ParenteBeard

What ParenteBeard does

ParenteBeard, based on the aggregated source data, is described in the firmographics as a Chicago-based for-profit private firm offering accounting, audit, tax, and business advisory services. However, the substantive product, technology, and revenue data attached to this record describes an Indonesian online gaming and gambling platform operating under the brand "ASIAHOKI." The platform aggregates offerings from 50+ third-party game providers across slots, live dealer casino, sportsbook, lottery/togel, cockfighting (sabung ayam), and fish-hunter games, distributed via a web portal and two Android mobile applications (ASIAHOKI and ASIAHOKI Lite). Technical components include real-time RTP (Return to Player) tracking, multi-provider integration, live dealer streaming, sportsbook aggregation across multiple feed providers, and two-factor authentication.

The business model is transaction-fee based: the platform takes a commission on gaming activity across slots, live casino, sports betting, and lottery, supplemented by an affiliate/referral program revenue stream and funded promotional bonuses. Customer acquisition runs through direct digital channels (website, mobile app), social/messaging platforms (Facebook, Instagram, WhatsApp, Line, Telegram), and an affiliate network. The platform explicitly restricts access from 15+ jurisdictions (US, UK, Netherlands, France, Germany, Spain, Italy, Portugal, Belgium, Austria, Switzerland, Australia, New Zealand, Japan, South Korea, China) and concentrates on Indonesia and Southeast Asia. The leadership and corporate-structure data in the record (Chairman/CEO Robert J. Ciaruffoli, US accounting-firm profile) is internally inconsistent with the product and operating data, indicating a data-quality issue in the source aggregation.

Key data gaps include: no disclosed revenue, ARR, or GMV; no headcount or employee data; no funding history; no management team beyond a single name; no incorporation or ownership details; and no certifications/compliance documentation for the gaming operations despite operating in a regulated activity.

Name

ParenteBeard

Legal name

ASIAHOKI

Website

https://parentebeard.com

Company type

Private

Operating status

Operating

Short description

The firm is tagged as a Chicago-based accounting and advisory firm (ParenteBeard), but the attached product, technology, and revenue data describe ASIAHOKI, an Indonesian online gaming platform aggregating 50+ providers across slots, live casino, sportsbook, lottery, and cockfight products for individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Gaming Transaction Fees: Platform takes a commission/transaction fee from gaming activity on the platform, including slot games, live casino, sports betting, and lottery
2. Affiliate Program Revenue: Revenue generated through affiliate marketing - partners earn commissions by inviting new users to the platform
3. Promotional Bonus Funding: Platform offers various promotions (welcome bonuses, deposit bonuses, freespin events) funded by gaming revenue

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ParenteBeard is a Chicago-based private professional services firm that delivers accounting, audit, tax, and business advisory services to its clients. The firm's practice combines traditional assurance and tax compliance work with broader business advisory engagements, serving organizations seeking financial, regulatory, and strategic counsel.

Product overview

ASIAHOKI is an online gaming platform operating as a portal offering multiple gambling products including slot games, live dealer casino, sportsbook betting, lottery/togel, cockfighting (sabung ayam), and fish hunter games. The platform aggregates games from numerous third-party providers (Pragmatic Play, PGSoft, Microgaming, JILI, CQ9, Playtech, Spade Gaming, Habanero, and many others) and provides access via both web browser and downloadable APK mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting services Accounting services provided to organizational clients as part of ParenteBeard's professional services practice.
• Audit services Audit services delivered to clients requiring financial statement assurance and compliance work.
• Tax services Tax services covering tax compliance and planning for business clients.
• Business advisory services Business advisory engagements provided to clients in addition to the firm's accounting, audit, and tax practice lines.

Quantifiable outcome

• Average deposit processing time of 1 minute
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core.

• Pragmatic PlaycoreTechnology or IntegrationMajor game provider integrated into ASIAHOKI platform, offering slot games and live casino. Featured provider with multiple games listed in the popular games section.
• PGSoftcoreTechnology or IntegrationGame provider integrated into ASIAHOKI platform, offering slot games. Featured provider with games like Mahjong Ways.
• MicrogamingcoreTechnology or IntegrationMajor gaming provider integrated into ASIAHOKI, offering slot games and RNG games.
• PlayTechcoreTechnology or IntegrationGaming provider integrated into ASIAHOKI platform, offering slot games and casino games.
• JilicoreTechnology or IntegrationGame provider integrated into ASIAHOKI, offering slot games and fishing games.
• HabanerocoreTechnology or IntegrationSlot game provider integrated into ASIAHOKI platform.
• Spade GamingcoreTechnology or IntegrationGame provider integrated into ASIAHOKI, offering slot games and fishing games.
• SkywindcoreTechnology or IntegrationGaming provider integrated into ASIAHOKI, offering slot games and casino games.
• CQ9coreTechnology or IntegrationGame provider integrated into ASIAHOKI, offering slot games and fishing games.
• EVOcoreTechnology or IntegrationLive casino provider integrated into ASIAHOKI platform.
• SBO SportscoreTechnology or IntegrationSports betting provider integrated into ASIAHOKI platform.
• CMD SportscoreTechnology or IntegrationSports betting provider integrated into ASIAHOKI platform.
• Saba SportscoreTechnology or IntegrationSports betting provider integrated into ASIAHOKI platform.
• IM SportcoreTechnology or IntegrationSports betting provider integrated into ASIAHOKI platform.
• SV388coreTechnology or IntegrationCockfight gaming provider integrated into ASIAHOKI platform.
• United GamingcoreTechnology or IntegrationSports betting provider integrated into ASIAHOKI platform.
• BTI SportscoreTechnology or IntegrationSports betting provider integrated into ASIAHOKI platform.
• WBET SportcoreTechnology or IntegrationSports betting provider integrated into ASIAHOKI platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RSM US: Leading US provider of audit, tax, and consulting services to middle-market companies. Comparable service mix but larger scale and broader national footprint.
• BDO USA: Top-tier US accounting and advisory firm serving middle-market and large clients across audit, tax, and consulting. Comparable breadth of service offering and target client segment, but materially larger.
• Baker Tilly US: Top-10 US accounting and advisory firm providing audit, tax, and consulting across multiple industries. Comparable as a full-service accounting platform targeting middle-market clients at larger scale.
• Grant Thornton: Major US accounting firm offering audit, tax, and advisory services with a strong middle-market presence. Comparable as a multi-service professional services platform at larger scale.

Direct peers

• Moss Adams: Major US accounting, consulting, and wealth management firm serving middle-market clients. Comparable in service breadth (audit, tax, advisory) and target client segment.
• CliftonLarsonAllen (CLA): Top-15 US accounting firm formed from the merger of Clifton Gunderson and LarsonAllen, offering audit, tax, and advisory services primarily to middle-market clients. Closely comparable in scale, service mix, and middle-market client focus.
• Wipfli: Top-20 US accounting and consulting firm with audit, tax, and advisory services focused on mid-market and small businesses. Comparable service model and target client profile.
• Eide Bailly: Top-25 US accounting and business advisory firm offering audit, tax, and consulting services to mid-market companies. Comparable regional accounting firm structure with a full-service offering.
• Crowe LLP: Top-10 US public accounting and advisory firm providing audit, tax, and consulting to mid-market companies. Directly comparable in service mix and target client segment.
• Plante Moran: Top-15 US accounting and advisory firm with audit, tax, consulting, and wealth management services. Comparable as a full-service mid-market platform with similar Midwest regional roots.

Market position

Strengths3 records

Competitive moat4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/groups/asiahokieventparlay2024
• Instagraminstagram.com/asiahoki.official
• LinkedInlinkedin.com/company/beard-miller-co-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParenteBeard