LookingGlass
LookingGlass is a private, appraiser-owned appraisal management company serving US commercial and residential mortgage lenders through its proprietary SOC 2 compliant LG/CDS platform and a national vetted appraiser network.
- Company typePrivate
- Founded-
- HeadquartersFairlawn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LookingGlass does
LookingGlass Commercial Direct & Review Services is a privately held, appraiser-owned appraisal management company (AMC) headquartered at 100 N. Miller Road in Fairlawn, Ohio, serving commercial and residential mortgage lenders across the United States. The company operates the LG/CDS platform, a modular, hosted, SOC 2 Type 2 compliant, 128-bit encrypted system that connects lenders, appraisers, and reviewers with LookingGlass administrators and manages the full appraisal lifecycle from assignment and bid through appraiser selection, real-time tracking, review, billing, and final electronic report delivery. Product surface includes the Administration, Performance, and Billing modules within LG/CDS, plus an Environmental Module for ordering and storing environmental site assessments alongside appraisals, and a Pre/Post Audit Conference service that supports lenders' internal compliance functions. LookingGlass also runs an internal, vetted appraiser network positioned for due diligence, timeliness, and cost effectiveness.
LookingGlass firmographics
Firmographics- Name
- LookingGlass
- Legal name
- LookingGlass Commercial Direct & Review Services
- Website
- https://lookingglassappraisal.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LookingGlass is a private, appraiser-owned appraisal management company serving US commercial and residential mortgage lenders through its proprietary SOC 2 compliant LG/CDS platform and a national vetted appraiser network.
- Ownership category
- akta.pro rank
LookingGlass industry classification
Industry- Product category
- Appraisal Management Services
- NAICS
- Offices of Real Estate Appraisers (531320)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Property Valuation: Appraisal Management (AMC) & Appraiser Networks (FSALALAI)
- akta.pro secondary industries
- Quality Control (QC), Compliance & Audit Tools for Underwriting (FSALALAL), Appraisal Review & Quality Assurance Services (BPAJAKAN)
Keywords
Where LookingGlass is headquartered
LocationHeadquarters
- HQ city
- Fairlawn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LookingGlass business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Appraisal Management Services: LookingGlass provides end-to-end appraisal management services for commercial and residential mortgage lenders, managing the entire appraisal process from assignment through final report delivery. The company leverages its proprietary platform and appraiser network to deliver compliant appraisal reviews and management solutions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
LookingGlass product offering
Product offeringCore offering
LookingGlass delivers appraisal management services for commercial and residential mortgage lenders through its proprietary LG/CDS platform, which automates assignment requests, bidding, appraiser selection, real-time tracking, review, and final report delivery. The company supplements the platform with commercial and residential appraisal services, an Environmental Module for site assessments, and Pre/Post Audit Conference compliance expertise.
Product overview
LookingGlass is a full-service commercial direct company offering a unified platform-plus-modules architecture centered on the LG/CDS (LookingGlass Commercial Direct System). The core LG/CDS product is a modular hosted appraisal management system that includes three integrated modules: the Administration Module (handling assignment requests, bid requests, and appraiser selection), the Performance Module (providing real-time tracking), and the Billing Module (managing payment processing). This core system is augmented by specialized service offerings including Commercial Appraisal Services and Residential Appraisal Services, an Environmental Module for storing environmental assessments alongside appraisals, and Pre/Post Audit Conference services for compliance review support. The platform connects lenders, appraisers, and reviewers with LookingGlass administrators to manage the complete appraisal lifecycle from assignment through final electronic delivery to lenders.
Differentiator
Problem solved
Functional benefit
Products and services
- LG/CDS (LookingGlass Commercial Direct System) A modular, hosted appraisal management platform for commercial and residential lending operations, providing 128-bit encrypted, SOC 2 compliant workflow automation that connects lenders, appraisers, reviewers, and LookingGlass administrators through Administration, Performance, and Billing modules.
- Commercial Appraisal Services Complex commercial appraisal review services for commercial mortgage lenders, ensuring compliance with state and federal regulations and USPAP standards, with continuous updates and rapid turnaround times.
- Residential Appraisal Services Nationwide residential appraisal services for residential mortgage lenders, offering fast turnaround and 100% compliant appraisal management to reduce lenders' time, effort, and cost in managing the appraisal process.
- Environmental Module / Environmental Assessments Platform capability and service that allows environmental site assessments to be ordered and stored alongside appraisals in the same LG/CDS system, providing cost-effective one-stop-shopping for appraisals and environmental assessments.
- Pre/Post Audit Conference Compliance expertise service providing industry-leading solutions for appraisal review, assisting lenders' in-house resources with review requirements through pre- and post-audit conferences.
Companies that use LookingGlass
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
LookingGlass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
LookingGlass partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
LookingGlass competitors and assessment
Company assessmentDirect peers
- LRES Corporation: LRES is a U.S.-based appraisal management company and technology provider serving residential and commercial lenders with a proprietary platform, directly comparable to LookingGlass's LG/CDS-based AMC offering.
- Class Valuation: Class Valuation is one of the largest U.S. residential appraisal management companies, connecting lenders to its nationwide appraiser panel via a proprietary platform — directly comparable to LookingGlass's residential AMC offering and platform-led model.
- Valligent: Valligent is a national residential and commercial appraisal management company providing valuation and review services to lenders, closely paralleling LookingGlass's combined commercial-plus-residential AMC model.
- Dart Appraisal: Dart Appraisal is a U.S. appraisal management company providing nationwide residential valuation services for lenders, comparable in scope and customer base to LookingGlass's residential AMC operations.
- Solidifi: Solidifi is a major U.S. residential AMC with a national appraiser panel and enterprise lender focus, directly comparable to LookingGlass in serving large mortgage lenders with managed appraisal workflows.
- ValueLink (Valuation Partners): Valuation Partners / ValueLink provides national residential and commercial appraisal management services to lenders, overlapping with LookingGlass's commercial residential AMC offering.
Broad incumbents
- CoreLogic (ICE Mortgage Technology): CoreLogic, now part of ICE, is a major provider of AVMs, property data, and valuation analytics to mortgage lenders; an adjacent broad incumbent whose automated valuation and collateral analytics compete with portions of LG/CDS workflows.
- ServiceLink (Black Knight): ServiceLink, part of Black Knight/ICE, offers appraisal management and valuation services as part of a much broader mortgage services and technology portfolio — a broader incumbent with overlapping AMC capabilities but on a wider platform scale.
Others
- Mortgage Cadence (ICE): Mortgage Cadence, part of ICE, provides loan origination and workflow software to mortgage lenders; an adjacent technology vendor whose LOS/workflow products integrate with (or compete for budget against) AMC platforms like LG/CDS.
Emerging players
- Reggora: Reggora is a technology-forward appraisal management platform serving residential lenders; an emerging player whose modern, API-driven platform approach competes with LookingGlass's hosted LG/CDS system on lender workflow modernization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
LookingGlass compliance and trust
Trust signalCompliance1 record
LookingGlass financial estimates
Financial estimateRevenue estimate
Valuation estimate
LookingGlass leadership team
Management profileNumber of profiles
Profiles4 records
LookingGlass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LookingGlass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LookingGlass
What does LookingGlass do?
LookingGlass delivers appraisal management services for commercial and residential mortgage lenders through its proprietary LG/CDS platform, which automates assignment requests, bidding, appraiser selection, real-time tracking, review, and final report delivery. The company supplements the platform with commercial and residential appraisal services, an Environmental Module for site assessments, and Pre/Post Audit Conference compliance expertise.
Is LookingGlass a public or private company?
LookingGlass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LookingGlass founded?
LookingGlass was founded in -1. It employs 11 to 50 people.
Where is LookingGlass based?
LookingGlass is headquartered in Fairlawn, United States, in the North America region.
How does LookingGlass make money?
One revenue line is on record: appraisal Management Services.
Who are LookingGlass's main competitors?
Direct peers on record are LRES Corporation, Class Valuation, Valligent, Dart Appraisal, Solidifi and ValueLink (Valuation Partners). Broad incumbents are CoreLogic (ICE Mortgage Technology) and ServiceLink (Black Knight). Mortgage Cadence (ICE) is listed as an others. Reggora is listed as an emerging player.
Does LookingGlass have an API?
No public API is recorded for LookingGlass.
What industry is LookingGlass in?
LookingGlass's product category is Appraisal Management Services. Its primary akta.pro industry code is FSALALAI, Property Valuation: Appraisal Management (AMC) & Appraiser Networks, with a secondary code of FSALALAL, Quality Control (QC), Compliance & Audit Tools for Underwriting. Its NAICS code is 531320 and its SIC code is 6162.