What Indian Trails Campground does

Indian Trails Campground is a privately held, family-owned outdoor hospitality operation founded in 1965 and headquartered on a 100-acre property at W6445 Haynes Road in Pardeeville, Wisconsin. The business operates as a direct-to-consumer family camping resort built around four accommodation tiers: tent and RV campsites starting at $58/night, eighteen cabin rentals spanning rustic ($114/night) to fully furnished premium cabins ($165/night), an exclusive TC Teardrop Camper rental tier, and season-long seasonal sites with water/sewer and metered electricity. A 15-acre private fishing and boating lake anchors the property alongside two outdoor heated pools, an indoor pool with UV sterilization, a beach, an 18-hole adventure mini golf course, BMX track, mountain bike trail, pickleball court, four playgrounds, and an indoor/outdoor movie theater.

The company's go-to-market is direct booking via its own website (indiantrailscampground.com) integrated with the Staylist reservation platform, supplemented by phone reservations, walk-in bookings, and cross-promotional partnerships with Wisconsin Dells, Madison, and Portage area tourism entities. Pricing is per-unit per-night with minimum-stay rules on holidays and a tiered loyalty structure (4-for-3, 5-for-4 on holiday weekends, and the Continuous Camper Card offering a free night after 20 paid nights).

Revenue is generated across six streams: nightly campsite rentals, cabin rentals, teardrop camper rentals, recreational rentals (kayaks, canoes, pedal boats, row boats, fire pits, movies at hourly or per-day rates), seasonal campsite leases (recurring multi-month contracts), and on-site concessions and store sales. The business executes a 60+ themed weekend events calendar across the operating season to drive repeat visitation and shoulder-season bookings. Ownership remains within the founding family with Tiffany Pargman listed as founder/owner; the company is funded entirely by operating cash flow with no disclosed external investors, parent entity, or M&A activity.

Name

Indian Trails Campground

Legal name

Indian Trails Campground

Website

https://indiantrailscampground.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Indian Trails Campground is a privately held, family-owned 100-acre outdoor hospitality resort in Pardeeville, Wisconsin, serving families and RV/cabin campers across tent campsites, 18 cabins, a TC Teardrop Camper rental, seasonal sites, and recreational amenities including pools, a 15-acre lake, mini golf, and themed weekend events.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality & Campground Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industry

Cabin & Cottage Campgrounds (THAMAJAD)

Keywords

• Family campground resort
• RV park accommodations
• Cabin rental services
• Outdoor recreation facilities
• Seasonal campsite leasing

Headquarters

HQ city

Pardeeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Campsite Rentals: Nightly campsite rentals for RVs, tents, and trailers with various hookup options starting at $58/night. Base rate includes 2 adults (21+) and up to 4 minor children.
2. Cabin Rentals: 18 cabin rentals ranging from rustic sleeping cabins ($114/night) to fully furnished cabins with bathrooms ($165/night). Two-night minimum required.
3. Teardrop Camper Rentals: Exclusive TC Teardrop Camper rental for use at the campground at $76/night (on-site) or $82/night (off-site). Includes $60 non-refundable deposit.
4. Recreational Rentals: Boat rentals including kayaks, canoes, pedal boats, and row boats at hourly rates ($3.95-$5.95/hour). Also offers Monster Fire Pit rentals at $10/day and movie rentals.
5. Seasonal Campsite Leases: Season-long campsite rentals with water and sewer included, electricity metered separately. Allows campers to leave RVs on-site throughout the season.
6. On-site Concessions and Store: Camp store offering firewood, groceries, souvenirs, snacks, ice cream, and propane exchange. Snack bar serves pizzas, burgers, and beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Indian Trails Campground operates a 100-acre family campground in Pardeeville, Wisconsin, providing overnight accommodations (RV and tent campsites, 18 cabin rentals, TC Teardrop Camper rentals, and seasonal RV sites) along with on-site recreational amenities including multiple swimming pools, a 15-acre fishing lake, an 18-hole adventure mini-golf course, boat rentals, BMX track, mountain bike trail, playgrounds, a game room, on-site store and snack bar, and 60+ themed weekend events throughout the camping season.

Product overview

Indian Trails Campground is a 100-acre family campground located in Pardeeville, Wisconsin, featuring a 15-acre fishing lake. The company operates a platform-plus-modules architecture with core camping accommodation products (campsites, cabins, teardrop camper rentals, and seasonal sites) supplemented by recreational add-ons (recreational rentals, mini-golf, and themed weekend events). The portfolio includes 18 cabin rentals across multiple configurations ($114-$165/night), RV and tent campsites (starting at $58/night), TC Teardrop Camper rentals, and seasonal site options. Supporting amenities include pools, beach, boat rentals, BMX track, mountain bike trail, pickleball, game room, and restaurant.

Differentiator

Problem solved

Functional benefit

Products and services

• Campsites (RV and Tent) Overnight campsites for recreational vehicles and tents with various hookup options (electric, water, sewer) on the 100-acre campground property. Campsites start at $58/night and include 2 adults (21+) and up to 4 minor children, with extra adults charged at $10/person. Holiday weekends require 3-night minimums; regular stays require 2-night minimums.
• Cabin Rentals 18 cabin rentals ranging from rustic sleeping cabins (Cabins A-E, L) at $114/night to fully furnished cabins with full kitchens and bathrooms at $131-$165/night. Includes ADA-accessible Cabin G at $117/night and lakeview Cabins F, K, M, N, O, P. Cabins include microwave, TV, DVD player, refrigerator, ceiling fan, heater/air-conditioning, covered porch, fire pit, and cooking grill. Two-night minimum required.
• TC Teardrop Camper Rental Exclusive 5x10 TC Teardrop Camper rental available for use at Indian Trails Campground. Features rear galley kitchen, cooler, 12-volt heater, 12-volt fan, LED interior lighting, Rhino Rack awning, solar charger, and custom Verlo queen mattress. Priced at $76/night on-site or $82/night off-site (plus $500/week off-site), with a $60 non-refundable deposit. Provided through partnership with TC Teardrops.
• Seasonal Campsite Leases Season-long campsite leases including water and sewer, with electricity metered per family. Designed for campers who want to leave their RV on-site throughout the camping season without towing back and forth, eliminating repeated setup/teardown.
• Recreational Equipment Rentals Hourly water recreation rentals including Old Town Tandem Kayaks ($5.95 first hour, $3.95 additional), Single Kayaks ($4.95 first hour), Canoes, Row Boats, and Pedal Boats ($5.95/$3.95). Also offers Monster Fire Pit rental ($10/day), Firepit Grill ($4/day), and Movie Rentals ($3.50 each). $20 refundable deposit required; maximum 12 hours per day.
• Arrowhead Adventure Mini-Golf 18-hole professionally designed adventure mini-golf course featuring two ponds, a river, and a waterfall, lit for nighttime play. Nine holes are wheelchair accessible. Rates: $5.75/person for ages 13+, $4.75/person for ages 5-12, free for ages 4 and under. Groups of 10+ receive $1 off per person.
• Themed Weekend Events Programming Year-round themed weekend events including Mother's Day Expo, Armed Forces Weekend, Dino Dig Weekend, ITC Anniversary, Father's Day, Mardi Gras, Independence Day Celebration, Christmas in July, Pirates Weekend, Safari Weekend, and Halloween Weekends. 60+ events per year that draw families for holiday and special-occasion camping weekends.
• On-Site Amenities and Store On-site store offering firewood, groceries, souvenirs, snacks, ice cream, and propane exchange, with a snack bar serving pizzas, burgers, and beverages. Includes access to two outdoor heated pools, an indoor UV-sterilized pool, swimming beach, 15-acre fishing lake (bluegill, bass, crappie, perch), four playgrounds, GaGa Ball Pit, sports/recreation field, and indoor/outdoor movie theater.

Quantifiable outcome

• High guest satisfaction evidenced by consistent 5-star reviews highlighting cleanliness, staff friendliness, and well-maintained facilities

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TC TeardropscoreOEM/ Whitelabel/ Licensing PartnerTC Teardrops provides their signature 5x10 teardrop camping trailers exclusively for rental at Indian Trails Campground. Trailers feature exceptional craftsmanship with rear galley kitchen, queen mattress, heater, fan, LED lighting, Rhino Rack awning, and solar battery charger.
• StaylistcoreTechnology or IntegrationStaylist provides the online reservation and booking management system integrated into the Indian Trails website, enabling real-time availability checking and online reservations for campsites, cabins, and rentals.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• KOA (Kampgrounds of America): KOA is the largest franchised campground network in North America, with hundreds of RV/cabin/tent sites across the U.S. Directly comparable to Indian Trails in core offering — RV sites, cabins (KOA Kabins), family amenities, themed events — and a key brand competitor in Wisconsin.
• Great Wolf Lodge Wisconsin Dells: Great Wolf Lodge is the dominant indoor waterpark family resort in Wisconsin Dells. Not a direct campground competitor, but competes aggressively for the same family-with-kids vacation dollar in the same regional tourism cluster that Indian Trails relies on.
• Thousand Trails / Outdoor Resorts / Encore Communities: Thousand Trails operates a membership-based network of RV resorts and campgrounds across the U.S., including seasonal/membership models comparable to Indian Trails' seasonal site program. Both serve the same recurring-camper segment with on-site recreation amenities.
• Sun Outdoors (Sun RV Resorts): Sun Outdoors operates a large portfolio of RV resorts and family campgrounds across the Midwest and beyond, with premium amenities (pools, mini golf, event programming). Comparable to Indian Trails as an established multi-site RV/cabin resort operator with similar family-segment positioning.

Direct peers

• Yogi Bear's Jellystone Park Wisconsin Dells: Jellystone Park's Wisconsin Dells location competes directly with Indian Trails in the same Central Wisconsin drive-to family segment, with pools, mini golf, themed events, cabins, and RV sites — overlapping customer base and product mix.
• Yogi Bear's Jellystone Park Camp-Resorts: Jellystone Park is a franchised chain of family-focused camp-resorts offering cabin and RV/tent sites, pools, mini golf, themed events, and recreation programming. Highly comparable to Indian Trails because it directly competes for the family-with-kids segment with the same activity-heavy model.
• Wisconsin Dells KOA Holiday: Located only ~30 miles from Indian Trails, this is a similarly branded campground in the same Wisconsin family-tourism corridor, offering RV sites, cabins, pools, and recreation amenities — direct same-geography same-segment competitor.
• Camp Cedar Luxury RV Resort: Camp Cedar is a newer premium family RV resort (Ohio) with high-end cabins, pools, sports courts, and event programming — a direct same-model, same-target-customer benchmark to Indian Trails' premium cabin and amenity strategy.
• Traders Village RV & Cabin Resort: Midwest private campground offering a comparable mix of cabins, RV/tent sites, pool, fishing lake, and family amenities — a regional competitor in the same family-camping-resort category.

Emerging players

• Outdoor World / Adventureland RV Resort: Comparable mid-sized independent family campgrounds in the Midwest that bundle cabin rentals, RV sites, water recreation, and event programming — the same operating playbook and revenue mix that Indian Trails executes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/indiantrailscampground
• LinkedInlinkedin.com/company/indian-trails-campground

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indian Trails Campground