Hello Burlington

What Hello Burlington does

Hello Burlington is the official destination marketing organization (DMO) for Burlington, Vermont, operating as a tourism-promotion program under the Lake Champlain Regional Chamber of Commerce. Founded in 2019 and headquartered at 60 Main Street, Suite 100, Burlington, it targets five audience verticals — leisure tourists, meeting and group planners, wedding parties, sports groups, and prospective relocators — through a content website (helloburlingtonvt.com) that aggregates events, restaurants, accommodations, attractions, and visitor information for the greater Burlington region (Burlington, South Burlington, Winooski, Shelburne, Essex, Colchester, Williston, and the Lake Champlain islands).

The product surface comprises an events calendar, a restaurant and partner directory, a Creemee Challenge digital pass program for local ice cream stands, a blog content hub, and a dedicated accommodation booking subdomain (stay.helloburlingtonvt.com). The site is built on the Simpleview CRM and content management platform, a vendor specialized in DMO technology that supplies the listings, directory, and event functionality. Headcount is reported at 1–10, consistent with a small in-house marketing team that outsources the core technology layer. No mobile app, no API surface, and no AI features are disclosed in the input.

Commercially, Hello Burlington does not charge end visitors. Monetization is indirect and flows through the operating Chamber of Commerce: Chamber membership dues from local businesses, partner listing arrangements, and affiliate referral fees on accommodation bookings. The organization has no disclosed funding rounds, no outside equity ownership, no acquisitions, and no independent revenue figure, consistent with its structure as a nonprofit DMO program rather than a standalone company.

Name

Hello Burlington

Legal name

Hello Burlington

Website

https://helloburlingtonvt.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hello Burlington is the official destination marketing organization for Burlington, Vermont, operated by the Lake Champlain Regional Chamber of Commerce. It aggregates events, restaurant and accommodation directories, and a Creemee Challenge pass on its website, serving visitors, meeting planners, and wedding and sports groups.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Tour Operators (561520)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Onsite Program Management & Hospitality Desks (Staffing, Rooming Lists, Check-in) (THAHANAG)

Keywords

• Destination marketing services
• Tourism promotion
• Event calendar listings
• Local business directory
• Travel planning platform

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Tourism Promotion and Marketing Services: As a destination marketing organization affiliated with the Lake Champlain Regional Chamber of Commerce, Hello Burlington operates as a promotional arm for Burlington tourism. Revenue is generated through business partnerships, membership affiliations with local businesses (restaurants, hotels, venues), and possibly listing fees for the partners directory. The platform also drives bookings for accommodations through affiliated links.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hello Burlington operates a comprehensive destination marketing website that serves as the official tourism guide for Burlington, Vermont and the greater Burlington region. The platform aggregates event calendars, restaurant directories, business partner listings, trip planning tools, and editorial blog content into a single curated visitor resource. Revenue is generated through business partnerships, member affiliations with local businesses, and affiliate referral commissions on accommodation bookings.

Product overview

Hello Burlington is a destination marketing platform operated by the Lake Champlain Regional Chamber of Commerce, serving as the official tourism resource for Burlington, Vermont. The platform operates as a unified content and discovery hub comprising a main tourism website with event listings, restaurant and attraction directories, trip planning tools, and a blog content hub. Key products include an Events Calendar featuring local concerts, festivals, and community events; a Restaurant Directory highlighting waterfront dining and local cuisine; the Creemee Challenge digital pass program promoting local ice cream stands; trip planning resources with maps and visitor guides; and a Partner Directory connecting visitors with local businesses. The platform also supports specialized booking channels for accommodations and hosts industry resources for tourism partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Hello Burlington Tourism Platform Comprehensive destination marketing website serving as the official tourism guide for Burlington, Vermont and the greater Burlington area, providing visitors with curated content for things to do, events, restaurants, places to stay, and trip planning resources.
• Events Calendar A searchable and filterable calendar of local events including concerts, festivals, sports events, dining experiences, and community gatherings throughout Burlington for visitors and residents.
• Restaurant Directory A curated directory of waterfront restaurants, dining establishments, and food-related venues along Lake Champlain and throughout Burlington for visitors seeking dining recommendations.
• Creemee Challenge A digital pass program encouraging visitors to explore local ice cream stands serving creemees (Vermont's soft-serve ice cream), with check-in rewards and a free creemee incentive upon completion.
• Trip Planning Tools Interactive trip planning resources for visitors including area maps, visitor guides, newsletter subscription, and accommodation booking integration to assist with end-to-end Burlington trip preparation.
• Blog Content Hub Editorial blog content covering seasonal guides, local event highlights, food and dining recommendations, outdoor activities, and Vermont-specific topics including creemees and local culture.
• Partner Directory A business directory connecting visitors with local partners including hotels, restaurants, attractions, and service providers throughout the Burlington area.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Lake Champlain Regional Chamber of CommercecoreStrategic or Co-development PartnerHello Burlington operates as the destination marketing organization in partnership with the Lake Champlain Regional Chamber of Commerce. The organization serves as the official promotional arm for Burlington tourism, combining the authority of the Chamber with dedicated tourism marketing resources.
• Simpleview Inc.coreTechnology or IntegrationSimpleview Inc. provides the website platform and CRM technology powering Hello Burlington's digital presence. Simpleview specializes in destination marketing organization technology and provides the content management, event listings, and business directory functionality.
• Burlington Local BusinessescoreChannel Partner/ Reseller/ DistributorNetwork of local restaurants, hotels, venues, attractions, and tourism operators listed as partners on the Hello Burlington platform. Partners benefit from promotional visibility while providing content and listings for the visitor resource.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visit California: Visit California is the statewide DMO for California, comparable to Hello Burlington in promoting tourism through content marketing, event listings, and partner networks, but operates at a much larger scale and scope. Represents a broader incumbent in the same DMO category.

Direct peers

• Choose Chicago: Choose Chicago is the official DMO for Chicago, Illinois, comparable to Hello Burlington as a city-level DMO. Both promote tourism, events, and group business through content marketing and partner networks, though Choose Chicago operates at a much larger scale.
• NYC & Company: NYC & Company is the official DMO for New York City, comparable to Hello Burlington as a city-level DMO. Both promote tourism, events, and group business through content marketing and partner networks, though NYC & Company operates at a vastly larger scale.
• Destination DC: Destination DC is the official DMO for Washington, DC, similar to Hello Burlington in promoting a specific city's tourism. Both serve as the official tourism marketing arm and provide event calendars, restaurant guides, and accommodation booking.
• Visit Denver: Visit Denver is the official destination marketing organization for Denver, Colorado, directly comparable to Hello Burlington's role for Burlington, Vermont. Both are city-level DMOs that promote tourism, events, and group business (meetings, weddings, sports) through content marketing, event calendars, and partner networks.
• Experience Grand Rapids: Experience Grand Rapids is the DMO for Grand Rapids, Michigan, directly comparable to Hello Burlington as a city-level DMO for a mid-sized city. Both share similar audience targets (leisure visitors, meeting planners, group business) and content offerings.
• Experience Columbus: Experience Columbus is the DMO for Columbus, Ohio, comparable to Hello Burlington as a city-level DMO promoting tourism and events. Both serve meeting planners, event organizers, and leisure travelers through content marketing and partner directories.
• Visit Tampa Bay: Visit Tampa Bay is the DMO for the Tampa Bay region in Florida, similar to Hello Burlington in promoting a regional destination. Both operate official tourism websites with event calendars, restaurant directories, and group business services.
• Tourism Vancouver: Tourism Vancouver is the DMO for Vancouver, British Columbia, directly comparable to Hello Burlington in promoting a specific city's tourism. Both operate official tourism websites with event calendars, restaurant directories, and accommodation booking, though Tourism Vancouver serves an international market.
• Visit Seattle: Visit Seattle is the official DMO for Seattle, Washington, comparable to Hello Burlington as a city-level DMO promoting tourism, events, and group business. Both operate official tourism websites with event listings, restaurant directories, and accommodation booking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/helloburlington
• Xx.com/burlingtonhello
• Facebookfacebook.com/Helloburlington
• LinkedInlinkedin.com/company/helloburlington

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hello Burlington