ERA Vietnam

What ERA Vietnam does

ERA Vietnam (Công Ty Cổ Phần Bất Động Sản ERA Việt Nam) is a privately held Vietnamese real estate brokerage franchise, incorporated on 30 July 2013 in Ho Chi Minh City under tax code 0312393109, and operating as the authorized Vietnam franchisee of the global ERA Real Estate brand founded in 1971 in the USA. The company's functional role is to act as an exclusive distribution agent for property developers in Vietnam, matching residential buyers and investors to a portfolio of 110+ projects spanning primary residences, investment properties, second homes, and vacation/holiday real estate. ERA Vietnam is now positioned within Compass International Holdings following the 2026 merger of Anywhere and Compass, and its stated geographic reach covers 39+ countries, 2,394 offices, and 40,000+ agents globally, of which 2,000+ agents operate under the ERA Vietnam brand domestically.

The company's core product stack is built around two proprietary assets: My ERA, a digital ecosystem providing agents with tools for transaction management, customer relationship management, and product inventory access, and ERA Academy, an international-standard training platform equipping agents with real estate consulting skills. These assets sit on top of a commission-based revenue model in which ERA Vietnam earns transaction fees on property sales, offering agents a progressive commission structure (described in Vietnamese marketing as 'lũy tiến') and revenue-sharing incentives for team development; exact commission percentages are not publicly disclosed.

Go-to-market is executed primarily through direct sales via the 2,000+ agent network supported by physical offices in Ho Chi Minh City (headquarters), Da Nang, and Hanoi, with project showrooms supplementing field activity. Marketing and lead-conversion channels include the corporate website (era.com.vn), Facebook, YouTube, the Zalo messaging platform, and the ERA Insights newsletter. Named enterprise customers (developer counterparties) include ERAS Đà Lạt for the Khu Đô Thị Phú Gia Bảo Lộc project, the Keppel Land–Khang Điền joint venture for Gladia Heights and Gladia by the Waters, and Nam Long Group for multiple award-recognized projects such as Izumi City, Waterpoint, and Mizuki Park.

Name

ERA Vietnam

Legal name

Công Ty Cổ Phần Bất Động Sản ERA Việt Nam

Website

https://era.com.vn

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ERA Vietnam is a privately held real estate brokerage franchise operating in Vietnam under the global ERA Real Estate network (now part of Compass International Holdings). It distributes 110+ residential property projects to buyers and investors through a 2,000+ agent network supported by the My ERA platform and ERA Academy.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

akta.pro secondary industry

Office Real Estate Asset Management (BPAJAMAG)

Keywords

• Real estate brokerage
• Property distribution
• Residential projects
• Agent network
• Real estate consulting

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commissions: ERA Vietnam generates revenue through commissions on property sales as an exclusive distribution agent. Agents receive progressive commission rates, and the system includes revenue sharing for team development and passive income building.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ERA Vietnam operates as an exclusive distribution agent for real estate projects in Vietnam, connecting property developers with buyers through a network of 2,000+ trained real estate agents. The company distributes over 110 residential projects across Vietnam's real estate market and provides professional property sales consultation supported by its proprietary My ERA digital ecosystem for transaction management and the ERA Academy international-standard agent training program.

Product overview

ERA Vietnam operates as an international real estate brokerage franchise under the ERA Real Estate global network (part of Compass International Holdings). The company offers property distribution services across 110+ projects in Vietnam, supported by its proprietary My ERA technology ecosystem for sales optimization and the ERA Academy training platform for agent development. The core business focuses on connecting property developers with buyers through a network of trained real estate agents.

Differentiator

Problem solved

Functional benefit

Products and services

• ERA Vietnam Real Estate Brokerage and Distribution Services Exclusive real estate distribution and brokerage services in Vietnam, providing property developers with access to a network of 2,000+ trained agents to market and sell residential projects. Services include property consultation, transaction support, sales organization, and marketing execution across 110+ residential projects nationwide.

Quantifiable outcome

• 110+ projects distributed across the Vietnam real estate market
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• ERAS Đà Lạt (Công ty Cổ phần Đầu tư ERAS Đà Lạt)coreChannel Partner/ Reseller/ Distributor · 25 June 2026ERA Vietnam signed a strategic partnership with ERAS Đà Lạt to serve as the exclusive distribution agent for the Khu Đô Thị Phú Gia Bảo Lộc project in Bảo Lộc market. ERA Vietnam is responsible for customer acquisition strategy, sales organization, marketing execution, and project brand recognition in the Bảo Lộc real estate market.
• Keppel Land & Khang Điền (Joint Venture for Gladia Heights & Gladia by the Waters)coreChannel Partner/ Reseller/ Distributor · 17 June 2026ERA Vietnam signed partnership and appointed core team for Gladia Heights & Gladia by the Waters — a premium riverfront residential project developed by Keppel Land and Khang Điền joint venture in East Ho Chi Minh City. ERA Vietnam will handle distribution and sales of the project.
• ERA Real Estate (Global Franchise Network)coreChannel Partner/ Reseller/ DistributorERA Vietnam operates as the authorized franchisee/member of ERA Real Estate, a global real estate brokerage franchise brand established in 1971 in the USA. ERA Vietnam benefits from the global network presence in 39+ countries with 2,394 offices and 40,000+ agents. The brand is now part of Compass International Holdings following Anywhere's merger with Compass in 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• APAC Realty: Singapore-listed parent of ERA Asia, operating ERA franchises across multiple Asia-Pacific markets including its core Singapore market. Direct comparable as a regional ERA franchise operator with similar business model, agent network focus, and commission-based revenue.

Emerging players

• Batdongsan.com.vn: Vietnam's leading online real estate listing platform. Comparable as an adjacent player competing for buyer-seller connections in Vietnam, though operating a digital marketplace model rather than a commissioned-agent distribution network.
• Meey Land: Vietnamese proptech company offering real estate technology platforms and services. Comparable as an emerging competitor bringing digital-first approaches to Vietnam real estate transactions.

Broad incumbents

• CBRE Vietnam: Global commercial real estate services firm with Vietnam presence. Comparable as a competing international real estate services brand pursuing developer distribution mandates and serving institutional and residential clients in Vietnam.
• Savills Vietnam: Global real estate services firm with established Vietnam operations offering brokerage, advisory, property management, and valuation services. Comparable as an international real estate franchise competing for premium developer mandates and HNW buyer segments in Vietnam.
• Cushman & Wakefield Vietnam: Global real estate services firm with Vietnam operations. Comparable as a competing international franchise offering brokerage, valuation, and project advisory services in Vietnam.
• Knight Frank Vietnam: International real estate consultancy with Vietnam presence. Comparable as a competing global franchise offering brokerage, advisory, and residential project marketing services in Vietnam.
• Colliers Vietnam: Global real estate services firm operating in Vietnam. Comparable as a competing international brokerage brand pursuing project marketing and advisory mandates in the Vietnamese market.
• Jones Lang LaSalle (JLL) Vietnam: Global real estate services and investment management firm with Vietnam operations. Comparable as a competing international brand offering brokerage, advisory, and property services across residential and commercial segments.

Regional players

• Dat Xanh Group: Major Vietnamese real estate brokerage and services group with national coverage. Comparable as a large local competitor pursuing project distribution and agent-based sales across Vietnam's residential market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ERAVIETNAM
• Facebookfacebook.com/eraviet
• LinkedInlinkedin.com/company/era-vietnam-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERA Vietnam