What SV388 does

SV388 is a Vietnam-headquartered, private online entertainment platform founded in 2012 that aggregates live cockfighting streaming and betting with a broader multi-product gambling portfolio. Its flagship offering is real-time HD video broadcasting and wagering on cockfighting matches drawn from its own arena in Thomo, Cambodia (~120 matches/day) plus content integrations with S128 (Philippines, Indonesia) and U8 Fighting (China, Hue Chau). Beyond cockfighting, the platform operates 180+ live-dealer casino tables (Baccarat, Roulette, Sicbo, Blackjack), sports betting across football, basketball, tennis, badminton, and Esports, a library of 550+ slot game themes, fish shooting arcade content, and traditional and Keno lottery draws — all sharing a single account, wallet, and payment-rail (bank transfer, e-wallet, QR) infrastructure under the BJ38 consumer brand.

The underlying technology is a standard web and mobile (iOS/Android) gambling platform with SSL/TLS-encrypted data transmission, multi-layer access controls, and continuous transaction and login risk monitoring; no public API, SDK, or developer integrations are offered. The platform reports over 2 million active accounts as of end-2024 and supports 1,500+ daily casino sessions, 4,800 weekly fish-shooting sessions, and 10,000+ daily reward redemptions. Marketing is conducted via the official site (sv388.kim), multiple mirror domains, a news/blog section, and direct support channels on Zalo and Telegram.

SV388 generates revenue on a transaction-fee / take-rate basis, retaining a percentage of wagers across each game category and earning the spread on cockfighting betting doors (Meron/Wala at 0.92 payout, BDD draw at 8.50). It operates under gaming licenses from PAGCOR (Philippines) and Curacao eGaming, targets primarily Vietnamese and Southeast Asian consumers, and is led by CEO Nguyễn Thanh Phúc of the BJ38 brand. The company is privately held with no institutional investors, parent company, or public disclosures of revenue or financial performance identified in the source material.

Name

SV388

Legal name

SV388

Website

https://sv388.kim

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SV388 is a Vietnam-based private online gambling platform founded in 2012, offering live cockfighting streaming and betting alongside casino, sports, slots, lottery, and fish-shooting games to Southeast Asian consumers under PAGCOR and Curacao eGaming licenses.

Ownership category

akta.pro rank

Product category

Online Gambling and Betting Platform

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), iGaming/Online Slot Content & Remote Game Servers (RGS) (MPAEAJAI), Gaming, Betting & Prize Winnings Payouts (FSAMAKAN)

Keywords

• Online cockfighting betting
• Live casino gaming
• Sports betting platform
• Online slot games
• Fish shooting arcade

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Operations, Personnel

Revenue model

1. Betting/Gaming Transaction Fees: Platform generates revenue through commission/take rate on betting transactions across cockfighting, casino, sports, slots, lottery, and fish shooting games. Different betting doors have varying payout ratios (Meron/Wala: 0.92, BDD: 8.50).
2. Casino Gaming Revenue: Revenue from 180+ casino tables with live dealers. Games include Baccarat, Roulette, Sicbo, and Blackjack with house edge built into odds.
3. Slot Game Revenue: Revenue from 550+ slot game themes with varying bet levels. Platform retains portion of wagers across diverse game themes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SV388 is an online entertainment platform offering live cockfighting streaming and betting as its flagship service, supplemented by multi-product gaming including 180+ live dealer casino tables, sports betting, 550+ slot games, fish shooting arcade, and lottery/Keno. The platform serves Southeast Asian consumers through a unified account system with web and mobile access, supporting real-time video streaming, in-play betting, and instant deposit/withdrawal processing. Revenue is generated through take rates on betting transactions across all game categories.

Product overview

SV388 is an online entertainment platform operating primarily as a cockfighting (đá gà) streaming and betting service, expanded into a multi-product gaming portfolio. The platform functions as a unified platform offering seven core product lines: (1) Đá Gà — the flagship live cockfighting streaming and betting service with arenas in Cambodia, Philippines, Indonesia, and China; (2) Casino — with 180+ live dealer tables for Baccarat, Roulette, Sicbo, and Blackjack; (3) Thể Thao — sports betting across football, basketball, tennis, badminton, and Esports; (4) Nổ Hũ — slot games with 550+ themes; (5) Bắn Cá — fish shooting arcade; (6) Xổ Số — lottery and Keno; and (7) BJ38 — the primary consumer-facing brand. All products share a common account system, payment infrastructure (bank transfer, e-wallet, QR), and multi-layer security framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Đá Gà (Cockfighting) Live cockfighting streaming and betting platform featuring real-time HD video broadcasts from arenas in Thomo (Cambodia), Philippines, Indonesia, and China. Offers multiple betting options (Meron, Wala, BDD) with payout ratios up to 8.50x for draw outcomes. Targets adult consumers in Southeast Asia who want at-home access to professional cockfighting events.
• Casino Online casino with over 180 betting tables featuring Baccarat, Roulette, Sicbo, and Blackjack with live dealer streaming and multi-angle camera coverage. Operated by multiple regional partners, averaging over 1,500 daily visits. Approximately 65% of members return weekly, citing stable payout ratios.
• Thể Thao (Sports Betting) Sports betting covering football, basketball, tennis, badminton, and Esports with pre-match and in-play betting odds updated continuously. Includes cash-out functionality allowing users to secure profits or minimize losses before match conclusion, with partial and full cash-out options.
• Nổ Hũ (Slot Games) Online slot games with over 550 diverse themes including Ancient Egypt, Greek mythology (Zeus), and Japanese anime. Features free daily spins, automatic spinning support, low starting bet minimums, and approximately 68% weekly return rate. Mobile and desktop compatible.
• Bắn Cá (Fish Shooting) Fish shooting arcade game with multiple rooms, boss targets, gold fish, and valuable items. Supports individual or team play with international developer partnerships for graphics, averaging 4,800 weekly visits. Weekly leaderboards and golden-hour events drive member engagement.
• Xổ Số (Lottery) Lottery services covering domestic traditional draws and international systems operating daily, including traditional lottery, Keno, and prize redemption with automatic ticket storage and quick result lookup. Approximately 31% of total members participate.
• BJ38 (Primary Consumer Brand) Primary brand identity for SV388's online cockfighting and gaming platform, operating under the SV388 umbrella with shared infrastructure and services. Functions as the unified consumer-facing brand unifying all seven product lines under a single account system.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• PAGCORcoreOthers · 1 January 2020Philippine Amusement and Gaming Corporation (PAGCOR) is the primary regulatory body providing SV388's gaming license. PAGCOR oversees and regulates all gaming operations under the company's license, ensuring compliance with Philippine gaming laws and standards.
• Curacao eGamingcoreOthers · 1 January 2020Curacao eGaming provides secondary licensing and regulatory oversight for SV388's online gaming operations. This license complements PAGCOR licensing for international market presence.
• S128coreTechnology or IntegrationS128 is a major cockfighting arena operator providing match content to SV388. Operates arenas in Philippines and Indonesia, delivering approximately 100 matches per day to the platform.
• SV388 Arena (Thomo)coreTechnology or IntegrationSV388's proprietary cockfighting arena in Thomo, Cambodia serves as the platform's flagship content source, broadcasting approximately 120 matches per day. This is the primary arena driving platform traffic.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dafabet: Dafabet is a larger, more established Asian online gambling operator with sportsbook, casino, and poker across multiple Asian markets — comparable product breadth but broader geographic and scale footprint than SV388.
• SBOBet: SBOBet is a globally licensed Asian-originated sportsbook operator offering sports betting and casino gaming — overlapping product set with SV388 but operating at significantly larger scale and across multiple jurisdictions.

Direct peers

• BK8: BK8 operates an online gambling platform targeting Malaysia, Vietnam, Thailand, and Indonesia with sportsbook, live casino, and slots — comparable to SV388 in regional focus, product breadth, and direct-to-consumer online distribution.
• W88: W88 is a Southeast Asian-focused online sportsbook and casino operator offering sports betting, live casino, slots, and lottery — directly comparable to SV388's multi-vertical product mix and Vietnamese/SE Asian customer base.
• 188Bet: 188Bet is an established Asian online betting and casino platform offering sportsbook and live casino, with a comparable target market in Southeast Asia and similar product coverage to SV388.
• CMD368: CMD368 is a Southeast Asian-focused online betting platform offering sportsbook, live casino, and slots — directly comparable to SV388 in regional targeting, product mix, and customer acquisition approach.
• Fun88: Fun88 is an Asia-focused online bookmaker and casino offering sports betting, live dealer tables, and slot games, serving a similar Southeast Asian customer profile to SV388 with comparable product verticals.
• M88: M88 (Mansion88) operates an Asian-targeted sports betting and online casino platform with comparable product offerings (sportsbook, live casino, slots) and overlapping Southeast Asian user base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sv388kim

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SV388