Tourism for All
- Company typePrivate
- Founded-
- HeadquartersKendal, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Tourism for All firmographics
Firmographics- Name
- Tourism for All
- Legal name
- Tourism for All UK
- Website
- https://tourismforall.org.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tourism for All industry classification
Industry- Product category
- Accessible Tourism Services
- NAICS
- Travel Agencies (561510), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Accessible & Special-Needs Itinerary Planning (THAKAOAH)
- akta.pro secondary industries
- Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
Keywords
Where Tourism for All is headquartered
LocationHeadquarters
- HQ city
- Kendal
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tourism for All business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Corporate Partnership Programs: Paid partnership packages offering logo usage, training access, market research participation and policy involvement
- Training Services: Online customer service training and tailored courses for tourism businesses
- Directory Promotion: Fees for businesses to list products and services in the directory
- Travel Planner Promotion: Fees for businesses to promote through the travel planner platform
- Donations: Charitable donations from individuals and organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Online Training Course |
| Subscription | Annual | Online Customer Service Training |
| Other | Annual | Corporate Partner Packages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Tourism for All product offering
Product offeringCore offering
Tourism for All runs an online Travel Planner that lets disabled travelers search and book accessible accommodation, attractions, activities, and transport across the UK, with filtering for wheelchair access, hearing/visual impairments, autism and other sensory needs. The charity also operates a Business Directory of accessibility products and services, an Itinerary Planner, online staff training courses, and a Corporate Partnership program for tourism operators.
Product overview
Tourism for All operates a travel planner platform as its core product, connecting disabled travelers with accessible accommodations, attractions, activities, and transportation across the UK. The platform includes a business directory for accessibility product/service providers. Supporting products include online training courses (free and fee-based customer service training, tailored organizational packages), corporate partnership programs for businesses wanting to support the charity, and an itinerary planner for users to save and manage trips. The travel planner enables filtering by accessibility needs including wheelchair access, hidden disabilities, autism spectrum conditions, and sensory impairments.
Differentiator
Problem solved
Functional benefit
Products and services
- Travel Planner Online booking platform enabling disabled travelers to search and book accessible accommodation, attractions, activities, and transportation across the UK, with filtering for specific accessibility needs including wheelchair access, hearing/visual impairments, autism spectrum conditions, and other sensory needs.
- Business Directory Directory of Products & Services listing providers of accessibility equipment and services for tourism businesses, enabling providers to reach tourism operators and disabled consumers seeking accessibility solutions.
- Itinerary Planner Tool allowing users to build personal itineraries by adding accessible attractions and accommodations, with the ability to save and manage planned trips.
- Free Online Training Course Free online course titled "So what makes you think you are not accessible?" paired with a downloadable "Take a tour of your business" guide, helping tourism businesses evaluate accessibility through a customer-journey assessment.
- Online Customer Service Training Fee-based customer service training courses for tourism sector staff, designed to help teams understand the benefits of being accessible to all customers.
- Tailored Online Courses Customized training packages branded for umbrella organizations, providing dedicated training areas on the Tourism for All Training platform for their members.
- Corporate Partnership Program Partnership packages offering businesses opportunities to reach consumers via the website, participate in market research, attend policy sessions, and use the Tourism for All Corporate Partner logo.
- Travel Promotion Package Promotion packages for businesses providing services for visitors with accessibility needs, enabling video and download inclusion, online availability display, and direct booking capabilities from business pages on the Travel Planner.
Quantifiable outcome
- More than 1 in 6 people in UK have an activity-limiting health problem - representing significant underserved market
- +1 more outcomes
Companies that use Tourism for All
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles2 records
Tourism for All technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tourism for All partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and supporting.
- Great Western RailwaycoreTrain operating company partner providing accessible rail travel information on TFA platform. GWR offers step-free stations, wheelchair spaces, and assistance for disabled passengers.
- TransPennine ExpresscoreIntercity train operator for Northern England partnership providing accessible travel information. Operates intercity services requiring scooter passes.
- VisitEnglandcoreNational tourism organization partner working on accessible tourism initiatives. VisitBritain/VisitEngland positions UK as a top global accessible destination.
- Accessible Hospitality AlliancemajorUK-based initiative dedicated to making hospitality industry inclusive and accessible for all guests and employees.
- Association of Leading Visitor Attractions (ALVA)majorAssociation of major UK visitor attractions working with TFA on accessibility standards and information sharing.
- The British Beer and Pub Association (BBPA)supportingTrade association for pubs and breweries partnership supporting accessible pub tourism.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tourism for All competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Global OTA that has added accessibility filters and accessibility-tagged inventory. Comparable as a travel booking channel where disabled travelers search for accommodation, though without TFA's depth of disability-specific verification or training.
- Airbnb: Global accommodation marketplace with accessibility filters for step-free access, wheelchair access, and other needs. Comparable as a mainstream channel competing for accessible-stay search demand, though relying on host-declared accessibility information.
Emerging players
- Wheel the World: Global accessible travel marketplace and booking platform for disabled travelers. Comparable as a tech-enabled accessible-travel platform but with broader geographic scope and venture-backed growth.
- AccessibleGO: Online booking platform specializing in accessible hotels and travel for travelers with disabilities. Comparable as a curated, accessibility-filtered booking marketplace but with a more commercial, app-led model.
Others
- Tourism Australia: Australian national tourism body running dedicated accessible tourism programs and content. Comparable as a destination-level accessible-tourism promoter and content producer, complementing rather than directly competing with TFA.
- VisitBritain: UK national tourism agency promoting Britain as a destination, including accessible tourism initiatives. TFA's strategic partner and an ecosystem participant that drives accessible-travel demand to TFA's platform.
Direct peers
- Enable Holidays: UK accessible holiday specialist arranging accessible accommodation and travel for disabled customers across the UK and abroad. Closely comparable as a UK accessible-travel intermediary with verified accessibility information.
- Limitless Travel: UK-based accessible holiday company offering group trips and tailored holidays for disabled travelers. Directly comparable to TFA in serving the same UK disabled-traveler segment with accessible accommodation and activity packages.
- Sage Traveling: Accessible travel agency offering trip planning, accessible cruise advice, and city accessibility guides for disabled travelers. Comparable as a specialist accessible-itinerary planner, though with a US/Europe focus rather than UK-centric.
- Disabled Holidays: UK accessible travel agency curating holidays for disabled and mobility-impaired travelers. Directly comparable in audience, geography, and curated-accessibility value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tourism for All social profiles
Digital presenceTourism for All financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tourism for All leadership team
Management profileNumber of profiles
Profiles2 records
Tourism for All funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tourism for All M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tourism for All
What does Tourism for All do?
Tourism for All runs an online Travel Planner that lets disabled travelers search and book accessible accommodation, attractions, activities, and transport across the UK, with filtering for wheelchair access, hearing/visual impairments, autism and other sensory needs. The charity also operates a Business Directory of accessibility products and services, an Itinerary Planner, online staff training courses, and a Corporate Partnership program for tourism operators.
Is Tourism for All a public or private company?
Tourism for All is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tourism for All founded?
Tourism for All was founded in -1. It employs 11 to 50 people.
Where is Tourism for All based?
Tourism for All is headquartered in Kendal, United Kingdom, in the Europe region.
How does Tourism for All make money?
Five revenue lines are on record. Corporate Partnership Programs are the primary driver. The others are training Services, directory Promotion, travel Planner Promotion and donations.
Who are Tourism for All's main competitors?
Broad incumbents on record are Booking.com and Airbnb. Emerging players are Wheel the World and AccessibleGO. Others are Tourism Australia and VisitBritain. Direct peers are Enable Holidays, Limitless Travel, Sage Traveling and Disabled Holidays.
Does Tourism for All have an API?
No public API is recorded for Tourism for All.
What industry is Tourism for All in?
Tourism for All's product category is Accessible Tourism Services. Its primary akta.pro industry code is THAKAOAH, Accessible & Special-Needs Itinerary Planning, with a secondary code of THAAAGAJ, Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support). Its NAICS code is 561510 and its SIC code is 7900.