenses. Myopia management combines four treatment modalities: Ortho-K overnight lenses, daytime soft myopia-control contacts, Essilor Stellest spectacle lenses (H.A.L.T. technology), and low-dose atropine prescription drops. The practice operates a TEARCARE in-office thermal procedure for severe dry eye. Diagnostic instrumentation includes Zeiss Clarus 500 ultrawide fundus photography (4th generation), Topcon Maestro 2 OCT/HD photo, Octopus 900Pro automated perimetry, Medmont Meridia Pro topographer (2023), Topcon CV 5000 digital refraction system (2021), Topcon CA800 Corneal Analyzer, I-Care Bounce tonometer, Canon noncontact tonometers, Nidek autorefractors, Digital Pachymetry, Digital Lensmeter with WAVEFRONT technology, Frequency Doubling Technology (FDT) visual field, Axial Length measurement, and Retinomax 3 autorefractor/keratometer. The practice accepts VSP, EyeMed, Medicare, Blue Cross Blue Shield PPO, Aetna, Humana, Cigna, Tricare, and others, and uses Adit for online scheduling/patient communication and Eyefinity as its website platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Examinations Routine well-vision exams, diabetic eye examinations with dilation, pediatric eye exams, and infant eye exams performed by the practice's three optometrists using advanced diagnostic imaging; accepts major medical plans for eye conditions.
• Designer Eyewear and Optical Dispensary In-house optical dispensary carrying more than 1,000 high-fashion brand name frames including Ray-Ban, Coco Song, Burberry, Prodesign Denmark, Polo, Versace, Tory Burch, Calvin Klein, Nike, Brooks Brothers, Vera Bradley, Nautica, Ralph Lauren, and Marchon NYC, paired with premium lens products such as Varilux XR progressive lenses, Essilor Stellest myopia-control lenses, Transitions Generation S and Vantage photochromic lenses, XPERIO UV polarized sun lenses, Eyezen single vision digital lenses, and Crizal Sapphire HR coatings.
• Contact Lens Sales and Specialty Fittings Contact lens sales and professional fittings including MiSight 1 Day myopia-control lenses, ACUVUE OASYS MAX 1-Day, TOTAL30 Multifocal for Astigmatism, Biofinity XR Extended Range, Biofinity Energys, DAILIES TOTAL1, TOTAL30 Monthly, PRECISION1, PRECISION7, and MyDay 1-Day (including multifocal), with specialty fittings for scleral lenses and Ortho-K overnight lenses. Online ordering is available through the practice website via a third-party storefront.
• Myopia Management Program Comprehensive childhood myopia management program offering four treatment modalities: Ortho-K overnight contact lenses that reshape the cornea during sleep, daytime soft myopia-control contact lenses, Essilor Stellest spectacle lenses with H.A.L.T. lenslet technology, and low-dose atropine prescription drops, with axial length measurement used to monitor progression.
• LASIK and SMILE Laser Vision Correction Co-Management Pre-operative evaluation, candidacy assessment, and post-operative co-management for LASIK and SMILE refractive surgery through partnership with TLC Westchester Chicagoland Laser Eye Centers (Medical Director Dr. Louis Probst) and referrals to Kovach Eye Institute for cataract, LASIK, and corneal surgery; includes free 30-minute LASIK consultations.
• Dry Eye Specialty Treatment Specialty dry eye clinic offering severity testing on the Topcon CA800 corneal analyzer, TEARCARE in-office open-eye thermal procedure, prescription pharmaceuticals (Vevey, Tryptyr, Cequa, Xiidra, Miebo), and over-the-counter regimens including eye scrubs, hot compresses, artificial tears, and omega-3 supplements.
• Eye Disease Treatment Services Medical management of eye disease including glaucoma evaluation and medication, foreign body removal, treatment of bacterial, allergic, and viral eye infections, oral and topical medication prescription, and coordination with retinal and corneal specialists; supported by advanced diagnostic imaging.
• Driver's License Vision Exam Comprehensive eye examination that completes the Illinois driver's license vision requirement form in-office, valid for six months from examination; designed to avoid waiting in line at the license renewal center.
• Kindergarten Eye Examinations

Quantifiable outcome

• Xperio UV lenses eliminate 100% of blinding reflective glare and offer E-SPF 50+ UV protection (highest available)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TLC Laser Eye CenterscoreStrategic or Co-development PartnerAffiliated with TLC Westchester Chicagoland Laser Eye Centers for LASIK co-management. Dr. Louis Probst is the Medical Director and has performed over 115,000 LASIK procedures. Park Family Eye Care provides pre-operative and post-operative care for LASIK patients. Practice has worked with TLC since they began many years ago. Free 30-minute LASIK consultations offered at Park Family Eye Care.
• Aurora Eye Clinic, Ltd.minorChannel Partner/ Reseller/ DistributorLong-standing referral relationship for severe emergencies and surgical care. Aurora Eye Clinic is a full service ophthalmology office specializing in diagnoses and treatment of vision disorders and eye diseases with over 60 years in practice. They offer medical and surgical care for patients of all ages.
• Kovach Eye InstituteminorChannel Partner/ Reseller/ DistributorSpecialty clinic for referrals for premium bifocal and astigmatism cataract surgery, LASIK and corneal disease surgery, and immediate care retinal surgery. Presented Dr. Bill Park with Optometrist Above and Beyond Award in December 2023.
• AditcoreTechnology or IntegrationOnline scheduling platform used for patient appointments 24/7. Adit software enables electronic communication with patients including texting functionality. Used for patient forms, appointment reminders, and recalls.
• VSP Vision CarecoreChannel Partner/ Reseller/ DistributorVision insurance provider. Practice is a VSP provider, accepting VSP participants and authorizing benefits at time of appointment. VSP covers comprehensive eye examinations with copay and provides allowances for frames, lenses, and contact lenses.
• EyeMed Vision PlanscoreChannel Partner/ Reseller/ DistributorVision insurance provider. EyeMed is one of the fastest growing vision plans with large number of programs providing discounted fees or reimbursements for routine, non-medical vision care and materials.
• InfantSEE ProgramcoreStrategic or Co-development PartnerDr. Lena Park and Dr. Jeffrey Harris are proud participants in the InfantSEE program. Provides one-time, no cost eye assessment for infants between 6 to 12 months of age. Program designed to detect vision problems early including high prescription, amblyopia, and retinoblastoma.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• MyEyeDr. Multi-location optometry practice combining comprehensive eye exams with an integrated optical retail dispensary, similar to Park Family Eye Care's vertically integrated model. Offers comparable contact lens fittings and insurance plan participation at scale.
• 1-800 Contacts: Online contact lens retailer directly competing with the practice's online contact lens fulfillment via wewillship.com. Same prescription verification workflow and direct-to-patient shipping model.
• America's Best Contacts & Eyeglasses: High-volume optical chain providing eye exams bundled with two-pair eyeglass deals. Directly competes in the value-oriented end of the same market Park Family Eye Care serves, with strong contact lens and frame retail focus.
• Stanton Optical: Multi-state optical chain offering eye exams and eyewear at value pricing, often within larger retail formats. Directly comparable vertically integrated model with both clinical and retail components.
• For Eyes: National optical retail chain offering eye exams, prescription eyewear, and contact lenses with in-store optometrists. Closely comparable business model with both professional services and retail optical sales under one roof.

Broad incumbents

• LensCrafters: Premium national optical retail brand operating in-store optometrists within mall and shopping center locations. Overlaps significantly with Park Family's exam-plus-eyewear model but at much larger scale and broader geographic reach.
• Warby Parker: DTC eyewear brand that has expanded into physical retail with in-store eye exams. Competes on frame pricing and convenience while offering comparable prescription eyewear and contact lens products.
• Pearle Vision: Established optical franchise offering comprehensive eye exams, designer frames, and contact lenses through independently owned locations. Comparable service mix with insurance plan participation and brand-name eyewear selection.

Emerging players

• EyeBuyDirect: Online-first eyewear retailer focusing on affordable prescription frames and lenses. Partially overlaps with Park Family's frame retail business as consumer purchasing behavior shifts toward e-commerce.
• Hubble Contacts: DTC subscription contact lens brand competing directly on the practice's recurring contact lens revenue. Threatens the in-office contact lens repurchase business with lower-cost online subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parkfamilyeye
• Facebookfacebook.com/ParkFamilyEye
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Family Eye Care