What Geneva Bank & Trust does

Geneva Bank & Trust is a community bank charter and consumer-facing brand operating within Wintrust Financial Corporation's (NASDAQ: WTFC) multi-state community banking network. The bank serves three primary customer segments — personal banking consumers, small businesses, and commercial/mid-market clients — across Illinois and the broader Midwest and southwest Florida footprint enabled by Wintrust's 200+ branch distribution and 16 community bank charters. Its product portfolio spans deposit products (Total Access, Access Plus, and Premier tiered checking; Statement Savings Advanced at 2.00% APY; 13-month CD special at 4.00% APY; money market), credit products (Visa credit cards issued through Elan Financial Services, HELOCs at 6.75-7.50% APR, mortgages through the Wintrust Mortgage division, and SBA Express/7(a)/504 loans up to $10M), treasury management (merchant processing, ACH origination, Positive Pay fraud prevention, wire transfers, remote deposit capture), and wealth management (asset management, private client banking, trust and estate services via Wintrust Wealth).

The underlying technology stack centers on the Wintrust Digital Banking platform — an online and mobile banking application with Zelle person-to-person payments, mobile remote deposit capture, and Early Pay for accelerated direct deposit. Commercial clients access i-BusinessBanking for ACH origination and cash management. Fraud prevention is anchored by Check Positive Pay, Reverse Positive Pay, and ACH Positive Pay (rule-based), supplemented by Trusteer's third-party malware and phishing protection. The MaxSafe program is a structural differentiator: by distributing deposits across Wintrust's 16 community bank charters, it expands FDIC insurance coverage from the standard $250,000 to up to $4 million per accountholder — a multi-charter regulatory structure difficult for single-charter competitors to replicate.

Geneva Bank & Trust operates under a sales-led, relationship-banking go-to-market model, with designated personal bankers, small business bankers, commercial bankers, and a dedicated treasury management sales team. Revenue mechanics combine net interest income from lending and deposit gathering with fee income streams: monthly maintenance fees on checking accounts ($10 for Access Plus, $25 for Premier, waived at specified balance thresholds), transaction and excess-item fees on business checking, SBA packaging fees ($2,500 on 7(a)), HELOC annual fees, credit card interchange via Elan, and wealth management fees. The business operates across a five-state geography (Illinois, Wisconsin, Michigan, Indiana, Florida) with a headquarters at 9700 W. Higgins Rd., Rosemont (parent Wintrust HQ) and branch presence in Geneva, St. Charles, Rockford, Elgin, Aurora, and Machesney Park, among others. Leadership includes CEO Richard A. Davis, President Yaneth Medina, EVP/Market Head Michele Petrie, and Head of Retail Banking Jeff Fleming, SVP.

Name

Geneva Bank & Trust

Legal name

Wintrust Financial Corporation

Website

https://genevabt.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Geneva Bank & Trust is a community bank charter within Wintrust Financial Corporation's 200+ branch network, serving personal, small business, and commercial customers across Illinois and four adjacent states with deposit products, SBA lending up to $10M, HELOCs, mortgages, and the MaxSafe FDIC insurance enhancement program.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mutual Savings Banks & Mutual Thrifts (FSABAEAD)

akta.pro secondary industries

Escrow, Trust & Agency Services (escrow, paying agent, trustee) (FSABAIAI), Corporate & Institutional Trust Services (FSAAANAB)

Keywords

• Community banking services
• Small business lending
• Personal banking products
• Commercial banking solutions
• Wealth management services

Headquarters

HQ city

Rosamond

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Retail Banking: Interest income from personal checking, savings, CDs, and lending products including mortgages and home equity lines of credit
2. Checking Account Fees: Monthly maintenance fees on certain checking accounts ($10 for Access Plus, $25 for Premier) unless minimum balance requirements are met
3. Credit Products: Interest income from personal credit cards (issued through Elan Financial Services), home equity lines of credit, and personal loans
4. Home Equity Line of Credit: Variable rate HELOC with competitive rates ranging from 6.75% to 7.50% APR depending on loan amount, with $75 annual fee waived first year
5. Small Business Banking: Business checking accounts (Entrepreneur, Business Community, Have-It-All), savings, money market, CDs, and SBA lending products
6. Treasury Management Services: Cash management services including merchant processing, remote deposit capture, ACH origination, wire transfers, and fraud protection tools
7. Wealth Management: Asset management, private client banking, investment and insurance products, trust and estate services through Wintrust Wealth

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Geneva Bank & Trust is a community bank brand within the Wintrust Financial Corporation network that provides deposit accounts (checking, savings, money market, certificates of deposit), lending products (home equity lines of credit, mortgages, personal loans, SBA loans), credit cards, treasury and cash management services, and wealth management services. It serves personal, small business, and commercial customers across Illinois, Wisconsin, Michigan, Indiana, and Florida through a network of 200+ branch locations, digital banking platforms, and dedicated relationship bankers.

Product overview

Geneva Bank & Trust operates as a community bank under the Wintrust Financial Corporation umbrella, offering a comprehensive suite of banking products across personal, small business, and commercial segments. The core product portfolio centers on deposit accounts (checking, savings, money market, and CDs), credit products (credit cards through Elan Financial Services, home equity lines of credit, mortgages through Wintrust Mortgage, and various small business loans including SBA products), and wealth management services. The bank differentiates through relationship-based community banking with services like MaxSafe for enhanced FDIC coverage, Positive Pay fraud prevention tools, and cash management solutions. Specialty programs include the Platinum Adventures Club for customers 50+ and Junior Savers Club for children, while digital banking is delivered through Wintrust Digital Banking with Zelle integration for payments.

Differentiator

Problem solved

Functional benefit

Brands

• Wintrust Mortgage: Residential mortgage lending division of Barrington Bank & Trust Company, N.A., a Wintrust Community Bank, offering home purchase, refinance, and home equity solutions.
• MaxSafe
• Money Smart Checking
• Platinum Adventures Club
• Junior Savers Club
• Teen Banking Club

Products and services

• Total Access Checking
• Access Plus Checking
• Premier Checking
• Statement Savings Advanced
• 13-Month CD Special
• Money Market Account
• Personal Credit Cards
• Home Equity Line of Credit (HELOC)
• Money Smart Checking
• Everyday Loan
• Money Smart CD Loan
• Wintrust Mortgage
• Entrepreneur Checking
• Business Community Checking
• Have-It-All Business Checking
• SBA Express Loan
• SBA 7(a) Loan
• SBA 504 Loan
• MaxSafe
• Cash Management Services
• Treasury Management
• Wealth Management

Quantifiable outcome

• FDIC coverage increase to $4 million per accountholder through MaxSafe program
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Elan Financial ServicescoreTechnology or IntegrationElan Financial Services is the creditor and issuer of Wintrust's credit card products, providing credit card processing, fraud liability protection, and cardmember services 24/7/365.
• Wintrust Mortgage (Barrington Bank & Trust Company, N.A.)coreOEM/ Whitelabel/ Licensing PartnerWintrust Mortgage is a division of Barrington Bank & Trust Company, N.A., providing residential mortgage lending services under the Wintrust Community Bank brand. NMLS #449042.
• Allpoint, MoneyPass, SUM NetworkscoreTechnology or IntegrationATM network partnerships providing Wintrust customers with fee-free ATM access at over 55,000 locations nationwide through Allpoint, MoneyPass, and SUM networks.
• FDICcoreOthersFederal Deposit Insurance Corporation provides standard $250,000 deposit insurance coverage, with Wintrust's MaxSafe program extending coverage up to $4 million through multi-charter structure.
• U.S. Small Business Administration (SBA)coreOthersSBA partnership enabling Wintrust to offer SBA Express (up to $500K), SBA 7(a) (up to $5M), and SBA 504 (up to $10M) loans to qualifying small businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Horizon Bancorp: Indiana-based community bank holding company with operations across the Midwest, providing personal, business, and mortgage lending. Comparable regional Midwest footprint and community banking approach serving similar SMB and consumer segments.
• Byline Bancorp: Chicago-based community bank holding company operating Byline Bank, with comparable commercial, small business, and personal banking services across the Midwest. Direct competitor to Geneva Bank & Trust in the greater Chicago market with similar relationship-banking model.
• First Busey Corporation: Multi-state community bank holding company based in Illinois, offering commercial, retail, and wealth management services. Operates Busey Bank across Illinois, Indiana, Florida, and Missouri with similar community banking focus and SMB lending capabilities.
• Old National Bancorp: Large Midwest community bank after First Midwest acquisition, operating across Illinois, Indiana, Michigan, Wisconsin, and Minnesota. Direct competitor with overlapping branch network in the same Chicago/Midwest geography as Geneva Bank & Trust.
• Lakeside Bancorp: Chicago-based community bank holding company focused on the Illinois market with commercial banking, SBA lending, and treasury management services. Strong product overlap with Geneva Bank & Trust's small business and commercial segments.
• St. Charles Bank & Trust: Sister community bank charter within the Wintrust Financial Corporation network, operating in the same Illinois market. Operates identical product suite (MaxSafe, SBA lending, i-BusinessBanking) under the same Wintrust umbrella, serving identical customer segments.

Broad incumbents

• BMO Harris Bank: Major bank with strong Chicago and Midwest presence, offering personal, commercial, and wealth management services. Direct competitor to Geneva Bank & Trust across the greater Chicago market.
• PNC Bank: Major regional bank with significant presence in Illinois, Wisconsin, Michigan, and Indiana. Competes across consumer, small business, and commercial banking segments with broader treasury management capabilities.
• Bank of America: National bank with full-service retail, small business, and commercial banking across the Midwest. Competes directly for deposits, mortgages, and SBA lending in overlapping geographies.
• JPMorgan Chase (Chase Bank): Large national bank with extensive branch presence across all Wintrust markets, offering comprehensive personal, small business, and commercial banking. Major competitor for both retail deposits and commercial lending relationships.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geneva Bank & Trust