Freiberger Brauhaus
- Company typePrivate
- Founded1845
- HeadquartersFreiberg, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Freiberger Brauhaus firmographics
Firmographics- Name
- Freiberger Brauhaus
- Legal name
- Freiberger Brauhaus GmbH
- Website
- https://freiberger-pils.de
- Company type
- Private
- Founded year
- 1845
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Freiberger Brauhaus industry classification
Industry- Product category
- Brewery / Beer Production
- NAICS
- Breweries (31212), Beverage Manufacturing (3121), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)
- akta.pro secondary industry
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
Keywords
Where Freiberger Brauhaus is headquartered
LocationHeadquarters
- HQ city
- Freiberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Freiberger Brauhaus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Beer Product Sales: Sale of beer products including Freiberger Pils, Erzgold Hell, alcohol-free variants (0.0%), Naturradler, Bockbier, Schwarzbier, and seasonal specialty beers. Products sold in bottles and potentially on tap through retail and HORECA channels.
- Branded Merchandise: Sale of branded fan articles and accessories through the online shop including textiles (T-shirts, hoodies, caps), glassware, accessories (bottle openers, backpacks), and lifestyle products like bike pumps and beer box grills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard shipping within Germany |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Freiberger Brauhaus product offering
Product offeringCore offering
Freiberger Brauhaus GmbH produces and sells traditional German beers including its flagship Freiberger Pils, Erzgold Hell, Naturradler, alcohol-free 0.0% variants, and specialty beers such as Bockbier and Schwarzbier. The company also operates a direct-to-consumer e-commerce shop selling branded fan merchandise including textiles, glassware, and accessories, and offers brewery tours at its Freiberg, Saxony facility.
Product overview
Freiberger Brauhaus is a traditional German brewery offering a focused portfolio of beer products centered around its flagship Freiberger Pils. The core product lineup includes Freiberger Pils (the main pilsner), Erzgold Hell (a regional hell/lager style), Naturradler, alcohol-free variants (0.0%), and seasonal Bierspezialitäten (specialty beers including Bockbier and Schwarzbier). Beyond core beverages, the company operates an e-commerce Fan Shop selling branded merchandise (textiles, glasses, accessories) managed by partner Finzel & Schuck GmbH, and provides lifestyle content including beer cocktail recipes and cooking recipes that incorporate their beers. The company also offers brewery tours at their Freiberg location. The product portfolio reflects 175 years of pilsner brewing and approximately 800 years of regional brewing tradition.
Differentiator
Problem solved
Functional benefit
Brands
- Erzgold Hell: A helles (light) beer variety introduced as a new product line.
- Freiberger Pils
- Naturradler
Products and services
- Freiberger Pils
- Freiberger Alkoholfrei 0,0%
- Freiberger Naturradler
- Erzgold Hell
- Bierspezialitäten (Bockbier and Schwarzbier)
- Freiberger Online Shop (Fanartikel)
Companies that use Freiberger Brauhaus
Customer profileSegments1 record
Ideal customer profiles2 records
Freiberger Brauhaus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Freiberger Brauhaus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Radeberger GruppecoreFreiberger Brauhaus is an integral part of the Radeberger Gruppe, Germany's second-largest brewing group. Radeberger Gruppe operates as the parent company providing strategic direction, distribution infrastructure, and brand portfolio management.
- Oetker-GruppecoreFreiberger Brauhaus operates under the Oetker-Gruppe umbrella through Radeberger Gruppe. The company participates in the OetkerGruppe compliance management system, whistleblower framework, and corporate governance standards.
- Finzel & Schuck GmbHcoreFinzel & Schuck GmbH operates as the e-commerce partner handling online sales order processing, fulfillment, and customer service for the Freiberger online shop. They process payments, handle shipping coordination, and manage customer returns and complaints.
- DHL Group (Deutsche Post)minorDHL Group provides logistics and shipping services for the Freiberger online shop. Shipping is conducted under the DHL GoGreen program, offering CO2-neutral delivery within Germany.
- HSP HENRY SCHUCK Textil GmbH & Co.KGminorHSP HENRY SCHUCK Textil GmbH & Co.KG is the manufacturer of Freiberger branded textile merchandise including T-shirts and apparel sold through the online shop.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Freiberger Brauhaus competitors and assessment
Company assessmentBroad incumbents
- Veltins: Established German regional-to-national brewery producing Pilsner and specialty beers. Comparable in Pilsner-led product strategy but with broader geographic reach and larger marketing footprint.
- Krombacher: Major German national brewery with broad Pilsner portfolio. Comparable in product category (German Pilsner) but operates at significantly larger national scale with stronger brand recognition outside regional markets.
- Bitburger: One of Germany's largest national Pilsner brands. Competitor in the broader Pilsner category with much larger marketing and distribution scale, serving as a benchmark for what Freiberger competes against for shelf space.
- Erdinger: Large German brewery with diversified beer portfolio including wheat beers. Comparable as a German brewery producing traditional styles with strong regional heritage, though larger in scale and broader in portfolio.
Regional players
- Altenburger: Regional Thuringian brewery serving a neighboring eastern German market with similar traditional Pilsner positioning and comparable scale and heritage narrative.
Direct peers
- Krostitzer: Regional German brewery with heritage positioning in eastern Germany (Saxony-Anhalt), overlapping with Freiberger's geographic market and similar Pilsner-led portfolio.
- Sternburg: Heritage German regional Pilsner brand with traditional positioning, comparable to Freiberger in targeting regional value-conscious consumers with classic Pilsner offerings.
- Radeberger: Flagship Pilsner brand of the Radeberger Gruppe, Freiberger's sister brand under the same parent. Comparable in product (regional Pilsner), customer base, and distribution through the same parent group infrastructure.
- Feldschlößchen: Saxon heritage brewery with strong regional identity, comparable to Freiberger in size, heritage positioning, and Saxony-focused market. Directly competes in regional on-premise and retail channels.
- Wernesgrüner: Traditional Saxon brewery producing Pils and specialty beers, comparable in regional heritage-driven positioning and similar product portfolio structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Freiberger Brauhaus social profiles
Digital presenceFreiberger Brauhaus compliance and trust
Trust signalCompliance2 records
Freiberger Brauhaus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freiberger Brauhaus leadership team
Management profileNumber of profiles
Profiles2 records
Freiberger Brauhaus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freiberger Brauhaus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freiberger Brauhaus
What does Freiberger Brauhaus do?
Freiberger Brauhaus GmbH produces and sells traditional German beers including its flagship Freiberger Pils, Erzgold Hell, Naturradler, alcohol-free 0.0% variants, and specialty beers such as Bockbier and Schwarzbier. The company also operates a direct-to-consumer e-commerce shop selling branded fan merchandise including textiles, glassware, and accessories, and offers brewery tours at its Freiberg, Saxony facility.
Is Freiberger Brauhaus a public or private company?
Freiberger Brauhaus is a private company. It is classified as corporate owned and is currently operating.
When was Freiberger Brauhaus founded?
Freiberger Brauhaus was founded in 1845. It employs 51 to 100 people.
Where is Freiberger Brauhaus based?
Freiberger Brauhaus is headquartered in Freiberg, Germany, in the Europe region.
How does Freiberger Brauhaus make money?
Two revenue lines are on record. Beer Product Sales are the primary driver. The others are branded Merchandise.
Who are Freiberger Brauhaus's main competitors?
Broad incumbents on record are Veltins, Krombacher, Bitburger and Erdinger. Altenburger is listed as a regional player. Direct peers are Krostitzer, Sternburg, Radeberger, Feldschlößchen and Wernesgrüner.
Does Freiberger Brauhaus have an API?
No public API is recorded for Freiberger Brauhaus.
What industry is Freiberger Brauhaus in?
Freiberger Brauhaus's product category is Brewery / Beer Production. Its primary akta.pro industry code is CRANABAC, Beer Retail (Bottle Shops & Beer Merchants), with a secondary code of CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined). Its NAICS code is 31212 and its SIC code is 2080.