ICG Marketing

Name

ICG Marketing

Legal name

ICG Marketing

Website

https://icgmarketing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

ICG Marketing is a privately held, founder-led boutique marketing consultancy offering GrowthPlan™ strategic planning, fractional CMO leadership, and creative services to SMB, mid-market, and enterprise clients across manufacturing, healthcare, consumer products, and professional services industries, primarily in the U.S. Midwest.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

akta.pro secondary industry

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Strategic marketing consulting
• Fractional CMO services
• Marketing strategy consulting
• Creative marketing services
• Business growth consulting

Headquarters

HQ city

Lemont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Marketing Consulting: ICG generates revenue through strategic consulting engagements, including fractional CMO leadership, tailored marketing strategies, competitive research, and in-depth marketing consulting services. Revenue is derived from professional service engagements with clients across manufacturing, healthcare, consumer goods, and professional services industries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

ICG Marketing is a strategic marketing consultancy that helps B2B and B2C businesses drive leads and revenue through its GrowthPlan™ methodology, fractional CMO leadership, and a full suite of creative services including digital advertising, video production, social media, and lead generation programs. The firm delivers tailored marketing strategies, competitive research, and ongoing optimization engagements for clients across manufacturing, healthcare, consumer goods, and professional services.

Differentiator

Problem solved

Functional benefit

Brands

• GrowthPlan™: A comprehensive 360-degree growth methodology that aligns client goals with strategic, data-driven solutions to maximize ROI and deliver measurable results. Built on a foundation of deep market insights, clear messaging, and a structured growth roadmap.

Products and services

• GrowthPlan™

Quantifiable outcome

• Triple-digit revenue growth within 1-3 years for multiple clients
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• The Great American Dog ShowminorGTM or Marketing PartnerICG Marketing rebranded a historic Midwestern event as The Great American Dog Show, developing comprehensive marketing strategy to attract sponsors and attendees. ICG produced a unique network television special that aired on CBS, elevating the event's national visibility.

Scale indicators5 records

Direct peers

• Duct Tape Marketing: Franchised marketing consulting network that licenses a structured small-business growth methodology to independent consultants. Comparable productized methodology and SMB client focus.
• Chief Outsiders: Largest fractional CMO firm in the U.S., placing part-time CMOs into mid-market and growth-stage companies. Directly comparable to ICG's fractional CMO service line and target customer profile.
• SmartBug Media: Full-service inbound marketing and branding agency serving mid-market B2B clients. Comparable integrated strategy-to-execution offering across creative, content, and demand gen.
• Heinz Marketing: B2B marketing agency offering fractional CMO, sales enablement, and demand generation for mid-market clients. Closely overlaps ICG's strategic consulting + execution model.
• vChief: Fractional executive services firm providing part-time CMOs and other C-suite roles to growth companies. Direct competitor in the fractional CMO space with similar delivery model.

Broad incumbents

• Walker Sands: Larger integrated B2B marketing agency offering PR, creative, and demand generation. Overlaps with ICG's full-funnel services but at greater scale and broader portfolio.
• HubSpot Solutions Partners: Large ecosystem of agencies certified to deliver HubSpot-based marketing and CRM implementations. Competes with ICG for mid-market inbound and CRM-driven engagements.
• The Marketing Arm: Omnicom-owned agency specializing in experiential and sponsorship marketing. Comparable on creative production and brand activation for large clients, but at much greater scale.
• Gartner for Marketers: Research and advisory powerhouse serving senior marketing leaders. Represents the upper bound of strategic marketing guidance and competes for enterprise marketing budgets.

Emerging players

• Cardinal Digital Marketing: Performance-focused digital marketing agency for healthcare and multi-location brands. Partial overlap with ICG's healthcare vertical and digital execution capabilities.

Market position

Customer concentration

• LinkedInlinkedin.com/company/icg-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICG Marketing