Meey Land Group Joint Stock Company

What Meey Land Group Joint Stock Company does

Meey Land Group Joint Stock Company (Meey Group) is a Vietnam-based PropTech company founded in 2019 that operates an integrated ecosystem of digital real estate platforms targeting the Vietnamese market. The company builds and operates 20-26 interconnected technology products spanning the full real estate transaction lifecycle, including the Meey Land Super App, Meey Map (planning lookup with 1.3 million cumulative users and 39-province coverage), Meey Atlas (Big Data and GIS-based digital mapping), Meey CRM (broker management), Meey Value (AI-powered valuation), Meey 3D (VR/AR visualization), Meey Finance, Meey Ads, Meey Chat, Meey Page, and supporting modules such as Meey One (wallet), Meey Khach (customer pool), Meey Project, Meey Share, and Meey Review. The platform addresses systemic Vietnamese real estate market inefficiencies including information fragmentation, lack of transparency, valuation inaccuracy, and low broker digitalization through standardized data and AI-assisted analytics.

The company employs 500-plus staff across 30 representative offices in Vietnam and select international markets. Revenue combines platform subscriptions (VND 30,000 day passes to VND 3,600,000 annual packages), digital advertising, financial services integration, and data intelligence and analytics monetization. Go-to-market is hybrid: self-serve mobile and web channels serve individual brokers and consumers (SMB/long tail), while direct enterprise sales target five named Vietnamese banks (Vietcombank, VietinBank, PVComBank, HDBank, NCB), real estate developers (Thanh Do, AMG), and government agencies. Distribution partnerships with Vietnam Real Estate Association, Vietnam Real Estate Brokers Association, and National Institute of Urban and Rural Planning extend reach.

Meey Group raised $80 million in a Series 4 round in May 2025 led by The Global Emerging Markets Group and, through its US-incorporated parent Meey Global Corp, confidentially submitted a draft Form F-1 registration with the U.S. SEC in June 2026 for a proposed IPO. Strategic partners include PwC Vietnam (organizational restructuring to international standards), AWS (cloud infrastructure), ARC Group (IPO advisory), Richard Moore Associates (brand and ecosystem strategy), FPT, Google, and CMC. The company holds ISO 9001:2015 and ISO/IEC 27001:2013 certifications from BSI and has won four consecutive Sao Khue Awards (2022, 2023, 2025, 2026), Vietnam Digital Awards, ASEAN Awards 2025, and the Vietnam Wealth Advisor Summit 2025 recognition.

Name

Meey Land Group Joint Stock Company

Legal name

Meey Land Group Joint Stock Company (Công ty Cổ phần Tập đoàn Meey Land)

Website

https://meeygroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Meey Land Group is a Vietnam-based PropTech company operating an integrated ecosystem of 20+ digital real estate platforms targeting brokers, banks, developers, and consumers to address market data fragmentation and improve transaction transparency through AI-assisted analytics.

Ownership category

akta.pro rank

Product category

Real Estate Technology (PropTech)

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

akta.pro secondary industry

Real Estate Tokenization Platforms (FSADAEAC)

Keywords

• Real estate technology
• Proptech platforms
• Digital property valuation
• Construction planning maps
• Real estate data analytics

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscriptions and Licensing: Revenue from subscription-based access to Meey Group's ecosystem of platforms including Meey Map (planning search), Meey CRM (broker management), and Meey Atlas (digital mapping). Pricing includes various tiers from 1-day packages (30,000 VND) to annual packages (up to 3,600,000 VND).
2. Digital Advertising Services: Meey Ads platform connecting real estate advertisers with automated multi-platform advertising solutions.
3. Financial Services Integration: Meey Finance platform providing digital financial services specifically for real estate, potentially including transaction facilitation and financial product distribution.
4. Data Intelligence and Analytics: Data monetization through standardized real estate data, analytics solutions for state agencies, and valuation services for financial institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Meey Land Group operates an integrated PropTech ecosystem of 20+ digital platforms serving the Vietnamese real estate value chain. Core offerings include the Meey Land Super App (a 4.0 verified real estate information portal for property search, listing, and transaction), Meey Map (planning lookup with 39 provinces of construction data), Meey Atlas (multi-dimensional digital map platform), and Meey CRM (broker management), supported by specialized modules for AI valuation (Meey Value), 3D/VR visualization (Meey 3D), digital finance (Meey Finance), and advertising (Meey Ads). The platform addresses information fragmentation, valuation inaccuracy, and low digitalization in the Vietnamese real estate market.

Product overview

Meey Group operates a comprehensive PropTech ecosystem consisting of over 20 interconnected digital platforms serving different segments of the real estate value chain. The core offering centers on Meey Land Super App, an all-in-one super app integrating property search, listing, planning lookup, project information, valuation, and transaction services. Primary products include meeyland.com (4.0 verified real estate portal), Meey Atlas (comprehensive digital map platform using Big Data/GIS/Cloud Computing), Meey Map (planning map search tool), and Meey CRM (broker customer management). The ecosystem is enhanced with specialized modules including Meey Value (AI-powered valuation), Meey 3D (VR/AR visualization), Meey Chat (transaction messaging), Meey Finance (digital financial services), Meey Ads (multi-platform advertising), Meey Page (landing page builder), Meey Share/Review (AI-powered social networks), Meey One (digital wallet), Meey Khách (customer database), and Meey Project (project evaluation). The platform addresses market inefficiencies related to information fragmentation, lack of transparency, valuation inaccuracy, and low digitalization through data standardization and process optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Meey Land: Primary real estate portal and Super App platform - 4.0 verified real estate information portal connecting property seekers, listings, and transactions.
• Meey Map
• Meey CRM
• Meey Atlas
• Meey 3D
• Meey Value
• Meey Chat
• Meey Finance
• Meey Ads
• Meey Page
• Meey One
• Meey Project
• Meey Share
• Meey Khach

Products and services

• Meey Land Super App

Quantifiable outcome

• 25,000 daily accesses and 700+ new accounts per day for Meey Map platform
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PwC VietnamcoreImplementation/ SI/ Consulting PartnerCollaboration with PwC Vietnam (one of the world's top four auditing firms) to refine organizational structure and management mechanisms to international standards. PwC experts provide guidance for understanding strengths and weaknesses, developing remediation plans, and restructuring for growth.
• Amazon Web Services (AWS)coreTechnology or IntegrationPartnership with AWS, a subsidiary of global Amazon Corporation, to implement solutions that enhance product performance, reduce costs, improve user experience, and provide training to elevate operational quality.
• Richard Moore AssociatescoreStrategic or Co-development PartnerPartnership with Richard Moore Associates to co-consult and develop differentiation strategy for Meey Group brand and ecosystem products.
• British Standards Institution (BSI)coreImplementation/ SI/ Consulting PartnerCertification partner for ISO 9001:2015 (Quality Management System) and ISO/IEC 27001:2013 (Information Security Management System) certifications.
• Vietnam Real Estate AssociationcoreStrategic or Co-development PartnerPartnership with association to build digital technology platforms and contribute to industry standards development.
• Vietnam Real Estate Brokers AssociationcoreStrategic or Co-development PartnerPartnership to develop digital solutions for real estate brokers and promote industry professionalization.
• National Institute of Urban and Rural PlanningminorStrategic or Co-development PartnerCooperation to build digital technology platforms for urban and rural planning information.
• VietcombankminorChannel Partner/ Reseller/ DistributorBanking partner using Meey Map platform for planning search and real estate data access.
• VietinBankminorChannel Partner/ Reseller/ DistributorBanking partner using Meey Map platform for planning search and real estate data access.
• PVComBankminorChannel Partner/ Reseller/ DistributorBanking partner using Meey Map platform for planning search and real estate data access.
• HDBankminorChannel Partner/ Reseller/ DistributorBanking partner using Meey Map platform for planning search and real estate data access.
• BIDVminorChannel Partner/ Reseller/ DistributorBanking partner shown in company associations/partner logos section.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PropertyGuru Group: Southeast Asia's leading PropTech platform operating in Vietnam, Singapore, Thailand, Malaysia, and Indonesia. PropertyGuru is the most direct peer as it provides property listings, agent CRM, market data, and fintech solutions across the same region and customer segments Meey targets.
• Batdongsan.com.vn: Vietnam's largest real estate classifieds portal and the incumbent property listing marketplace. It is a direct competitor to Meey Land in the Vietnamese property search and broker marketing segments, sharing the same core buyer/seller/agent audience.

Broad incumbents

• Zillow Group: US-based real estate marketplace with Zillow Premier Agent, AI-powered Zestimate valuations, and 3D home tours. Comparable to Meey's Meey Land portal, Meey Value AI valuation, and Meey 3D offerings at a much larger, more mature scale — relevant as Meey expands to the US market.
• Compass: US real estate brokerage technology platform combining an agent-facing CRM with consumer-facing search. Comparable to Meey CRM and Meey Land portal in serving both broker productivity and end-user property discovery, though Compass focuses on brokerage representation rather than platform SaaS.
• REA Group: Australia-listed parent of realestate.com.au and operator across Asia. Comparable as a multi-country PropTech platform with data, advertising, and brokerage-adjacent services, offering a reference point for Meey's ambitions to scale internationally post-IPO.
• Redfin: US tech-powered brokerage with integrated search, valuation, and 3D tour features. Overlaps with Meey's portfolio of consumer search (Meey Land), valuation (Meey Value), and VR/AR tours (Meey 3D), serving as a large-scale PropTech reference comparable.

Regional players

• 99.co: Singapore-headquartered property platform expanding across Southeast Asia including Vietnam. Overlaps with Meey on property search, agent tools, and transaction support for a regional audience, and is a relevant comparable as Meey targets international expansion in Singapore.
• Property Finder: MENA-focused property portal expanding into Asia. Comparable on the listing/advertising marketplace model, agent CRM tools, and data services model that Meey also uses, providing a peer benchmark for emerging-market PropTech operators scaling beyond home geographies.
• VNG Corporation: Vietnam's leading internet company (Zalo, ZaloPay) preparing for international listing. Comparable as a Vietnamese technology company pursuing global capital markets, useful as a benchmark for Meey's US IPO trajectory and Vietnamese tech ecosystem positioning.

Others

• FPT Corporation: Vietnam's largest technology services group and an existing technology partner of Meey Group. Relevant as an adjacent Vietnamese tech ecosystem player and as a benchmark for scale, international expansion, and digital transformation capabilities in Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3KWSOiiB_lgoTSu6uX22fA
• Facebookfacebook.com/meeygroup
• LinkedInlinkedin.com/company/meeygroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meey Land Group Joint Stock Company