MORU Asset Management
MORU Asset Management is a privately held South Korean asset manager offering seven investment funds (Equity Long-only, Long-Short, IPO/High-Yield, KOSDAQ Venture, Private Company, Mezzanine, Multi-Strategy) to institutional and high-net-worth investors via direct sales.
- Company typePrivate
- Founded2017
- HeadquartersYeoksamdong, South Korea
- Headcount1–10
- GTM typeB2B
- OfferingServices
MORU Asset Management firmographics
Firmographics- Name
- MORU Asset Management
- Legal name
- MORU Asset Management Co., Ltd.
- Website
- https://moruasset.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MORU Asset Management is a privately held South Korean asset manager offering seven investment funds (Equity Long-only, Long-Short, IPO/High-Yield, KOSDAQ Venture, Private Company, Mezzanine, Multi-Strategy) to institutional and high-net-worth investors via direct sales.
- Ownership category
- akta.pro rank
MORU Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ)
- akta.pro secondary industries
- OCIO & Multi-Asset Outsourced Portfolio Management (FSAAAJAF), Large-Cap Equity (Active) (FSAAAIAA), Emerging Markets Equity (Active) (FSAAAIAF)
Keywords
Where MORU Asset Management is headquartered
LocationHeadquarters
- HQ city
- Yeoksamdong
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
MORU Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Asset Management Fees: The company generates revenue through management fees charged on assets under management across its various fund products including Equity Long-only, Equity Long-Short, IPO/High-Yield, KOSDAQ Venture, Private Company Investment, Mezzanine, and Multi-Strategy funds.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
MORU Asset Management product offering
Product offeringCore offering
MORU Asset Management is a South Korean registered asset management firm (일반사모집합투자업, 투자자문업, 투자일임업) operating as a stock corporation since July 2017. The company offers seven distinct investment fund products — Equity Long-only, Equity Long-Short, IPO/High-Yield, KOSDAQ Venture, Private Company Investment, Mezzanine, and Multi-Strategy — managed for institutional investors and qualified high-net-worth individuals. Portfolio construction is driven by a fundamental-driven, conviction-based methodology targeting undervalued companies with robust business structures over a 3–10 year investment horizon.
Product overview
MORU Asset Management is a Korean asset management company offering a diversified portfolio of investment funds under its core investment management platform. The product lineup consists of seven distinct investment fund products: Equity Long-only 펀드 (fundamental-driven stock selection), Equity Long-Short 펀드 (long-short equity hedging), 공모주 펀드 & 하이일드 펀드 (IPO and high-yield bonds), 코스닥벤처펀드 (KOSDAQ venture capital), 비상장기업 투자펀드 (private company investments), 메자닌 투자 펀드 (mezzanine debt), and 멀티스트래티지 펀드 (multi-strategy). The company operates under general private equity, investment advisory, and investment management business licenses, managing assets with a long-term investment philosophy focused on fundamentally undervalued companies with robust business structures.
Differentiator
Problem solved
Functional benefit
Products and services
- Equity Long-only Fund
Companies that use MORU Asset Management
Customer profileSegments1 record
Ideal customer profiles1 record
MORU Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MORU Asset Management partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights3 records
MORU Asset Management competitors and assessment
Company assessmentBroad incumbents
- Samsung Asset Management: Major Korean asset manager affiliated with Samsung Group, offering equity, bond, and alternative funds. Comparable product breadth and institutional focus, with vastly greater AUM and brand recognition.
- Korea Investment Management: One of Korea's largest asset managers (part of Korea Investment Holdings), offering a full range of equity, bond, and alternative funds. Comparable as a multi-strategy Korean institutional asset manager with national scale.
- Hanwha Asset Management: Asset management arm of Hanwha Group, offering equity, bond, and alternative strategies in Korea. Comparable product coverage with substantially greater scale and group distribution.
- KB Asset Management: Asset management arm of KB Financial Group, offering equity, fixed income, and alternative funds to Korean institutional and retail clients. Comparable product mix and institutional client base, materially larger scale.
- Mirae Asset Global Investments: Korea's largest asset manager offering equity, fixed income, multi-asset, and alternative funds to institutional and retail clients. Comparable as a full-service Korean asset manager but operates at materially larger scale with global distribution.
Emerging players
- Timefolio Asset Management: Korean boutique asset manager focused on equity strategies for institutional and HNW clients. Comparable as a similarly-sized, philosophy-driven Korean equity manager competing for the same institutional/HNW allocator relationships.
Direct peers
- Kiwoom Asset Management: Korean asset manager affiliated with Kiwoom Securities, offering equity, fixed income, and hedge funds. Comparable as a mid-sized Korean multi-strategy asset manager serving institutional and retail channels.
- Heungkuk Asset Management: Mid-sized Korean asset manager offering equity, fixed income, and alternative strategies. Closely comparable in scale, product breadth, and institutional focus to MORU, and one of MORU's compliance officer's prior employers.
- Asset Plus Asset Management: Korean boutique asset manager offering equity, bond, and alternative investment products to institutional and HNW clients. Closely comparable as a similarly-sized multi-strategy Korean asset manager.
- IBK Asset Management: Korean asset manager (affiliated with IBK Industrial Bank) offering equity, bond, and alternative funds. Comparable as a mid-sized Korean multi-strategy asset manager serving institutional clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
MORU Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
MORU Asset Management leadership team
Management profileNumber of profiles
Profiles11 records
MORU Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MORU Asset Management M&A and investment
M&A and investmentM&A
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MORU Asset Management
What does MORU Asset Management do?
MORU Asset Management is a South Korean registered asset management firm (일반사모집합투자업, 투자자문업, 투자일임업) operating as a stock corporation since July 2017. The company offers seven distinct investment fund products — Equity Long-only, Equity Long-Short, IPO/High-Yield, KOSDAQ Venture, Private Company Investment, Mezzanine, and Multi-Strategy — managed for institutional investors and qualified high-net-worth individuals. Portfolio construction is driven by a fundamental-driven, conviction-based methodology targeting undervalued companies with robust business structures over a 3–10 year investment horizon.
Is MORU Asset Management a public or private company?
MORU Asset Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MORU Asset Management founded?
MORU Asset Management was founded in 2017. It employs 1 to 10 people.
Where is MORU Asset Management based?
MORU Asset Management is headquartered in Yeoksamdong, South Korea, in the Asia region.
How does MORU Asset Management make money?
One revenue line is on record: asset Management Fees.
Who are MORU Asset Management's main competitors?
Broad incumbents on record are Samsung Asset Management, Korea Investment Management, Hanwha Asset Management, KB Asset Management and Mirae Asset Global Investments. Timefolio Asset Management is listed as an emerging player. Direct peers are Kiwoom Asset Management, Heungkuk Asset Management, Asset Plus Asset Management and IBK Asset Management.
Does MORU Asset Management have an API?
No public API is recorded for MORU Asset Management.
What industry is MORU Asset Management in?
MORU Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAAJAJ, Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns), with a secondary code of FSAAAJAF, OCIO & Multi-Asset Outsourced Portfolio Management. Its NAICS code is 52394 and its SIC code is 6282.