Disabled Go
AccessAble (formerly DisabledGo) is a UK-based accessibility information platform providing Detailed Access Guides for venues across the UK and Ireland, serving individuals with disabilities free of charge and monetizing through partnerships with 500+ organizations including major retailers, hoteliers, and attractions.
- Company typePrivate
- Founded2000
- HeadquartersStevenage, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Disabled Go does
AccessAble (formerly DisabledGo) is a UK-headquartered accessibility information platform founded in 2000 that publishes Detailed Access Guides for venues across the United Kingdom and Ireland. The company surveys physical venues—covering shops, restaurants, cinemas, theatres, hotels, hospitals, universities, railway stations, and similar locations—and produces standardized guides that detail wheelchair access, hearing loops, visual aids, Changing Places toilets, Blue Badge parking, and related accessibility features. End users access the information free of charge via a self-serve web platform, searchable by location, venue type, and accessibility criteria.
The underlying technology is a conventional web platform with no proprietary AI or ML components; it relies on Cloudflare for security, Google reCAPTCHA for bot management, Google Tag Manager for analytics, and embedded YouTube content. The company's core intellectual property is its survey methodology and the accumulated corpus of tens of thousands of venue-specific guides, reinforced by ISO 9001 (UKAS-accredited) quality certification and WCAG 2.0 AA conformance. AccessAble also operates a wholly-owned subsidiary, AccessAble Consultancy, which provides professional accessibility advisory services to organizations.
The business model is primarily B2B2C: revenue derives from venue partnership services (described as recurring in nature) with 500+ organizational partners including National Trust, Tesco, Nationwide, Marks and Spencer, Next, IHG Hotels & Resorts, Hilton, Odeon, Virgin Money, Tui, and others. The company is privately held with no disclosed external funding, parent company, or institutional investor, and operates with 11–50 employees from Stevenage, United Kingdom. A secondary program, the AccessAble Ignite Award (launched 2024), extends the brand into grant-making and mentorship for disabled entrepreneurs.
Disabled Go firmographics
Firmographics- Name
- Disabled Go
- Legal name
- AccessAble
- Website
- https://disabledgo.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AccessAble (formerly DisabledGo) is a UK-based accessibility information platform providing Detailed Access Guides for venues across the UK and Ireland, serving individuals with disabilities free of charge and monetizing through partnerships with 500+ organizations including major retailers, hoteliers, and attractions.
- Ownership category
- akta.pro rank
Disabled Go industry classification
Industry- Product category
- Accessibility Information Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
Keywords
Where Disabled Go is headquartered
LocationHeadquarters
- HQ city
- Stevenage
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Disabled Go business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Venue Partnership Services: AccessAble provides accessibility information services to partner venues and organizations. Revenue likely derives from partnerships with venues and organizations who commission accessibility guides and surveys.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Disabled Go product offering
Product offeringCore offering
AccessAble (formerly DisabledGo) provides a self-serve web platform that hosts Detailed Access Guides covering the accessibility features of tens of thousands of venues across the UK and Ireland, including shops, pubs, restaurants, cinemas, theatres, railway stations, hotels, colleges, universities and hospitals. The service is free for end users with disabilities and is monetised through venue partnerships, a separate AccessAble Consultancy subsidiary, and grant programmes such as the AccessAble Ignite Award.
Product overview
AccessAble (formerly DisabledGo) is a single unified platform providing accessibility information services. The core AccessAble Platform offers searchable Detailed Access Guides for over 10,000 venues across the UK and Ireland. This is complemented by specialized sub-products including venue finder guides (Accessible Hotels, Blue Badge Parking, Changing Places Toilets), a mentorship programme (AccessAble Ignite Award), and professional consultancy services (AccessAble Consultancy). The portfolio serves individuals with disabilities, venue operators, and organizations seeking to improve accessibility.
Differentiator
Problem solved
Functional benefit
Products and services
- AccessAble Platform (Detailed Access Guides) Online accessibility information platform providing Detailed Access Guides for tens of thousands of venues across the UK and Ireland, covering shops, pubs, restaurants, cinemas, theatres, railway stations, hotels, colleges, universities and hospitals. Users can search by venue name, location, town, postcode or venue type and filter by accessibility features.
- Top Attractions with Changing Places Toilets guide Curated guide to top UK attractions that provide Changing Places toilet facilities, aimed at disabled visitors and their carers planning outings.
- Blue Badge / Accessible Parking Bays Finder Searchable guide helping disabled drivers locate venues across the UK with Blue Badge / accessible parking bays.
- Accessible Hotels guide Searchable guide to accessible hotels covering location, dining options, parking and amenities relevant to disabled guests.
- AccessAble Consultancy Professional consultancy services delivered by AccessAble's wholly-owned subsidiary, helping venues improve accessibility and obtain Detailed Access Guides.
- AccessAble Ignite Award Grant and mentorship programme supporting disabled entrepreneurs to realise their business ambitions, launched in 2024.
Companies that use Disabled Go
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Disabled Go technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Disabled Go partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- National TrustcoreMajor UK conservation charity and visitor attraction organization partnering with AccessAble to provide accessibility information for National Trust properties across the UK.
- TescocoreMajor UK supermarket chain partnering with AccessAble to provide accessibility information for Tesco stores.
- Nationwide Building SocietycoreUK building society partnering with AccessAble to provide accessibility information for their branches.
- Marks and SpencercoreMajor UK retailer partnering with AccessAble to provide accessibility information for M&S stores.
- Next PlccoreUK fashion and homeware retailer partnering with AccessAble to provide accessibility information for Next stores.
- IHG Hotels & ResortscoreInternational hotel group including Holiday Inn, Crowne Plaza, and other brands partnering with AccessAble to provide accessibility information for their UK hotels.
- Virgin Money UK PLCminorUK bank partnering with AccessAble to provide accessibility information for their branches.
- TuiminorMajor travel and tourism company partnering with AccessAble to provide accessibility information for travel-related venues.
- Skipton Building SocietyminorUK building society partnering with AccessAble to provide accessibility information for their branches.
- Tower BridgeminorIconic London landmark and tourist attraction partnering with AccessAble to provide detailed accessibility information for visitors.
- HiltoncoreInternational hotel chain partnering with AccessAble to provide accessibility information for Hilton hotels in the UK.
- OdeoncoreMajor UK cinema chain partnering with AccessAble to provide accessibility information for Odeon cinemas.
- Greene KingminorUK pub and brewing company partnering with AccessAble to provide accessibility information for their pubs.
- Kew Green HotelsminorHotel management company partnering with AccessAble to provide accessibility information for their managed hotels.
- Crystal Ski HolidaysminorSki holiday operator partnering with AccessAble to provide accessibility information for holiday venues.
- National Trust HolidayscoreHoliday accommodation division of National Trust partnering with AccessAble to provide accessibility information for holiday cottages and properties.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Disabled Go competitors and assessment
Company assessmentEmerging players
- WheelchairTravel.org: Accessible-travel blog and resource platform curating accessibility information about destinations, hotels and tours; partial overlap on travel-vertical accessibility content.
Broad incumbents
- Booking.com: Major travel platform with detailed accessibility filters for hotels and accommodations; competes in AccessAble's accessible-hotel category with massive distribution.
- Google Maps: Largest mainstream mapping platform with growing accessibility attributes (wheelchair-accessible entrances, accessible seating, etc.); competes for the same 'find an accessible venue' intent at global scale.
- Tripadvisor: Global travel review platform with accessibility information filters for restaurants, attractions and hotels; overlaps with AccessAble's venue-discovery use cases.
- Yelp: Mainstream local-search platform with accessibility attributes and reviews; a broad incumbent increasingly embedding accessibility information into general venue discovery.
- Apple Maps: Default iOS mapping platform with built-in accessibility place details; broad incumbent capturing mobile-first venue search for disabled users.
Direct peers
- Euan's Guide: UK-based disabled-led platform that publishes reviews and detailed access information for venues across the UK, sharing AccessAble's core model of disability-led venue accessibility data and partner network.
- AccessNow: App-based platform that crowdsources and curates accessibility information about venues worldwide; closest direct competitor in product category and target audience of wheelchair users and people with disabilities.
- Tourism for All: UK charity providing accessibility information for tourism venues and accommodation; comparable audience and geographic scope, though delivered through a non-profit model rather than commercial partnerships.
Regional players
- Sage Traveling: US-focused accessible travel agency that publishes detailed accessibility guides for hotels and destinations; comparable product but operates primarily in North America rather than the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Disabled Go social profiles
Digital presenceDisabled Go compliance and trust
Trust signalCompliance4 records
Disabled Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Disabled Go leadership team
Management profileNumber of profiles
Disabled Go subsidiaries and ownership
Company hierarchySubsidiaries1 record
Disabled Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Disabled Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Disabled Go
What does Disabled Go do?
AccessAble (formerly DisabledGo) provides a self-serve web platform that hosts Detailed Access Guides covering the accessibility features of tens of thousands of venues across the UK and Ireland, including shops, pubs, restaurants, cinemas, theatres, railway stations, hotels, colleges, universities and hospitals. The service is free for end users with disabilities and is monetised through venue partnerships, a separate AccessAble Consultancy subsidiary, and grant programmes such as the AccessAble Ignite Award.
Is Disabled Go a public or private company?
Disabled Go is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Disabled Go founded?
Disabled Go was founded in 2000. It employs 11 to 50 people.
Where is Disabled Go based?
Disabled Go is headquartered in Stevenage, United Kingdom, in the Europe region.
How does Disabled Go make money?
One revenue line is on record: venue Partnership Services.
Who are Disabled Go's main competitors?
WheelchairTravel.org is listed as an emerging player. Broad incumbents are Booking.com, Google Maps, Tripadvisor, Yelp and Apple Maps. Direct peers are Euan's Guide, AccessNow and Tourism for All. Sage Traveling is listed as a regional player.
Does Disabled Go have an API?
No public API is recorded for Disabled Go.
What industry is Disabled Go in?
Disabled Go's product category is Accessibility Information Services. Its primary akta.pro industry code is BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech). Its NAICS code is 62412 and its SIC code is 8300.